Do you want to know which products are purchased together more often? Google Analytics allows you to easily set up related products tracking for your WooCommerce site. In this tutorial, we’ll show you how to track the performance of WooCommerce related products.
Why Track WooCommerce Related Products?
Tracking WooCommerce related products enables you to…
- know which products are purchased together more often
- understand product bundling ideas that can boost your revenue
- make better product recommendations to your users
- boost revenue by increasing the average order value
- find opportunities to upsell and cross-sell
Setting Up WooCommerce Related Products Tracking
Step 1: Install MonsterInsights and eCommerce addon
Step 2: Set Up Related Products Tracking in Google Analytics
Now log into your Google Analytics account and select the right property (website) you’d like to enable eCommerce tracking for.
Next, click Admin in the right menu bar.
Now you can click Ecommerce Settings under the column on the right.
Next, click the slider under the first step, Enable Ecommerce, to turn it from off to on. In this step, don’t forget to enable Related Products to activate related products tracking.
Keep in mind, to generate the Related Products calculation, you must have at least 30 days’ worth of data.
If you like, you can turn the Enhanced Ecommerce Settings as well. For more information, see our guide on how to enable enhanced eCommerce in WordPress.
All you have to do now is click the Submit button.
3. Enable eCommerce Tracking on Your WooCommerce Site
Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the Tracking tab at the top. Then in the left taskbar, navigate to the eCommerce tab and select the checkbox near Use Enhanced eCommerce.
How to Pull Your Related Products Data From Google Analytics
The Related Products data isn’t available through Google Analytics interface. You can access it only through the Core Reporting API.
Google also built a Query Explorer that allows you to build your own query to retrieve various data including the related products data from Google Analytics.
To pull your related products data, you can go to the Query Explorer, allow access to your Google Analytics account and start building your own queries.
We hope this guide helped you track WooCommerce related products in Google Analytics.