Are you thinking to make most out of your email list? Are you looking for a way to convert more of your subscribers into customers, and the customers into your loyal fans?
If so, then you need a powerful email newsletter tool that allows you to run result-driven email campaigns efficiently.
In this article, we’ll review the 6 best email newsletter tools to help you find the best tool for your business.
What is Email Marketing? And Why You Need it?
Email marketing is a highly effective online marketing strategy. It’s the process of sending emails to your prospects and customers with the goal of making more sales.
According to ExactTarget, every $1 spent on email marketing generates the average return on investment (ROI) of $44.25, which is enormous.
Similarly, stats from the Direct Marketing Association shows that email marketing provides an average of 4,300% ROI for businesses in the United States.
Social media and various digital marketing methods were introduced after email marketing; however, emails still rule the online marketing world. One reason may be the authenticity emails hold over other tools. The email inbox is a much-trusted space after all.
How to Choose the Right Email Newsletter Tool?
Choosing the right email newsletter tool is an important step towards becoming a successful email marketer.
Here’re the basic things you need to focus when selecting the right email marketing tool for your business:
- Ease of Use: Make sure to choose a user-friendly tool which you can handle with ease.
- Email Automation Features: Choose a tool with proper email automation features which allow you to send personalized emails in bulk.
- Email Deliverability: You need a tool which ensures that your emails are delivered properly.
- Pricing: Check the pricing plans before selecting a newsletter tool.
Having said that, let’s take a look at some of the most popular email newsletter tools compared.
Constant Contact is the most user-friendly as well as the most powerful email newsletter service available in the market. It comes with hundreds of beautiful email templates and a simple drag and drop editor to let you design your email newsletters easily.
Constant Contact includes amazing email automation features to keep your audience engaged, build stronger relationships, and turn more leads into customers. You can send automatic newsletters to greet new subscribers, trigger emails based on the clicks, and send targeted emails after segmenting your list.
It allows you to upload contact lists from Excel, Outlook, Salesforce, or any other platform. Plus, it has easy options to grow your email list with in-built integration for WPForms and other list building tools.
When you’re using Constant Contact, you’ll be able to view your email marketing results in real time. You can see who’s opening, clicking, and sharing your emails, and make the next plans accordingly.
The Constant Contact team offers you unmatched support via phone, live chat, community support, and an extensive collection of beginner-friendly tutorials.
Constant Contact Email subscription is available for $20 per month while the Email Plus plan costs $45 per month. You can start with any plan free for the first month (no credit card required).
Drip is a powerful email marketing service suitable for eCommerce websites, and digital marketers. It comes with a bunch of smart customer relationship management (CRM) features that help you to capture leads, engage them, send personalized emails, and grow sales.
Drip has integration with an extensive list of website builders like WordPress and WooCommerce, form and survey plugins, and other different services. This allows you to use Drip with your favorite platforms without doing any extra work.
It has advanced marketing automation features like automation workflows, multi-channel marketing, etc. You can use dozens of pre-made visual workflows or create new workflows to get your users engaged, and move them to purchasing point.
With Drip, you can use insightful analytics and reporting features as well. You can use custom conversion tracking, native reports, dashboards, and also export data sets from your Drip account.
Support options for Drip include live chat, documentation and free guides, webinars, and automation training. The pricing plans for Drip start from $49 per month.
ConvertKit is yet another robust email marketing software you can use to run successful email campaigns. It is best suited for creators like professional bloggers, YouTubers, and podcasters.
It comes with beginner-friendly options to add forms to your website to collect email list, group your subscribers based on their interests, activity, and send right email newsletters at the right time.
ConvertKit has visual automation tool that lets you create marketing funnels easily, even if you don’t have many technical skills. It allows you to send automated emails that feel personal, and increase conversions.
ConvertKit provides you support via email tickets and live workshops, plus you can learn from the vast collection of articles in their documentation. Their pricing plan starts from $29 per month; however, you can try it free for 14 days.
SendinBlue is an email newsletter plus SMS marketing software. It is a straightforward platform that fits both for beginners and professionals.
It comes with a rich library of email templates that you can customize instantly using the drag and drop tools. There’re also A/B testing options for your subject lines to improve your email open rates, and conversions.
You can use SendinBlue also to create landing pages for collecting email subscribers.
It gives you advanced reports for your email campaigns. You can see precisely where your contacts click, and how they interacted with your emails. Using the reports, you can make better email strategies for your business.
The pricing plans of SendinBlue are quite different from the others in the list. Its pricing plans are based on the number of emails you can send while you can have unlimited contacts. The best thing is that there’s a free plan with which you can send 300 emails per day.
AWeber is one of the oldest email marketing tools available in the market. It comes as a full email marketing package to help you increase your revenue from email marketing.
Using this tool, you can add eye-catching signup forms to your site and social accounts and collect email addresses. After that, you can make stronger connections by sending them newsletters with the exact content they want.
There’re ready to use email templates you can use to craft professional-looking email newsletters quickly. You can easily customize the templates with the drag and drop email builder. No design or coding skills are required.
Other features include industry-leading deliverability, free image hosting, split testing, bounce auto-removal, etc.
At AWeber, you can get support via live chat, phone, live webinars, or use their knowledgebase.
Their pricing plans start from $19 per month for a maximum of 500 subscribers, and unlimited emails. If you want to try it before investing money, then you can use their 30-day free trial.
MailChimp is one of the most popular email newsletter tools in the world. They offer affordable email marketing plans including a free plan for beginners.
Using MailChimp is easy that anyone without any technical skills can create effective email marketing campaigns. It also allows you to create ads, landing pages, and more from one single place.
You can easily integrate your MailChimp account with hundreds of other apps and tools including WordPress, Shopify, and Zapier.
If you need technical support, you can use their extensive list of marketing guides, step by step tutorials, and contact live chat support.
MailChimp offers a free plan with 2000 subscribers and 12,000 emails per month. Their premium plans start from $10 per month and allow you to send unlimited emails to unlimited subscribers.
Conclusion – Which is the Best Email Newsletter Tool?
After reviewing the 6 best email newsletter tools, we suggest you use any of these platforms based on your needs. While each platform is excellent with its own pros and cons, you can pick one that fits your skills, budget, and feature requirements.
For example, if you’re a beginner and looking for a powerful email newsletter tool, Constant Contact is great for you. It lets you efficiently use the top-notch features.
If you’re looking for a platform to automate emails and increase your eCommerce conversions, Drip is the perfect tool for you. It has advanced features you’ll ever need to understand your customers and engage with them.
Pro Tip: Get Better Tools for List Building and Analytics
In addition to an email newsletter tool, you need a better list building tool and analytics tool for growing your business.
While most of the newsletter tools have list building options, they aren’t specifically designed for that. Therefore, it’s good to have a lead generation tool like OptinMonster.
OptinMonster is the best email list building tool that helps you to convert your abandoning visitors into subscribers.
Besides, we recommend you to the Google Analytics plugin MonsterInsights if you’re using WordPress. It makes a perfect addition to your website growth tools as it gives essential insights into the overall performance of your website and helps you to make better strategies.
We hope this article helped you to find the best email newsletter services for your business. You may also want to see our guide on how to create free business email address.