How to Find Your Most Popular Ecommerce Products in Google Analytics

Looking to find out your most popular ecommerce products? By figuring out which products are more profitable or popular, you’ll be able to make more informed decisions to maximize sales and revenue. In this article, we’ll show you how to find your most popular ecommerce products in Google Analytics.

Before we get started, you’ll need to have eCommerce tracking enabled in Google Analytics.

If you’ve already enabled it, you may log in to Google Analytics and select the website for which you’d like to see the most popular ecommerce products.

click on google analytics view

In the left panel, navigate to Conversions » E-commerce » Product Performance.

product performance

Now you can see the sales performance of your products in a table. You can sort the table by quantity, product revenue, unique purchases, etc. by clicking on its respective tab. For example, take a look at the screenshot below that is sorted by quantity.


That’s it!

We hope this guide helped you to find your most popular ecommerce products so you can make more money online.

If you’re looking to increase your sales funnel conversion rate, take a look at this guide on 18 ways to increasing your sales funnel conversion rate. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.


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