How to Track Your WordPress Form Conversions in Google Analytics

Do you want to know how well your WordPress forms are converting, or which contact form drives the most conversions? Then you’ll need to set up conversion tracking for your WordPress forms, so you can track form views, submissions, and conversion rates. Let’s take a look at two different ways to set up conversion tracking for your forms and how to set them up.

2 Ways to Track Your WordPress Form Conversions

When a visitor fills out a form on your site, they’re taking the next step in their customer journey. This is why tracking form conversions is essential for you, so you can optimize your form for higher conversions.

You may know that in order to track conversions, you’ll need to create a goal in Google Analytics.

Google Analytics allows you to track your form conversions in 2 ways. When you set up a goal in your Analytics account, either you choose a destination goal type or choose events goal type to track conversions as events.

analytics goal description

Let’s take a look at the differences between these 2 goal types, and how to set them up to track your WordPress form conversions.

1. Track Form Conversions With Destination Goal Type

The most common way to track form conversion is by using the destination goal type. When you’re tracking your form conversions this way, you need to manually set up goals in your Google Analytics account.

You’ll also have to create a thank you page in order to track conversions.

For a step by step guide on setting up a goal this way, read how to create a goal in Google Analytics to track conversions.

The main drawback of this kind of conversion tracking is that you’ll have to manually create a goal for every form on your site, which can be tedious and time consuming.

What if there’s an easy way to track form conversions? What if you don’t have to set up goals manually in your Google Analytics account to track conversions of all the forms you create on your site?

MonsterInsights allows you to easily track form conversions as events, so you don’t have to set up goals manually in your Analytics account.

2. Track Form Conversions as Events

If you’re not using the MonsterInsights plugin, tracking form conversions as events can also be tedious and time consuming. You need to configure a goal on your Google Analytics account and place an extra tracking code on your website.

MonsterInsights makes it super easy to track form conversions without having you to mess with code and manual goal setup.

All you have to do is install and activate the MonsterInsights Forms addon, no settings or configuration required. It just works out of the box.

A few benefits of using the MonsterInsights Forms addon to track conversions are:

  • You can enable event tracking in Google Analytics for form submissions.
  • You don’t have to create a thank you page just for tracking form submission goals.
  • Once you activated the Forms addon, all forms you create on your site are tracked automatically in your Google Analytics account without any further step.
  • It works seamlessly with any WordPress form plugin, including WPForms, Gravity Forms, etc.
  • You can identify which forms trigger more submissions and optimize your forms to boost submissions.

How to Track Form Conversions as Events- the Easiest Way

After you installed the MonsterInsights plugin and connected it with Google Analytics, go to Insights » Addons and click Install under the MonsterInsights Forms addon.

forms addon

After the plugin is installed, the button will change to say Activate. Go ahead and click the Activate button to make sure the addon is active and ready to use.

forms addon activate


You’ve successfully installed the Forms addon. No further configuration is required.

How to View Your Form Conversions in Google Analytics

It may take some time (sometimes 24-48 hours) for Google Analytics to start gathering data on your form views and conversions.

Once it does, you can view them by logging in to Google Analytics and clicking on Behavior » Events » Overview and then clicking on form on the right.

find form conversions in google analytics

Then you can click on Event Label to see separate stats for each form on your site.

see conversions for each wordpress form

From there, you can click on any form to see your impressions and conversions.

wordpress form impressions and conversions

That’s it! Now you know how to track your WordPress form conversions in Google Analytics.

If you enjoyed this article, you might also want to find out where your email subscribers are coming from.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.


Congratulations, you have the opportunity to be the first commenter.
Have a question or suggestion? Please leave a comment to start the discussion.

Leave a Reply

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.