WooCommerce Conversion Tracking Guide

WooCommerce Conversion Tracking: Complete Guide (2022)

Do you want to set up WooCommerce conversion tracking in Google Analytics, so that you can effectively track how your ecommerce business and website are performing?

Once you enable WooCommerce conversion tracking and set it up in Google Analytics, you’ll be able to access better data about your store and make great decisions about how to optimize and improve it.

In this article, we’ll show you how to set up WooCommerce conversion tracking in Google Analytics 4, Universal Analytics, and WordPress.

Start WooCommerce Conversion Tracking Today!

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Table of Contents

What is WooCommerce Conversion Tracking?

WooCommerce conversion tracking is a way to track what your website visitors are doing on your store. By setting up conversion tracking on your WooCommerce website, you can track:

  • Add to Cart Clicks
  • Remove from Cart Clicks
  • Overall Conversion Rate
  • Abandoned Checkouts
  • Total Purchases
  • Items Purchased
  • Top Traffic Sources Resulting in Purchases
  • Average Order Value
  • And more

In a nutshell, enabling conversion tracking in your WooCommerce store allows you to effectively analyze the shopping behavior of your customers so you can make changes and decisions that lead to growing your business.

Once you enable WooCommerce conversion tracking in WordPress and Google Analytics, you’ll find all the information you need to optimize your store:

Ecommerce Purchases Report in Google Analytics 4

How to Set Up WooCommerce Conversion Tracking

The best way to enable conversion tracking on your WooCommerce store is to use the MonsterInsights plugin. It helps you add Google Analytics eCommerce tracking to WooCommerce without editing code or hiring a developer.

monsterinsights-best-woocommerce-google-analytics-plugin

With our eCommerce addon, you can easily turn on eCommerce tracking in Google Analytics 4 and Universal Analytics in just a couple clicks, without any further configuration. It’s so simple!

Plus, you’ll get more easy conversion tracking, like form submissions, video clicks, affiliate link clicks, and more.

For this tutorial, we’ll be using MonsterInsights to set up our WooCommerce conversion tracking. Let’s dive in!

Step 1: Install MonsterInsights 

To get started, head to the Pricing page and get started with MonsterInsights at the Pro level.

When you’re all signed up, you’ll be able to download the ZIP file of the plugin from your account area.

download monsterinsights

Next, upload the plugin on your website, install, and activate MonsterInsights.

activate monsterinsights

Step 2: Connect Google Analytics with MonsterInsights

Now, connect Google Analytics (Google Analytics 4, Universal Analytics, or both) with your website. Not only does this provide you with tons of different conversion tracking, but it also installs your Google Analytics code on your site automatically.

Allow MonsterInsights to Access Your Google Analytics Data

For more details, refer to our guide on how to add Google Analytics to WordPress.

Step 3: Install MonsterInsights eCommerce Addon

Then, you’ll also have to install the MonsterInsights eCommerce addon.

To do that, go to Insights and then click Addons. Now scroll down to eCommerce and click the Install button.

Install the MonsterInsights eCommerce Addon

Step 4: Enable Enhanced eCommerce Tracking in Google Analytics

NOTE: Skip this step if you’re using just Google Analytics 4.

Once the addon is active, you will have to enable enhanced eCommerce tracking in Analytics.

Now login to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

Next, click Admin in the left taskbar.

google analytics admin access

Then click Ecommerce Settings under the column on the right.

ecommerce settings GA

Next, switch on the settings for Enable Ecommerce and Enable Enhanced Ecommerce Reporting.

enable enhanced ecommerce

With that, MonsterInsights will now start tracking conversions on your WooCommerce site, and you won’t have to touch a single line of code.

Now, do you want to see your WooCommerce analytics reports?

Find WooCommerce Conversion Tracking Data in WordPress

After you’re done with the Google Analytics integration, you can now view your eCommerce reports within your WordPress dashboard.

To get an overview of your WooCommerce conversion tracking data, just go to Insights » Reports » eCommerce in WordPress.

We’ll go over the metrics you’ll see if you’ve connected with Google Analytics 4, which we highly recommend.

You’ll see an overview and Top Products reports at the top.

As you scroll down the page, you’ll see your store’s top conversion sources. These are traffic sources that send customers who completed purchases to your website.

Top Conversion Sources report in MonsterInsights

Finally, you’ll be able to see total added and removed from cart events, percentage of new customers, and percentage of abandoned checkouts.

GA4 Ecommerce Metrics

If you want to see more detail, you can click the View Report button at the end of the products and conversion sources reports. Clicking on the button will take you to your Google Analytics 4 property, where you can explore your reports.

This provides a great overview of the health of your online shop all right in your WordPress dashboard.

If you set up other conversion tracking, such as form submission tracking, custom dimensions, and more, you can view many of those reports in the other MonsterInsights report tabs.

Get a tour of MonsterInsights in Your Ultimate Guide to MonsterInsights Dashboard Reports.

WooCommerce Data in Google Analytics 4

To view your eCommerce overview report in Google Analytics, navigate to Monetization » Overview. Here you can see your revenue trend by day, purchases by day, purchases by item name, purchases by item list, and more.

Monetization Overview

For a more in-depth look at items purchased, navigate to Monetization » Ecommerce purchases.

Ecommerce Purchases Report in Google Analytics 4

To view Google Analytics eCommerce sales (purchases) and revenue data organized by channel, navigate to Acquisition » Traffic acquisition:

Traffic acquisition report in GA4

Then, scroll to the right in the table to find Conversions and Total revenue. Click the All Events drop-down arrow under Conversions and select purchase:

Purchase Events by Channel Report in GA4

Now, the table is showing total purchases and revenue by traffic channel.

Purchases and Revenue by Channel in GA4

WooCommerce Data in Universal Analytics

NOTE: Universal Analytics will be sunset on July 1, 2023. You should begin using Google Analytics 4 as soon as possible.

To see your eCommerce conversion data in Universal Analytics, navigate to Conversions » eCommerce » Overview in your Google Analytics profile.

Universal Analytics eCommerce Reports

That’s it!

You’ve successfully enabled WooCommerce conversion tracking by turning on Enhanced eCommerce in Google Analytics.

Start WooCommerce Conversion Tracking Today!

For more WooCommerce tips, check out:

29 Best WooCommerce Plugins
11 WooCommerce SEO Tips to Boost Your Traffic and Sales
How to Display Best Selling Products in WooCommerce

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

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