Ever wonder what is the average age of your website users? Or which gender prefers to read your content or buy your products?
By looking at the demographics data about your visitors, you can get insights that can help you create the right content for the right audience and develop marketing campaigns that are an instant hit.
In this article, we’ll show you how to see the demographics of your website users using a very simple way. Let’s start…
Why See Demographics Data of Your Visitors?
Demographics data can help you better understand your website visitors and find out your high-value customers. You can then use the information to create content marketing strategies that get results.
For instance, if you know which age group interacts with your website the most, then you can tailor your content topics, write copies that visitors can relate too, and run advertising campaigns to target that age group.
If you have an eCommerce store, then you can segment your visitors into different buyer personas. This will help you promote the right product to the right audience.
Now, are you ready to learn how can I check website visitors’ demographics on my website?
How to Check Website Users Demographics
The best tool to find out your user’s demographics is through Google Analytics. You can track your website performance and see how people interact with your content, which pages they visit, where they’re coming from, and more.
But setting up Google Analytics can be tricky, especially for beginners. That’s because it requires editing code on your website, and you may have to hire a professional to do the job. Now, this requires additional investment, which can be difficult if you’re just starting a website.
An easier way of adding Google Analytics to your WordPress site is through MonsterInsights. It makes using Analytics a piece of cake. You can set it up in just a few clicks and that too without any coding.
So, to see the demographics of your website users, just follow these steps…
Step 1: Install MonsterInsights and Connect Google Analytics
The first step is to download and install MonsterInsights on your WordPress website. To start, simply login to the account area and download the plugin.
Then upload it on your WordPress site. Once the plugin is installed and active, you’ll have to verify the license key. Next, follow the setup Wizard to add Google Analytics to your site.
You can follow our detailed tutorial on how to properly set up Google Analytics in WordPress.
Step 2: Enable Demographics Reports in MonsterInsights
After setting up MonsterInsights and connecting your website with Google Analytics, the next thing to do is enable demographics reports.
To do that, go to your WordPress dashboard and navigate to Insights » Settings » Engagement. Then under Demographics, check the option that says Enable Demographics and Interests Reports for Remarketing and Advertising.
Step 3: Enable Demographics Reporting in Google Analytics
Next, you’ll also have to enable demographics reporting in Google Analytics. It’s how you’ll be able to see the data of your website users.
Simply login to your Google Analytics account and select the property (website) on which you wish to enable the option.
Now, if you’re setting it up for the first time, then from the options on your left, navigate to Audience » Demographics » Overview. Google Analytics will ask you to enable the option to view Demographics and Interest reports. Go ahead and click Enable.
Another way you can enable this option by clicking on Admin. Then go to Property Settings (located under the Property column) and navigate to Enable Demographics and Interest Reports. Just click the switch from OFF to ON to enable the option.
You’ve now successfully enabled demographics reporting on your site.
Step 4: View Demographics Reports
Now for the part you’ve been waiting for, how to view the demographics reports of your users.
With MonsterInsights, you get to see your Google Analytics reports inside your dashboard. That’s right, you don’t have to worry about navigating through Analytics to find the information that you need to make business decisions.
To see demographics of website users, go to Insights » Reports and then select Publishers. Now scroll down and you’ll see the age and gender of the people who visited your website.
But what if you want to see demographics reports in Google Analytics?
Well, go to your Analytics account and navigate to the report like in the previous step (Audience » Demographics » Overview). This will give you an overview of your site’s users’ age and gender.
If you want to know which age group is generating the most traffic and conversions, then click on Age under Demographics. You can then use this information to see which is your most valuable audience.
You can do the same for Gender and see who views your site more.
For instance, if you have a fashion website or a clothing online store, you can see that males visit your website more. So, you can add more products for males in order to boost your conversions.
How Google Analytics Demographics work
Now, in case you’re wondering how Google Analytics collects demographics data, then it uses different sources to get the information.
By default, if a user is logged in with their Google account on any device they use to view your website, Google Analytics is able to access their demographic information. This could include their Gmail account, YouTube, Google Chrome browser, Chromebook laptops, or Android mobile.
Other than that, Google Analytics also records demographics using third-party cookies, Android Advertising ID, and iOS Identifiers for Advertisers. If a cookie is present in a user’s browser, Analytics can collect your demographic information.
And when Google Analytics is set to collect advertising information on any Android or iOS app, it also collects data about the age and gender of your visitors.
You can check out our guide on how does Google Analytics works for more details.
How Accurate is Google Analytics Demographics Reports
Are you wondering if the demographics reports in Google Analytics are accurate?
The data in the report is an estimate that’s based on a sample of your website users. So, the larger the sample size, the higher the chance for Analytics to show correct results.
Google is pretty efficient at making accurate estimations of your user’s demographics. But to make sure that you target the right audience, use long date ranges to view demographics and also ensure you have medium to high website traffic.
With that, you’ve made it to the end of the post!
We hope you liked our article on how to see the demographics of website users. You can also go through our post on how to track user engagement in WordPress using Google Analytics.