Do you want to view the traffic stats of your WordPress site? WordPress doesn’t come with built-in analytics, so you’ll need to install Google Analytics on your WordPress site.
But that can be tricky, especially for beginners. An easier way of connecting Google Analytics with WordPress is through a plugin like MonsterInsights.
In this article, we’ll take a look at how to see the analytics on your WordPress site with an analytics plugin.
What is Google Analytics?
Google Analytics is a free tracking tool that gives you detailed reports of your website.
It’s the most comprehensive analytics tool in the market and gives you several easy-to-understand reports about how visitors use your website.
With Google Analytics, you get detailed insights into your site traffic so you can make data-driven marketing decisions to boost sales and revenue.
A few features of Google Analytics are:
- You can easily implement it on any WordPress website with a plugin
- It comes with lots of advanced features like Enhanced eCommerce tracking, event tracking, file downloads tracking, custom dimensions, and more
- It’s absolutely free to use
Now let’s see how you can connect Google Analytics with your website.
If you’re interested in watching the video, continue reading our written tutorial.
How to Set Up Google Analytics in WordPress
The easiest way to connect Google Analytics with WordPress is by using a WordPress analytics plugin like MonsterInsights.
Without a plugin, you’d have to add code to your website manually. This can be a challenge, especially for beginners.
But MonsterInsights is the best Google Analytics WordPress plugin and it makes analytics setup easy. It also allows you to take full advantage of various powerful features and see the stats that matter for your business.
To see Analytics on your website, just follow these steps:
Step 1: Install and Activate MonsterInsights
First, you’ll need to install the MonsterInsights WordPress plugin. You can find the setup files in your Account area under the Downloads tab.
Next, you’ll need to upload the plugin on your WordPress website. To do that, go to Plugins » Add New » Upload Plugin and choose the files you just downloaded. After that, click the Install Now button.
Once you’ve installed the plugin, click the Activate Plugin button.
Step 2: Sign Up for Google Analytics and Connect it to MonsterInsights
After activating MonsterInsights, you will need to sign up for a Google Analytics account if you have one already. You can use your existing Google ID to create an Analytics account.
Once that’s done, you’ll need to connect it with MonsterInsights. All you have to do is follow the setup wizard and the plugin will add the tracking code for you. There’s no need to edit code or hire a developer.
You can follow this guide to learn how to connect your WordPress site with Google Analytics.
How to Use MonsterInsights to Find Stats on WordPress?
Once you’ve connected your site with Google Analytics using the plugin, you can see your analytics on your WordPress site.
MonsterInsights lets you see all the important information right on your dashboard screen. You can view the number of sessions, page views, bounce rate, and average session duration.
You can also navigate to other quick reports like top posts/pages, new vs. returning visitors, and device breakdowns.
For more detailed reports, you head over to the Insights » Reports menu from your WordPress dashboard. You’ll see different reports offered by the WordPress analytics plugin.
Let’s take a look at each of these reports and what benefits they provide.
The Overview report by MonsterInsights lets you see how your website is performing at a glance. It shows a more detailed picture of reports you’d see on your dashboard home.
The report provides you with key information that can help in making an informed decision to boost your website’s growth.
For instance, you find how many visitors visited your website or how much time do they spend on your site.
It will even show you which country your visitors are viewing your site, and which websites (referrals) send you the most traffic.
Additionally, it will show you pageviews, sessions, average session duration, and bounce rate. You can also see how many new and returning visitors came to your website and which device they used.
If you scroll to the bottom, the last report you’ll see in Overview will be of top pages and posts. Using this report, you can find out which landing page or blog post is performing the best.
If you navigate to the Publishers report tab, you will find more details about which content gets the most visits, along with their average duration, and bounce rate.
Not only that, but you can also see the top exit pages of your website. Using the information about exit pages, you can see where your visitors leave your website and optimize those pages to boost conversions.
MonsterInsights publishers report also helps you find new partnership opportunities with its outbound link tracking report. You can exactly see where you’re sending users.
And with the top affiliate links report, you can view your best-performing affiliates.
There are more reports under the Publishers tab. For instance, if you have multiple videos or eBooks on your website, you can see which one gets the most downloads.
And in other reports, you can see the age and gender of your visitors, their interests, and the average scroll depth of your website.
Search Console Report
With the MonsterInsights WordPress plugin, you can view Search Console reports and see which search terms your website is ranking on Google.
For each search term, you can also view the clicks and impressions it received, its click-through rate (CTR), and average position on Google.
Using this report, you can optimize your SEO efforts and improve your website’s rankings.
MonsterInsights offers an exciting Enhanced Ecommerce addon that lets you view your online store’s performance with a single click in WordPress.
Do note that you’ll need a MonsterInsights Pro plan to use the addon.
Once installed, you use the eCommerce report to track your conversion rate, transactions, revenue, and average order size. And see which products perform the best on your store.
The report also gives you information about the website from where your visitors convert the best.
It also helps you find the best time to purchase and session to purchase, so you can optimize your store to boost sales.
You can also go through our complete guide on conversion tracking.
Another amazing addon offered by MonsterInsights is its Form addon, which is available in the Pro plan.
With forms conversion tracking, you get analytics about how well different forms are performing on your WordPress website.
You can view each forms impressions and conversion rates, and optimize the forms that aren’t doing so well.
If you are looking to dig deeper to get useful insights, then you can track custom dimensions using the MonsterInsights Dimensions report.
Using MonsterInsights WordPress analytics dashboard, you can track visitors in real-time.
The Real-Time report shows how many active users are on your site at that very moment.
You can also view the pages they are on, which referral source they are coming from and which country and city they belong to.
And that’s it!
We hope this post helped you learn how to see the analytics on your WordPress site.
With MonsterInsights, the best WordPress analytics plugin, you can view reports and get amazing insights about your website right in your dashboard.