How to Add Google Analytics to WordPress (2024)

Are you wondering how to add Google Analytics to WordPress the best way? Want to know how people are finding your site, which blog posts are most popular, how many eCommerce sales you’re making, how many of your visitors are using mobile devices, and a whole lot more?

When you have data about how your users navigate your site, you can optimize it to get more traffic and make more money. The best part? All of the analytics data you need can be easily tracked and found using Google Analytics and MonsterInsights.

In this article, I’ll show you how to add Google Analytics to your WordPress site using MonsterInsights, the best Google Analytics plugin for WordPress.

Add Google Analytics to WordPress without Coding

Table of Contents

1. Why Use Google Analytics?
2. Google Analytics + WordPress: The Basics
3. Video Tutorial
4. How to Add Google Analytics to WordPress
   • Download MonsterInsights
   • Sign In to Google
   • Create a Google Analytics Property
   • Set up MonsterInsights
   • Adjust Enhanced Measurement & Data Retention Settings
5. View Your Google Analytics Metrics in Your Dashboard
6. Use Conversations AI For Analyzing Google Analytics Data (NEW)
7. What You Can Track with Google Analytics on WordPress
8. Google Analytics for WordPress FAQ

Google Analytics + WordPress: The Basics

Google Analytics can measure many different metrics on a WordPress website. You can turn WordPress into just about any kind of website, and Google Analytics can track it.

The way you use Google Analytics on WordPress will differ depending on what kind of website you have.

If you have a blog, maybe you’re most interested in which posts people are reading, how they found the posts (on social media? via a referral from another site? via Google search?), and if they’re clicking on ads or affiliate links.

If you have a business website, on the other hand, maybe you’re most interested in how many people are filling out your forms, how they’re finding your website, and which of your services are the most popular.

You need to install the tracking code to connect Google Analytics to any website to track page views and all of your visitors’ behavior. The code should be placed in your header.php file just before the closing </head> tag in your header.

For beginners and many people without coding experience, this is not easy to do. Most WordPress website owners aren’t developers and don’t know how to work with code!

That’s where MonsterInsights comes in. The plugin makes installing Google Analytics on WordPress a breeze with zero coding and adds crucial tracking features to help you understand how people use your website and a whole Google Analytics dashboard right inside your WordPress admin.

MonsterInsights seamlessly integrates with Google Analytics 4 (GA4), giving you the ability to view your GA4 reports in an easy-to-understand way.

Video Tutorial

How to Add Google Analytics to WordPress

• Step 1: Download MonsterInsights
• Step 2: Sign in to Google
• Step 3: Create Google Analytics Property
• Step 4: Set up MonsterInsights
• Step 5: Adjust Enhanced Measurement & Data Retention Settings

Step 1: Download MonsterInsights

Normally, you’d have to insert your Google Analytics tracking code into your WordPress website’s code.

But with MonsterInsights, you don’t need to worry about using any code.

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics so you can view all the data that matters most right in your WordPress dashboard.

Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, PPC ad tracking, and much more.

To get started, head to the Pricing page and choose the best license level for your tracking needs. Once your license is active, download the plugin zip file from your account page. Or, just getting started with Google Analytics and not sure what your tracking needs are just yet? You can start with the Lite version of MonsterInsights for free.

Step 2: Sign In to Google

Now, you need to log in or sign up for a Google account.

To get started, you’ll need to open the Google Analytics website and click the Sign in to Analytics link or Start for free button in the top right corner of the page.

Next, you can log in to your existing Google account if you have one, or click the Create account link to create a new Google account.

Step 3: Create a Google Analytics Property

After you’ve signed in to your Google account, click the Start measuring button on the next screen.

Now, you’ll need to enter the Account name for your Google Analytics account. You’ll also see different data sharing settings, make sure you check all the boxes and then click Next.

Now, you’ll have to enter the property details of your website. Start by entering a name and selecting a reporting time zone and currency.

To set up a GA4 property, enter your property name, then choose your time zone and currency. Click Next.

Choose your industry category and your business size, then click Next.

Finally, choose your business objectives. We suggest choosing Get baseline reports so that you get all of the Google Analytics reports populated in your account.

Click Create.

That’s it! You’re now signed up for Google Analytics. Next, we’ll add Google Analytics to WordPress.

Note: You do not need to move ahead to the create stream step – MonsterInsights will do that for you!

Step 4: Set up MonsterInsights

Navigate to the site where you want to install MonsterInsights and go to the WordPress admin dashboard.

Then navigate to Plugins » Add New and click the Upload Plugin button at the top.

On the next screen, click the Choose File button to select the zip file you downloaded in step one. Then click the Install Now button to upload the file and install the plugin on your site.

Once the plugin has been uploaded and installed, click the Activate Plugin button to activate it on your site.

After the plugin is activated, the plugin setup wizard will open to guide you through the setup process step by step.

At first, you’ll see the “Welcome to MonsterInsights!” message and options to choose the category of your website. There are 3 options: Business website, Publisher (Blog), and eCommerce.

Select a category that best describes your website, then click the Save and Continue button.

If you want to skip the setup wizard for now, you can click the Exit Setup button at the top.

In the next screen, you’ll need to connect the MonsterInsights plugin to your website by providing your license key.

You can find your MonsterInsights license key in your email receipt or your account area on the plugin website.

Once you enter your license key, it’ll verify your account, and then you can click on the Connect MonsterInsights button.

After that, you’ll see an option to connect your Google Analytics with your MonsterInsights account. Select your account to continue authentication.

Next, you’ll need to click Allow to allow MonsterInsights the proper permissions.

After that, you’ll need to pick a profile to complete the connection. If you have multiple websites connected to your Google Analytics account, then you’ll need to choose the right website property here.

Choose your profile, and then click the Complete Connection button.

After that, it’ll finalize the authentication process in a few seconds and then take you back to your MonsterInsights setup page.

Now, you can see the recommended settings for the Google Analytics plugin.

This page includes some of the most important settings as the following:

• Events tracking – Enabled by default.
• Enhanced Link Attribution – Enabled by default.
• File Download Tracking – Most used file types (doc, exe, js, pdf, ppt, tgz, zip, xls) added by default.

As you scroll down, you’ll see more settings.

• Affiliate Link Tracking – It has 2 affiliate link paths added by default, and lets you add more affiliate link paths.
• Access to MonsterInsights Reports – You can choose who can see the MonsterInsights reports.
• Automatic Plugin Updates – You can enable or disable the option to install updates automatically.
• Show MonsterInsights Badge – Choose whether or not you want to show a MonsterInsights badge in your website’s footer. You’ll be able to access a few options for how this looks later.

Review and configure these recommended settings, and then click the Save and Continue button at the end.

On the next screen, you’ll see options for even more tracking options, addons, and helpful plugins.

The first four items are:

• Standard Analytics & Reports – The standard MonsterInsights reports you’ll get in your WordPress dashboard.
• Enhanced Link Attribution – This can help you see where users click on your site.
• Add Recommended Plugins To My Website – We recommend adding four plugins to your website here. Check this option to install all four or expand it to pick and choose from the plugins:
  • UserFeedback – Ask visitors questions about how they use your website, what content they prefer, what you could improve, or anything else you want to know.
  • All In One SEO – The best WordPress SEO plugin that integrates with MonsterInsights
  • Conversion Tools – Get OptinMonster, the #1 conversion optimization plugin to convert your growing website traffic into subscribers, leads, and sales.
  • Smart Form Builder by WPForms – The most popular WordPress form plugin, trusted by over 5 million websites. Easily create contact forms, payment forms, surveys and more.
• Privacy Compliance Addon – Helps Google Analytics become compliant for GDPR, CCPA, and more

When you scroll down, you’ll find even more options:

• Advanced Reports – Get access to advanced reports inside MonsterInsights, such as search keywords, a real-time report, publishers and eCommerce reports, and more
• eCommerce Tracking – Instantly enable eCommerce tracking
• 20+ Advanced Tracking – Even more advanced tracking, such as author tracking, form conversion tracking, scroll tracking, and more
• Media Tracking – Enable embedded video tracking. See how many times videos are watched, how far they were watched on average, and more.

After that, you’ll see a new screen with this message ‘Awesome! Tracking and Analytics are All Setup’. It means the setup process is complete, and you’ve successfully installed Google Analytics in your WordPress site.

This screen also notifies you about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours. Don’t forget to click on the Finish Setup & Exit Wizard button.

Step 5: Adjust Enhanced Measurement & Data Retention Settings

Turn Off Enhanced Measurement

If you created your own Data Stream in GA4 (instead of letting MonsterInsights create one automatically), you’ll need to turn off Enhanced Measurement. To do that, go to Admin » Data Streams, then click on your data stream:

Now, click on the switch to turn off Enhanced measurement.

After clicking the switch, a message will pop up asking if you’re sure you want to turn it off. Click Turn off.

Make sure you don’t have enhanced measurement on! MonsterInsights adds a lot of custom tracking, and leaving this on can result in skewed, incorrect data.

Change Data Retention Settings

By default, your data retention settings will be set to 2 months. If you want to be able to use your data in custom reports beyond 2 months (which most people do), go to Admin » Data Settings » Data Retention:

Now, use the dropdown to change your settings to 14 months:

That’s it! You’ve successfully added Google Analytics to WordPress the right way.

View Google Analytics Metrics in Your WordPress Dashboard

As we mentioned above, it can take a few hours for Google Analytics to start collecting data. Wait for a day or so, and then you’ll be able to view your WordPress website reports right inside your WordPress dashboard.

A quick summary of the website analytics report is available in MonsterInsights’ dashboard widget.

To view the full reports, you’ll need to visit Insights » Reports from your dashboard. There, you’ll see the overview report first.

Then, you can view all the other reports by clicking on the tabs/links at the top of the report. Here are just a few types of data you can track using the MonsterInsights plugin:

• Top landing pages: Which landing pages are most popular on your site plus their bounce rate, conversion rate, and more
• Link and button click tracking: Which links and buttons are getting the most clicks
• eCommerce reports: MonsterInsights integrates seamlessly with the most popular eCommerce plugins for WordPress, including WooCommerce, Easy Digital Downloads, MemberPress, and more. Set up eCommerce tracking with a single click.
• Search Console report: Connect with Google Search Console to see what keywords people are using to come to your site
• Forms tracking: Which forms are getting the most impressions and submissions
• Media tracking: Which of your videos are getting watched and how long people are watching them

You can also easily track advanced metrics like eCommerce transactions and custom dimensions with MonsterInsights.

In conclusion, MonsterInsights makes it super easy to add Google Analytics to WordPress, monitor user behavior, set up advanced tracking, make your site GDPR compliant, and view reports.

Use Conversations AI For Analyzing Google Analytics Data (NEW)

Now that you’ve explored the reports available in your MonsterInsights dashboard, you’ve seen how it’s packed with vital statistics to help your business grow. But wouldn’t it be fantastic if there was an even quicker and more efficient way to access these stats when you need them?

Introducing Conversations AI:

Conversations AI is a powerful tool integrated into your WordPress dashboard. Instead of navigating through various reports and adjusting date ranges, you can simply ask Conversations AI for the specific stat you need.

Whether you want to know the revenue from a particular product, the conversion rate of a specific page, or which campaign attracted the most traffic, just ask Conversations AI.

Add Google Analytics to WordPress without Coding

What You Can Track With Google Analytics on WordPress

Using Google Analytics is the best way to track your website visitors. It’s the top website analytics tool because it’s made by Google, it’s free, and it can tell you everything you need to know about your visitors so that you can grow your business or brand.

At its most basic level, Google Analytics tracks:

• How many people visit your site, plus where (geographically) they visit from
• Which of your website’s pages your visitors land on
• How many views all of your web pages get
• Which traffic channels visitors use to find your website (search engines, email, social media, referrals from links on other websites, etc.)
• Which browsers and devices visitors are using when they visit your site
• How long users spend on your site
• And more

Beyond those tracking features, you can track more metrics by tinkering with other settings.

For example, if you choose which interactions with your website are the most important, you can create conversions (also called key events) to track how often those important actions are happening.

Or if you sell products or services on your website, you can set up eCommerce tracking to track views of your products, total revenue, abandoned checkouts, and more.

Other added tracking features you can set up include:

• Campaign tracking
• Form submission tracking
• Author tracking
• Google search keywords
• Logged-in user tracking
• And more

Although Google Analytics allows you to track many things, setting up that extra tracking and/or reading your reports and finding your data can be challenging. That’s why we created MonsterInsights.

That’s it!

We hope this tutorial helped you to add Google Analytics to WordPress.

Here are a few more guides you might like to read:

How to Add a Contact Form in WordPress (The Easy Way)
MonsterInsights vs. Google Analytics
Beginner’s Guide to Google Analytics: How Does it Work?
Google Analytics Reports: The Ultimate Guide (GA4)

Don’t forget to follow us on YouTube for more free tutorials, reviews, and Google Analytics tips.

Google Analytics for WordPress FAQ

Can you use Google Analytics with WordPress?

You can use Google Analytics with WordPress by integrating it through plugins like MonsterInsights or manually adding the tracking code to your theme’s header.php file. This integration enables you to monitor site traffic, user behavior, and conversions directly on your WordPress site.

How do I add Google Analytics to my WordPress website?

Add Google Analytics to your WordPress website by signing up for a Google Analytics account and obtaining the measurement ID. Then, use a plugin like MonsterInsights to install the code safely or insert the tracking code manually into the header.php file of your WordPress theme under the Appearance Editor.

To get started with MonsterInsights, follow these 4 steps:

1. Download MonsterInsights
2. Create a Google Analytics account or sign in to your existing account
3. Install the MonsterInsights plugin via your WordPress dashboard and follow the setup wizard
4. Adjust your data retention settings

How do you add Google Analytics to WordPress without a plugin?

To set up Google Analytics on WordPress without a plugin, you’ll need to add the Google Analytics code to the header file, right before the closing </head> tag. For a full tutorial on adding your tracking ID, check out Add Google Analytics to WordPress WITHOUT a Plugin.

You can also use Google Tag Manager, though setting it up and using it has a pretty steep learning curve and isn’t great for beginners.

Can I add Google Analytics to WordPress for free?

You can add Google Analytics to WordPress for free using the free “Lite” version of MonsterInsights. You can install the free version of MonsterInsights by searching for it in your WordPress dashboard under Plugins » Add New. Click the Install Now button.

Can I add Google Analytics to WordPress using Google Tag Manager?

Yes, you can use Google Tag Manager to install Google Analytics onto your website. It’s not something we recommend for beginners because of the learning curve, but it is possible! You’ll just need to install your Google Tag Manager code in WordPress and create a GA4 tag:

For a full tutorial, check out How to Add Google Analytics 4 (GA4) to Google Tag Manager.

How can I check if Google Analytics is working in WordPress?

Check if Google Analytics is working in WordPress by visiting your site and using the Google Tag Assistant browser extension or the Realtime report in your Google Analytics dashboard. Ensure the tracking ID is correctly installed and verify that visitor data is being recorded.

You can also check your data stream. In Google Analytics, head to Admin » Data streams and check that your data stream says Recieving traffic in the past 48 hours. To adjust any settings, click on the arrow.