How to Set Up WordPress Visitor Tracking

How to Set Up WordPress Visitor Tracking: Beginner’s Guide

Are you curious about how many people are visiting your WordPress site and what they’re doing there? To see all of that valuable data, you’ll need to set up WordPress visitor tracking.

By monitoring the number of people visiting your site, the content they look at, and the actions they take, you can make informed decisions to optimize your website and achieve your goals. However, setting up visitor tracking and using the data to grow might seem daunting, especially if you’re new to web analytics.

In this article, we’ll introduce you to WordPress visitor tracking and guide you through setting it up using MonsterInsights, a user-friendly and powerful plugin that simplifies Google Analytics on WordPress. We’ll provide you with a step-by-step tutorial that even beginners can follow easily.

Set Up WordPress Visitor Tracking Today!

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

An Introduction to WordPress Visitor Tracking

When you start a business, you invest your time, money, and expertise into making it succeed. You probably have certain goals in mind, like hitting a specific revenue target or reaching a certain number of customers. But here’s the thing: to achieve those goals, you need to keep track of the numbers that matter most, and that includes your website traffic.

By tracking the number of visitors to your WordPress site, you can gain a deeper understanding of your audience and how they interact with your content and your webpage. You’ll be able to see where your visitors are coming from (from a search engine, a referral link on another website, an email, etc.) what pages they’re spending the most time on, and even what actions they take on your site. This data about your site’s performance is like gold for your business because it helps you make informed decisions about how to optimize your site and attract even more visitors.

Unfortunately, Google Analytics is the most popular, free tool for visitor tracking, and it has a pretty steep learning curve. But don’t lose heart! MonsterInsights simplifies Google Analytics so that you can easily track your WordPress site visitors and see all of the most important metrics. Let’s take a look at how.

WordPress Visitor Tracking Video Tutorial

Watch our video tutorial to see how you can check the number of visitors to your site or read our step-by-step tutorial.

How to Track Website Traffic on Your WordPress Site

Website Analytics tools are most commonly used for checking the number of site visitors you receive. You can get data and metrics for your audience’s total numbers, their topics of interest, and their behaviors on your site using a website analytics tool.

There are really tons of benefits to using website analytics. Using an analytics tool, you can get a huge number of valuable insights to help grow your business.

While there are different website analytics tools on the market, MonsterInsights is the best WordPress plugin to track visitors, and the most user-friendly tool for beginners.

MonsterInsights Logo

MonsterInsights helps you set up Google Analytics on your WordPress site quickly and easily and lets you view your website’s analytics in easy-to-understand reports right inside your WordPress dashboard. In short, it makes WordPress visitor tracking easy.

Grab a license to get tons of added features like form tracking, eCommerce tracking, video play tracking, form submissions tracking, and more, or get started with our free version for basic Google Analytics plus outbound link tracking, file download tracking, a built-in headline analyzer, and more.

Now, let’s take a look at how to check site traffic in WordPress.

WordPress Visitor Tracking Tutorial

Follow these steps to get visitor tracking set up quickly and easily!

  1. Install the MonsterInsights Plugin for WordPress
  2. Connect MonsterInsights to Google Analytics

Step 1: Install MonsterInsights

Normally, you’d have to insert your Google Analytics tracking code into your WordPress website’s code.

But with MonsterInsights, you don’t need to worry about using any code.

Instead, you can get started by downloading MonsterInsights and installing it on your WordPress site. To do that, you’ll need to log into your MonsterInsights account and download the plugin zip file. (Or jump to the instructions for MonsterInsights Lite.)

Once you have the zip file, navigate to the site where you want to install MonsterInsights and go to the WordPress admin dashboard.

Then navigate to Plugins » Add New and click the Add New button at the top.

Add a New Plugin in WordPress

On the next screen, you can click the Choose File button to select the zip file you just downloaded. Then click the Install Now button to upload the file and install the plugin on your site.

Install MonsterInsights

Once the plugin has been uploaded and installed, you can click the Activate Plugin button to activate it on your site.

Activate MonsterInsights Plugin

Or, if you’re installing the free version, find MonsterInsights in the plugins area and click Install Now and Activate.

Install MonsterInsights Google Analytics for Free

After the plugin is activated, the plugin setup wizard will open to guide you through the step-by-step setup process.

At first, you’ll see the ‘Welcome to MonsterInsights!’ message and options to choose the category of your website. There are three options: Business website, Publisher (Blog), and eCommerce.

MonsterInsights Setup Wizard - Choose Your Website Category

Select a category that best describes your website, and then click the ‘Save and Continue’ button.

If you want to skip the setup wizard for now, you can click the ‘Exit Setup’ button at the top.

On the next screen, you’ll need to connect the MonsterInsights plugin to your website by providing your license key (skip this step if you are using Lite).

Enter Your MonsterInsights License Key to Connect with WordPress

You can find your MonsterInsights license key in your email receipt or account area on the plugin website.

Step 2: Connect MonsterInsights to Google Analytics

Head back to your WordPress window and click on the Connect MonsterInsights button.

Connect MonsterInsights button

After that, you’ll see an option to connect your Google Analytics account with your MonsterInsights account. Select your account to continue authentication.

Choose a Google account to sign in with MonsterInsights

Next, you’ll need to click Allow to allow MonsterInsights the proper permissions.

MonsterInsights Google Permissions

After that, you’ll need to pick a profile to complete the connection. If you’ve multiple websites connected to your Google Analytics account, then you’ll need to choose the right website property here.

Choose your property, and then click the ‘Complete Connection’ button.

After that, it’ll finalize the authentication process in a few seconds and then take you back to your MonsterInsights setup page.

Now you can see the recommended settings for the Google Analytics plugin.

MonsterInsights GA Plugin Recommended Settings

This page includes some of the most important settings as the following:

  • Events tracking – Enabled by default.
  • Enhanced Link Attribution – Enabled by default.
  • File Download Tracking – Most used file types (doc,exe,js,pdf,ppt,tgz,zip,xls) added by default.

As you scroll down, you’ll see more settings.

MI Setup - second part

  • Affiliate Link Tracking – It has 2 affiliate link paths added by default, and lets you add more affiliate link paths.
  • Access to MonsterInsights’s Reports – You can choose who can see MonsterInsights’s reports.
  • Automatic Plugin Updates – You can enable or disable the option to install updates automatically.
  • Show MonsterInsights Badge – Choose whether or not you want to show a MonsterInsights badge in your website’s footer. You’ll be able to access a few options for how this looks later.

Review and configure these recommended settings, and then click the ‘Save and Continue’ button at the end.

On the next screen, you’ll see options for even more tracking options, addons, and helpful plugins.

MonsterInsights features to enable

The first four items are:

  • Standard Analytics & Reports – The standard MonsterInsights reports you’ll get in your WordPress dashboard.
  • Enhanced Link Attribution – Can help you see where users are clicking on your site.
  • Add Recommended Plugins To My Website – We recommend adding four plugins to your website here. Check this option to install all four or expand it to pick and choose from the plugins:
    • UserFeedback – Ask visitors questions about how they use your website, what content they prefer, what you could improve, or anything else you want to know.
    • All In One SEO – The best WordPress SEO plugin that integrates with MonsterInsights
    • Conversion Tools – Get OptinMonster, the #1 conversion optimization plugin to convert your growing website traffic into subscribers, leads, and sales.
    • Smart Form Builder by WPForms – The most popular WordPress form plugin, trusted by over 5 million websites. Easily create contact forms, payment forms, surveys and more.
  • Privacy Compliance Addon – Helps Google Analytics become compliant for GDPR, CCPA, and more

When you scroll down, you’ll find even more options:

  • Advanced Reports – Get access to advanced reports inside MonsterInsights, such as search keywords, a real-time report, publishers and eCommerce reports, and more
  • eCommerce Tracking – Instantly enable eCommerce tracking
  • 20+ Advanced Tracking – Even more advanced tracking, such as author tracking, form conversion tracking, scroll tracking, and more
  • Media Tracking – Enable embedded video tracking. See how many times videos are watched, how far they were watched on average, and more.

After that, you’ll see a new screen with this message ‘Awesome! Tracking and Analytics are All Setup!’. This means that the setup process is complete and that you’ve successfully installed Google Analytics on your WordPress site.

MI Setup success message

This screen also notifies you about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours. Don’t forget to click on the Finish Setup & Exit Wizard button.

See How Many Visitors Are On Your WordPress Site

Once the setup is complete, Google Analytics starts gathering information on your website visitors.

Google takes a few hours to gather your site information and data, so you may not find any data immediately after the setup process.

After a few hours, you’ll be able to see data in your MonsterInsights reports. Let’s take a quick look at the reports you’ll now be able to access in your WordPress dashboard:

1. Overview Report

With MonsterInsights, you can easily set up WordPress visitor tracking and check the number of website visitors in your dashboard. You don’t need to open your Google Analytics account every time you want to see your Analytics reports.

The plugin adds a Google Analytics dashboard widget that lets you view your website visitor reports right in your dashboard, with no clicks required.

MonsterInsights Dashboard Widget

The MonsterInsights dashboard widget allows you to have a quick glance at your website reports.

To view your full reports, visit Insights » Reports from your admin panel. This will open the Overview Report.

MonsterInsights Overview Report

The Overview Report includes some of the key metrics that are useful for getting to know your website visitors.

The first section (screenshot above) shows a visual graph for the total number of sessions and pageviews your site has gotten in a defined range of time.

You can set the time range to 7 days, 30 days, or any days you desire.

Just below the graph, you’ll see quick data showing the total number of sessions, sessions, average session duration, and total users.

Then, you’ll see New vs. Returning Visitors and Device Breakdown data in percentages in pie-charts below that.

As you keep scrolling down the Overview Report page, you’ll see the Top 10 Countries where your visitors are located.

wordpress visitor tracking

You can see where you get the most visits from and the actual number of visitors.

If you want to see a detailed report, you can always click the View Full Report button at the bottom of each report. There is a View All Countries Report link for the countries report.

On clicking this link, it’ll redirect you to your Google Analytics account page. There, you’ll see a more detailed report.

Countries Report in GA4

The last section of the Overview Report is Top Posts / Pages.

You can view the most popular posts and pages on your site and the total number of visits they received from there.

2. See How Many Visitors are on Your Site Right Now (Realtime)

Want to know how many visitors are on your site right now?

With MonsterInsights, you can see your realtime website visitors and their activity, right in your dashboard. Go to Insights » Reports from your admin panel and click on the Realtime option at the top.

Realtime report - GA4 updated

Now you can see the number of active users on your site at any given moment, their geographic locations, the pages they’re viewing, and more.

The Google Analytics realtime reports are useful to view and analyze the reports of your marketing campaigns, announcements, and more.

For more details, see our complete guide on Google Analytics realtime reports.

2. Traffic Reports

For a ton of information about the traffic to your website, check out the Traffic tab in MonsterInsights. In the tab, you’ll find:

  • Traffic Overview: See the sources of all the traffic to your website, plus whether the traffic was engaged or completed a conversion
  • Landing Page Details: See which pages your traffic landed on, plus how many visitors were engaged or completed a conversion
  • Source/Medium: Dive further into exactly which channels your traffic used to find your website
  • Technology: See which browsers and devices were used to access your website
  • Campaigns: See which campaigns your traffic clicked on, plus how well the traffic performed on your site
  • Social: Find out if social media drove any visits to your website

3. Publishers Reports

Next to the Overview Report tab, you’ll see the Publishers tab. You can view some of the other key metrics for checking your site visitors’ numbers from there.

You can view the following data from the Publishers Overview report:

  • Top landing pages
  • Top outbound links
  • Top affiliate links
  • Top download links
  • Demographics and Interest categories
  • Average scroll depth

All of these reports are super beneficial for understanding your audience and what they’re most interested in on your site!

You’ll also find the Pages Report under Publishers. This report shows you the metrics you need, like engaged sessions and bounce rate, for all of the top pages that were visited on your website.

4. eCommerce Report

You can see the number of visitors, pageviews, transactions, etc. for your shop pages from the eCommerce tab.

MonsterInsights comes with a powerful eCommerce addon that simplifies and automates advanced eCommerce tracking in WordPress. It works with WooCommerce, Easy Digital Downloads, GiveWP, MemberPress, and more.

In the eCommerce report, you’ll see data such as your shop’s conversion rate, the number of transactions, how much revenue you’ve generated, and the average order value.

MonsterInsights eCommerce Report - GA4

You can also see a list of your eCommerce shop’s top products. That way you’ll know which products to continue promoting.

Another way to understand your eCommerce traffic is by looking at the conversion sources. These are websites that send highly converting traffic to your site.

Top Conversion Sources report in MonsterInsights

You’ll also find the Funnel report in the eCommerce section. This super helpful report will tell you where your prospective buyers are dropping out of the purchase funnel:

MonsterInsights eCommerce Funnel Report

5. Search Console Report

The Search Console report shows you the top 50 Google search terms your site’s ranking for.

MonsterInsights Search Console Report

From this report, you can view which keywords are driving you the most visitors. This helps you with keyword research and SEO.

If you’re new to Search Console, here’s our step-by-step tutorial on how to configure and use Google Search Console.

6. Custom Dimensions Report

The Custom Dimensions report lets you track the following custom data:

  • Most popular authors
  • Most popular post types
  • Most popular categories
  • Most popular tags
  • Best SEO score
  • And more!


Using these metrics, you can get a clue as to what users find most interesting on your site. Then, you can analyze and plan informed business strategies.

If you want to learn more about this, you can check out our helpful guide on using custom dimensions.

7. Forms Report

Contact forms are the main points of user interaction on your site. By tracking forms, you can see how many site visitors view and submit your forms.

In order to track forms, you need to install the MonsterInsights Forms addon. It’s available only in the Pro version of the plugin.

MI Forms Report

MonsterInsights supports all the major contact form plugins and provides you with a comprehensive report for your form conversions.

8. Media Report

Last but not least, our Media tab shows you which videos on your site are being watched, along with how much of each video is getting watched. With these insights, you can improve your videos and drive more business.

New MonsterInsights Media Report

Set Up WordPress Visitor Tracking Today!

We hope this guide helped you to learn how to turn on WordPress visitor tracking.

If you liked this article, you might want to check out:

10 Best Ways to Measure SEO Performance in Google Analytics
MonsterInsights vs. Jetpack Stats: A Detailed Comparison
How to Do Keyword Research for SEO: Quick-Start Guide
10 WordPress SEO Optimization Tips to Grow Your Business

Finally, don’t forget to follow us on X, Facebook and YouTube for more helpful Google Analytics tips and tutorials.

Want to Try MonsterInsights for Free?

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