Want to check stats for individual WordPress posts and pages? Great idea! When you know how your individual posts and pages are performing, you can optimize each of them to boost your site’s conversions. Google Analytics is a powerful tool you can use to track the performance of your posts and pages precisely.
In this article, we’ll show you how to see stats for each individual post or page in WordPress (step-by-step).
Step 1. Set up Google Analytics on Your WordPress Site
First of all, you’ll have to install and set up Google Analytics on your WordPress site. Google Analytics is the most popular digital analytics tool to track your website visitors and their behavior on your site, and provides you with detailed data.
For WordPress sites, it’s easy to set up and use Google Analytics with the help of the MonsterInsights plugin.
MonsterInsights simplifies the entire process of installing the Analytics code in WordPress as well as viewing your important website data because you can see the highly comprehensive reports right inside your WordPress dashboard. Besides, it allows you to easily set up tracking advanced metrics like eCommerce tracking, forms conversions, Google ads tracking, file downloads, etc.
To get started, download MonsterInsights’ plugin file on your computer and install it in WordPress. Then, you’ll need to connect your Google Analytics account with your WordPress site. It takes just a few clicks!
If you need detailed instructions, here’s our step-by-step guide on how to set up Google Analytics in WordPress with MonsterInsights.
Step 2. Install and Activate the Page Insights Addon
To allow you track your individual WordPress posts and pages, MonsterInsights comes with a great addon: Page Insights. The addon lets you view the stats for each of your WordPress blog posts and pages directly in your dashboard.
You can install the addon by visiting the Insights » Addons page from your WordPress dashboard.
After it’s installed, you’ll see the addon’s status as Inactive. Next, click the Activate button to enable the addon.
Now, the addon’s status is Active.
That’s it! Now, you can see the stats for your individual WordPress posts and pages right out of the box.
Step 3. Viewing Stats for Individual Posts and Pages in WordPress
Once you’ve installed and activated MonsterInsights’ Page Insights addon properly in WordPress, you can check stats for each blog post and page in WordPress easily.
To view the stats for your individual posts, you’ll need to visit Posts » All Posts from your dashboard. Similarly, you’ll need to go to Pages » All Pages to view the stats for your individual pages.
Now, you can see an Insights column added on your WordPress Posts/ Pages screen.
Next, click on the Insights icon next to a blog post or page to view the stats for the specific blog post or page.
You’ll see a popup window with stats for the individual blog post or page.
The Page Insights report allows you to quickly view the following important metrics:
- Bounce Rate: The percentage of single-page sessions in which users view only a single page and exit your site without triggering any other request to the Analytics server.
- Entrances: The number of times users enter your website through the specific blog post or page.
- Page Views: The total number of views for the specific blog post or page.
- Time on Page: The average time users spend on the specific blog post or page.
- Page Load Time: The average time it takes to load the specific blog post or page.
- Exits: The number of times users exit your website through the specific post or page.
Now that you can view the key metrics for each individual blog post or page from your WordPress dashboard, you can easily identify which posts and pages are doing well and which need optimization. Then, you can optimize the low-performing pages or posts to boost user engagement and conversions.
Viewing Stats for Individual Posts or Pages from Your Google Analytics Account
Alternatively, you can view stats for individual posts or pages from your Google Analytics account. This method may be best for users who’re already intimately familiar with the Google Analytics platform.
First, you’ll need to log into your Google Analytics account. Then, go to Behavior » Site Content » All Pages.
There, you’ll see the stats for your individual pages and posts. As with Page Insights reports, you can see the important metrics like pageviews, unique pageviews, average time on page, entrances, bounce rate, exit rate, and page value.
On the first page, you’ll see the top 10 pages and posts. To view more pages and posts, you can click the pagination arrows at the bottom.
This way, you can easily view your top performing posts and pages but you’ll need to view almost all the pages to find the least performing pages and posts by clicking on one page after another.
However, there’s a search option to directly find stats for a specific page or post.
First, you’ll need to copy the slug for the page or post. A slug is the part of a URL that identifies a specific post or page. It’s often the last part of a URL, which is editable.
For example, let’s take this URL (https://www.monsterinsights.com/google-analytics-plugin/).
Here, /google-analytics-plugin/ is the slug.
So, copy the slug of the specific page or post and paste it in the search box of your Google Analytics reports page.
Now, you can see the stats for the specific page or post.
We hope this article helped you to learn how to check stats for individual WordPress posts and pages with Google Analytics. You may also want to learn how to add a stats dashboard on your WordPress site.