How to Do a Giveaway on Your WordPress Website

Are you looking for a quick and simple way to run a giveaway on your WordPress website? There are different plugins to create a giveaway, but most of them are tricky for beginners as they require coding.

This is where a powerful yet beginner-friendly WordPress plugin, RafflePress comes in handy, as it’s designed to create gorgeous giveaways within minutes. In this article, we’ll show you how to do a giveaway on your WordPress website step-by-step.

Benefits of Running a Giveaway on Your Website

Giveaways are an excellent way of attracting visitors, promoting your brand, and generating engagement on your website.

Let’s breakdown each of these benefits to help you understand why you should be doing a giveaway:

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1. High Engagement Means Increase in Web Traffic

Giveaway competitions are great at driving user engagement and increasing website traffic. You can reward points for sharing the competition on social media and encouraging users to return to your website for more points.

2. Increase Your Social Media Followers

Through giveaways, you can increase your social media followers and award points to visitors for following you on Facebook, Twitter, YouTube, Instagram, and other platforms. They can also earn extra points for referring a friend and bringing in followers.

3. Grow Your Email List Faster

You can grow your email list quickly through giveaways. Visitors can receive additional points if they sign-up for a newsletter or submit their email addresses to receive extra entries.

4. Boost Sales by Generating Leads

Giveaways can help you promote your brand and get people to know about your business. As more visitors learn about the products and services you have to offer, higher the opportunity to generate leads and skyrocket your sales.

Why Should You Use RafflePress to Run a Giveaway?

RafflePress WordPress Giveaway Plugin

When you search for WordPress giveaway plugins, you will find many options. However, most of them are buggy, slow, and bloated. They are also not user-friendly and have a high learning curve getting used too.

RafflePress removes all these problems and helps you create a giveaway without any coding or technical knowledge. The plugin itself is lightweight and will not hamper your website’s performance.

It offers a wide range of customization options, and with its drag and drop builder, anyone can create a giveaway campaign. RafflePress has built-in templates to get started and success tracking feature to optimize your conversions.

And with social media, CRM, and email marketing service integrations, you can significantly boost your website’s engagement.

Best of all, RafflePress has a 100% free version so anyone can run a successful giveaway no matter what your budget is.

Ready to create your own giveaway now? Let’s get started…

How Do You Run a Giveaway?

With RafflePress, running a giveaway contest is quick and easy. You can create your giveaway in 7 simple steps.

Step 1: Install RafflePress WordPress Plugin

To add RafflePress, head over your WordPress dashboard and go to Plugins and select Add New.

Search for RafflePress giveaway plugin and click Install Now.

Install RafflePress WordPress Plugin

For this tutorial, we’ll be using the free WordPress plugin. But you may want to check out RafflePress Pro version, as it offers more features like email integrations, viral refer-a-friend entries, required entry actions, and more.

Once the set up is complete, you are ready to create your first giveaway.

Step 2: Create a Giveaway

Now access RafflePress from your WordPress website dashboard and click on Add New to add a giveaway contest.

Click Add New to start a giveaway on RafflePress

Step 3: Select a Template and Name Your Giveaway

Next, you will have to give a name to your giveaway and select a template.

RafflePress offers a wide range of templates. You can go with a classic giveaway and customize it according to your requirements.

Also, you can select a tailor-made template for your contest, focusing on a specific goal. You can choose a template to grow your email list, refer-a-friend, pre-launch campaign, or increase followers on social platforms.

Selecting a Giveaway Template

Step 4: Add Giveaway Details

Once you’ve selected a template, now enter the giveaway details. For our demonstration, we’ll be using the Classic Giveaway template of RafflePress.

Add a title of your giveaway, like Win a FREE PS4, upload an image, and enter a short description. Remember to entice your visitors to get as many entries as you can.

Enter Giveaway Details

You can also add multiple prizes by clicking on + Add Another Prize option. Now, set the start and end dates along with the time. If you want, you can even select a timezone of your choice while setting the timings.

Step 5: Add Actions and Entry Options

RafflePress offers lots of actions to add to your giveaway competition. It’s one of its incredible features. You add as many actions you want and customize the giveaway based on your goal.

For instance, if you want more email subscribers, you can add the action of Join an Email Newsletter. And if you want more traffic, you can add Visit a Page action.

Add Actions and Customize Entry Options

For each action, you can change the entry options.

You can choose the value of the points a visitor will earn, make an action mandatory, allow daily entries, and enter a URL of your website or any social media page, and lots more.

Customize Giveaway Entry Options

Step 6: Customize Your Giveaway Design

After setting the desired actions and entry options for your giveaway, RafflePress lets you change the design and customize it the way you want.

You change the layout of the giveaway, select various fonts, add color to buttons, modify the background by choosing a background color, or uploading an image. The giveaway plugin also allows you to enter custom CSS.

Change Giveaway Design

Once you’ve made all the changes, make sure to hit Save, located at the right top corner.

Step 7: Publish the Giveaway on Your WordPress Website

The last step is to publish your stunning giveaway on your website. To do this, RafflePress offers 3 options:

  • RafflePress WordPress Block – use the new WordPress block editor and embed the giveaway in your post or page
  • WordPress Shortcode – use the Classic WordPress editor and embed the giveaway using a shortcode
  • Giveaway Landing Page – create a standalone landing page for your giveaway

Publish your Giveaway

As you can see, creating a giveaway is as simple as ABC with RafflePress. With just a few clicks, you’ll be able to run any contests on your website.

That’s it!

We hope you liked our article on how to do a giveaway on your WordPress website.

With RafflePress plugin, you can create giveaways instantly without any coding. Just install the plugin and enjoy high user engagement on your website, gather leads, boost your email list, and expand your social following.

If you liked our article, you might want to read about how to measure social media ROI. And don’t forget to follow us on Facebook and Twitter for useful tips about tracking links and Google Analytics tutorials.

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