Best CRM Software for Startups & Small Business

9 Best CRM Software For Startups & Small Businesses (2024)

Looking for the best CRM software for your startup or small business?

With CRM software by your side, you can easily manage customers, leads, and clients. But selecting the right CRM can be tricky, especially if you’ve never had to choose a CRM before.

That’s why, in this article, we’ll show you the best CRM software for startups and small businesses, so you can select a tool that has all the features you need and is at your price point. There are even a few on our list that you can start with for free!

The 9 Best CRMs (Some Free)

Here’s our list of the top CRM software for startups and small businesses. You can click the links below to skip ahead to the CRM you’re interested in learning about, or scroll on to compare them all.

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  1. HubSpot
  2. Constant Contact
  3. Freshsales
  4. GreenRope
  5. PipeDrive
  6. Drip
  7. Streak CRM for Gmail
  8. Agile CRM
  9. Zoho

How to Choose the Best CRM Software for You

When it comes to selecting a CRM software, there are plenty of options in the market to choose from. But here are a few things you should look for in the best CRM software:

  • Reporting – A good CRM will help you track your activities and generate reports to show your data, so you can make informed decisions.
  • Ease of Use – Since CRM software offers lots of options, it’s easy to get lost. So, it’s important to select a tool that’s easy to use for you and your team.
  • Integration – The best CRM software is the one that easily integrates with other tools and services, allowing you to automate multiple processes.
  • Customization – When you’re choosing a CRM, make sure it lets you customize workflows and processes, since every business is different. Through customization, you can tailor the tool according to your needs.

Now, let’s jump into our reviews of the best CRM software.

1. HubSpot

HubSpot CRM - Best CRM Software for Small Business and Startups

HubSpot is our number one pick and best free CRM for startups and small businesses. It’s 100% free for its basic CRM and filled with features that you’d expect from a high-quality CRM, which is perfect for small businesses.

With HubSpot, you can manage and organize your contacts and see which deals they opt for and which deals were lost, giving you a complete view of your sales funnel. You can also connect your Gmail or Outlook accounts to track and capture emails.

It’s simple, very easy to use, and offers a clean, visual dashboard for reporting. Here are other features that make HubSpot so attractive:

  • Store unlimited users, data and 1 million contacts without any expiration date
  • Integration 300+ apps including WordPress
  • Get mobile apps for Android and iPhone
  • Create custom filters to sort contacts
  • Schedule emails, tasks, create tickets
  • Use marketing tools like ad management and pop-up forms

Pricing: HubSpot starts as a free CRM. But if you want more advanced features like phone calls, meetings, and email tracking notifications, you’ll have to upgrade to a paid plan, which starts from $45 per month.

Get started with HubSpot now!

2. Constant Contact

Constant Contact

Constant Contact is widely known for its email marketing platform, but you can use it as CRM software as well. It’s excellent for small businesses as you can use it for email campaigns and for managing contacts.

The dashboard offered by Constant Contact is simple, clean, and easy to use. You can track customers’ activities from your dashboard, display reports, send emails using its drag and drop tool, and store contact details with ease.

To get the most out of Constant Contact, you should check out these features:

  • Schedule emails
  • Create a sales funnel
  • Use marketing automation to nurture leads
  • Create beautiful emails using its drag and drop builder
  • Use 100+ email templates
  • Easy integration with eCommerce platforms
  • Run Facebook and Instagram ads to grow your email list

Pricing: The prices of Constant Contact depend on the size of your email list. They start from $9.99 per month for the normal plan and $45 per month for the plus plan. You also get a 30-day money back guarantee.

Get started with Constant Contact now!

3. Freshsales

Freshsales CRM home

Freshsales is also one of the best CRMs for small business that’s loaded with features. It’s designed with small businesses in mind, as using the dashboard you can capture leads, manage contacts, create a sales funnel, make phone calls, and send emails without having to leave the CRM.

One of the standout features of Freshsales is its reporting capabilities. You can create simple to advanced reports, show sales and revenue data with graphical charts, and use your dashboard to display up to 6 reports.

Another aspect of Freshsales that makes it powerful is the 360-degree customer view. Using this, you can identify customer touchpoints, access their social profiles, and see their activities from a single screen.

Here are other amazing features of Freshsales:

  • A.I. powered lead scoring helps prioritize leads
  • Automatically updates contact profiles
  • Create segments for different leads
  • Schedule appointments, take notes, manage, and share files
  • Get insights about deals through the dashboard
  • Complete sales funnel view
  • Track deals on the go with Android and iOS app
  • Make calls and generate automatic call logs
  • Assign local or toll-free numbers to your team

Pricing: Freshsales starts with a free version, then offers three different pricing plans starting from $15 per user per month (billed annually).

Get started with Freshsales now!

4. GreenRope

Greenrope CRM

GreenRope is an all-in-one CRM that helps you generate leads, increase awareness, and boost your conversions. It’s highly user-friendly and is one of the best CRMs for businesses of all sizes.

Using GreenRope, you can track emails, websites, and more in real-time. It helps you find the most converting pages, time on page, and total page views in a clean dashboard.

GreenRope is designed for anyone who is looking for a CRM that integrates sales, marketing, and operations in a single platform.

Few features of GreenRope include:

  • Marketing automation
  • Drag and drop builder to create amazing emails and landing pages
  • Integration with popular apps like WordPress and Zapier
  • Mobile app so you stay connected with the CRM
  • Shared access for increased team collaboration
  • HTTPS and two-factor authentication for security

Pricing: There are different packages offered by GreenRope, and they start from $99 per month. You get 500 contacts and all the features.

Get started with GreenRope now!

5. Pipedrive

Pipedrive - Best CRM Software for Small Business and Startups

Pipedrive is one of the most user-friendly CRM software choices out there. It’s designed to be simple and make it fast for you to manage and access contacts.

Its pipeline management feature lets you visualize your entire sales process. Using this awesome CRM, you can take action, remain organized, and stay in control of your sales funnel. All you have to do is just log in, enter contact details into the pipeline and start selling to your customers.

Pipedrive is the best CRM for startups as it offers more exciting features that you would expect from a CRM like:

  • Email integration
  • Email templates
  • Track activities and goals
  • Customizable pipelines
  • Sales reporting and sales forecast
  • Mobile apps for iOS and Android
  • API for easy integration with any software
  • Backups and encryption to secure your data

Pricing: Prices for Pipedrive start from $12.50 per user per month billed annually, and it comes with a 30-day free trial.

Get started with Pipedrive now!

6. Drip

Drip homepage 2024

Drip is the best eCommerce CRM in the market. It’s designed to increase sales for your online store and help you manage contacts, generate leads, and convert them into paying customers.

Drip is a powerful CRM and offers an attractive interface, which is very easy to use. It helps to bridge the gap between what your customers want and what your store delivers.

Drip is not just for eCommerce website users, as others can also use it for their businesses. Here are some of its features:

  • Helps automate workflows
  • Use tags, custom fields, and events to track customer activities
  • Integrations with popular platforms like WooCommerce and OptinMonster
  • User-friendly email builder
  • Segmentation of customer data
  • Content customization
  • Custom conversion tracking
  • Purchase intent marketing
  • Automatic revenue attribution

Pricing: Drip offers three pricing plans with a 14-day free trial. Their basic plan starting from $39 per month and you get 100 contacts, unlimited emails, and 24/7 live chat and email support.

Get started with Drip now!

7. Streak


Streak is also among the best CRMs for startups and small businesses and is built for Gmail. It’s an excellent option for beginners, since it’s built into Gmail and G Suite. It is very easy to use.

Streak automatically captures data from your emails and contacts. It helps you set up and customize a process for your team, filter, sort, and group data, and see upcoming tasks.

Here are more attractive features of Streak:

  • Track all your contacts in a pipeline
  • Custom views of your pipeline
  • Track and share customer interaction with your team
  • Import and export data
  • Use mobile apps to stay connected, track calls, and take notes
  • Use mail merge to send mass emails
  • Easy integration with 900+ platforms

Pricing: Streak is available for free for up to 500 contacts. But if you want advanced features, then their professional plan starts from $49 per user per month (billed annually).

Get started with Streak now!

8. Agile CRM

Agile CRM

Agile CRM is another popular yet powerful CRM software for startups. Agile is a free CRM for up to 10 users and 50,000 contacts & companies! It’s designed to be user-friendly and with a simple dashboard, you can automate your sales, marketing, and customer service.

With Agile CRM, you can manage contacts, track deals, automate calls and voicemails, and much more. The CRM is filled with features and offers affordable pricing plans, which makes it ideal for small businesses.

Some of its features you might want to look at are:

Pricing: The free CRM plan is available for up to 10 users. You can also select their paid plans which start from $8.99 per user per month and you get more great features.

Get started with Agile CRM now!

9. Zoho

Zoho CRM

Zoho is one of the best CRMs for small startups. It’s a powerful cloud software suite and offers different SaaS applications for businesses of all sizes.

Zoho CRM can be used to convert leads, engage with customers, and boost your revenue. Easily manage and automate different tasks including email, social media, live chat, and more from a single platform.

Here are some features offered by Zoho CRM:

  • Capture and manage leads
  • Deal management
  • Connect with customers across multiple channels
  • Automate workflows
  • Create a personalized customer journey
  • Omnichannel support
  • Get analytics reports

Pricing: Zoho prices start from $12 per month billed annually. It also offers a free trial that you can use to get started.

Get started with Zoho now!

Our Recommendation: The Best CRM Software

That’s it! You’ve made it to the end of our article. If you’re starting out, then we recommend you select HubSpot, as it’s the best CRM for small business. It’s 100% free, can hold up to 1 million contacts without any expiration date or time limit.

However, if your main focus is on emails, then nothing beats Constant Contact. It’s easy to use and manage your contacts, increase sales, and build lasting customer relationships.

We hope that you liked our article on the best CRM software for small businesses and startups. If you want, you can also check out our guide on the Best VoIP Services for Small Business.

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  1. Thanks for sharing such an informational blog which will, surely be a big help to the people who have small medium business

  2. Really Nice List!
    But I would like to add one more and i.e SalezShark Engage CRM. One of the must ave for SMB’s.

  3. I was using Zoho CRM Forms in my website, MonsterInsights will work for Zoho CRM Forms? please let me know your confirmation

    1. Hi Mahesh, thanks for your question! Yes, MonsterInsights will work for Zoho forms. MonsterInsights Pro will track form impressions, conversions, and conversion rate.

  4. Great post! I personally believe you’re missing a few good options here, for example Veloxity CRM is pretty good for businesses that are looking for a customisable CRM solution

    1. Hi Ryan,
      For this Keap should be picking the UTM parameters automatically. If you are finding they aren’t being picked up within the leadpages, we suggest reaching out to the Keap support team for help.

      1. Jolissa,
        Thank you for the quick reply. We haven’t installed MonsterInsights on the website in question that’s integrated with Keap. We will get that installed and my hope is it all works as expected. If not, we will reach out to Keap.
        Thanks again!

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