Every online store has a handful of products that quietly carry the rest of the catalog. Figuring out exactly which ones they are, though, takes more than a hunch.
Google Analytics has that answer sitting in its eCommerce reports, and we’ve dug through this kind of data on a lot of WordPress stores over the years.
The sites that check it regularly are usually the first to notice a rising bestseller — or a favorite that’s starting to slip — before either shows up in their revenue numbers.
In this article, we’ll walk through exactly how to find your top-selling products in Google Analytics, step by step.
In This Article:
How to Track Top Selling Products in Google Analytics
If you’re running an online shop, Google Analytics can show you your most popular products and other conversion stats — but only once you’ve set up Google Analytics eCommerce tracking.
The catch is that setting this up properly requires adding code to your site. Doing it by hand means juggling several different commands for transactions, items, sending data, and clearing data.
If you don’t have web development experience, you’ll probably want to hire a developer for this — or use a WordPress plugin like MonsterInsights instead.
MonsterInsights is the most beginner-friendly Google Analytics plugin for WordPress. It empowers anyone, at any skill level, to use advanced Google Analytics features with ease.
You just need to enable eCommerce tracking and MonsterInsights handles the rest. To get started, make sure that you’ve installed Google Analytics on your site with MonsterInsights Pro.
If you need detailed instructions, here’s our step-by-step guide on how to set up Google Analytics in WordPress.
Once you have a MonsterInsights account and you’ve connected Google Analytics with your website, just follow these steps.
Step 1: Install and Set Up MonsterInsights eCommerce Addon
To track product sales on your online store with just a few clicks, first you need to get the MonsterInsights eCommerce addon.
Go to Insights » Addons from your WordPress dashboard menu and navigate to the MonsterInsights eCommerce addon.
Then, click the toggle switch on the eCommerce addon card to activate it.
MonsterInsights automatically detects the eCommerce plugin you’re using on your WordPress store (it currently supports WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and Restrict Content Pro).
That’s it! You’re done setting up eCommerce tracking in your WordPress online store.
MonsterInsights not only saves you the cost of hiring a developer — it also removes the risk of your site breaking from a coding mistake. That means every WordPress user can set this up, regardless of their technical skill level.
Step 2: View Top eCommerce Products in Your WordPress Dashboard
Now that you’ve set up eCommerce tracking, you can view your eCommerce reports in Google Analytics.
But, you no longer need to open Google Analytics to see eCommerce data. MonsterInsights offers all of your important sales data right in your WordPress dashboard, including conversion tracking.
To view your most popular products, total sales, conversion rates, and other eCommerce reports, visit Insights » Reports from your WordPress dashboard. Then, click the eCommerce tab at the top.
As you can see in the screenshot above, you’ll see your shop’s conversion rate, total transactions, revenue, and average order value.
Pro Tip: I like checking this report weekly instead of monthly — a sudden jump or dip in a specific product usually points to a campaign that’s working, or a pricing or inventory issue, well before it shows up in your total revenue.
And if you scroll down, you’ll see a list of your top selling products, in order of numbers sold. For each product, you can see the quantity ordered, its percentage of overall sales, and total revenue earned by that product.
MonsterInsights also offers more reports that track the performance of your eCommerce store.
If you scroll down, you’ll see more useful eCommerce metrics like Total Add to Carts, Total Removed from Cart, New Customers, and Abandoned Checkouts.
With this data in hand, you’re no longer guessing about which marketing moves will actually grow your store.
If you want to dig deeper into your store’s numbers, check out these related guides:
- Top eCommerce Metrics & KPIs to Track in Google Analytics 4
- How to Track Add to Cart Events in Google Analytics
Get the Full Picture on Every Product You Sell
The eCommerce Report above is part of MonsterInsights Pro. Once it’s active, every product in your store shows up with quantity sold, percent of sales, and total revenue — updated automatically as new orders come in.
Compare MonsterInsights PlansHow to View Your Most Popular Products in Google Analytics
Viewing eCommerce reports in MonsterInsights’ dashboard is easier and more convenient, but sometimes you may want to view them in Google Analytics.
Go ahead and log in and select your property, then simply navigate to Reports » Monetization » Ecommerce purchases.
Then, you’ll see an eCommerce report page with several charts and a table. The table shows you a complete list of products sold, with item names in the left column.
The other columns show you various metrics for each product. To see your top selling items, click the arrow next to the Item purchase quantity table heading — that sorts the table in order of most purchased products.
In my experience, this sort is the fastest way to separate your genuine bestsellers from products that just rack up a lot of page views.
As you can see in our example, the top selling products sold on this site are the Google Pen White and the Google Cloud Sticker.
You can also sort the table to see which items bring in the most revenue. Click the sort arrow next to the Item revenue heading, and you’ll see the top revenue-generating products at the top of the list.
There’s a lot more data to dig into here, but this should give you a solid starting point with GA4’s eCommerce reports.
For more on making sense of your GA4 eCommerce data, check out these guides:
- How to Find Your Average Order Value in Google Analytics
- Essential Abandoned Cart Recovery Strategies
Skip the Manual Sorting in GA4
Re-opening GA4 and re-sorting columns works, but it means checking a separate tool every time you want an update. The MonsterInsights eCommerce addon surfaces this same top-selling data — plus revenue and conversion rate — right inside your WordPress dashboard.
See the eCommerce AddonDisplay Top-Selling Products for More Sales
Want to increase your sales of your top-selling products?
When you have MonsterInsights installed, you’ll also get access to our popular products widget. With this handy tool, you can display your top-selling products on other pages on your site, increasing sales of those items!
For more on how to use our popular products widget, check out How to Display Best Selling Products in WooCommerce.
Turn Data Into Sales
Finding your top sellers is only half the job. The products that already sell well are also your best candidates for cross-promotion — displaying them elsewhere on your site, instead of leaving that insight buried in a report, is what actually moves the needle on sales.
Video Tutorial: How to Track Top Selling Products in Google Analytics
FAQs About Tracking Top Selling Products in Google Analytics
How do I see my best-selling products in Google Analytics?
In GA4 directly, go to Reports » Monetization » Ecommerce purchases and sort the table by Item purchase quantity. If you have MonsterInsights installed, you can see the same data — plus revenue and conversion rate — right inside your WordPress dashboard under the eCommerce report.
Does Google Analytics track product sales automatically?
No. GA4 needs eCommerce tracking set up before it can record purchases, items, and revenue. On WooCommerce and Easy Digital Downloads sites, MonsterInsights sets this up with one click instead of requiring custom code.
What’s the difference between item revenue and item purchase quantity in GA4?
Item purchase quantity tells you how many units of a product sold. Item revenue tells you how much money that product actually brought in — a lower-priced product can outsell a pricier one in units while earning less overall.
How often should I check my top products report?
I’d recommend checking it weekly rather than waiting for a monthly review. Sudden changes in a specific product’s sales often flag a working campaign, a pricing issue, or a stock problem well before it affects your total revenue.
Can I display my best-selling products on other pages of my site?
Yes. MonsterInsights includes a popular products widget that pulls live data from your store and displays your top sellers wherever you place it, which can help boost sales on those specific items.
Do I need coding experience to track top-selling products in Google Analytics?
Not if you use MonsterInsights. Setting this up manually means adding several tracking commands to your site’s code, but the MonsterInsights eCommerce addon handles that setup for WooCommerce, Easy Digital Downloads, and a handful of other platforms with a single click.
That’s it! I hope this article helped you find your top-selling products in Google Analytics. If you liked this article, check out the following beginner-friendly guides:
- How to Set Up WooCommerce Google Analytics Tracking
- Best WooCommerce Abandoned Cart Plugins to Increase Sales
- Best eCommerce Analytics Tools to Grow Your Business
- eCommerce Customer Journey Analytics: WordPress Guide
- How to Email WooCommerce Reports
Still not using MonsterInsights? What are you waiting for?
Follow us on Twitter, Facebook, and YouTube for more Google Analytics tips.