Running Google Ads and looking for reports in Google Analytics 4?
By reporting on your Google Ads in Google Analytics, you’ll be able to better measure how your advertising campaigns are doing and make the right decisions to improve your ads and grow your business.
Don’t make the mistake of thinking that you’re reaching your goal of more subscribers or sales just because people are clicking on your ads.
Instead, use Google Ads reports in Google Analytics to see:
- Which of your ad campaigns are resulting in conversions
- What your return on ad spend is for your ads
- Which ad groups are performing the best
- Which keywords and queries are bringing in the most traffic and revenue
- And more!
In this article, I’ll show you how to find Google Ads reports in Google Analytics so you can see what’s happening on your site after someone clicks on your ads.
Bonus: I’ll go over how to track Google Ads conversions in WordPress and show you how to find the stats that matter if you’re using WordPress. Jump to the WordPress section now!
Google Ads Reports in Google Analytics: Video Walkthrough
First: How do you link Google Ads and Google Analytics?
Before you can see your Google Ads reports in Google Analytics, you’ll need to link the two accounts. To set that up, go to Admin » Google Ads Links. From there, follow the prompts to link your accounts.
For the full tutorial on linking your accounts, check out How to Link Google Ads to Google Analytics (Step by Step).
See Google Ads Reports in Google Analytics
Ready to find your Google Ads reports in Google Analytics?
Once your accounts are linked, log into your Google Analytics account.
When logged in, you’ll see the Google Analytics homepage, which gives you a good overview of what is going on with your website.
In Google Analytics 4, head to Reports » Acquisition » Traffic acquisition. On that page, scroll down to the table and you’ll find Paid Search for your ad traffic.
To see your Google Ads campaigns report, navigate to Acquisition » Acquisition overview. Then, scroll down until you see the Sessions by Session Google Ads Campaign card and click on View Google Ads campaigns.
Now, scroll down to the table to find all sorts of data for your Ads campaigns, such as ad clicks, ad cost, cost per click, conversions, revenue, and more.
To view more Google Ads reports in Google Analytics, click the Session Google Ads campaign dropdown to see your data broken down by:
- Ad group name
- Keyword text
- Query
- Ad network type
- Google Ads account name
There’s one more report I’d like to show you that’s especially helpful for Google Ads users. It doesn’t show users and sessions for your website, but instead it’s more focused on which ads are driving conversions and revenue.
Head to the Advertising tab, then click on Google Ads:
For more on Google Ads reporting, check out Paid Search Analytics Explained: How to Measure PPC Success.
BONUS: Google Ads Conversion Tracking is Easier in WordPress
Are you using Google Ads to bring more traffic to your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, or GiveWP store? If so, we have good news for you.
If you use MonsterInsights, you can easily install your Ads conversion tracking snippet on your site with just a couple clicks.
To learn how, visit How to Set Up eCommerce Google Ads Conversion Tracking.
The best part is, there’s a lot more to MonsterInsights than setting up conversion tracking!
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics, so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
Learn about all of our features and get started with MonsterInsights today!
I hope this article helped you navigate the complex world of Google Analytics so that you can create better Ads ad campaigns and increase your conversion rates. If you’re looking for additional ways to drive traffic to your website, check out our helpful guide and learn proven ways to generate more traffic and leads.
Not using MonsterInsights yet? What are you waiting for?
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