Are you looking for the best social proof WordPress plugins for your website? Social proof is any content that shows that your services are socially approved, trusted, and used by people.
Using social proof on your website helps to increase trust for your company and boosts your sales. That’s why big brands like Amazon and many others are using social proof on their site.
In this article, we’ll share with you the 8 best social proof WordPress plugins to boost your sales.
What is Social Proof? + Social Proof Examples
Social proof is a psychological phenomenon where people rely on the actions of others to decide what is right and what is wrong.
It is a type of conformity that people use at ambiguous times – they observe what others are doing and copy the same behavior. It assumes that people perceive group behavior as appropriate behavior.
Marketers have long been using this principle as a tactic to gain the trust of new consumers.
Some of the most popular social proof examples in use are testimonials, customer reviews, celebrity brand endorsements, certifications, and various stats.
Here is a simple example: Users come to your website and think of buying your product, but they cannot decide because they don’t trust you. But if you have added a testimonial from a known industry expert next to the purchase button, then they’re more likely to trust and buy your product.
With that said, let’s take a look at the best WordPress social proof plugins you can use to grow your sales and revenue.
Best Social Proof Marketing Plugins for WordPress (2021)
TrustPulse is the most powerful social proof app for business websites. It helps to increase trust, conversions, and sales by displaying attractive social proof notifications on your website.
It allows you to track purchases, downloads, or registrations on your website, and show them as a recent activity or a count of events. You can choose exactly where and when to display notifications to convert more users into customers.
TrustPulse also works as a FOMO (fear of missing out) plugin as it creates a feeling of urgency with swift notifications.
This social proof app works well on all popular website platforms, including WordPress, Shopify, Squarespace, Drupal, and more.
Customer reviews are among the most powerful social proof elements you can use on your website.
As user reviews are actual experiences of the real users, consumers find them more trustworthy. According to a study, consumers are 92% more likely to trust their peers over advertising.
In WordPress, you can easily collect customer reviews and display them on your website using the WPForms plugin.
WPForms is the most user-friendly WordPress form plugin that lets you create simple to advanced forms easily and quickly. It comes with tons of pre-designed form templates to allow you to create forms you need in an instant.
To collect and display user reviews on your website, you can use its blog post submission template with some customization. For more details, see this guide on how to display user reviews on your WordPress site.
OptinMonster is the most powerful lead generation software in the market and the best WordPress popup plugin. It allows you to create stunning popup forms on your website and turn more visitors into subscribers.
Using OptinMonster, you can create highly customized popups with social proof content.
For example, you can see the screenshot below.
In the image, you can see how our founder Syed Balkhi, has added social proof content.
Also, you can use OptinMonster as a FOMO plugin. It allows you to create a countdown timer to boost your eCommerce sales.
Smash Balloon is the best social media feed plugin for WordPress. It lets you easily embed social media feeds anywhere on your site.
There are several ways to use Smash Balloon to show social proof, take a look at them below:
- Instagram Feed – Display an Instagram hashtag feed of user-generated content.
- Twitter Feed – Showcase a testimonial feed of tweets that mention your account.
- Facebook Feed – Display a feed of Facebook reviews on your website.
- YouTube Feed – Add a YouTube playlist of video testimonials from your customers.
You can even display social media likes, shares, comments, views, and followers within the feed to build even more social proof.
Similar to the user reviews, testimonials are highly effective social proof content you can use on your website.
Testimonials are usually words of admiration and recommendation from the happy customers of a business. Adding testimonials to your website helps to increase trust and boost your site conversions.
Adding testimonials in WordPress is easy with the simple Thrive Ovation plugin. It offers you simple ways to gather and display testimonials on your website.
Thrive Ovation enables you to transform any WordPress comment, social media comment on Facebook and Twitter into a beautiful testimonial with ease. It also lets you create testimonial landing pages to collect testimonials.
Displaying social share counts is one of the most popular social proof marketing techniques in use today.
Most websites display social share buttons and share counts on their blog posts. Doing so helps to prove your credibility, and also urges the new users to share your content.
You can easily add share buttons and show the shared counts for your WordPress articles using the Shared Counts plugin. It is a fast and easy-to-use social media plugin for WordPress.
Using this plugin, you can insert social share buttons before and/or after post content, and also show the total shares. It includes the popular social platforms Facebook, Pinterest, Yummly, and Twitter, and more.
Another simple social proofing technique is to display your email subscribers’ count. Websites usually add ‘Join XX number of our subscribers’ message in their email sign-up forms and show that on their sidebars.
You can see a similar email subscription form on our blog, i.e., MonsterInsights Blog’s sidebar too.
It is the best email marketing software that lets you create an email list easily and send highly effective emails to your subscribers.
The best way to create a signup form in WordPress with Constant Contact integration is by using the WPForms plugin.
It lets you connect your sign-up form with your Constant Contact account and show the number of subscribers in WordPress. For more details, see this guide on connecting Constant Contact with WPForms.
If you have a WooCommerce store, then you can show many types of social proof statistics to your store visitors.
For example, you can display how many people viewed and bought products. Similarly, you can show who recently purchased your product.
Not just social proof, it also includes many FOMO plugin features. You can add a sale countdown clock, low-stock indicator, limited-time discounts, etc.
We hope this article helped you to find the best social proof WordPress plugins to boost your sales. You may also want to see our handpicked list of the best WordPress plugins to grow your website faster.