Looking for the best WordPress Google Analytics plugins to make data-driven decisions?
Using an analytics tool, you can track the number of website visitors, see where they come from, which content they like, and how they interact with your website.
But with so many options, which analytics plugin should you select?
In this article, we’ve put together a list of the best Google Analytics plugins for WordPress and help you choose the best option for your business needs.
Why Use Google Analytics for Your WordPress Site?
Now, you may be wondering why you should use Google Analytics on your site?
Many beginners and new website owners rely on their best guesses to make business decisions. They’re just winging it to find the type of content to write or products to promote to their visitors.
But you don’t have to that!
Google Analytics helps collect data about your visitors and shows how they behave on your WordPress website. Here are some of the things you can uncover by using Google Analytics:
- Number of people that visit your website
- Demographics information and interests of your visitors
- Find your high traffic landing pages and blog posts
- Identify which source drives the most traffic (social, organic, etc.)
- Which links people click on and how they use your website
By finding all these insights, you can remove the guesswork and use actual data to create your business strategy.
That said, are you ready to find the top WordPress Google Analytics plugins?
Watch our video above or keep reading below for our list of plugins.
The Best WordPress Google Analytics Plugins
Google Analytics is a powerful tool, but it can be overwhelming to use, especially for beginners. But with a WordPress Analytics plugin, it’s very easy to use Google Analytics.
So, let’s dive into our top picks!
MonsterInsights is the best Google Analytics plugin for WordPress. It lets you add Google Analytics to your WordPress website without editing code or hiring a developer.
Plus, it makes it super easy to find analytics data that matters for business through its WordPress dashboard reports. There’s no need to leave your website or navigate through multiple Google Analytics reports to uncover insights about your visitors.
The plugin offers advanced tracking features like file download tracking, affiliate link clicks, outbound link clicks, mailto and telephone link tracking, and much more out of the box.
And if you use the Pro version, then you can unlock powerful addons. For instance, you can set up eCommerce tracking in just a few clicks using the eCommerce addon, and see how your online store performs.
The plugins seamlessly integrate with other plugins, such as WooCommerce, MemberPress, Easy Digital Downloads, GiveWP, and more.
Or you can use its Forms addon to track WordPress forms and see how they’re converting. MonsterInsights works with popular WordPress form plugins like WPForms, Formidable Forms, Gravity Forms, Ninja Forms, and others alike.
Besides that, MonsterInsights also helps speed up your WordPress site through its Site Speed report. You can find areas of improvement and boost the user experience of your website by using the suggestions offered by the plugin.
It’s EU Compliance addon helps you anonymize IP addresses in Google Analytics and disable various tracking features.
Here’s a roundup of some of the top features offered by MonsterInsights:
- Easy to understand Google Analytics dashboard reports
- Form conversion tracking
- Enhanced eCommerce tracking
- Affiliate link tracking
- Tracks file downloads
- Outbound link tracking
- Weekly Email summaries
- Headline analyzer tool in WordPress editor
- Display popular posts and products anywhere on your site
- Custom dimensions (like popular authors, categories, etc.)
- Integration with the best WordPress plugins
ExactMetrics, formerly known as the Google Analytics Dashboard for WordPress (GADWP), is another popular WordPress analytics plugin. It’s packed with features and helps you set up Google Analytics without having to touch any code or hire a professional.
Its beginner-friendly reports bring stats inside your WordPress dashboard, so you can have a glance to see how your website is performing and which strategies are working.
Plus, advanced tracking features like scroll tracking, file downloads, eCommerce tracking, and custom dimensions make it very easy to collect data in Google Analytics without manually setting up event tracking.
Some of the top features of ExactMetrics include:
- Set Up Google Analytics without coding
- Detailed dashboard reports
- eCommerce addon to track your online store
- Tracks 404 errors in Analytics
- Event tracking such as file downloads, external link clicks, etc.
- Google AMP tracking
- Enhanced link attribution
- Track form conversions
- Search console report
Google Analytics is the most powerful analytics solution for WordPress. And the best part is that it’s free to use. Different features help you see how people interact with your website.
Plus, it easily integrates with other Google marketing services, and you can see reports in Google Analytics. For example, if you’re using Google Ads, then using Google Analytics, you can see the actions your visitors perform after clicking on an ad.
That said, to set up Google Analytics without a plugin means you’ll have to enter the tracking code manually. Not only that, but you’ll have to manually set up advanced trackings, such as form conversions, eCommerce tracking, and link clicks.
With Google Analytics, you get features like:
- Detailed reports to understand your visitors
- Funnel analysis
- Audience segmentation
- Custom reports
- Export data from any report
- Different visualization options
- User flow reporting
Analytify is the next Google Analytics plugin on our list. It’s a popular choice among many users and helps you set up Analytics on your WordPress website.
And just like MonsterInsights, it also brings different Google Analytics metrics insides your WordPress dashboard. You can check out our comparison of MonsterInsights vs. Analytify for more details.
You can view statistics like page views, visitors, new vs. returning visitors, top pages, geographic data, and more in its free version. You can even publish these stats on your website, so it’s visible to everyone.
Besides that, you can also view page-level stats such as bounce rate, average time on page, views, number of users, and more. Analytify also offers addons for tracking WooCommerce and Easy Digital Downloads store.
Some other features you get in Analytify include:
- View Google Analytics stats in the dashboard
- Publish statistics on frontend
- eCommerce addon for WooCommerce and Easy Digital Downloads
- Use UTM parameters to track campaigns
- Set up automated email reports
Enhanced Ecommerce Google Analytics plugin is designed specifically for WooCommerce. It’s a free plugin, and you get to set up Google Analytics for your WooCommerce store.
The plugin helps track important metrics like conversion rate, see which product has a greater view to cart ratio or view to conversion ratio, track abandoned carts, impressions, clicks a product gets, and much more.
Another advantage of using Enhanced Ecommerce Google Analytics Plugin is that you can connect Google Analytics with Google Ads and Google Merchant Center account.
This helps give you a complete picture of how your ad campaigns are performing and track the performance of your merchandising efforts.
That said, the plugin has some limitations and is best for simple WooCommerce stores. Here are a few features offered by the plugin:
- Track WooCommerce performance without coding
- Connect Google Ads and Google Merchant to Analytics
- See important stats like clicks, impressions, add-to-cart events, etc.
- 4 Enhanced eCommerce reports in Google Analytics
- IP anonymization
- Dynamic remarketing tags
You can use the plugin to see how people interact with different elements on your website, such as which links they click the most or which call to action (CTA) button performs the best.
However, as the name suggests, the plugin is only limited to track different events. It’s not as comprehensive as other plugins on our list, and it won’t show stats in your WordPress dashboard.
That said, check out some of the features offered by the plugin:
- Easily set up event tracking
- Compare the performance of different CTA buttons on one page
- Track link clicks in Google Analytics
- Track form submissions
- YouTube and Vimeo support for Pro users
WP Statistics is the best WordPress stats plugin on our list and helps you track your visitor’s activities in Google Analytics.
It doesn’t offer advanced tracking features as you would get in MonsterInsights. But the plugin is great for finding stats that matter for your business.
You can find key metrics inside your WordPress dashboards, such as number of visitors, number of referrals, browser, country, and more.
Here are some other features you can find in WP Statistics:
- Dashboard Google Analytics reports
- Different visualizations and graphs
- Recognizes visitor’s city and country
- Multiple filters to sort data (location, IP, keywords, etc.)
- Email reports for Google Analytics statistics
Which is the best Google Analytics Plugin for WordPress?
Now that you’ve gone through our list, you must be wonder which Google Analytics WordPress plugin to select.
After comparing different features offered by each plugin, we recommend MonsterInsights as the best Google Analytics plugin for WordPress.
It offers a complete solution for setting up analytics and advanced tracking on your website without any coding. You can get insights to grow your business with confidence and see important stats inside your WordPress dashboard in just a few clicks.
MonsterInsights removes the need for spending a lot of time learning how to use Google Analytics. Instead, you can focus on increasing traffic, conversions, and revenue.
And that’s it!
We hope you liked our article on the best Google Analytics plugins for WordPress. You may also want to look at our guide on MonsterInsights vs. Google Analytics and a complete beginner’s guide to Google Analytics.
Want more awesome plugins? Read 45 Best WordPress Plugins.