MonsterInsights Features and Addons

MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market.

Analytics Tracking

Google Analytics Tracking

Properly set up analytics tracking with Google Analytics 4 on your website with just a few clicks (and zero coding).

eCommerce Tracking

Turn on Google Analytics eCommerce tracking with just 1 click for WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, or Restrict Content Pro.

EU Compliance

Automatically help make Google Analytics more compliant with GDPR, CCPA (US), PECR (UK), PIPEDA (Canada), and other privacy regulations.

Outbound Link Tracking

Automatically track every outbound link click to see exactly what sites you're sending users to. This helps you unlock new partnership opportunities.

Affiliate Link Tracking

Our affiliate link tracking feature makes it easy for bloggers and publishers to accurately track their affiliate link clicks inside Google Analytics.

Video & Media Tracking

MonsterInsights automatically tracks YouTube, Vimeo, and HTML 5 video events, so you can see in the Media report how many plays your videos are getting, average watch time per video, and more.

Enhanced Link Attribution

Enhanced link attribution allows you to learn which specific call to action buttons or links on your pages are getting the most clicks. Great for single page websites.

File Download Tracking

Enable file download tracking so you can see which of your files are getting the most downloads.

Scroll Tracking

Easily enable scroll-depth tracking with just 1 click to see where your users lose interest in your content, so you can optimize it for maximum engagement.

Forms Tracking

Our forms tracking addon tracks all the forms on your WordPress site to show you important conversion data and how many times your forms were submitted. Works automatically with WPForms, Formidable Forms, and any other WordPress Form.

UserID Tracking

View the browsing sessions of logged-in users to unlock valuable insights on how your members and customers are moving around your website.

Logged-In User Tracking

Easily differentiate your logged-in users’ sessions from users who aren’t logged in, allowing for precise analysis.

Author Tracking

Author tracking allows you to see how many views each of your blog’s authors are receiving.

Post Type Tracking

See stats on which custom post types (content types) get the most views on your website.

SEO Score Tracking

Get stats for your All in One SEO TruSEO score or Yoast SEO Score to see how effective your SEO efforts are working.

Published Time Tracking

See which publish times lead to the most traffic, so you can find out when’s the best time to publish your new content.

Category Tracking

View session stats for your WordPress categories to find out which sections of your site are the most popular.

Tag Tracking

See view data for your content tags to determine which topics are the most engaging for your website visitors.

Focus Keyword Tracking

Users of All in One SEO or Yoast SEO can identify which focus keywords bring in the most traffic and sales.

Telephone & Email Link Tracking

MonsterInsights automatically detects telephone (tel:) and email (mailto:) links to help you track clicks and conversions on those links.

Anchor Link Tracking / Hash URLs

If you have a one-page WordPress theme or single landing page with anchor link navigation, our anchor link tracking adds these clicks to Google Analytics as pageviews.

Custom Event Tracking

MonsterInsights allows you to set up custom event tracking without writing any JavaScript. Simply use our link attributes, and that's it.

Custom Reports

Analytics Overview Report

See your most important Google Analytics data in an easy-to-understand Overview report, right inside your WordPress dashboard.

Customizable Dashboard Widget

Our customizable dashboard widget allows you to have quick access to your most important stats at the moment you log in to your WordPress dashboard.

Page Insights

Quickly view detailed analytics for each individual page and post from the Insights button in your WordPress admin bar while browsing your website, or in the post or page Settings bar inside the WordPress editor.

Email Summaries

Get weekly analytics summaries containing your site’s most important metrics delivered to your (or your client's) email inbox so you can stay on top of how your site is doing.

Real Time Report

Get real-time stats right inside WordPress to see who’s currently on your site, what they’re doing, where they’re coming from, and more.

eCommerce Report

See all your eCommerce store’s important metrics in one easy to understand view. You’ll find total revenue, conversion rate, average order value, top products, top conversion sources, and more all inside the MonsterInsights eCommerce report.

Publisher Report

See exactly which content gets the most visits, which affiliate links are performing the best, what new partnership opportunities you should pursue based on outbound link clicks, and more.

Audience Demographic Report

Understand your visitors in a whole new way with insights on their interests, ages, and genders.

Popular Posts

Easily promote your content anywhere on your site using Gutenberg blocks, widgets, or shortcodes. This tool can use Google Analytics data to determine which posts to promote!

Popular Products

Promote your most popular WooCommerce products anywhere on your website using Gutenberg blocks, widgets, or shortcodes. Customize the design, exclude certain products or categories, choose whether to display the rating, and more.

Custom Dimensions Report

Custom dimensions help you dig deeper by showing you useful stats like your most popular authors, best publication times, popular categories, tags, focus keywords, and more.

Search Console Report

MonsterInsights integrates directly with Google Search Console to show you how well your website is ranking in Google, how many clicks you are receiving, and click through rate, so that you can further optimize your SEO and grow your organic traffic.

Forms Report

The Forms report shows you conversion stats for all the contact forms, lead forms, and other forms on your website, so you can optimize for more conversions and grow your business.

Media Report

The Media report shows stats for your embedded YouTube, Vimeo, or HTML 5 videos. Find out how many times your visitors are watching your videos, how long they’re watching for, and more.

Site Speed Report

Our Site Speed report helps you improve your user experience and Google ranking by tracking your site’s speed and identifying easy ways to increase it.

Individual Post & Page Report

View individual post and page stats like pageviews, average time on page, and entrances right inside your WordPress editor.

Site Notes

Easily record and monitor how your marketing campaigns affect your website’s performance. Categorize major activities like new posts or promotions, and see them inside your WordPress dashboard.

Customizable Date Ranges

MonsterInsights gives you the ability to run each of our reports in standard last 7 and last 30 day views, as well as any custom date range you need.

PDF Exports

Take your reports with you or forward them easily to clients or colleagues with our custom PDF Exports feature. Perfect for agencies, our PDF exports can be personalized with a custom logo.

Access Control for Custom Reports

Restrict access to MonsterInsights reports based on user roles. This is great for businesses with multiple employees, publishers with multiple authors, eCommerce websites, and more.

Tweak Performance Settings

For popular sites, change the sample rates and site speed capture rates to stay within Google Analytics limits. Easily host Google Tag (Gtag.js) locally to improve pagespeed scores.

Headline Analyzer

Write irresistible, SEO-friendly headlines directly in the Gutenberg editor that drives traffic and social media shares and is proven to help rank better in search results.

Site Intelligence

Get actionable tips based on your actual visitor data on how to get more traffic, increase engagement, and much more with our contextual education feature.

User Journeys

Easily see which pages each customer visited and how long they spent there before making a purchase in your store. This report works with WooCommerce, Easy Digital Downloads, MemberPress, Restrict Content Pro, GiveWP, and LifterLMS.



Get complete eCommerce tracking for WooCommerce in a single click, with no coding. You also get a convenient eCommerce report dashboard.

Easy Digital Downloads

Get complete eCommerce tracking for Easy Digital Downloads in 1 click. You can view all your important stats right in our report dashboard.

All WordPress Form Plugins

Enable form tracking for all the popular WordPress form plugins, including ones in page builders like Elementor, Divi, Beaver Builder, and more without requiring any coding.


Get advanced form tracking for WPForms with support for AMP and AJAX forms. We also store UTM data with entries for easy filtering and using smart tags.

Formidable Forms

Get one-click advanced form tracking for Formidable Forms to track your form conversions in Google Analytics.

Gravity Forms

Get form tracking for Gravity Forms that shows you accurate stats on how many people view and submit your forms (without any coding).

Ninja Forms

By default, Ninja Forms isn't compatible with Google Analytics because of their JavaScript. MonsterInsights makes Ninja Forms tracking easy, with a 1-click setup.

Contact Form 7

Our native Contact Form 7 integration helps you get full Google Analytics forms tracking without any coding or settings needed.

Short Links by Pretty Links

Pretty Links is one of the most popular affiliate link plugins. MonsterInsights automatically detects and tracks all Pretty Links clicks inside Google Analytics.


Get full eCommerce tracking for MemberPress, one of the best WordPress membership plugins, so you can see important eCommerce metrics with 1 click.


Get full eCommerce tracking for LifterLMS, one of the best WordPress LMS plugins, so you can see important eCommerce metrics with 1 click.


MonsterInsights will detect if you’re using ThirstyAffiliates and automatically track all your affiliate link clicks, no matter what link prefix you’re using.


Automatically track the performance of your affiliate’s activity directly within Google Analytics.


CookieBot offers a cookie consent solution for GDPR, as well as ePrivacy Directive (ePR) compliance. MonsterInsights features an automatic integration with CookieBot.

Cookie Notice

Cookie Notice helps you comply with EU cookie law / GDPR regulations. MonsterInsights offers an automatic integration with Cookie Notice.


Complianz is a cookie consent plugin with a conditional cookie notice and customized cookie policy. The MonsterInsights EU Compliance addon automatically detects and integrates with Complianz.


CookieYes is a cookie compliance and consent management plugin for WordPress. The MonsterInsights EU Compliance addon automatically detects and integrates with CookieYes.

Custom Privacy Regulation Solutions

MonsterInsights is compatible with all Google Analytics native opt-out solutions and APIs to help you with regulation compliance.


MonsterInsights offers complete eCommerce remorts for GiveWP in a single click, with absolutely no coding. You also get to see important stats right in our dashboard report.

Restrict Content Pro

Get complete eCommerce tracking for Restrict Content Pro with MonsterInsights and see important stats with a single click.

Google Ads Tracking

MonsterInsights makes it easy to set up Google Ads conversion pixels with no coding needed to help you understand your PPC performance.

Microsoft Ads Tracking

MonsterInsights makes it easy to set up Microsoft Ads (UET) conversion pixels with no coding needed to help you understand your PPC performance.

Meta (Facebook) Ads Tracking

MonsterInsights makes it easy to set up Facebook campaign tracking with no coding needed to help you understand your PPC performance.

UTM Builder

Properly create Google Analytics tracking URLS with our UTM parameter builder within MonsterInsights.

MonsterInsights is the Easiest and Most Powerful Analytics Plugin For WordPress

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