How to Enable WooCommerce Conversion Tracking in Google Analytics

Do you want to optimize your WooCommerce store for high conversions? To make informed decisions for optimizing your store, you need to enable WooCommerce conversion tracking by turning on Enhanced eCommerce in Google Analytics.

In this article, we’ll show you how to enable WooCommerce conversion tracking in Google Analytics.

Why Enable WooCommerce Conversion Tracking?

Enabling conversion tracking in your WooCommerce store allows you to analyze the shopping behavior of your customers. It lets you collect and analyze purchase and transaction data of your customers, so you can make informed decisions to boost your conversions. Once you enable WooCommerce conversion tracking, you can find all the information you’ll ever need to optimize your store:

woocommerce conversion tracking report

1. Key Performance Indicators (KPIs)

These are key metrics of your store that tells you where your success is coming from, and what changes you need to make on your store to generate more sales and revenue. Focusing on crucial KPIs of your store tells you whether your business is moving towards meeting your objectives. A few KPIs you can track with Google Analytics are:

  • eCommerce conversion rate
  • Average order value
  • Shopping cart abandonment
  • Cost per acquisition
  • And much more…

2. Shopping Behavior

Google Analytics gives you all the data you need to know about the shopping behavior of your customers. For example, you can find what the popular products are in your store, how customers navigate through your store, how many users initiate the shopping cart and, how many of them abandon it, etc.

3. Checkout Behavior

You can keep track of billing and shipping details, payments, reviews, and much more.

4. Product Performance

You can easily get detailed insights on individual product performance. Aside from that, you can also add category and brand properties to your Analytics profile that are relevant to your business and easily evaluate their performances as well.

5. Sales Performance

Setting up WooCommerce conversion tracking also allows you to track all the sales details, including revenue, tax, shipping, refund amount, etc.

6. Product List Performance

You can logically group your website for upselling, cross selling, product bundling, etc. and keep track of the revenue you generate for each product list.

7. More Useful Marketing Reports

You can also measure the internal and external marketing efforts that support those products such as coupon codes, affiliate tracking, etc.

In a nutshell, WooCommerce conversion tracking gives you all the essential data you need to optimize your store for boosting your revenue.

How to Set Up WooCommerce Conversion Tracking- Step by Step

While you can find tons of different conversion tracking plugin for WooCommerce, most of them offer limited functionalities and the setup can be tedious especially if you’re not an Analytics expert.

The best way to enable conversion tracking on your WooCommerce store is to use the MonsterInsights plugin on your site. MonsterInsights is the complete Google Analytics plugin for your WordPress site. With its eCommerce addon, you can easily turn on Enhanced eCommerce in Google Analytics in just a single click without any configuration.

Here’s how to set up WooCommerce conversion tracking by enabling Enhanced eCommerce.

Step 1: Install MonsterInsights and the eCommerce Addon

To get started, you’ll have to install the MonsterInsights plugin and authenticate it with Google Analytics.

Then, you’ll also have to install the eCommerce addon.

Step 2: Enable Enhanced eCommerce Tracking in Google Analytics

Now log in to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

click on google analytics view

Next, click Admin in the left taskbar.

click admin

Then click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.

enable ecommerce tracking and related products

Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.

enable enhanced ecommerce

Step 3: Enable Enhanced eCommerce in MonsterInsights

Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the Tracking tab at the top. Then in the left taskbar, navigate to the eCommerce tab and select the checkbox near Use Enhanced eCommerce.

Enable Enhanced eCommerce in MonsterInsights for Google Analytics

How to Find WooCommerce Conversion Tracking Data in WordPress

To get an overview of your WooCommerce conversion tracking data just go to Insights » Reports » eCommerce in WordPress.

eCommerce report in WordPress

Further down the page you can see your shopper behavior.

Shopper behavior in WordPress

This provides a great overview of the health of your online shop all right in your WordPress dashboard.

How to Find WooCommerce Conversion Tracking Data in Google Analytics

To get an overview of your WooCommerce conversion tracking data, just go to the eCommerce tab by navigating to Conversions eCommerce Overview in your Google Analytics profile.

woocommerce conversion tracking report

That’s it!

You’ve successfully enabled WooCommerce conversion tracking by turning on Enhanced eCommerce in Google Analytics.

If you’re looking to boost sales and make more money online from your store, you may read how to fix mistakes that hurt your eCommerce conversion rate.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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