How to Find Who Links to Your Site in Google Analytics

Do you want some insightful data about where your traffic comes from? In your Google Analytics reports, you can find who recommends your site and which traffic sources are most valuable for your business. In this article, we’ll show you how to find out who’s linking to your site in Google Analytics.

The Importance of Analyzing Your Referral Traffic

Analyzing your referral traffic helps you to identify which websites contribute the most to your site in terms of traffic. It also gives you more insights about your traffic acquisition strategy. This way, you can identify which strategy works best and which doesn’t.

Below are some actionable tips that might help you during traffic analysis.

  • If you see that your search engine traffic is too low, you’ll have to create an SEO strategy to drive more organic traffic.
  • If you find that your site is highly dependent upon a single source of traffic, you may focus on diversifying traffic sources. Putting all of your eggs in a basket could be too risky.
  • Can’t find any strong referral traffic sources, excluding organic traffic? Chances are you’re not networking enough. You can focus more on networking with other site owners like blogger outreaching or link building.

How to Find Traffic Referrals in Google Analytics

Sign into your Google Analytics account and select the website for which you’d like to see traffic referrals.

click on google analytics view

To view the traffic referrals, navigate to Acquisition » All Traffic » Referrals. You can now see a table that shows referral traffic sources to your site.

find referral traffic source in Google Analytics

If you want to see the referral sources in a different time period, feel free to change the date range from the top right hand corner.

date range

That’s it!

We hope this article helps you to find referral traffic sources in Google Analytics.

If you’re looking to increase your blog traffic, refer to this guide on 25 proven strategies to increase your blog’s traffic by 1064%.


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