How to Set Up Google Analytics on Easy Digital Downloads

Do you offer downloadable content with Easy Digital Downloads on your website? Do you want to know your stats about which pages visitors are looking at, how they’re getting to the purchase page, and a lot more helpful data that can help you optimize your site for more conversions? By setting up Google Analytics on Easy Digital Downloads, you can get all the data you need to make the right decisions that will grow your business.

In this article, we’ll show you a very easy way to set up Google Analytics on Easy Digital Downloads.

What is Google Analytics eCommerce Tracking for EDD?

Google Analytics’ eCommerce tracking unveils all the information you need to optimize your Easy Digital Downloads store and boost sales and revenue.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

It gives you in-depth insights into your customers’ shopping behavior, including revenue, purchases, coupon use, and more.

Ready to connect Easy Digital Downloads and Google Analytics? Let’s move on to the tutorial.

How to Set Up Google Analytics on Easy Digital Downloads

Setting up Google Analytics on Easy Digital Downloads can be tricky, especially for beginners. That’s because it involves adding code to your site, which requires coding experience.

If you’re not a developer, this could lead to many errors, which could mess up your Easy Digital Downloads tracking.

That’s why we recommend using MonsterInsights, the best Google Analytics plugin for WordPress. Using MonsterInsights, you can easily set up eCommerce tracking and get all that valuable data without having to edit any code.

To get started, just follow these steps:

Step 1: Install MonsterInsights

The first step is to download and install MonsterInsights at the Pro level or above.

MonsterInsights Home Page

The process is simple. Download the plugin from your Account page and upload it to your site. After activating it, authenticate your license key, and the plugin is ready to use.

Download MonsterInsights Plugin

The best thing about MonsterInsights is that you can set up Google Analytics on your WordPress website without changing any code. Simply follow the setup wizard, and you’ll be able to track your site’s performance in no time.

Connect MonsterInsights button

For a full tutorial on downloading and connecting MonsterInsights, check out How to Add Google Analytics to WordPress the Right Way.

Step 2: Install the MonsterInsights eCommerce Addon

Once MonsterInsights is set up and you’ve connected Google Analytics to your site, the second step is to activate the eCommerce addon.

You’ll need the MonsterInsights Pro or higher plan to access the addon.

You can find the addon by going to your WordPress dashboard and then Insights » Addons. Now, navigate to eCommerce and click Install. You’ll then have to activate the plugin.


That’s it! You’ve activated eCommerce tracking and you’ll now be able to see eCommerce metrics right in your WordPress dashboard.

View Easy Digital Downloads Analytics Reports

After you’ve set up Easy Digital Downloads and Google Analytics, how can you view your eCommerce reports?

With MonsterInsights, you get to view all the data from your eCommerce store inside your WordPress dashboard.

You can view the report by going to Insights » Reports » eCommerce » Overview. Right away at the top of the report, you’ll see your conversion rate, number of transactions, the revenue you made, and the average order value for the selected date range.

MonsterInsights eCommerce Report Example

When you scroll down, you can see which digital file is generating the most sales on your website. For each product, you’ll see details about the quantity sold, their total contribution to sales, and total revenue.

You can use this data to identify your best products and list similar items on your site to make more money.

top products report

The next report you’ll see is Top Conversion Sources. This report tells you where some of your customers are coming from.

In this report, you’ll find out your top traffic sources (referrals) that send your top-converting visitors. This data is helpful in creating targeted marketing messages, and also forming partnerships with your top sources.

top conversion sources

Keep scrolling down to find Total Add to Carts, Total Removed from Cart, New Customers and Abandoned Checkouts:

MonsterInsights eCommerce Metrics

That’s everything you’ll find in the Overview report.

If you use coupons in your EDD store, make sure to open the eCommerce » Coupons report to see which ones are used the most often:

MonsterInsights Coupons Report

You’ll also get a great look at how your store is performing by checking out the eCommerce » Funnel report. This report shows you a funnel flow of visitors who viewed an item, added an item to their cart, and purchased:

MonsterInsights eCommerce Funnel Report

Now, do you want to really dive in to see how your visitors who complete purchases are using your site? Make sure to install the MonsterInsights User Journey addon to see how individual users make it from a landing page through to their completed purchase.

The addon will add a report right to your order detail pages:

User Journey Report in Easy Digital Downloads - Google Analytics on Easy Digital Downloads

It’ll also give you a table that shows your purchasers’ campaigns, order total, steps to purchase, and more – head to Insights » User Journey:

MonsterInsights User Journey Report

That’s the last of the eCommerce reports, but don’t overlook all of the other reports you’ll get access to, such as Campaigns, Source/Medium, Site Speed, Landing Page Details, Technology, and much more.

For a full tour of the MonsterInsights dashboard, check out Your Ultimate Guide to MonsterInsights Dashboard Reports.

That’s it!

You’ve successfully added eCommerce tracking to your Easy Digital Downloads store. You can easily view your store’s performance in your WordPress dashboard.

We hope you liked our article on how to set up Google Analytics on Easy Digital Downloads. You can also take a look at our Guide to Customer Journey Tracking in Easy Digital Downloads.

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