Do you want to know how to add Google Search Console to your Google Analytics account and your WordPress website?
Google Search Console is a tool that, as a website owner, you can’t afford not to use. It’s an absolutely essential tool for anyone wanting to make sure their site is performing in Google’s search results.
In this article, we’ll show you how to connect Search Console to Google Analytics and your WordPress website.
What Is Google Search Console?
Google Search Console, which used to be known as “Google Webmaster Tools,” is a free set of tools available to all website owners.
The tools are designed to help users analyze and manage their site’s appearance in Google’s search results. They can help you make the right decisions to improve your site’s position and overall look on the search results pages.
With Search Console, you can also:
- Submit new content for indexing
- Add a sitemap
- Find and fix common malware and spam issues
- See which search queries (keywords) cause your site to appear in search results
- Find out which queries drive the most traffic to your site
- See what other sites are linking to your site
- See if your website passes Core Web Vitals tests
- Check to make sure your structured data (breadcrumbs, reviews, recipes, or other schema) is configured correctly
In other words, Google Search Console is an incredibly helpful tool for that gives you information about your website and how your visitors are finding it.
Search Console Tutorials:
- How to Set up and Verify Your WordPress Website with Google Search Console
- How to Connect Search Console and Google Analytics
- How to View Search Console Reports in Google Analytics
- How to View Search Console Reports in WordPress
Set Up & Verify Your Website with Search Console
Before you can see you site’s Search Console data, you need to prove to Google that you’re the owner of your website.
To start, go to Google Search Console and sign into your Google Analytics account. If you haven’t created a property yet, you’ll go straight to the Welcome screen:
If you have another property set up already and you need to add a new one, choose the dropdown at the top of the left-hand navigation and click Add a Property.
Now to verify your site, we highly recommend the Domain method. We’ll be using the Domain property verification for this tutorial.
In order to verify a Domain property in Google Search Console, you have to verify that you are, in fact, the owner of the domain, and not just the URL.
That means you need to verify it with your DNS (Domain Name Service) provider. That would be whomever you bought your domain name and/or hosting services from, such as GoDaddy, Siteground, or Bluehost.
To do that, first input your domain name and click Continue:
Then, Google will try to give you specific directions if you have one of the hosts in their dropdown. Or, you can just pick Any DNS provider for the universal instructions:
Now, you just need to copy the TXT record (that string of code) and paste it into your DNS. The location of where you can add a TXT record differs between different DNS providers, but will generally look like this example in Siteground:
All you would do here is paste the code from Search Console into the Value field and click Create.
When you go back to Search Console and click Verify, you should get a success message.
For more help with these steps, visit Search Console Help.
And that’s it! Your website is connected to Google Search Console. You can now begin viewing Search Console data.
Connect Google Search Console and Google Analytics
If using Universal Analytics…
To set up Google Search Console in Universal Google Analytics, log in to your Google Analytics account and click the Admin tab on the bottom left-hand side.
Under the Property column, click Property Settings.
Next, scroll down and click on the Adjust Search Console button.
On the next screen, click Add.
You will then see a screen that shows all of your websites. Select the one you want to connect to and click the Save button.
If using Google Analytics 4…
Click the Admin cog on the bottom left.
Now, you’ll find the Search Console Linking button at the bottom of the Property column:
Now, click the blue Link button:
Now, click the blue Choose accounts link.
Now, click the checkbox next to the property you want to connect to and click the blue Confirm button.
Choose the data stream you want to connect with by clicking Choose.
Now, click Next.
Check that everything is correct and click Submit.
That’s it, your link is created!
View Google Search Console Reports in Google Analytics
In Universal Analytics…
To view your Search Console data in your Universal Google Analytics account, go to Acquisition » Search Console, then the report you’d like to see there, like Queries.
You can also check out the other Search Console reports in this section:
- Landing Pages
If you want access to all of the Search Console reports and tools beyond what’s in Google Analytics, you can log into Search Console.
In Google Analytics 4…
You’ll need to add the Search Console report into the navigation in Google Analytics, as it’s not automatic. To do that, click Library:
Now, find the Search Console card under Collections and click Edit collection.
On the next screen, all you need to do is click the Save button, then Back.
Next, find the three dots on the Search Console card and click that to show more options. Click Publish.
That’s it! You should now have a new Search Console section in your navigation:
View Google Search Console Reports in WordPress
Don’t have MonsterInsights yet? You’re missing out!
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
If you’re already using the plugin, you can find your Search Terms report by going to Insights » Reports. From there, click on the Search Console tab.
Here you’ll see your website’s top search terms, organized by the number of clicks they’re getting from Google search. Next to each term, you’ll see the following:
- Click-Through Rate
- Average Position
This gives you a good idea of the keywords that are bringing people to your website.
It also shows you the position your keywords are ranking for in Google, which is the top point of working on your SEO.
And there you have it! That’s how you configure your WordPress website with Google Search Console and Google Analytics so you can make sure your site is not only showing up in Google search results, but looking and functioning great, too.
If you’re looking for great ways to improve on your overall SEO in an effort to drive even more traffic to your site, check out our post on Google Analytics SEO hacks designed to bring more organic traffic to your site. Or, read How to Use Google Search Console for SEO.