How to Track Your WordPress Form Conversions in Google Analytics

Do you want to know how well your WordPress forms are converting, or which contact form drives the most conversions? Then you’ll need to set up conversion tracking for your WordPress forms, so you can track form views, submissions, and conversion rates. Let’s take a look at three different ways to set up conversion tracking for your forms and how to set them up.

3 Ways to Track Your WordPress Form Conversions

When a visitor fills out a form on your site, they’re taking the next step in their customer journey. By tracking form conversions, you can analyze what works best for converting your visitors into leads.

You can track your WordPress form conversion in many different ways.

  1. As an event (the easiest method)
  2. As an event goal
  3. As a destination goal

1. Track Form Conversions as Events

By default, Google Analytics doesn’t allow you to track conversions of your online forms. Enabling form conversions can be tedious and time consuming.

With MonsterInsights, you can easily track form submissions as events without having you to touch a single line of code. All you have to do is install and activate the MonsterInsights Forms addon, no settings or configuration required. It just works out of the box.

A few benefits of using the MonsterInsights Forms addon to track conversions are:

  • No thank you page or goal setup required: You don’t have to set up a thank you page or a conversion goal for tracking form submissions.
  • Track all your forms out of the box: Just activate the addon for once and all forms you create on your site will be automatically tracked in your Google Analytics account without any further step.
  • Supports your favorite contact form plugins: It works seamlessly with any WordPress form plugin, including WPForms, Gravity Forms, etc.
  • In-depth insights: Determine how your forms perform by analyzing form impressions and conversions.
  • Event tracking: You can enable event tracking in Google Analytics for form submissions.

How to Track Form Submissions as Events

The first thing you need to do is to install the MonsterInsights plugin and connect it with Google Analytics.

Then go to Insights » Addons and click Install under the MonsterInsights Forms addon.

forms addon

After the plugin is installed, the button will change to say Activate. Go ahead and click the Activate button to make sure the addon is active and ready to use.

forms addon activate

Congrats!

You’ve successfully installed the Forms addon. No further configuration is required.

2. Tracking Form Conversions as an Event Goal

While you can easily track form submissions as events without having to create a goal, sometimes you might need to set up a goal for conversion tracking, like when you split test your conversions with Google Optimize.

The benefit of tracking form conversions by setting up an event goal is that you don’t have to create a thank you page for tracking.

Let’s take a look at how to track form conversions as an event goal.

Sign into your Google Analytics account and select the website for which you’d like to create a new goal.

click on google analytics view

In the left panel, click Admin. Then in the View column, click Goals.

goals in view

To create a new goal, click the +New Goal button.

click new goal button

Now you’ll be prompted to enter a description and details of your goal. Choose Event as the goal type. Then click Continue.

track wordpress form conversions using event goal

In this step, you’ll have to specify event goal details.

By default, the category and action are specified as form and conversion respectively when you use MonsterInsights to track conversions of any form. Only the Label field will change for tracking conversions of different forms.

You can also provide an integral value for this goal if you want to.

from conversion tracking event goal

To determine Event Label, visit the page where your WordPress form is located. Then right click your form and select Inspect.

right click on the page, then click on inspect element

You can now find the form id as shown in the screenshot below. MonsterInsights uses the form id as Event Label in your Google Analytics.

determine form id

To verify, head over to Behavior » Events » Overview. Click form.

select form as event category

Next, choose Event Label as your primary dimension.

finding label for event conversion tracking

Verify whether you can find the form id in your Event Label list. Then go back to your goal set up page and specify it in the Label field. Finally, click Save.

You’ve now successfully set up an event goal for form tracking.

3. Track Form Conversions With Destination Goal Type

Tracking form conversion using the destination goal type is probably the most common method to track conversions. When you’re tracking your form conversions this way, you’ll have to create a thank you page.

analytics goal description

For a step by step guide on setting up a goal this way, read how to create a goal in Google Analytics to track conversions.

How to View Your Form Submissions in Your Events Report

It may take some time (sometimes 24-48 hours) for Google Analytics to start gathering data on your form views and conversions.

Once it does, you can view them by logging in to Google Analytics and clicking on Behavior » Events » Overview and then clicking on form on the right.

find form conversions in google analytics

Then you can click on Event Label to see separate stats for each form on your site.

see conversions for each wordpress form

From there, you can click on any form to see your impressions and conversions.

wordpress form impressions and conversions

How to View Form Conversion Goals in Google Analytics

Navigate to your goals overview report by visiting Conversions » Goals » Overview to find your form conversion goals.

goal overview report

That’s it! Now you know how to track your WordPress form conversions in Google Analytics.

If you enjoyed this article, you might also want to find out where your email subscribers are coming from.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

Comments

    Sam Nasr

    second comment waiting for answer.
    Does this work with jotform embedded forms ?

    Reply

      MonsterInsights Team

      Hi there,
      It depends on your implementation of Jotforms. The best thing to do would be to send us a support ticket on monsterinsights.com/contact/ so we can do a quick check of how it’s embedded onto your site

      Reply

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