how to use analytics for ad conversion tracking

How to Use Google Analytics for Google Ads Conversion Tracking

Want to track the performance of your Google Ads campaigns?

By enabling ad conversion tracking in Google Analytics, you can see what happens after people interact with your ads, whether they made a purchase, or signed up for your newsletter.

In this article, we’ll show you how to use Google Analytics for Google Ads conversion tracking.

What Is Google Ads Conversion Tracking?

Google Ads (formerly known as Google AdWords) conversion tracking tells you what your visitors do after interacting with your ads. Whether people completed an action that you’ve defined as valuable.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Conversion tracking for your ads is important because it tells you whether your ad campaigns are paying off or they’re wasting your advertising budget.

A few benefits of Google Ads conversion tracking are:

  • Identify which keywords, ads, ad groups, and campaigns are profitable in terms of driving conversions.
  • It allows you to make informed decisions on your ad spend for optimizing your ad campaigns.
  • More importantly, it gives you insights into how to optimize your ads for boosting return on investment (ROI).

By setting up conversion tracking on your site, you can identify how effectively your ad clicks lead to the desired customer activity on your websites, such as product purchases, form submissions, and more.

That said, let’s see how to add Google Ads to your WordPress site and track conversions in Google Analytics.

Video Tutorial

You can continue reading to see the written steps on how to set up Google Ads conversions for more details.

How to Set Up Google Ads Conversion Tracking on Your Site

Just follow these steps to add Google Ads tracking to WordPress.

Step 1: Create a Conversion Action

To start, sign in to your Google Ads account. In the upper right corner, click the wrench icon, and then, click Conversions under Measurement.

Google AdWords Conversions

Then, click the + button.

click + to add adwords conversion tracking

Next, click Website.

start tracking conversions

Specify an appropriate conversion name and choose the right category from the dropdown.

category and conversion name

You’ll also need to specify the conversion value and counts per your needs.

value and count


After that, Google Ads will now show you 3 ways to add the tracking tag to your website. Just click on the Install the tag yourself option.

tag setup

You will now see an HTML code that you’ll have to add to your website.

converison ID

Since this requires editing code, it can be tricky for beginners. Plus, you’ll have to add this code snippet to each page on your website, which can time consuming.

But there’s an easier way. Just leave this window open and move onto the next step.

Step 2: Install and Activate MonsterInsights

You can use MonsterInsights to add Google Ads to your WordPress site without the need to edit code. It’s the best Google Analytics plugin for WordPress and offers advanced tracking features, including ad conversion tracking.

Start by installing MonsterInsights on your website. You can download the setup files from your Account area, under the Downloads tab.

download monsterinsights

Next, go to your WordPress website and upload the plugin by going to Plugins » Add New » Upload Plugin.

upload plugin in wordpress

Once that’s done, install and activate MonsterInsights on your website.

activate monsterinsights

Step 3: Connect Google Analytics using MonsterInsights

Next, connect Google Analytics with your WordPress website. MonsterInsights helps set up analytics without the need to hire a developer or write code.

Simply use its setup wizard and follow the steps to add Google Analytics tracking code.

Allow MonsterInsights to Access Your Google Analytics Data

Step 4: Install MonsterInsights Ads Addon

After that, you’ll need to install and activate its Ads addon. Make sure you’re on MonsterInsights Plus or higher plan to use the addon.

To install the addon, go to Insights » Addons » Ads and click the Install button. Now wait for a few seconds and it will automatically activate.

monsterinsights ads addon

Step 5: Add Your Google Ads Conversion ID

The next step is to add your Google Ads Conversion ID in MonsterInsights. It’s how the plugin will add ad tracking to your site without the need for editing code.

You can find the Conversion ID in the HTML tag that Google Ads showed you in the first step (that you left open for this step). It will be a 9 digit code and will have an AW-123456789 format.

copy the converison ID

After copying the ID, go to Insights » Settings » Publishers and navigate to Ads Tracking. Enter your Google Ads ID under the Conversion ID field.

monsterinsights ads addon

Step 6: Add the Event Snippet to the Conversion Page

Scroll down a little further on your Ads page to find the Event snippet. It’ll look like this:

Event Snippet Google Ads

If your conversion is on a destination page, such as, you’ll add the snippet to that page. If your conversion is a click, like on a “download now” button, you’ll add your snippet to the page that the button is on.

While Google Ads suggests putting the code in the header, it can also work to put it at the top of the HTML of the conversion page in your WordPress editor.

Congrats! You’ve successfully set up Google Ads conversion tracking on your site.

Why Should You Link Google Analytics With Google Ads?

If you’ve set up Google Analytics on your site, your Analytics account will already have an abundance of customers’ interaction data. If you want to make use of your Analytics data to better track the interaction of your customers you acquired through the ads campaign, you need to link your Analytics account with Google Ads.

Some more benefits of linking Google Analytics with Google Ads are:

  • See your ad performance report in Google Analytics along with other site data.
  • Import Google Analytics metrics, goals, and eCommerce transactions into your Google Ads account.
  • Get richer data in the Analytics Multi-Channel Funnels report.

How to Link Google Ads with Google Analytics

Sign in to your Google Analytics account, and select the right website from your list.

select property or website

Click Admin in the left taskbar.

click admin

In the middle column, click Google Ads Linking.


google ads linking

Select the right Google Ads account and click Continue.

link group

Specify an appropriate title for the link group and toggle On the link for the right view. Once that’s done, click the Link accounts button.

link configuration


Congrats! Your accounts are now linked.

That’s it!

We hope this guide helped you to find out how to use Google Analytics for Google Ads conversion tracking. If you’re running remarketing campaigns, you might want to collect WordPress visitor demographics data in Google Analytics.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics and WordPress tutorials.

Want to Try MonsterInsights for Free?

Enter the URL of Your WordPress website to install MonsterInsights Lite.


  1. I’ve just tried to enable conversion tracking; and your instructions are not matching the process in google tag manager. Do you have an updated method of implementing conversion tracking (without using wpforms?) – I’d like to enable conversion tracking through button clicks and I am not finding an outline of how to complete that through monsterinsights. Thanks!

    1. Hey Beb! Great question. The MI Ads add-on only allows for one ID to be inserted. However, you could add another by inserting it manually with something like the insert headers and footers plugin.

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