How to Set Up Affiliate Link Link Tracking in WordPress

How to Set Up Affiliate Link Tracking in WordPress (2024)

Do you use affiliate links to make money on your WordPress website? Would you like to set up affiliate link tracking in Google Analytics and find out how those links perform?

Using Google Analytics to track affiliate links can be tricky, especially for beginners. Luckily, with MonsterInsights, you can tell Google Analytics to track affiliate link clicks on your WordPress site in a few simple steps.

After you set up affiliate link tracking, you’ll be able to see which of your pages and links generate the most revenue and adjust your marketing for optimal results.

In this article, we’ll show you how to set up affiliate link tracking in WordPress using Google Analytics.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Start Tracking Your Affiliate Link Clicks Today!

Table of Contents

Let’s kick things off…

Affiliate Link Tracking Video Tutorial

Why Set Up Affiliate Link Tracking on WordPress?

Affiliate marketing is a great way to make more money online. You can sign up for different affiliate programs and then promote products to your audience to make an affiliate percentage from every sale.

Once you add affiliate links to your website, you’ll want to track them to keep tabs on which ones are performing the best. When you know which links are performing well and which ones aren’t bringing in any revenue, you can put more of your time and energy toward the ones that work the best.

The best way to track your affiliate link clicks so you can focus on promoting the right products is with MonsterInsights. It’s the best Google Analytics plugin for WordPress, and it includes affiliate link tracking right out of the box.

Here are more benefits of setting up affiliate link tracking with MonsterInsights:

1. See All Affiliate Link Clicks in a Single Report

As an affiliate marketer, you might want to promote several products that use different affiliate programs like Commission Junction, Amazon Associates, and ShareASale. Or, you may have different affiliate products listed on your WooCommerce store.

With MonsterInsights affiliate link tracking, you can see how much traffic you send to each product, regardless of which affiliate program you’re using.

You can see how each product is performing at a glance without leaving your WordPress dashboard.

track affiliate link click

2. Earn More by Comparing Traffic vs. Revenue

Imagine you’re promoting 2 rival products (let’s say an Amazon Fire Stick and a Roku) on your site, and you’re making more revenue from the Fire Stick than the Roku.

But from the affiliate tracking report in MonsterInsights, you realize that you’re actually sending more traffic to the Roku.

This means that if you work on sending more traffic to the Fire Stick (which is a higher-converting product), you could earn more affiliate revenue.

Without an affiliate link tracking report, you won’t be able to easily review the number of visitors you send to each product. That’s why tracking each affiliate link helps you optimize your site to grow your revenue.

3. Focus on Higher Performing Products

Another benefit of an affiliate tracking report is that it lets you see how many clicks your affiliate links are receiving per page.

Imagine you’re promoting 10 different products in a listicle and figure out the product you placed in the 4th position in that article is receiving more clicks than the product you placed in the first position.

This clearly shows that you might want to move up the 4th-listed product in your list, and move the #1 listing down, because your readers aren’t as interested in that product.

That way, you can send more traffic to the product that converts better and generates more revenue.

With that, let’s see how to track affiliate links in Google Analytics.

How to Track Affiliate Links in Google Analytics

Follow these steps and you’ll be able to see detailed data on your affiliate links.

To set up affiliate link tracking in Google Analytics and WordPress:

  1. Install and Activate MonsterInsights
  2. Redirect Affiliate URLs with Pretty Links
  3. Set up Affiliate Link Tracking in MonsterInsights

Step 1: Install and Activate MonsterInsights

First, you’ll need to install MonsterInsights on your WordPress website. MonsterInsights allows you to set up affiliate link tracking in WordPress with just a few clicks – no need to modify your Google Analytics code.

monsterinsights wordpress plugin

To get affiliate link tracking, grab MonsterInsights at the Plus level or above, then download the plugin from your Account page.

Next, upload the plugin on your WordPress website by going to Plugins » Add New » Upload Plugin and then click the Install Now button.

Upload MonsterInsights Plugin WordPress

Now, activate MonsterInsights by clicking the Activate Plugin button.

activate monsterinsights

After installing and activating the plugin, you’ll need to connect it with Google Analytics. The MonsterInsights setup wizard makes it super simple to add Google Analytics tracking code to your website.

Allow Google Analytics Permissions

For more details on how to get set up, read our step-by-step guide on how to set up Google Analytics on your WordPress website properly.

Step 2: Redirect Affiliate URLs with Pretty Links

In order to track your affiliate link clicks with MonsterInsights, you’ll need to cloak your affiliate URLs using a plugin like Pretty Links.

Note: If you’re an Amazon Affiliates user, don’t cloak your links. Follow our Amazon tutorial instead: How to Track Amazon Affiliate Links in WordPress (Easy Way).

To install the Pretty Links WordPress plugin, go to your website’s dashboard and then click Plugins » Add New. Then search for Pretty Links and click Install Now.


Once you install the plugin, it should appear in your WordPress dashboard. Click on Pretty Links to view their welcome screen.

Next, click Add New to enter an affiliate link to Pretty Links.

add new affiliate in pretty links

Now, you get to set up your link.

What you need to do here in order for MonsterInsights to track your affiliate links is redirect all your ugly affiliate links to URLs that include the same path.

Let’s pretend that your website is, and you’ve got affiliate links for MonsterInsights on your site. MonsterInsights’ affiliate program is through ShareASale. So, your affiliate link to MonsterInsights will look something like this:

With Pretty Links, you can redirect that link and make it whatever you want it to be. You create a new URL on your own domain, then redirect it to your ShareASale link.

For instance, your new URL might be That’s what users will see when they click the link.

Here’s a look at how this is going to look in Pretty Links:

Affiliate link setup example in Pretty Links

Now, users will see and click on the URL:
and be redirected to:

Note: Make all your links have the same path in them. We used /affiliate/ above, then the product name. You could also use /refer/product-name or /go/product-name, or something else.

Step 3: Set Up Affiliate Link Tracking in WordPress

Now that your affiliate links are redirected to pretty URLs, you can set up tracking in MonsterInsights.

Navigate to Insights » Settings and click on the Publisher tab at the top of the page, and then to the Affiliate Links section.

We used /affiliate/ in the link we created above, so that’s what we want to track with MonsterInsights. Put /affiliate/ or whatever URL path you chose in the Path box, then a Label. The Label is what appears in Google Analytics, so make it something you’ll remember.

You can track multiple different paths, and organize different links however you’d like. To create another path, click the Add Another Link Path button and repeat the process.

MonsterInsights Affiliate Settings

After filling in these 2 fields, click Save Changes.

Finally, choose how you want your MonsterInsights report to look by choosing which link is used in the report:

Pretty Links tracking options in MonsterInsights - affiliate link tracking

After that, MonsterInsights will automatically start to track the affiliate links you told it to track.

Now, let’s go over how to view your affiliate link tracking report.

How to View Your Affiliate Link Tracking Report in WordPress

Now, you can see the report inside your WordPress dashboard using MonsterInsights. It brings your important Google Analytics data to your admin area, and you don’t have to leave your website.

Go to Insights » Reports » Publishers and scroll down to Top Affiliate Links to see the report.

Top Affiliate Links Report in MonsterInsights

How to View Your Affiliate Link Tracking Report in Google Analytics

Want to see which of your site pages a user was on when he clicked your affiliate links? To do that, we’ll build a custom exploration report in Google Analytics.

If you’ve never built a custom exploration report before, you can check out our tutorial on How to Create a Custom GA4 Exploration Report.

To start, head to the Explorations tab in Google Analytics, then click to create a Blank report:

Blank GA4 report

Then, click the plus sign in the Dimensions box:

Add dimensions to a custom explore report in GA4

Search for and import the following dimensions:

  • Is affiliate link
  • Link text
  • Page title
  • Event name
  • Affiliate label

Now, click the plus sign in the Metrics box and add and import:

  • Event count

Next, click and drag Link text, Affiliate label, and Page title from the Dimensions box over to Rows.

affiliate link custom report dimensions

Also drag Event count from Metrics to Values.

Affiliate link custom report metrics

Finally, we need to add some filters for the report to work correctly. Click and drag Is affiliate link from dimensions to filters, choose exactly matches and true, and click Apply:

Is affiliate link filter

Then, click and drag Event name from dimensions to filters and choose exactly matches and click:

Event name filter

That’s it! You’ve built your custom affiliate link report, and you can now see which links were clicked on which pages on your site. Keep in mind that event count = clicks.

Affiliate Link Tracking Report Google Analytics

Now, let’s find out how to track WooCommerce affiliate links in WordPress.

How to Set Up WooCommerce Affiliate Link Tracking

Besides affiliate links in your content, if you have a WooCommerce store and have different external/affiliate products on your online store, MonsterInsights will automatically track them.

To start, enter the URL of your affiliate link in WooCommerce by going to Products » Add New and scroll down to the product data meta box.

Next, select External/Affiliate product from the drop-down menu, enter a product URL, button text, and regular price. Once that’s done, Publish your product.

woocommerce affiliate link tracking

MonsterInsights will now automatically track WooCommerce affiliate link clicks. You can view the report in your WordPress dashboard by going to Insights » Reports » Publishers » Top Affiliate Links and see which affiliate is getting the most clicks.

woocommerce affiliate link report

That’s it!

Using MonsterInsights, you can now see how your website’s affiliate links are performing. Accurate affiliate link tracking data should help you grow your affiliate revenue.

Affiliate Link Tracking FAQ

What is affiliate link tracking?

Affiliate link tracking is a way to monitor and track the performance of your affiliate links. It helps you track how many clicks an affiliate link receives, how many conversions it generates, and the revenue it produces.

How do I track affiliate links in WordPress?

To track clicks on affiliate links in WordPress, you can use MonsterInsights and Pretty Links. First, use Pretty Links to create shortened and branded links that hide the original affiliate link. Then, use MonsterInsights to track and monitor the number of clicks on these affiliate links. You’ll get a report on affiliate link clicks right in your WordPress dashboard, and you can also view the data in Google Analytics.

Why is affiliate link tracking important for WordPress website owners?

Affiliate link tracking helps WordPress website owners understand the effectiveness of their affiliate marketing efforts. It provides valuable insights into which affiliate links are performing well and which ones need optimization.

Can I track affiliate link clicks in Google Analytics?

Yes, it is possible to track affiliate link clicks in Google Analytics by using custom tracking parameters or by setting up event tracking. However, this requires additional configuration that’s not easy for non-coders. If you’re using WordPress, the best way around this is by using MonsterInsights.

How often should I analyze and optimize my affiliate links?

It is recommended to regularly analyze and optimize your affiliate links, especially if you notice underperforming links. Monitor your conversion rates, click-through rates, and revenue generated by each affiliate link to identify areas for improvement.

Start Tracking Your Affiliate Link Clicks Today!

We hope this article helped you set up affiliate link tracking in WordPress.

If you want to learn more about making money with affiliate programs, you might like to read about the best affiliate plugins for WordPress!

Want to know how to track more link and button clicks on your site? Check out How to Track Link Clicks in Google Analytics 4 and WordPress.

And don’t forget to follow us on X, Facebook and YouTube for more helpful Google Analytics tips.

Want to Try MonsterInsights for Free?

Enter the URL of Your WordPress website to install MonsterInsights Lite.


  1. Do you support other affiliate link plugins too? (other than Pretty Links) For example many of our clients use ThirstyAffiliates link cloaker, would the tracking work with that too?

  2. Hello, thanks for this tutorial but I’m a little lost at step 2 (How to Track Affiliate Links in Google Analytics). I have everything set up (Google Analytics, Pretty Links, and MonsterInsights). How and where do I add the prefix? Currently, my affiliate links show up as “”. Thank you for your help.

    1. Hello, you can add the prefix in MonsterInsights settings. Just go to Insights » Settings » Publisher and scroll down the Affiliate Links section. Let us know if you have more questions 🙂

  3. I too am completely baffled by Step 2. I have a wordpress site, and I have links to Amazon. But where do these /go or /recommend links come from? Those aren’t valid URLs on my Wordpress site. Currently I paste the Amazon code into HTML widgets. There seems to be a whole step missing your instructions.

  4. I too am baffled. Can we not use the prefix and still get the report? And can we not use the Pretty Links plugin and still get the report? If so, how? Thank you very much.

    1. Hey Mike! Thanks for stopping by and for your comment. You’ll still be able to find all of your affiliate link clicks in your outbound links report if you don’t cloak them with a page path. They’ll just be in that report instead of the affiliate report. Try clicking the “view all outbound links” blue button at the bottom of the report. If you’d like some help navigating that data to see link clicks by page or something else, please reach out to our support team.

  5. This is an interesting concept, but impractical for me. I already have hundreds of links to track with PrettyLinks. To use this method, I have to change the URL path. That invalidates URLs that I’ve already shared elsewhere, or I have to create a new redirect from the new /go/ path to the existing PrettyLinks URL.

    As I said, that’s impractical unless you start a new site with your affiliate links using the method you’ve prescribed here.

    1. Hey William,
      Thanks for your comment. Do your hundreds of links have a path you’ve set up, like /affiliate/xxxxx, or are they all different/original (like You can set MonsterInsights to use any path that you have. If all your links are not masked, though, you’re right, it would be pretty difficult to track affiliate links this way. If that’s the case, you can still at least see which ones are getting clicked in the Outbound Links report. More on that here:

  6. Sorry – I have to agree with others, this is a fairly bad explanation of how to use this feature. Kinda disappointing.

    Since you have to use Pretty Links anyway, how does this report differ from what the pretty links plugin already provides?

    1. Hi Austin – Thank you for your feedback. We’re sorry you didn’t find this article to be particularly helpful! We value the feedback and will use it to improve this article.

      MonsterInsights takes the affiliate report a step further by actually adding the data to Google Analytics. So, while you’re seeing just the total clicks in your dashboard (which is what Pretty Links also provides), you can click the “View All Affiliate Links Report” button to head over to Google Analytics. Then you can look at more data about those affiliate clicks – my favorite is using it to look at which pages people were on when they clicked those links.

  7. If I only use Woocommerce for my affiliate links to outbound products, do I need a plug in like Pretty Links?

    Or, will my Monster Insights automatically show me affiliate clicks for my affiliate products in my Woo Commerce shop?

    1. Hi Stephen,
      Thanks for your question! As long as you’re following these directions, MonsterInsights will track those affiliate link clicks without using Pretty Links.

  8. very nice and hepful article. Kinda give me insight to what to do when i eventually add affliate marketing to my website. Thank for the write-up.

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