How to Set Up WooCommerce Conversion Tracking in Google Analytics

Do you want to set up WooCommerce conversion tracking in Google Analytics, so that you can effectively track how your business and website are performing?

Once you enable WooCommerce conversion tracking and turn on Enhanced eCommerce in Google Analytics, you’ll be able to access better data about your store and make great decisions about how to optimize and improve it.

In this article, we’ll show you how to set up WooCommerce conversion tracking in Google Analytics.

Start WooCommerce Conversion Tracking Today!

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Table of Contents

Why Enable WooCommerce Conversion Tracking?

Enabling conversion tracking in your WooCommerce store allows you to analyze the shopping behavior of your customers.

It lets you collect and analyze purchase and transaction data of your customers, so you can make informed decisions to boost your conversions.

Once you enable WooCommerce conversion tracking, you can find all the information you’ll ever need to optimize your store:

woocommerce conversion tracking report

1. Key Performance Indicators (KPIs)

These are key metrics of your store that tells you where your success is coming from, and what changes you need to make on your store to generate more sales and revenue.

Focusing on the crucial KPIs of your store tells you whether your business is moving towards meeting your objectives. A few KPIs you can track with Google Analytics are:

  • eCommerce conversion rate
  • Average order value
  • Shopping cart abandonment
  • Cost per acquisition
  • And much more…

2. Shopping Behavior

Google Analytics gives you all the data you need to know about the shopping behavior of your customers.

For example, you can find what the popular products are in your store, how customers navigate through your store, how many users initiate the shopping cart and, how many of them abandon it, etc.

3. Checkout Behavior

You can keep track of billing and shipping details, payments, reviews, and much more.

4. Product Performance

You can easily get detailed insights about individual product performance. See per-product revenue, unique purchases, refund amount, and more.

5. Sales Performance

Setting up WooCommerce conversion tracking also allows you to track all the sales details, including revenue, tax, shipping, refund amount, etc.

6. Product List Performance

You can logically group your website for upselling, cross-selling, product bundling, etc. and keep track of the revenue you generate for each product list.

7. More Useful Marketing Reports

You can also measure the internal and external marketing efforts that support those products such as coupon codes, affiliate tracking, etc.

In a nutshell, WooCommerce conversion tracking gives you all the essential data you need to optimize your store for boosting your revenue.

Video Tutorial


Check out our video tutorial, or keep reading for the step-by-step written version.

How to Set Up WooCommerce Conversion Tracking: Step by Step

While you can find tons of different conversion tracking plugin for WooCommerce, most of them offer limited functionalities and the setup can be tedious especially if you’re not an Analytics expert.

The best way to enable conversion tracking on your WooCommerce store is to use the MonsterInsights plugin on your site. It helps you add Google Analytics to WooCommerce without editing code or hiring a developer.

monsterinsights-best-woocommerce-google-analytics-plugin

With its eCommerce addon, you can easily turn on Enhanced eCommerce in Google Analytics in just a single click without any configuration.

But before you go through the steps, make sure that WooCommerce is installed and running on your website. You can check out our guide on how to create a WooCommerce store.

With that, here’s how to set up WooCommerce conversion tracking by enabling Enhanced eCommerce.

Step 1: Install MonsterInsights 

To get started, you’ll have to install the MonsterInsights plugin on your WordPress website. You can download the ZIP file of the plugin from your account area.

download monsterinsights

Next, upload the plugin on your website, install, and activate MonsterInsights.

activate monsterinsights

Step 2: Connect Google Analytics with MonsterInsights

Now add Google Analytics to your WordPress website using MonsterInsights. It allows you to add the tracking code without coding or having to perform a manual setup.

Allow MonsterInsights to Access Your Google Analytics Data

For more details, refer to our guide on how to add Google Analytics to WordPress.

Step 3: Install MonsterInsights eCommerce Addon

Then, you’ll also have to install the MonsterInsights eCommerce addon.

To do that, go to Insights and then click Addons. Now scroll down to eCommerce and click the Install button.

install monsterinsights ecommerce addon

Step 4: Enable Enhanced eCommerce Tracking in Google Analytics

Once the addon is active, you will have to enable enhanced eCommerce tracking in Analytics.

Now login to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

Next, click Admin in the left taskbar.

google analytics admin access

Then click Ecommerce Settings under the column on the right.

ecommerce settings GA

Next, switch on the settings for Enable Ecommerce and Enable Enhanced Ecommerce Reporting.

enable enhanced ecommerce

You’ve successfully enabled Enhanced Ecommerce for WooCommerce.

Step 5: Enable Enhanced eCommerce in MonsterInsights

Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the eCommerce tab at the top.

Then in the top taskbar, navigate to the eCommerce tab and enable the Use Enhanced eCommerce option.

use-enhanced-ecommerce-google-analytics

With that, MonsterInsights will start WooCommerce tracking and you won’t have to touch a single line of code.

Now, do you want to see your WooCommerce analytics reports?

How to Find WooCommerce Conversion Tracking Data in WordPress

After you’re done with Google Analytics integration, you can now view your eCommerce reports.

To get an overview of your WooCommerce conversion tracking data just go to Insights » Reports » eCommerce in WordPress.

eCommerce-Report-google analytics conversion tracking

Further down the page, you can see your shopper behavior.

eCommerce-Report-user-behavior

This provides a great overview of the health of your online shop all right in your WordPress dashboard.

How to Find WooCommerce Conversion Tracking Data in Google Analytics

To get an overview of your WooCommerce conversion tracking data, just go to the eCommerce tab by navigating to Conversions eCommerce Overview in your Google Analytics profile.

woocommerce conversion tracking report

That’s it!

You’ve successfully enabled WooCommerce conversion tracking by turning on Enhanced eCommerce in Google Analytics.

Start WooCommerce Conversion Tracking Today!

If you’re looking to boost sales and make more money online from your store, you can also check out our guide on important Google Analytics metrics every business needs.

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

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