Best WordPress Popup Plugins Review

10 Best WordPress Popup Plugins for 2021 (Review + Guide)

Are you looking to add popups on your WordPress site? Want to know which is the best WordPress popup plugin?

Choosing the right popup builder is crucial for making well-designed popups, which can convert your users into subscribers/customers/loyal fans.

In this article, we’ll share with you 10 best WordPress popup plugins you can use to create popups in 2020.

Best Popup Plugins for WordPress – Quick Overview

Let’s get started with a quick overview of the “best WordPress popup plugins” on our list.

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  1. OptinMonster – #1 Best popup plugin used by 1,000,000+ WordPress sites
  2. Sumo – Best free popup plugin used by 100,000+ WordPress sites
  3. Bloom – Best native popup plugin for WordPress
  4. Thrive Leads – A perfect Bloom alternative plugin
  5. OptiMonk – Popup builder software used by 5,000+ websites
  6. Popup Maker – Free WordPress popup plugin used by 300,000+ sites
  7. Popup Builder – WordPress popup builder plugin used by 100,000+ sites
  8. Popups – Simple popup plugin for WordPress used by 60,000+ websites
  9. Elementor Pro – WordPress page builder and popup plugin
  10. Icegram – Free WordPress popup plugin used by 40,000+ sites

How to Choose the Best WordPress Popup Plugin?

Popups can maximize your website conversions by displaying attractive offers at the appropriate time. You can learn more by reading some case studies about OptinMonster users.

However, they can be annoying sometimes. If your popups look unattractive and appear at inappropriate times, then they can rather ruin the user experience on your website.

That’s why you need a proper popup plugin to create attractive popups.

Here’re some points to consider while selecting the best popup plugin for your WordPress site.

  • Look for the popup templates offered by the plugin.
  • Look for a drag and drop builders to easily customize the design with no code.
  • Check out campaign types the plugin lets you create.
  • Find out the supported triggers for popups.
  • You need email marketing integration for maximum conversions.

With that said, let’s take a look at our selection of the best popup plugins for WordPress.

1. OptinMonster

OptinMonster Best Popup and Lead Generation Tool

OptinMonster is the most powerful popup plugin in the market. It is a SaaS (software as a service) platform that you can easily integrate with WordPress, WooCommerce, Shopify, or any website platform. It also offers integrations with all the most popular email marketing services.

Using OptinMonster, you can easily create visually stunning popups and use them to collect emails, promote your product sales, and more.

It allows you to create many different types of campaigns, including lightbox popups, fullscreen welcome mats, slide-in scroll boxes, floating bars, and more. You can also add countdown timers to any campaign to create a sense of urgency. You can use one of the dozens of professionally designed templates, or start from scratch and create your own design with their drag and drop builder.

You can use smart triggers like scroll-trigger, InactivitySensor, Timed Display Control, 2-Step Yes / No Email Optins, etc. to display popups in the appropriate time. Above all, its signature Exit-Intent technology lets you show a targeted campaign at the exact moment your visitors are about to leave. This way, you can convert abandoning visitors into subscribers.

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It also has powerful features like geo-location targeting, device-based targeting, page-level targeting, etc. to let you create targeted popup campaigns. Trusted by more than 900,000 WordPress websites, OptinMonster is the #1 choice for creating popups and optin forms in WordPress.

Pricing: Starting from $9 / month for Basic plan.

Get started with OptinMonster today!

2. Sumo

Sumo Email List Building Tool

Sumo is yet another powerful tool for creating popups on your website. Similar to OptinMonster, it’s also a standalone software which you can integrate with your WordPress site and add popups.

Sumo comes with a bundle of well-crafted email optin templates ready for use. You can choose one, customize with different elements like fonts, colors, add suitable triggers, and publish on your website.

It lets you display popups based on clicks, timers, scrolls, and exit-intent. However, it doesn’t have 2-Step Yes / No optins and content locking form options.

One advantage of using Sumo is that you can find a free version of it. However, it comes with limited features and functionalities. Used by over 500,000 websites, Sumo is a cool alternative for OptinMonster.

Pricing: Free or $39 / month for Pro plan.

Get started with Sumo today!

3. Bloom

Bloom WordPress Popup and Optin Plugjn

Unlike OptinMonster and Sumo, Bloom is a WordPress plugin. Created by Elegant Themes, it is one of the most widely used popup plugins in the market.

Bloom comes with more than 100 amazing templates to let you create email optin forms on your WordPress site.

You can choose from 6 different display types including popups, fly-ins, and inline optin forms. There’s also an option to lock your content behind an optin form.

It lets you trigger popups at the timed delay, after readers reach the bottom of the post, after commenting, after purchasing, and after inactivity. However, it misses out the most effective triggers like exit-intent, floating bars, geo-location targeting, etc.

You can get access to Bloom plugin only by purchasing to one of the Elegant Themes membership plans. So if you’ve already bought their membership, then you can use Bloom without extra payment.

Pricing: $89 / year for Yearly Access Plan.

Get started with Bloom today!

4. Thrive Leads

Thrive Leads List Building and Popup WordPress Plugin

Thrive Leads is a WordPress popup and list building tool by Thrive Themes. It is also a powerful solution with tons of advanced features.

Similar to OptinMonster, it includes advanced optin types like 2-Step Yes / No optins, content locking, screen filler overlay, sticky ribbon, and more. However, it has limited targeting and trigger options.

It supports timed popup display, scroll trigger, exit-intent, and WordPress category and tag targeting. But it misses out on powerful triggers like geo-location targeting, InactivitySensor, etc.

Thrive Leads also includes A/B testing to help you choose the best possible opt-in form. You can also find stats and reports and view the performance of your popups.

With all these excellent features, Thrive Leads is an excellent alternative to Bloom plugin.

Pricing: $67 / year for 1 License.

Get started with Thrive Leads today!

5. OptiMonk

OptiMonk Optin and Popup Form Plugin

OptiMonk is yet another SaaS platform for creating popups on your website. It works well with WordPress as well as Shopify, BigCommerce, Magento, and other platforms.

OptiMonk lets you create opt-in forms for various purposes like capturing email subscribers, reducing cart abandonment, promoting special offers, collecting feedback, and more.

It includes smart features to show the right message to the right people at the right moment. It allows you to check visitor background, and use page-level targeting and time-based targeting for better results.

Using OptiMonk, you can use triggers like timed display, scroll and click monitoring, and exit-intent detection. However, it lacks cool features like URL parameter targeting, WordPress category and tag targeting, and more.

Bundled with 30+ beautiful templates, OptiMonk is an excellent alternative for Sumo lead generation tool discussed above.

Pricing: Free or $29 / month for the Essential plan.

Get started with OptiMonk today!

6. Popup Maker

Popup Maker Free WordPress Poup Plugin

Popup Maker is the best free WordPress popup plugin available in the market. The plugin is actively installed on more than 300,000 websites. Plus, it has received 4.9 out of 5 average ratings from its users on

The plugin lets you create optin popups, slide-ins, modal forms, and also the EU cookie notices. You can set popup triggers on timed delay and click-based triggers on the navigation to menu items, buttons, sidebars, etc.

It lacks many advanced targeting and trigger options as offered in OptinMonster and other plugins above. However, you can get Exit-intent feature by purchasing their paid extension plugin.

It supports all the major WordPress form plugins like WPForms, and email newsletter tools like MailChimp and AWeber.

Pricing: Free.

Get started with Popup Maker today!

7. Popup Builder

Popup Builder Free Plugin for WordPress Popups

Popup Builder is yet another WordPress popup plugin available for free. It has over 100,000 active installs and 4.8 out 5 stars average rating on

The plugin helps you to create and manage appealing promotion modal popups on your WordPress website. You can show offers, discounts, and other kinds of promotional content and increase your conversion rate.

The plugin lets you choose a popup display location and a theme from many options available. You can set popup triggers on page scrolling, on click, on mouse hover, etc. with this free plugin.

If you want to use its advanced features, then you’ll need to buy its premium version.

Pricing: Free.

Get started with Popup Builder today!

8. Popups

Popups Simple WordPress popup plugin

Popups is a free simple WordPress popup plugin you can use to boost your site conversion rates. It allows you to create different types of popups with the call to action buttons, social icons, and email subscription forms.

You can display your popups in 5 different locations using an appropriate trigger. It has multiple popup triggers like after X seconds, after scrolling % of the page, after scrolling X pixels, etc.

Also, there’re multiple display filters. You can choose to show the popup on specific pages, posts, etc. Also, it lets you filter users from search engines, users that never commented, that arrived from another page on your site, etc.

It works well with contact form plugins and email marketing services like MailChimp.

Pricing: Free.

Get started with Popups plugin today!

9. Elementor Pro

Elementor Popup Builder for WordPress

Elementor Pro is one of the widely used drag and drop page builder plugins for WordPress. You can use it for building stunning landing pages on your website.

The plugin now includes a powerful popup builder tool as well. If you’re already using Elementor Pro on your website, then you can get popups without paying extra money.

Using Elementor Popup Builder, you can create different types of popups including email subscriptions, login forms, promotions and sale banners, welcome mat, etc. You can use different styles like a fly-in, full screen, help bar, bottom bar, slide in, and more.

There’re 100+ stylish popup templates available to let you make popups quickly. You can also use 100+ Elementor content widgets and create unlimited popups for your website.

Pricing: $49 / year for Personal plan (1 Site)

Get started with Elementor Pro Popup Builder today!

10. Icegram

Icegram free Poup Builder Plugin WordPress

Last but not the list, Icegram is an easy to use popup form plugin for WordPress. It allows you to make beautiful optins and call to actions on your website and convert your visitors to subscribers and customers.

Using Icegram, you can use mainly 4 types of popup styles: lightbox popups, header and footer action bars, toast notifications, and slide in messengers.

You can choose to display the popups on specific pages, categories, or posts.

You can connect your popup forms with email newsletter tools like Constant Contact, AWeber, GetResponse, and grow your email list.

Pricing: Free.

Get started with Icegram today!

Which is the Best Popup Plugin for WordPress?

After reviewing the most popular popup plugins available, we believe that OptinMonster is the best popup tool you can use.

It includes advanced triggers and targeting options like Exit-Intent technology, mobile triggers, geo-site targeting, etc. And, it offers a user-friendly and straightforward drag and drop interface for creating optins.

If you want to find out how OptinMonster tops the list, you can see this comparison table between OptinMonster and its alternatives.

We hope this article helped you to find the best WordPress popup plugin for your website. You may also want to see our handpicked list of best WordPress plugins to grow your site faster.

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