Do you want to measure the success of your offline marketing campaigns? If you’re running offline marketing campaigns to promote your online business, you can easily track them using Google Analytics.
Today, we’re going to look at various methods to track your offline marketing campaigns in Google Analytics.
3 Ways to Track Your Offline Marketing Campaigns
Let’s take a look at a few ways below.
- Create and promote a custom landing page to welcome visitors from your offline campaigns, and then track your conversions on that page.
- Create a shortened URL with our UTM builder and promote that link through your offline campaigns.
- Create and promote discount coupons specifically created for offline marketing campaigns, and track the usage of them using Google Analytics.
1. Promote a Custom Landing Page
The best way to track your offline marketing campaigns is by creating a custom landing page specifically for those campaigns. You can promote the landing page URL in your offline promotional campaigns and then track conversions occurring on that page.
Some of the benefits of creating and promoting a custom landing page are:
- Easy to remember: Your customers can easily remember the URL of your custom landing page. Just make sure to keep the URL slug small to avoid confusion and mistyping.
- Target it towards the specific audience: With a custom landing page, you can tailor the content specifically to welcome those audiences. Best of all, using targeted content in your page increases the likelihood of turning your new visitors into customers.
In Google Analytics, you can easily track the popularity and performance of your campaigns by analyzing the landing pages report by visiting Behavior » Site Content » Landing Pages.
For more details, you can read how to find landing pages reports in Google Analytics.
2. Promote a Shortened URL
The easiest way to track the performance of your offline campaigns is by promoting a shortened URL. With MonsterInsights URL builder, you can create campaign URLs with UTM codes and track its performance in Google Analytics.
The URL builder also allows you to shorten your URL using goo.gl within your WordPress dashboard.
Once you created a shortened URL, you can either promote it on your offline campaigns as it is or create a QR code so that your visitors can easily scan it and go to your page.
For more details, you can learn how to use MonsterInsights campaign URL builder to track your campaigns.
A few benefits of promoting a shortened URL with UTM codes are:
- Better track your campaigns: For example, if you’re promoting too many billboard ads, you can identify exactly which specific billboard brings in customers to your store, provided that you’ve specified UTM codes correctly.
- Customers can visit your site without typing: If your target audience is comfortable in scanning QR codes to visit a page, you might want to create and promote QR codes as well. This way, you can encourage visitors to visit your page with ease because they don’t have to type the URL in their browser.
You can go to all campaigns report in Google Analytics to track the performance of your shortened URL. You can find the report by going to Acquisition » Campaigns » All Campaigns.
3. Promote a Coupon Code
Promoting a coupon code is another great strategy to track the success of your offline marketing campaigns. Aside from tracking, it can also encourage more people to purchase your products on your site.
The best way to track coupon codes you promote through your offline marketing campaigns is by enabling Enhanced eCommerce tracking on your site.
The MonsterInsights eCommerce addon makes it super easy to enable Enhanced eCommerce tracking.
To find the performance of your coupon codes, you can go to the Product Coupon report in Google Analytics by navigating to Conversions » Marketing » Product Coupon.
You now know 3 methods to track your offline marketing campaigns. Are you ready to implement these ideas to promote your campaigns? Let us know your thoughts in comments.
If you enjoyed this article, you may also want to read how to track your email campaigns in Google Analytics. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.