Want to know how to research keywords that will drive traffic to your website and boost sales? Knowing how to analyze keywords for your website can help you grow your business in no time.
In this article, we’ll show you how to improve your keyword research so you’ll know which keywords to use when creating content for your website.
How to Do Keyword Research
One of the best ways to improve your keyword research is to follow a set of steps so you can analyze all keyword possibilities.
But before jumping into actual keyword research, it’s a good idea to take some time to ask yourself a few questions:
- What does my target audience look like?
- What type of content are my readers looking for?
- How can I narrow down the niche I am looking to write about?
- What do I offer as a solution for my customers?
Understanding the answers to these questions will give you a good starting point.
Now, let’s take a look at easy ways to do keyword research for your site.
Step 1: Learn about Your Current Audience
A great way to learn about your target audience is to look at your current site visitors and see how they behave on your website.
That’s because it doesn’t matter if your site ranks well in search results and lots of traffic comes your way if your current site visitors aren’t converting.
If this is happening, you could be using the wrong keywords and targeting the wrong audience, despite your high search rankings.
To start, get a quick snapshot of your site visitors’ age, gender, and even interests right in your WordPress dashboard.
This gives you a look at the kind of people already coming to your website, so you can continue to target the same kind of people with your SEO keywords.
Step 2: Create a List of Potential Keywords
After you identify what kind of audience you’re targeting with your content, it’s time to create a list of potential keywords.
Try to look for keywords that’ll target site visitors at many stages of the sales funnel. After all, some people are only just becoming aware that your company exists, while others are ready to make a purchase.
Include variety in this list, such as general terms you think people might be searching for, and specific terms that highlight what you sell.
Remember, the most generic keywords will typically have the highest search volume and drive the most traffic to your site. But the most specific keywords will bring people to your site who’re looking for exactly what you have to offer.
Step 3: Analyze Your Keyword List
Once you have a list of potential keywords you think fit your content topic, it’s time to check and see if people are actually searching those terms in search engines.
The key here is to match your keywords to people’s search intent.
After all, if no one is looking for the terms you have listed, and you include them in your content anyway, your SEO rankings will suffer.
A great place to start is in actual search engines. Simply enter the keywords you have chosen into Google’s search bar and see what pops up.
The autofill feature will immediately tell you if you’re on the right track.
Continue your search and see what type of articles show on the first page of Google’s search results.
This is the content that receives the most traction. Your goal is to compete with these articles.
Another helpful way to analyze your keyword list is to go straight to the source: your website.
By setting up site search tracking, you can see exactly what site visitors that land on your page search for. If your list of keywords relate to those terms, you know you’re on the right track to giving site visitors what they want.
If you find your list differs from the search terms entered on your site, you might consider adjusting your keyword list to match more of what actual visitors are looking for.
Lastly, you can always use the popular Google Keyword Planner to get insight into what keywords are trending and which related terms best match the terms you are looking to rank for.
Keep in mind that the Keyword Planner is designed for those that are running AdWords campaigns, though the data provided can be helpful even if your aren’t running ad campaigns.
Step 4: Check Your Competition
If you have a competitor who you know ranks well in Google, has a lot of site traffic, and does well in terms in revenue, it’s time to copy what they’re doing because whatever it is, it’s working.
A simple way to find out which keywords your toughest competition is ranking for in Google is to use the popular keyword research tool found on SEMRush.com.
Enter the domain name of your competition into the homepage to see the keywords that drive the most organic traffic to their website.
Take it one step further and click on View full report to see data such as:
- A list of keywords the site is ranking for in Google
- The search results position for each keyword
- The level of difficulty it is to rank for each keyword
- The URL on the site that ranks for the keyword
- The percentage of traffic driven to the domain based on the keyword
This insight shows you what works for your competition, what site visitors in your industry are searching for, and what keywords you should focus on.
And there you have it! The surefire steps it takes to conduct keyword research and create a list of words that will not only rank well in search results, but drive traffic to your site and convert its visitors.
If you want to learn more ways to ensure your SEO efforts are working, check out our guide on improving search rankings using SEO reports in Google Analytics.