Do you want to see the traffic stats and WordPress analytics for your WordPress site? How do you get WordPress analytics on your site? WordPress doesn’t come with built-in analytics, so you’ll need to install Google Analytics to get your WordPress traffic analytics.
But that can be tricky, especially for beginners. An easier way of connecting Google Analytics with WordPress is through a plugin like MonsterInsights.
In this article, we’ll take a look at how to see your WordPress analytics using the best Google Analytics plugin out there.
What is Google Analytics?
Google Analytics is a free tracking tool that gives you detailed reports of your website.
It’s the most comprehensive analytics tool in the market and gives you many metrics and reports about how visitors use your website.
With Google Analytics, you get detailed insights into your site traffic so you can make data-driven marketing decisions to boost sales and revenue.
A few features of Google Analytics are:
- You can easily implement it on any WordPress website with a plugin
- It’s customizable – create your own dimensions (if you have some Analytics skills)
- It’s absolutely free to use
The main drawback of Google Analytics 4 is that it’s got a pretty steep learning curve, especially if you want to use some of the more advanced tracking features like eCommerce tracking, author and category tracking, funnel reports, and more.
Thankfully, with a tool like MonsterInsights, you can set up those advanced tracking features with just a couple clicks and NO following complicated GA4 setup tutorials.
Let’s take a look at how you can connect Google Analytics with WordPress quickly and easily.
How to Set Up WordPress Analytics
The easiest way to connect Google Analytics with WordPress is by using a WordPress analytics plugin like MonsterInsights.
Without a plugin, you’d have to add code to your website manually. This can be a challenge, especially for beginners.
But MonsterInsights is the best Google Analytics WordPress plugin and it makes analytics setup easy. It also allows you to take full advantage of various powerful features and see the stats that matter for your business.
To see Analytics in your WordPress dashboard, just follow these steps:
Step 1: Install and Activate MonsterInsights
First, choose the license level that makes sense for your website and business. If you have an eCommerce site, for instance, you’ll want the Pro version so you can track your sales. Need just the basics? Find out how to get an unlimited free trial.
Then, you’ll need to install the MonsterInsights WordPress plugin. You can find the setup files in your Account area under the Downloads tab.
Next, you’ll need to upload the plugin on your WordPress website. To do that, go to Plugins » Add New » Upload Plugin and choose the files you just downloaded. After that, click the Install Now button.
Once you’ve installed the plugin, click the Activate Plugin button.
Step 2: Sign Up for Google Analytics and Connect it to MonsterInsights
After activating MonsterInsights, you will need to sign up for a Google Analytics account if you have one already. You can use your existing Google ID to create an Analytics account.
Once that’s done, you’ll need to connect it with MonsterInsights. All you have to do is follow the setup wizard and the plugin will add the tracking code for you. There’s no need to edit code or hire a developer.
You can follow this guide to learn how to connect your WordPress site with Google Analytics.
How to View WordPress Analytics in Your Dashboard
Once you’ve connected your site with Google Analytics using the plugin, you can see your WordPress analytics.
MonsterInsights lets you see all the important information right on your dashboard screen with the dashboard widget. You can view the number of sessions, page views, total users, and average session duration.
You can also navigate to other quick reports like top posts/pages, new vs. returning visitors, and device breakdowns.
For more detailed reports, you head over to the Insights » Reports menu from your WordPress dashboard. You’ll see different reports offered by the WordPress analytics plugin.
Let’s take a look at some of these reports and what benefits they provide.
The Overview report by MonsterInsights lets you see how your website is performing at a glance. It shows a more detailed picture of reports you’d see on your dashboard home.
The report provides you with key information that can help in making an informed decision to boost your website’s growth.
For instance, you find how many visitors visited your website or how much time they spend on your site.
It will even show you which country your visitors are viewing your site, and which websites (referrals) send you the most traffic.
Additionally, it will show you how many new and returning visitors came to your website and which device they used.
If you scroll to the bottom, the last report you’ll see in Overview will be of top pages and posts. Using this report, you can find out which landing page or blog post is performing the best.
If you navigate to the Traffic report tab, you will find five more incredibly useful reports, including:
- Traffic overview (channels used to visit your site)
- Landing page details
This set of reports will give you SO many insights into your traffic.
For instance, you can use the Landing Page Details report to see which landing pages are leading to conversions:
And in the Source/Medium report, you’ll get even more details about which exact channels sent traffic to your site:
And with the top affiliate links report, you can view your best-performing affiliates.
You’ll also find reports on landing page bounce rate, age, gender and interest reports, a complete pages report, and which of your files have the most downloads.
Plus, use this report to check the average scroll depth of your website.
Search Console Report
With MonsterInsights, you can view Search Console reports and see which search terms your website is ranking for on Google right inside your WordPress dashboard.
For each search term, you can also view the clicks and impressions it received, its click-through rate (CTR), and average position on Google.
Using this report, you can optimize your SEO efforts and improve your website’s rankings.
MonsterInsights offers an exciting eCommerce addon that lets you view your online store’s performance with a couple clicks in WordPress.
Do note that you’ll need a MonsterInsights Pro plan to use the addon.
Once installed, you use the eCommerce report to track your conversion rate, transactions, revenue, and average order size. And see which products perform the best on your store.
The report also gives you information about the website from where your visitors convert the best.
Additionally in the eCommerce reports, you’ll find a Coupons report and a Funnel report to see where your users are dropping out of your funnel:
You can also go through our complete guide on eCommerce conversion tracking.
Take a Full Tour of MonsterInsights Reports
In addition to the reports we went over in this article, you’ll find:
- A dimensions report that covers author tracking, dimension tracking, user ID tracking, and much more
- A forms report
- A realtime report
- A site speed report
- A media report
To get a full tour of all the reports that are included in MonsterInsights, check out Your Ultimate Guide to MonsterInsights Dashboard Reports.
And that’s it!
We hope this post helped you learn how to see your WordPress analytics.
With MonsterInsights, the best WordPress analytics plugin, you can view reports and get amazing insights about your website right in your dashboard.
Not using MonsterInsights yet? What are you waiting for?
Wondering how MonsterInsights is different from Google Analytics? Check out MonsterInsights vs. Google Analytics – What’s the Real Difference?.