Looking for the best Google Analytics WordPress plugins that’ll make it easy to use Google Analytics on your site?
Using Google Analytics on your WordPress site is super important! The website traffic data you’ll discover gives you information about your users that’s absolutely necessary to have if you want to grow.
An analytics tool tells you exactly how many website visitors you get, where they come from, what content they like, and how they interact with your website in other ways.
But with so many options, which analytics plugin should you select?
In this article, we’ve put together a list of the best Google Analytics plugins for WordPress to help you choose the best option for your business needs.
Google Analytics Plugins Video Walkthrough
Why Use Google Analytics on a WordPress Site?
You should use Google Analytics on your site because it gives you TONS of data that you absolutely need if you want to grow your website and your business.
Some beginners and new website owners rely on their best guesses to make business decisions. They’re just winging it to figure out the best type of content to write or products to promote to their visitors.
But you don’t have to do that!
Google Analytics collects data about your visitors and shows you how they behave on your WordPress website. Here are some of the facts you can discover with Google Analytics:
- Number of people that visit your website
- How long visitors stay and which pages they visit
- Demographics information and interests of your visitors
- Your highest-traffic landing pages and blog posts
- Top sources of traffic (social, organic, etc.)
- Links people click on and how they navigate your website
When you have access to these insights, you can remove the guesswork and use actual data to create your business strategies.
Why Use a Google Analytics WordPress Plugin?
Google Analytics is a powerful tool, but it can be overwhelming, especially for beginners. When you use a Google Analytics plugin for WordPress, it greatly simplifies the setup and report creation steps.
Depending on the plugin you choose, you might even get all your most important stats and reports right inside your WordPress dashboard, and you won’t need to learn how to navigate Google Analytics.
Ready to check out the plugins? Let’s jump into our list of the best Google Analytics plugins.
Our Favorite WordPress Google Analytics Plugins
The best plugins on our list are:
- Google Site Kit
- Conversios Analytics for WooCommerce
- Goal Tracker – Custom Event Tracking for GA4
- GA Google Analytics
MonsterInsights is the best Google Analytics plugin for WordPress. It lets you add Google Analytics (and advanced Google Analytics tracking features) to your WordPress website without editing code or hiring a developer.
Plus, it makes it super easy to find the analytics data that really matters to your business through its WordPress dashboard reports. There’s no need to leave your website or navigate through multiple Google Analytics reports to uncover insights about your visitors.
And, if you use the Pro version, then you can unlock powerful addons. For instance, you can set up eCommerce tracking in just a few clicks using the eCommerce addon to see how your online store performs.
In addition, you can use its Forms addon to track WordPress forms and see how they’re converting. MonsterInsights works with popular WordPress form plugins like WPForms, Formidable Forms, Gravity Forms, Ninja Forms, and others.
Besides that, MonsterInsights helps you see what search terms your website is ranking for by integrating with Google Search Console. Visit the Search Console tab any time to see what your top 50 search terms are, how many clicks each one is getting, its average position in search results, and more.
Its EU Compliance addon helps you anonymize IP addresses in Google Analytics and disable various tracking features.
Here’s a roundup of some of the top features offered by MonsterInsights:
- Easy-to-understand Google Analytics dashboard reports
- Form conversion tracking
- eCommerce tracking
- User Journey report
- Affiliate link tracking
- Tracks file downloads
- Outbound link tracking
- Weekly Email summaries
- Headline analyzer tool in WordPress editor
- Display popular posts and products anywhere on your site
- Custom dimension tracking (like popular authors, categories, etc.)
- Site Notes tool
- Integration with the best WordPress plugins
- And more!
Pricing: If you’re just getting started with Google Analytics, you can try the free version of MonsterInsights for however long you’d like. When you’re ready for more tracking features, grab a MonsterInsights license starting at $99.50 per year.
Its beginner-friendly reports display stats inside your WordPress dashboard, so you can have a glance to see how your website is performing and which strategies are working.
Plus, automated tracking features like scroll tracking, file download tracking, eCommerce tracking, and custom dimensions tracking make it very easy to collect data in Google Analytics without manually setting up complex tracking codes.
Some of the top features of ExactMetrics include:
- Set up Google Analytics without coding
- Detailed dashboard reports
- eCommerce addon to track your online store
- Tracks 404 errors in Analytics
- Event tracking such as file downloads, external link clicks, etc.
- Enhanced link attribution
- Track form conversions
- Search console report
Pricing: Get started with the free version of ExactMetrics if you’d like. If you need more features, ExactMetrics starts at $99.50.
Google Site Kit is Google’s official plugin for adding Google Analytics to WordPress. It’s a pretty simple, free Google Analytics plugin that connects multiple Google products and services to your website without needing to edit any code.
While the plugin is great for adding Google services to your website without editing code, it doesn’t have a whole lot of other features. It’ll give you the most basic stats for your site in its dashboard but doesn’t go much beyond that.
- Connects Search Console to your site and provides basic reports about your top keywords and pages within its dashboard
- Connects AdSense to your site and provides a revenue report within its dashboard
- Reports on basic website metrics in your WordPress dashboard
- Provides a PageSpeed report
- Installs your Google Tag Manager tag on your site
Overall, Google Site Kit is great if all you need to do is connect other Google tools and services to your site. If you’re hoping for more tracking features, you’ll want to pick another one of the plugins on our list.
Pricing: Google Site Kit is free.
Analytify is the next Google Analytics plugin on our list. It’s a popular choice among many users and helps you set up Analytics on your WordPress website.
And just like MonsterInsights, it also brings different Google Analytics metrics inside your WordPress dashboard. You can check out our comparison of MonsterInsights vs. Analytify for more details.
You can view statistics like page views, visitors, new vs. returning visitors, top pages, geographic data, and more in its free version. You can even publish these stats on your website, so it’s visible to everyone.
Besides that, you can also view page-level stats such as average time on the page, views, number of users, and more. Analytify also offers addons for tracking WooCommerce and Easy Digital Downloads stores.
Some other features you get in Analytify include:
- View Google Analytics stats in the dashboard
- Publish statistics on frontend
- eCommerce addon for WooCommerce and Easy Digital Downloads
- Use UTM parameters to track campaigns
- Set up automated email reports
Pricing: Analytify is free to start. If you need more features, you can upgrade starting at $59 per month.
Conversios’ Analytics plugin is designed specifically for eCommerce analytics. It’s a free plugin that will help you set up Google Analytics for your WooCommerce store.
The plugin tracks important metrics like conversion rate, abandoned cart rates, impressions, product clicks, and more.
Another advantage of using the Conversios Analytics plugin is that you can connect Google Analytics with Google Ads and a Google Merchant Center account, plus many different ad pixels.
This helps give you a complete picture of how your ad campaigns are performing and helps track the performance of your merchandising efforts.
Here are a few features offered by Conversios:
- Track WooCommerce performance without coding
- Connect Google Ads, Meta pixel, TikTok pixel, Microsoft Ads pixel, Pinterest pixel, and more
- See basic stats like clicks, impressions, add-to-cart events, etc.
- Connect your WooCommerce store with Google Merchant Center
- Build dynamic audiences
- And more
Pricing: Conversios is free, but you can upgrade for more features starting at $99 per year.
You can use the plugin to see how people interact with different elements on your website, such as which links they click the most or which call to action (CTA) button performs the best.
However, as the name suggests, the plugin is limited to tracking different events. It’s not as comprehensive as other plugins on our list, and it won’t show stats in your WordPress dashboard.
That said, check out some of the features offered by the plugin:
- Easily set up event tracking
- Compare the performance of different CTA buttons on one page
- Track link clicks in Google Analytics
- Track form submissions
- YouTube and Vimeo support for Pro users
- WooCommerce tracking for Pro users
Pricing: Start with Goal Tracker for free. If you need more features, the Pro version starts at $49.99 per year.
If you’re looking for more of a simple Google Analytics connection plugin, GA Google Analytics is a good pick.
GA Google Analytics is a lightweight plugin that makes it easy to insert your Google Tag on your website. Simply input your tag, choose from a few features, and that’s it!
GA Google Analytics supports:
- Display advertising
- Enhanced link attribution
- IP anonymization
- Force SSL
- Tracker objects
- User opt-out
Pricing: GA Google Analytics is free. If you need more features, you can upgrade to Pro for $15 per year.
What’s the Best Google Analytics Plugin for WordPress?
Now that you’ve gone through our list, you should have a better idea about which Google Analytics WordPress plugin to select.
If you’re looking for the easiest way to add Google Analytics to WordPress and get extra tracking features, MonsterInsights is the best choice.
It offers a complete solution for setting up analytics and advanced tracking on your website without any coding. You get insights to grow your business, with critical stats right inside your WordPress dashboard, in just a few clicks.
MonsterInsights will massively reduce your time investment in learning how to use Google Analytics. Instead, you can focus on using your data to increase traffic, conversions, and revenue.
And that’s it!
We hope you liked our article on the best Google Analytics plugins for WordPress. You may also want to look at our guide on MonsterInsights vs. Google Analytics and a complete beginner’s guide to Google Analytics.
Want more awesome plugins to boost your WordPress site performance? Check out our list of the 45 best WordPress plugins for marketing and growth.