Want to determine which content converts the most customers or subscribers on your website? Identifying the best converting content on your site gives you insights on optimization, so you can improve the results. In this guide, we’ll show you how to identify your high converting landing pages in Google Analytics.
Using the Landing Pages Report in Google Analytics
The landing page report in your Google Analytics account gives you important insights about the performance of your website.
Below are a few benefits of using the landing pages reports in Google Analytics.
1. It tells you what pages your visitors are landing on.
Not every visitor arrives at your homepage. If the first page (or in other words, the landing page) your visitors see on your site is not curated to welcome those first-time visitors, you’re likely to lose many conversions.
Once you figure out on what pages most of your visitors arrive, whether it is a blog post, page or any custom post type, you can restructure them so that you can greet your first-time visitors.
This way, you can assure that your visitors’ first-time experience with your site is good. Most importantly, they can better understand your products or services.
2. You can find out which blog posts and pages drive more conversions.
You can sort the landing pages report by the number of sales, revenue or conversions. This data can help you to learn what kind of content works best for your site.
Content that gets a lot of traffic, but low conversions, may not be worth investing your time in.
2. You can efficiently optimize your landing pages for higher conversions.
How are your conversion rates in general? If they’re lower than you hoped, you can focus your efforts on optimizing those particular pages, prioritizing those with the most traffic.
How to View the Landing Pages Report in Google Analytics
If you’ve already enabled any of them, you may log in to Google Analytics and select the website for which you’d like to see the high converting landing pages.
In the left panel, navigate to Behavior » Site Content » Landing Pages. You can now see your landing pages report that is sorted by popularity.
Identifying the Landing Pages that Lead to the Most Conversions
In order to view which landing pages lead to the most goal conversions, select a specific goal from the dropdown menu, which you can see in the Conversions column.
You can sort the table by conversion rate or the number of conversions by clicking on its respective tab. For example, take a look at the screenshot below that is sorted by the number of conversions.
Identifying the Landing Pages that Lead to the Most Sales
In order to view which landing pages lead to the most eCommerce sales, select E-commerce from the dropdown menu, which you can see in the Conversions column.
You can sort the table by transactions or revenue by clicking on its respective tab. For example, take a look at the screenshot below that is sorted by Transactions.
We hope this guide helped you to get some insights on using the landing pages report in Google Analytics.
If you enjoyed this article, you may also want to read this guide on 18 ways to increasing your sales funnel conversion rate, or check out these hacks to grow your subscribers and revenue. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.