How to Track Ecommerce Sales in Google Analytics

Would you like to track eCommerce sales data for your WooCommerce or Easy Digital Downloads store? You can view the number of transactions and revenue your website generates in Google Analytics. In this article, we’ll show you how to track eCommerce Sales in Google Analytics.

Why Track eCommerce Sales in Google Analytics?

Let’s take a look at a few benefits of tracking eCommerce sales in Google Analytics.

  • You can keep track the performance of your sales and revenue
  • You can get important Key Performance Indicators (KPI) that are vital to your business like average order value, eCommerce conversion rate and per session value.
  • You can make data-driven decisions to generate more sales and revenue from your eCommerce store.

Tracking eCommerce Sales in Analytics – A Step-by-step Guide

Note: This guide requires you to install the MonsterInsights plugin and the MonsterInsights eCommerce addon on your site. To access the addon, you must have the Pro license plan.

Step 1: Enable eCommerce Tracking in Google Analytics

First, log in to Google Analytics, select the right website you’d like to enable eCommerce tracking for.

click on google analytics view

Next, click Admin in the right menu bar.

click admin

Now you can click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click the slider under the first step, Enable Ecommerce, to turn it from off to on. Then click the Next Step button.

click the button to enable ecommerce tracking

If you like, you can turn the Enhanced Ecommerce Settings, but it’s not obligatory. For more details, see our guide on how to enable Enhanced eCommerce in WordPress.

All you have to do now is click the Submit button.

submit your ecommerce tracking settings

Step 2: Install MonsterInsights

If you haven’t installed the MonsterInsights plugin yet, you’ll need to install it and authenticate it with your Google Analytics account.

For help getting started, you can read our step-by-step guide on how to properly set up Google Analytics and MonsterInsights.

Step 3: Install the eCommerce Addon

To access the eCommerce addon, you must have the Pro license plan. You can learn how to upgrade your MonsterInsights license.

Then go to Insights » Addons and click Install under the MonsterInsights eCommerce addon.

install ecommerce addon

After installing it, you’ll be prompted to activate it. Go ahead and click the Activate button to make sure the plugin is active and ready to use.

activate the ecommerce addon

Now tracking will occur automatically without any further configuration of the MonsterInsights settings.

How to View eCommerce Sales and Revenue in Google Analytics

To view eCommerce Sales (number of transactions) and revenue, navigate to Acquisition » All Traffic » Source / Medium. Then click on E-commerce under the Explorer tab. In the table, you can see many columns including revenue and transactions.

Track eCommerce sales in Google Analytics

That’s it!

We hope this guide helped you to learn how to track eCommerce sales in Google Analytics.

If you’re looking to boost sales and revenue from your store, you’ll also want to read this guide: 7 Mistakes that are Hurting Your Ecommerce Conversion Rate and How to Fix Them.


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