MonsterInsights vs Google Analytics

MonsterInsights vs. Google Analytics – What’s the Real Difference?

Are you wondering what the difference is between MonsterInsights and Google Analytics?

Often, beginners confuse MonsterInsights and Google Analytics thinking that they are two separate analytics services. That’s not true at all!

The difference between MonsterInsights vs Google Analytics is:

  • Google Analytics is a web analytics service offered by Google to help you understand your website visitors
  • MonsterInsights is a powerful WordPress plugin that makes it effortless to connect Google Analytics with your WordPress site.

Since this is a common question that we get from beginners, we decided to write a complete article to explain, in-depth, the real differences between Google Analytics and MonsterInsights, how to use them, and the benefits of using them both together.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

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Table of Contents

  1. Video Tutorial
  2. What is Google Analytics?
  3. What is MonsterInsights?
  4. 7 Reasons Why Website Owners Use MonsterInsights
  5. What if You Use Google Analytics Without MonsterInsights?
  6. MonsterInsights vs. Google Analytics: Which One Is Better?

Video Tutorial

If you don’t want to go through the video, then read our written guide on what’s the difference between Google Analytics and MonsterInsights.

What is Google Analytics?

google analytics dashboard for wp (gadwp)

Google Analytics is a free web analytics service from Google that tracks all your website traffic and provides you with useful information about your website visitors.

Here are some of the major questions Google Analytics will answer about your site:

  • How many people visit your website?
  • Who are your website visitors? (age, gender, location)
  • What technology are they using to visit your site? (browser, operating system, devices)
  • What are the sources of your website traffic? (search engines, social media, advertisements, or referral links)
  • What do your users do on your site? (pages they visit, the duration of time they stay, and bounce rate; meaning the percentage of users exit your site on the first visit
  • Which pages are the most popular on your site?
  • What’s your site’s speed on different browsers, countries, and pages?
  • How many visitors converted into leads or customers?
  • What is your eCommerce conversion rate?

The challenge is that to set up Google Analytics properly and see all of the above insights, you’d need to hire a developer or know how to write code.

Not to mention, you would have to spend months learning the Google Analytics interface, so you can actually see the stats that really matter.

As you can imagine, most business owners want to focus on growing their business, not learning how to code or becoming analytics experts.

That’s what makes MonsterInsights so popular.

What is MonsterInsights?

MonsterInsights Home Dashboard

MonsterInsights is the best Google Analytics plugin for WordPress because it allows you to easily connect your WordPress site with Google Analytics (without hiring a developer or write any code).

With the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.

In the past, you would have to spend thousands of dollars to hire a developer to properly set up all these tracking tools. Not anymore!

MonsterInsights makes it easy for you to see all the stats that matter in a single place inside your WordPress dashboard.

That way, you don’t have to spend months learning the complex Google Analytics interface.

You can go through our post on how to get an unlimited free trial of MonsterInsights to get started.

8 Reasons Why Website Owners Use MonsterInsights

MonsterInsights makes it effortless to connect Google Analytics and WordPress. If you can point-and-click, then you can set it up.

That’s why over 3 million website owners use MonsterInsights to connect their WordPress websites to Google Analytics.

Our goal at MonsterInsights is to help you grow your business with confidence by making data-driven decisions from the stats that matter.

Below are the top 8 reasons why smart business owners use MonsterInsights:

1. Quick and Easy Setup 

With MonsterInsights, it’s really easy and quick to set up Google Analytics on your WordPress site. All you need to do is to create a Google Analytics account and connect it with your WordPress site.

It takes just a few clicks to complete the whole setup process.

And, you’ll be able to see your website reports in just a few minutes.

2. Google Analytics Dashboard Inside Your WordPress Admin

MonsterInsights allows you to see all the important metrics right in your WordPress dashboard. Therefore, you don’t need to navigate away from your WordPress dashboard, or log in to other accounts.

The Google Analytics plugin also shows specific reports for Publishers, eCommerce sites, Search Console, Custom Dimensions, Forms, Real-Time, and Site Speed.

MonsterInsights Dashboard Example

If you’re not using MonsterInsights, then you would need to open your Google Analytics account in a separate tab to view your website reports.

Not to mention, you would also need to know where to look to find the right stats in Google Analytics.

3. Dual Tracking with Universal Analytics and Google Analytics 4

MonsterInsights can connect to just Universal Analytics, just Google Analytics 4, or both of them at the same time with our dual tracking feature. That way, you can still access all of your historical data and the reports you love from Universal Analytics, while having your Google Analytics 4 property set up and running on your site, too.

Dual tracking profile settings

4. eCommerce Tracking Made Easy

MonsterInsights make enhanced eCommerce tracking easy. With a single click, you can start tracking sales from your WooCommerce or other eCommerce store (no coding necessary).

MonsterInsights also shows you overall conversion rates, top-performing products, and other useful insights about your store right inside your dashboard.

Prior to MonsterInsights, users would have to hire developers and pay thousands of dollars to properly set up enhanced eCommerce tracking. MonsterInsights has eliminated that aggravation for WordPress users.


5. File Downloads Tracking

If you have a website offering file downloads, then it’s crucial to know whether your users are actually downloading them.

MonsterInsights makes it easy to accurately track your file downloads. Google Analytics, by default, doesn’t track downloads.


6. Google AMP

Although Google AMP can boost your site rankings, it makes tracking mobile traffic a bit imprecise.

Therefore, MonsterInsights has created an addon for Google AMP tracking. It lets you track all your mobile visitors to AMP-enabled pages accurately.


7. Forms Tracking

Forms are very important for business websites because they are your means of collecting leads and conversions. That’s why it’s extremely important to know how well your forms are converting.

MonsterInsights Forms addon allows you easily track your form views and conversions. It works well with WPForms and other popular WordPress contact form plugins.

8. Addons and Advanced Tracking

MonsterInsights also offers other advanced tracking options like affiliate link tracking, author tracking, category tracking, custom post types tracking, custom dimensions tracking, and more.

It also comes with powerful addons like:

  • Google Optimize addon helps you to integrate Google Optimize with Google Analytics.
  • EU Compliance addon helps you to improve compliance with GDPR and other privacy regulations.

More importantly, you can install and enable these addons in just 2 clicks.


If you want to know more benefits, explore MonsterInsights’ features.

What if You Use Google Analytics Without MonsterInsights?

Now that you know the benefits of using MonsterInsights. What if you decide to use Google Analytics without the plugin?

Here’s what will happen:

1. You’ll Need to Set Up Analytics Tracking Manually

Without MonsterInsights, you’ll have to enter the Google Analytics tracking code manually to the header of your WordPress website.

This can be a challenge for beginners, as it requires editing code. If you make any mistake while entering the code, you could mess up tracking or even break your entire website.

But with MonsterInsights, setting up Google Analytics in WordPress is a walk in the park.

2. You Risk Skewing Analytics Data

If you use Google Analytics without a plugin, there is a risk of skewing your data. That’s because Google Analytics tracks visits from logged-in users like administrators, authors, editors, and other user roles.

So, if you decide to update a blog post and then preview the changes, Analytics will record your visit as a real visit and add it to your total traffic.

This will lead to inaccurate reporting and you may even see a spike in pageviews. However, the sudden increase in traffic is because the data is skewed and it includes your own visits.

MonsterInsights ensures that you get accurate reports and your analytics does not skew. It allows you to easily exclude logged-in users and different user roles from tracking in Google Analytics.

3. You Won’t Likely Use Most Analytics Features

There are many features in Google Analytics you might not even know about or use because they’re not enabled by default. Some of these include affiliate tracking, eCommerce tracking, and more.

But MonsterInsights sets up advanced tracking features right out of the box and helps you uncover more insights about your visitors.

You get to track file downloads, affiliate link clicks, outbound link clicks, and much more without additional setup. Plus, you can also track the performance of your online store without having to edit code or hire a developer.

MonsterInsights vs. Google Analytics: Which One Is Better?

After reading this article and MonsterInsights review, you can probably see that it’s not one or the other. You need both solutions to properly enable analytics on your WordPress site.

MonsterInsights simplifies the whole process of setting up Google Analytics and viewing reports for WordPress sites. It’s undoubtedly a better option than manually adding code to your site. You can also go through our guide on is MonsterInsights worth it for more details.

Get Started with MonsterInsights Today!

If you want to grow your business with confidence, then you need to get started with MonsterInsights today.

We believe it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the stats that matter.

We’re looking forward to helping you take your website to the next level.

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