How to Track the Performance of WooCommerce Related Products

Do you want to know which products are purchased together more often? Google Analytics allows you to easily set up related products tracking for your WooCommerce site. In this tutorial, we’ll show you how to track the performance of WooCommerce related products.

Why Track WooCommerce Related Products?

Tracking WooCommerce related products enables you to…

  • know which products are purchased together more often
  • understand product bundling ideas that can boost your revenue
  • make better product recommendations to your users
  • boost revenue by increasing the average order value
  • find opportunities to upsell and cross-sell

Setting Up WooCommerce Related Products Tracking

Step 1: Install MonsterInsights and eCommerce addon

The first thing you need to do is to install and activate MonsterInsights on your site. Then, you’ll need to properly connect it with Google Analytics.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Next, install and activate the eCommerce addon.
activate the ecommerce addon

Step 2: Set Up Related Products Tracking in Google Analytics

Now log into your Google Analytics account and select the right property (website) you’d like to enable eCommerce tracking for.

click on google analytics view

Next, click Admin in the right menu bar.

click admin

Now you can click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click the slider under the first step, Enable Ecommerce, to turn it from off to on. In this step, don’t forget to enable Related Products to activate related products tracking.

Keep in mind, to generate the Related Products calculation, you must have at least 30 days’ worth of data.

enable woocommerce related products tracking

If you like, you can turn the Enhanced Ecommerce Settings as well. For more information, see our guide on how to enable enhanced eCommerce in WordPress.

All you have to do now is click the Submit button.

enable enhanced ecommerce tracking

3. Enable eCommerce Tracking on Your WooCommerce Site

Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the Tracking tab at the top. Then in the left taskbar, navigate to the eCommerce tab and select the checkbox near Use Enhanced eCommerce.

Enable Enhanced eCommerce in MonsterInsights for Google Analytics

How to Pull Your Related Products Data From Google Analytics

The Related Products data isn’t available through Google Analytics interface. You can access it only through the Core Reporting API.

Google also built a Query Explorer that allows you to build your own query to retrieve various data including the related products data from Google Analytics.

To pull your related products data, you can go to the Query Explorer, allow access to your Google Analytics account and start building your own queries.

That’s it!

We hope this guide helped you track WooCommerce related products in Google Analytics.

If you enjoyed this article, you might also check out some cool WooCommerce SEO tips to boost traffic and sales and see our list of the top WooCommerce plugins. You can also follow us on Twitter and Facebook for more free tutorials.

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