Are you tired of wasting time on repetitive marketing tasks and can’t grow your business? By automating processes, you can focus on things that really matter and boost your website’s revenue.
In this article, we’ll show you the best marketing automation tools to explode your business growth. We’ll also explain why you need these tools and who should use it.
What is Marketing Automation?
Marketing automation is to use different tools to automate repetitive tasks, save time, and provide a personalized experience to customers.
In many marketing departments, team members perform the same task every day like sending out emails, posting content on social media, tracking user behavior across the website, running ad campaigns, and more.
But with marketing automation software, you let the tool do these tasks for you. That said, selecting the right tool can be difficult. Especially for beginners.
To help you out, we’ve picked out the top marketing automation tools you can use. Let’s start…
OptinMonster is the best tool to automate your conversion optimization process. It helps you capture leads and convert your website traffic into subscribers or paying customers.
Why you need it? If you’re looking to reduce abandoned carts, grow your email list, and increase conversions, then you need OptinMonster.
It offers exciting features such as create pop-up forms, sidebar forms, and countdown timers to boost your website’s conversions. OptinMonster’s powerful exit-intent feature helps you convert abandoning visitors, and using smart triggers you can display personalized messages to the right people.
Who should use it? OptinMonster is for anyone who has a small business, blogging website, eCommerce store, or a marketing agency. It helps automate the process of capturing and converting leads and boosting your website’s conversions.
Constant Contact is a powerful email automation software. The interface is simple and user-friendly, and the setup process is very easy as well. Using the tool, you can streamline your email marketing efforts.
Why you need it? Are you looking for a tool to schedule emails, manage leads, create a sales funnel, and create beautiful emails? Then you need Constant Contact. You can send an automatic welcome email and then follows up with automated emails on your contacts interact with your emails.
Besides managing and automating emails, you can use it to run ads on Facebook and Instagram to grow your email list. And it offers easy integration with multiple platforms like Shopify.
Who should use it? Small businesses, nonprofits, and anyone looking to automate their email workflow should look at Constant Contact. Its drag and drop builder and beautiful templates make it is super easy to create engaging emails.
Drip is the leading eCommerce marketing automation tool. It offers a CRM that focuses on growing your eCommerce business and helps to increase sales. You can automate emails with Drip and use its segmentation to create personalized and automated marketing strategies.
Why you need it? With Drip, you can scale your eCommerce store by automating repetitive tasks. You can automate workflows, track customers activities, manage leads, send emails, and perform automation based on user behavior.
Drip offers easy integration with multiple eCommerce platforms like WooCommerce and Shopify, third-party platforms like Gravity Forms, Hello Bar, and more.
Who should use it? If you have an eCommerce website, then Drip is the right automation tool for you. That said, anyone with a small business or a website can use Drip since it’s very easy to use and loaded with features.
Sendinblue is excellent for automating your workflows. Over the years, it has developed different tools and now is a powerful all-in-one marketing platform. With Sendinblue, you can set rules and conditions to perform automated tasks like sending an email, SMS message, adding a contact, and updating data.
Why you need it? Using Sendinblue will help you save time, as you can work on tasks to grow your business. It offers a complete solution to your marketing needs with amazing features like email marketing, SMS marketing, live chat, CRM, signup forms, landing pages, Facebook ads, and more.
And when you combine these features with automated workflows, you get amazing insights about your visitors, connect with them instantly, and design personalized experience for each visitor.
Who should use it? Sendinblue offers a clean and user-friendly interface, which means anyone with a website, small business, marketing agency, or an online store can use it.
WPForms is the best WordPress forms plugin. It lets you create beautiful forms without the need to hire a developer or do any coding. It offers a simple drag and drop builder to design forms for your WordPress website.
Why you need it? Using WPForms, you can automate the process of collecting leads and growing your business. Just use its simple templates to create forms like contact us forms, payment forms, surveys, or order forms. Then embed them anywhere on your website and let the emails and leads come in automatically.
You can also integrate WPForms with email services like Drip or Constant Contact to streamline the process of email collection and management.
Who should use it? WPForms is a plugin every WordPress website user should use, regardless if it’s a small business or a large organization. It helps you create forms without coding or spending money on hiring a professional.
SeedProd is a leading WordPress plugin for creating coming soon pages. You can use it to generate and gather leads automatically, even before launching your website. SeedProd is very easy to use, as its real-time builder lets you create pages within minutes.
Why you need it? If you’re about to launch a website and want to get a head start, then SeedProd is the automation tool you need. You can capture emails and create a buzz about your website before the big launch.
To start, SeedProd offers over 50 themes, 750+ Google fonts, and free 500,000+ background images. You can use them to create amazing coming soon pages.
Who should use it? SeedProd is for anyone launching a new website. Even existing businesses can use it to create hype before launching a new part of their website, like an upcoming product page.
Using HubSpot, you automate your email campaigns, create workflows, set triggers to send the right email, and handle your inbound marketing with a single software.
Why you need it? HubSpot is one of the easiest marketing automation tools to use. Its user interface is clean and simple. New users can easily find their way through the software, as it doesn’t have a steep learning curve.
It also offers a lot of features that not many automation software offers. Through HubSpot, you can understand your visitor’s behavior to create automated and personalized content offers, emails, deals, and outreach at scale.
Who should use it? HubSpot is designed for businesses of all sizes. Startups, small businesses, nonprofit, eCommerce store, and corporations can use this all-in-one software for all their marketing efforts.
Salesforce is mainly a CRM, but it offers many features that you can use to automate processes. One of its strongest features is Salesforce Customer 360. It unites your marketing, sales, IT, eCommerce, and customer service efforts to give a personalized experience to your customers.
Why you need it? If you’re looking for a marketing automation tool that offers lots of features, then Salesforce is one of them. You can automate your emails, use its A.I powered marketing cloud tool to understand customer intent, and much more.
Who should use it? Salesforce offers a wide variety of products, which makes it useful for all types of businesses. Be it customer support, eCommerce, marketing, or analytics – Salesforce has it all.
Pardot is now part of Salesforce, as it was recently acquired. It is one of the best B2B marketing automation tools and helps to grow your business and boost sales. You can automate your entire marketing campaigns, generate leads, and manage workflows using a single CRM.
Why you need it? Pardot helps you close deals faster by automatically creating a list of leads and nurturing them through automated emails.
And with Pardot Einstein, an A.I powered feature, you can find leads that are most likely to convert, analyze your user’s behavior, and get insights about your marketing campaigns.
Who should use it? Pardot is perfect for B2B businesses. Its features are designed to help you nurture leads, build relationships, and close deals to grow your business.
Marketo is another powerful tool you can use for marketing automation. It offers many features like lead management, email marketing, customer base marketing, and mobile marketing to remove repetitive tasks and grow your business.
Why you need it? Marketo not just lets you automate your marketing workflows, but it also helps to build trust with your customers. You can use it to boost your sales by understanding customers and triggering a sales call at the right moment.
Who should use it? Like many other tools on our list, Marketo is for everyone. You can start using the software to automate lead generation, nurturing them, increasing engagement, and closing deals.
MonsterInsights is the best WordPress plugin for Google Analytics. You can automate your Google Analytics reports in your WordPress dashboard and get real-time updates. It helps you understand the data that matters and lets you make data-driven decisions.
Why you need it? Learning how to set up Google Analytics and how it works can take a lot of time. It may even require coding. MonsterInsights automates this process by automatically getting you reports from Google Analytics, tracking forms, eCommerce conversions, and much more.
Who should use it? MonsterInsights is designed to be user-friendly and offer analytics to business so that they can grow. That’s why it’s highly useful for anyone who runs a blog, eCommerce store, an agency, or a large corporate website.
Verdict: What is the Best Marketing Automation Tool?
Marketing automation is important for businesses today, as it helps you focus on growing your business and stop wasting time on repetitive tasks. That’s why we recommend OptinMonster as the best marketing automation tool for automating your conversion optimization process.
If you want an automation tool for your emails, then look no further than Constant Contact. It’s easy to use, and you can create workflows to send emails automatically to users.
And that’s it!
You now know about the best marketing automation tools to explode your business growth. If you want, you can also check out our beginners guide to Google Analytics.