track ecommerce sales in google analytics

How to Track Ecommerce Sales in Google Analytics (The Easy Way)

Would you like to track eCommerce sales data for your WooCommerce or Easy Digital Downloads store? You can view the number of transactions and revenue your website generates in Google Analytics.

In this article, we’ll show you how to track eCommerce sales in Google Analytics for your WordPress website. Let’s start…

Why Track eCommerce in Google Analytics?

Let’s take a look at a few benefits of tracking eCommerce sales in Google Analytics:

  • Track the performance of your sales and revenue.
  • Get important Key Performance Indicators (KPI) that are vital to your business like average order value, eCommerce conversion rate, and per session value.
  • Make data-driven decisions to generate more sales and revenue from your eCommerce store.

How to Track eCommerce Sales in Google Analytics?

Before go on to the steps, do note that you’ll require MonsterInsights, as it’s the best plugin for Google Analytics on WordPress. You’ll also need MonsterInsights eCommerce addon on your site. To access the addon, you must have the Pro license plan.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Now, just follow these steps and you’ll be tracking sales from your eCommerce store in Google Analytics in no time.

Step 1: Enable eCommerce Tracking in Google Analytics

First, log into Google Analytics and select the correct website you’d like to enable eCommerce for.

click on google analytics view

Next, click Admin in the right-hand menu bar.

click admin

Now you can click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click the slider under the first step, Enable Ecommerce, to turn it from off to on. Then click the Next Step button.

click the button to enable ecommerce tracking

If you like, you can turn on the Enhanced Ecommerce Settings, but it’s not mandatory. For more details, see our guide on how to enable Enhanced eCommerce in WordPress.

All you have to do now is click the Submit button.

submit your ecommerce tracking settings

Step 2: Install MonsterInsights WordPress Plugin

If you haven’t installed the MonsterInsights yet, you’ll need to install it and authenticate it with your Google Analytics account.

For help getting started, you can read our step-by-step guide on how to properly set up Google Analytics and MonsterInsights.


Step 3: Install the eCommerce Addon

To access the eCommerce addon, you must have the Pro license plan. Need help? Glance through this post on how to upgrade your MonsterInsights license.

Then, go to Insights » Addons and click Install under the MonsterInsights eCommerce addon. After installing it, you’ll be prompted to activate it. Go ahead and click the Activate button to make sure the plugin is active and ready to use.


Next, go to Settings » eCommerce and enable Use Enhanced eCommerce.


Now tracking will occur automatically without any further configuration of the MonsterInsights settings.

How to View Google Analytics eCommerce Sales and Revenue

Once you’ve completed the setup,  MonsterInsights will gather your eCommerce site’s data and provides you with highly comprehensive reports.

Best of all, you can see your most important eCommerce reports right inside your WordPress dashboard.

To view your eCommerce stats, you’ll need to visit Insights » Reports from your dashboard and then click the eCommerce tab. Now you can your eCommerce store’s sales data.


You can see your store’s total transactions, conversion rate, revenue, and average order value. You can also see your top-selling products.

As you scroll down the page, you’ll see your store’s top conversion sources and other reports useful for analyzing your customers’ shopping behaviors.


You can see total add to carts, totally removed from the cart, the average time to purchase, and sessions to purchase. Using this data, you can make informed decisions to grow your business.

If you want to see these reports in detail, you can click the View Your Report button at the end of each report. Clicking on the button will take you to the Google Analytics platform. Then, you can explore your eCommerce reports in Google Analytics.

To view Google Analytics eCommerce sales (number of transactions) and revenue data, navigate to Acquisition » All Traffic » Source / Medium.

Then click on E-commerce under the Explorer tab. In the table, you’ll see multiple columns, including revenue and transactions.

Track eCommerce sales in Google Analytics

Now let’s look at some FAQs about Google Analytics eCommerce tracking.

Frequently Asked Questions About Google Analytics Ecommerce Tracking

Here are some questions that are commonly asked by users.

1. How to Use Google Analytics for eCommerce?

To use Google Analytics for eCommerce is straightforward. First, sign-in to your Google Analytics account and then click on Admin. Now, under the View column, click eCommerce Settings.

Next, under the Enable Ecommerce status, click to switch it on. Once this is done, click Submit to save the settings.

2. What is eCommerce conversion rate in Google Analytics?

Ecommerce conversion rate in Google Analytics is the number of transactions to sessions on your store. It’s expressed as a percentage and shows how many people purchased your products.

For instance, if 1 transaction is made over 10 sessions, then it would mean your eCommerce conversion rate is 10%.

3. What is Enhanced Ecommerce Reporting?

Enhanced Ecommerce or EEC is a Google Analytics plugin that gives you in-depth insights about your user’s shopping behavior. An easier way of getting this plugin and using it is through MonsterInsights.

Using the eCommerce addon, you can track every detail of your WordPress WooCommerce, LiftLMS, MemberPress, and Easy Digital Downloads store.

That’s it!

We hope you liked our guide on how to track eCommerce sales in Google Analytics. If you’re looking to track sales and revenue from your store, you can read our guide on WooCommerce conversion tracking.

And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tutorials.

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