Are you wondering how to set up author tracking in Google Analytics to track the pageviews and other analytics of your blog authors?
Google Analytics doesn’t set up author tracking by default. You’d have to edit the tracking code and manually set it up.
But if your website is on WordPress, there’s an easier way!
To sort by author in Google Analytics, you’ll need to add Author as a custom dimension. MonsterInsights is the perfect tool to help you out!
In this article, we’ll show you how to set up author tracking in Google Analytics using MonsterInsights.
Why Should You Enable Author Tracking?
Author tracking in Google Analytics gives you valuable insights into the performance of your blog authors. You can:
- Discover the most popular authors of your blog
- See total sessions for each author
- See which author’s posts keep visitors on your site by analyzing the engagement rate
- See which author’s posts are driving conversions
- And more!
Ready to find out your own blog author stats? Let’s get started.
How to Set Up Author Tracking in Google Analytics & WordPress
To set up author tracking in Google Analytics and WordPress, follow these steps:
- Install MonsterInsights
- Install the Dimensions Addon
- Add Custom Dimensions in MonsterInsights
- Set up Custom Dimensions in Google Analytics (UA only)
- Match Custom Dimensions IDs (UA only)
Step 1: Install MonsterInsights
In order to enable author tracking, you need to set up custom dimensions both in your WordPress site and in your Google Analytics account.
For that, we’ll use MonsterInsights.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
Once you’ve signed up for a MonsterInsights account, make sure to connect the plugin with Google Analytics.
Using the setup wizard, you can add the tracking code to your WordPress site in just a few clicks. No coding required or the need to hire a developer.
Step 2: Install MonsterInsights Dimensions Addon
Next, you’ll have to install the Dimensions addon.
To do that, go to Insights » Addons and navigate to Dimensions. Now click the Install button. The addon will automatically activate on your website.
Step 3: Add Custom Dimensions in MonsterInsights
Now, you can navigate to Insights » Settings in your WordPress dashboard. Then, click on the Conversions tab:
Then scroll down to find the Custom Dimensions box.
Now click into the dropdown and select Author as the dimension type.
MonsterInsights will then automatically save your changes.
Step 4: Set Up Custom Dimensions in Google Analytics
This is only for Universal Analytics users. If you’re using GA4, skip these last two steps.
Now that we’ve set up the Custom Dimensions correctly on your website, we’ll have to set them up in Google Analytics as well.
Log into your Google Analytics account, and select the website for which you’d like to set up custom dimensions.
Click on the Admin tab in the left panel. Now click Custom Definitions and then Custom Dimensions.
You’ll see a table where you can click + New Custom Dimension.
Now in the Name field, enter Author and click Create. You don’t have to change any other settings. Then, click Done.
Step 5: Match Custom Dimensions IDs
Skip this step if you’re using GA4.
The final step is to check that the index number in Google Analytics corresponds with the Custom Dimension ID in the MonsterInsights settings.
First, check the index number for Author in Google Analytics.
Next, go back to your Custom Dimensions settings in MonsterInsights. Make sure the Custom Dimension ID corresponds to the index number in Google Analytics. If not, type in the correct number and click Save Changes.
How to View Author Performance in MonsterInsights
After saving the changes, you can now track author performance using the MonsterInsights custom dimension report.
MonsterInsights automatically tracks different authors on your site and displays a sessions report right inside your WordPress dashboard. To view the report, go to Reports and then select Dimensions.
Now you can see your most popular authors that generate the most traffic on your site.
Now, let’s take a look at how you can get more data by tracking authors in Google Analytics.
How to See Author Data in Google Analytics 4
To get more data about your authors, you can use Google Analytics 4. MonsterInsights sets up a custom dimension for you, so you’ll be able to use the Author dimensions in custom reports.
To create a custom report about your authors, start by going to the Explore tab and choosing a blank report:
Now, click the plus sign in the Dimensions box:
Next, search for and check Author and Page title, then click the Import button.
Then, click the plus sign in the Metrics box and add Views and Conversions. Your report should now look like this:
Finally, click and drag the Author dimension into the Rows box, and click and drag the Views metric into the Values box:
That’s it! You now have a report of authors sorted by pageviews.
To break down the report further, try dragging the Page title dimension into Rows, and drag the Conversions metric into Values. You’ll then be able to see which pages belong to each author, and whether those authors and pages led to any conversions.
How to See Author Data in Universal Analytics
To access the author tracking data and search by author, you’ll have to create a custom report by navigating to Customization » Custom Reports in the left taskbar.
In the Report Content section, specify your preferred metric groups. In Dimension Drilldowns, add Author as your dimension. Then, click Save.
This will show you a custom traffic report with Author as the primary dimension.
How to Customize Your Traffic Report With Author Tracking
You can customize your traffic report by choosing Author as your secondary dimension.
In Google Analytics, navigate to Behavior » Site Content » All Pages. Click on any primary dimension, say Page Title. Then, choose Author as the secondary dimension. This will add the author column to the report you are looking at.
See the custom traffic report below.
You can then sort the order and change the view of your traffic report. You can also export the data into a spreadsheet from Google Analytics.
We hope this guide helped you to set up author tracking in Google Analytics.
Not using MonsterInsights yet? What are you waiting for?
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