How to Track Shopping Cart Abandonment with Google Analytics

Wondering how to determine the shopping cart abandonment rate of your site? With Google Analytics’ Enhanced eCommerce tracking, you can track your cart abandonment rate and come up with measures to reduce it and boost your revenue. In this article, we’ll show you how to track shopping cart abandonment rate with Google Analytics.

What Is Shopping Cart Abandonment and Why Should You Care?

Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. According to Listark, a whopping 8 out 10 customers are abandoning the cart without completing the checkout. Across different industries, most estimates fall between 60-70%, as shown in this infographic by Invesp.

shopping cart abandonment statistics infographic

Without a doubt, if you’re looking to reduce shopping cart abandonment and boost your revenue, you need to keep an eye on the key KPIs (Key Performance Indicators) of your online shop like the shopping cart abandonment rate.  The easiest way to track shopping cart abandonment of your site is to enable Enhanced eCommerce tracking in Google Analytics.

Here’s how to enable Enhanced eCommerce tracking in Google Analytics to track the cart abandonment rate of your site.

How to Track Shopping Cart Abandonment Step by Step

Tracking cart abandonment in Google Analytics used to take some manual work but with the advent of Enhanced eCommerce tracking, all you need to do is to enable it so that you can track the data automatically.

Step 1: Install MonsterInsights and the eCommerce Addon

The first thing you need to do is to install the MonsterInsights plugin and authenticate it with Google Analytics.

Then, you’ll also have to install the eCommerce addon.

Step 2: Enable Enhanced eCommerce Tracking in Google Analytics

Now log in to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

click on google analytics view

Next, click Admin in the left taskbar.

click admin

Then click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.

enable ecommerce tracking and related products

Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.

enable enhanced ecommerce

Step 3: Enable Enhanced eCommerce in MonsterInsights

Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the Tracking tab at the top. Then in the left taskbar, navigate to the eCommerce tab and select the checkbox near Use Enhanced eCommerce.

use enhanced ecommerce

How to Find Shopping Cart Abandonment Report in Google Analytics

To find your cart abandonment rate, go to Conversions » Ecommerce » Shopping Behavior in your Google Analytics report.

cart abandonment rate in google analytics

That’s it!

You’ve successfully added Enhanced eCommerce tracking to your eCommerce site so that you can track shopping cart abandonment rate.

If you enjoyed this article, you might also want to check out smart tactics to reduce shopping cart abandonment rate of your site. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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