MonsterInsights Dashboard Reports

Your Ultimate Guide to MonsterInsights Dashboard Reports

Do you want to know which MonsterInsights dashboard reports you have access to when you use the popular MonsterInsights plugin? It’s great to know that connecting your WordPress website to Google Analytics gives you access to plenty of ready-made Google Analytics dashboards for seeing where your site visitors come from and how they behave once on your website.

But MonsterInsights makes things even easier by offering you comprehensive dashboards right in your WordPress admin panel to give you a quick glance at how your site is performing.

In this article, we’ll show you what you get with each MonsterInsights dashboard report and how each of them help you make data-driven decisions to grow your following, increase sales, and make your business a success.

Overview Report

To access your MonsterInsights dashboard reports in WordPress, go to Insights » Reports. Here, you’ll immediately see the Overview Report, as well as the other dashboard reports MonsterInsights has available for you.

The first part of the Overview Reports gives you a visual look at the number of sessions and page views your site has seen.

MonsterInsights Overview Report - Sessions

You can define the data to show the past 7 days or past 30 days. You can also change it to a custom date range if you need to know specific data for a certain time period.

Right underneath this section, you’ll see quick data related to your site visitors’ behavior, including the number of sessions initiated on your site, the number of page views, the average session duration, and your site’s overall bounce rate.

You will also see a percentage of change, whether up or down, as compared to the time period you have chosen for this report. For example, if you’ve chosen to see the number of sessions and pageviews for the past 30 days, you’ll see this quick data for the past 30 days too.

Overview Report Quick Data

If you keep scrolling down in the Overview Report, you’ll see a simple graph of New vs. Returning Visitors and Device Breakdown.

Overview Report Returning Visitors and Device Breakdown

This is a great way to see what percentage of people are returning to your website after leaving. It also shows you which devices are most likely to access your site.

Next, you can check out which countries are visiting your site the most. You’ll also see which websites are referring people to your site the most.

Overview Report Top Countries and Referrals

You can click on the View All Countries Report or View All Referral Sources to get a more comprehensive list. When you do this, you’ll be asked to sign into your Google Analytics account.

You’ll then be taken to the right report in Google Analytics to get additional data.

For our example, we’ll look at the countries report:

All Countries Report in GA

Here you’ll see a map view of site visitors and a list of top countries. You can also get data like:

You can also define the date range and change the display to reflect goals you’ve set up for your website.

Lastly, the Overview Report shows you which posts and pages are the most popular on your site. This is good for knowing which content your site visitors like the most, so you can give them more of what they want.

Overview Report Top Posts and Pages

Again, if you click View Full Post/Page Report you’ll see all your site’s posts and pages in Google Analytics and how they’re performing.

Full Post and Page Report in GA

Check out the number of pageviews, unique pageviews, average time on page, entrances, bounce rate, and exit percentage.

You can also see the value each page is bringing your business. Plus, if you’ve assigned a value to each of your web pages, you can determine their impact on your bottom line.

Publishers Report

Click on the Publishers Report in MonsterInsights to see the following data:

  • Landing Pages
  • Exit Pages
  • Outbound Links
  • Affiliate Links
  • Download Links
  • Demographics
  • Interest Categories

There is a lot of information here, and though it’s mostly aimed at helping bloggers that have websites that focus on blog content, it actually helps those with eCommerce shops make more money online too.

To start, rather than deal with finding demographic and interest reports in Google Analytics, you can see this data right in your WordPress dashboard instead.

This MonsterInsights dashboard report is also helpful for those that are trying to create effective landing pages for their website.

Whether your value proposition is trying to convince people to subscribe to your newsletter or check out your online shop and make a purchase, knowing which landing pages are the most effective can help you make your business even better and build a bigger following.

Publishers Report Top Landing Pages

If you want more comprehensive data than what the Publishers Report offers, you can always check out our definitive guide to Google Analytics for publishers.

eCommerce Report

Click on the eCommerce Report tab in MonsterInsights to get a quick glance at how your online shop is doing.

To start, you can see data such as your shop’s conversion rate, the number of transactions, how much revenue you’ve generated, and the average order value.

You can also see a list of your eCommerce shop’s top products. That way you’ll know which products to continue promoting.

Plus, you can make sure you focus your pay-per-click advertisements, whether you use Google Adsense or Google AdWords, on promoting your best selling products.

MonsterInsights eCommerce Report

In the eCommerce Report, you can also check out how many days it took site visitors to make a purchase from your website. This includes the number of transactions that were actually finalized.

In addition, see how many sessions it took site visitors to make a purchase. Plus, view how many transactions were finalized, and the total percentage.

MonsterInsights eCommerce Report.2

For help with boosting sales in your eCommerce shop, be sure to check out these 11 smart tactics for reducing shopping cart abandonment. And, if you need more data related to your online shop, find out how to track shopping cart abandonment in Google Analytics.

Search Console Report

Click on the Search Console Report tab to find out your Top 50 Google Search Terms.

MonsterInsights Search Console Report

You’ll see the number of clicks, impressions, click-through-rate, and average position of each term.

This is great for:

If you haven’t already, make sure to check out our step-by-step instructions on how to configure your WordPress site with Google Search Console.

Custom Dimensions Report

Click on the Custom Dimensions Report tab to track custom data you want showing in your MonsterInsights dashboard report.

Custom Dimensions Report Popular Authors

For example, you can track data like:

  • Which author’s posts generate the most traffic
  • The keywords you’re using and which ones are doing well in search engines
  • SEO score tracking to see which blog SEO scores are the most popular
  • Which categories on your site are clicked the most
  • Which custom post types are the most well-liked by site visitors

Custom Dimensions Report Popular Categories

This is perfect for those that feel limited by the data that Google Analytics has when it comes to data tracking.

For a detailed look at how to use custom dimensions in Google Analytics, as well as in MonsterInsights, check out this helpful beginner’s guide to custom dimensions.

Forms Tracking Report

Click on the Forms Report tab to see how your WordPress forms are performing on your website.

Forms Tracking Report

MonsterInsights is proud to have integrated with the popular contact form plugin, WPForms, so you can see the number of form views and conversions your WordPress forms are getting. It also integrates with other form plugins like Gravity Forms.

With the Forms addon, and the Forms Tracking Report, you can track things like:

  • Events for form submissions
  • Which forms trigger the most conversions
  • How many impressions and conversions each form is getting

As a result, you can begin optimizing your WordPress forms to get more conversions. That way you can generate more signups and boost sales in your online shop.

For help using the newly-released Forms addon, check out our documentation on getting started with the Forms addon.

And there you have it! You now know everything there is to know about MonsterInsights dashboard reports.

So, what are you waiting for? Get started with the best Google Analytics plugin today so you can see how your site is performing at a glance.

And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tips.


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