Enhanced eCommerce Tracking for WordPress

Instantly add eCommerce tracking to your website with absolutely no coding or custom development needed. MonsterInsights eCommerce tracking works out of the box with WooCommerce, Easy Digital Downloads, GiveWP, MemberPress, LifterLMS, and Restrict Content Pro.

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Enhanced eCommerce Tracking - Done Right

Unlock incredible and powerful insights from your eCommerce store by enabling Google Analytics Enhanced eCommerce tracking. In addition to simply measuring sales, our enhanced eCommerce reporting provides insights into the performance of:
  • Coupon Codes and Promotions
  • Marketing Campaigns
  • Add-to-Carts
  • Product Lists
  • Category Pages
  • Refunds
  • Product Impressions
  • Funnel Analysis
  • Returning / New Users
  • eCommerce Conversion Rates

Works With The Most Popular Plugins, Right Out of The Box

MonsterInsights automatically detects and configures Enhanced eCommerce tracking for the world’s most popular shopping cart plugins. With only a single click, you will save hours or weeks of custom development, and the potential for invalid data. MonsterInsights works automatically with (no coding needed):
  • WooCommerce
  • Easy Digital Downloads
  • MemberPress
  • LifterLMS
  • GiveWP
  • Restrict Content Pro

View Store Metrics Directly Inside Your WordPress Dashboard

Our Enhanced eCommerce add-on tracking shows you the critical insights needed to get a pulse on your eCommerce business directly inside your WordPress dashboard - without navigating inside Google Analytics! You can even share store reports with our PDF exports.

Track Repeat Purchases with UserID Tracking

With UserID tracking enabled, you can easily view how often repeat buyers or members of your website make purchases. This will help you target promotions and determine who are your most valuable customers.

Works With Easy Affiliate, No Coding Needed

If you depend on affiliates and partners to bring sales and traffic to your website, our integration with Easy Affiliate automatically tracks traffic and sales from your affiliates for WooCommerce, EasyDigitalDownloads, and MemberPress.

Dig Deeper with Google Analytics

Our enhanced eCommerce tracking correctly sends all eCommerce data straight into Google Analytics, so you can easily view and explore advanced reports inside Google Analytics. Analyze your store's performance by devices, browser types, locations, acquisition channels, engagement, custom segments, and more.

"This Google Analytics plugin is a must-have for any new and fresh WordPress install. It provides easy to view analytics right on the spot. Best part of all, its easy to setup."


"We are a WordPress website agency, and this has really helped us up our game for managing clients websites and producing our reports at the end of the month!"


"I sent them a question and within two hours I had my answer! I just couldn’t believe how much research Jay did just to help me out with my question. I would give them 10 stars if I could. I am impressed."


MonsterInsights is the #1 WordPress Analytics Plugin

See why over 3,000,000+ websites use MonsterInsights

  • WP Analytics Dashboard

    Easily see the stats and reports that matter right inside your WordPress dashboard.

  • EU Compliance (GDPR)

    Assist with Google Analytics compliance for GDPR and other privacy regulations like CCPA, PIPEDA and PECR.

  • 1-Click eCommerce

    Instantly gain detailed store performance with WooCommerce, Easy Digital Downloads, MemberPress and more.

  • Page Level Analytics

    Analyze every page on your website so that you can optimize your user experience.

  • Powerful Tracking

    Unleash the full power of Google Analytics by tracking user engagement and activity.

  • Custom Dimensions

    View your data in a whole new way by tracking users, authors, SEO keywords, and much more.

  • Performance & Optimization

    Monitor Web Vitals and automatically configure Google Analytics for optimal site performance.

Frequently Asked Questions

What is the difference between Google Analytics eCommerce and enhanced eCommerce (EEC) tracking?

Standard eCommerce tracking only tracks your website’s sales performance as a “sale,” whereas enhanced eCommerce tracking adds many more data points. These additional insights can help you improve your user experience, and make you more money.

Does MonsterInsights eCommerce work with Google Analytics 4?

Yes, the MonsterInsights eCommerce addon works with both Universal Analytics (UA/v3) and Google Analytics 4 (App + Web).

Does eCommerce Tracking slow down my website?

No, our eCommerce tracking add-on sends all data directly to Google Analytics, so that it does not slow down your website, no matter how popular it is.

MonsterInsights is the Easiest and Most Powerful Analytics Plugin For WordPress

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