How to Track Website Traffic with Google Analytics

How to Track Website Traffic Using Google Analytics (2023)

Do you want to know how to track website traffic with Google Analytics? If you use Google Analytics to see your website traffic, you’ll get to see all kinds of data like how your visitors found your site, how long they spent on your site, and what pages they viewed.

When you know how your visitors found you, whether through Google search, social media, or other channel, you can make impactful decisions to help you grow your traffic.

In this article, we’ll show you how to track website traffic using Google Analytics.

Jump to a section:

MonsterInsights is the best WordPress Analytics plugin. Get it for free!
  • Start Tracking Website Traffic Today!

    Tracking Website Traffic: Video Walkthrough

    Why Track Website Traffic with Google Analytics?

    As a marketer, there are many benefits to being able to see your website traffic and where it came from. Here are some reasons for tracking your traffic:

    • Better Understand Your Visitors – Tracking you traffic sources in Google analytics can help you identify your unique visitors’ geographic location and which channels they use, so you can better understand them and their user behavior, provide targeted messages, and make improvements to your SEO strategies
    • Measure Your Marketing Campaigns – If a campaign is built around driving traffic or completing actions on your website, then you can measure its effectiveness
    • Focus on Channels for Best Results – By identifying which channel performed the best in getting visitors to your site, you can focus on it more to get even better results
    • Find New Content Topics – People from different channels might be interested in specific topics, so you can discover new content ideas by checking your traffic sources and engagement rate for each page, then using that traffic data to perform keyword research
    • Identify Traffic Gaps on Your Site – You can identify which channel doesn’t perform well in attracting visitors, so you can optimize it

    Now, are you ready to learn how to see website traffic statistics in Google Analytics and WordPress?

    How to Track Your Website Traffic in WordPress

    (Don’t have a WordPress site? Skip down to the next section.)

    When it comes to using Google Analytics, many users find it overwhelming. That’s because it requires some code for setting it up on your WordPress site

    Plus, you’ll have to be an Analytics expert to find the right report and get the traffic data that you need for making decisions.

    So, a much easier way of viewing your traffic sources, pageviews, and other engagement metrics in WordPress is through MonsterInsights.

    It’s the best WordPress plugin for Google Analytics and it makes using Analytics very easy. You don’t have to worry about hiring a developer or someone who knows analytics.

    The plugin helps add Google Analytics to your website and then displays the most useful reports right inside your WordPress dashboard.

    MonsterInsights Home Dashboard

    Once you’ve installed MonsterInsights on your website, you can see where your traffic is coming from. Let’s look at a few of the reports that you can use to track website traffic.

    Overview Report

    To start, go to Insights » Reports » Overview. Here you can see a traffic overview report and the overall performance of your website.

    MonsterInsights Overview Report

    If you scroll down, you can see the Device Breakdown report that shows which device your visitors use to view your website.

    Mobile Device Breakdown - MonsterInsights

    In the Overview report, you can also view the Top 10 Countries that your users are from. Using this report, you can create campaigns, messages, and content according to different regions.

    identify Countries That Bring in the Most Traffic

    And next to countries, you can see the Top 10 Referrals report. This shows websites that send the most traffic to your site, including social media networks. You can form partnerships with these sites and continue to grow your traffic.

    Wondering how to see pageviews on Google Analytics? At the bottom of the Overview report, you’ll find your top posts and pages.

    Top Posts and Pages report

    Source/Medium Report

    Where exactly is your traffic coming from? With the Source/Medium report, you can see which channels are sending visitors your way. Plus, you’ll see data for each channel like engaged sessions, conversion rate, and revenue.

    MonsterInsights Source/Medium Report

    Search Console Report

    Now, if your site gets some organic traffic, you should know which keywords your site is ranked for. To find that out, MonsterInsights offers a Search Console Report.

    It shows the top 50 Google search terms for your website along with clicks, impressions, CTR (click-through-rate), and average position (keyword ranking).

    how to see where traffic is coming from google analytics

    Since these are keywords that bring you your most organic traffic, you can do a keyword search and find similar search terms to optimize for on your site. You can even use them to think of new content ideas to boost your organic traffic and improve your overall marketing strategy.

    You can go through our guide on how to configure your WordPress site with Google Search Console.

    eCommerce Report

    Do you have an eCommerce store and want to know where your most converting traffic comes from? If yes, then the MonsterInsights eCommerce report can help you out.

    It shows you the Top Conversion Sources. You can see which websites send traffic that converts in your online store. Since people arriving from these websites buy your products, you can offer exclusive discounts and deals to make more money.


    Realtime Report

    Another report you can view for traffic stats is the realtime report. It shows you where your visitors are coming from in real time. You can see web traffic analytics for referral sources, countries, and cities that are currently on your WordPress site.

    top countries and cities real time report

    This report is useful to check website traffic statistics if you’ve just launched a new product or a marketing campaign and want to see where visitors are coming from.

    There’s more! You’ll also find a Publishers report, a Forms report, a Site Speed report, and more. For more on what you’ll find in MonsterInsights, check out Your Ultimate Guide to MonsterInsights Dashboard Reports.

    With that, let’s see how to find traffic sources in Google Analytics.

    How to Track Website Traffic in Google Analytics

    MonsterInsights offers user-friendly reports inside your dashboard, so you don’t have to leave your site. But what if you want to see where traffic is coming from in Google Analytics?

    There are many reports that you can use to see website traffic statistics in Analytics. Having said that, it’s very easy to get lost.

    To help you find the data that matters, you can start by logging in to your Google Analytics account.

    You can start by navigating to Acquisition » Traffic Acquisition:

    Traffic Acquisition report - GA4

    In this Google Analytics web traffic report, you can see which channels are driving the most traffic to your website. For instance, you can see the number of visitors from organic searches.

    You’ll also be able to see how much traffic is getting referred from other sites, how much direct traffic you’re getting, and more.

    To get an deeper look at exactly where your traffic is coming from, click the Session default channel group dropdown:

    Acquisition - Default Channel Grouping - GA4

    From there, select Session source/medium:

    Traffic acquisition source medium

    Now, you can see which search engines contributed to your organic traffic, which sites sent you referral traffic, and more.

    Now that you know how to see where traffic is coming from for your overall website, what if you want to use Google Analytics to find traffic for specific pages?

    Google Analytics Traffic Sources for a Specific Page

    To find site traffic sources and other web traffic analytics for a specific page in Google Analytics 4, navigate to Engagement » Pages and Screens. In the table, you’ll see both Views and Users, so you can see how many views each page got, and how many users completed those views.

    GA4 Pages and Screens

    To add source/medium to the report, click the plus icon above the Totals column. In the dropdown, choose Traffic source then Session source / medium.

    GA4 Session Source - Medium

    Now, you have a table of your pages by source/medium and views:

    Pages by source/medium table in GA4

    To change this table to view your landing pages by source/medium, scroll over the the Event count column. Click the down arrow next to All Events and select first_visit.

    First visit event landing pages ga4

    Then, click the Event count column title to sort by landing page visit events. Now you have your landing page visits report by source/medium.

    GA4 landing page visits by source/medium

    For more ways to track website traffic in Google Analytics, check out the Top 11 Important Google Analytics Metrics to Track.

    How to Track Website Traffic: Quick Tracking Tips

    1. Use Google Search Console. It gives you awesome keyword insights!
    2. Decide which Google Analytics reports and metrics are the most important to your website and keep track of them.
    3. Set up conversion tracking wherever you can. Conversions are what tell you if you’re reaching your goals.

    How to See Website Traffic on a Competitor’s Site

    Now that you know how to see your own website traffic, are you wondering how to see a competitor’s website traffic? Here are a few tools you can use for that!

    1. Semrush: A popular SEO tool used for keyword research, competitor tracking, backlink tracking, organic keyword position tracking, and more.
    2. Ahrefs: A set of SEO tools similar in popularity to Semrush with a whole suite of tools for tracking website visitors and SEO effectiveness.
    3. SimilarWeb: Another popular website traffic checker tool for SEO professionals with a really handy Chrome extension and other SEO tools.

    For more tools to track the amount of traffic your competitors are getting (including a couple free website traffic checker tools), read 7 Website Traffic Checkers: How Much Traffic Does a Website Get?.

    And that’s it!

    Start Tracking Website Traffic Today!

    We hope you liked our article on how to track website traffic using Google Analytics. You can also check out A Complete Guide to GA4 Conversion Tracking for WordPress.

    Don’t forget to follow us on Twitter, Facebook and YouTube for more reviews, tutorials, and Google Analytics tips.

Want to Try MonsterInsights for Free?

Enter the URL of Your WordPress website to install MonsterInsights Lite.


  1. Thank you very useful,
    can you explain what is ” (direct) / (none) ”

    (not set)

    means, it appears on google analytics under traffic source.

    1. Hi,
      Thank you for your feedback. When you see direct/none, it means that the traffic source is direct. For example, a user might have typed the URL of your website in the browser or open your site through bookmarks. For more details, check out our guide:

      As for (not set), it means that Google Analytics wasn’t able to recognize the source of the traffic, but it recorded the users because they may have interacted with the website (like clicking a link). If you’re seeing a high number under the (not set) row, it could also mean spambots.

    1. Hi Cenon,

      Can you please provide more details about which tips and updates you’re looking for? We’re here to help 🙂

  2. For some reason my google analytics looks differently to what you describe 🙁
    No Behavior, for instance.

  3. hi,
    is there a way to see/analyze exactly, where each visitor was, exact pages.
    like, landing page>home>page1>page5> etc

  4. Is traffic acquisition real time or delayed by any amount of time. I have heard that it has about a 36 hour delay. Any insight you can send my way is appreciated.

    1. Hi Jenn,
      Google Analytics says it takes 24-48 hours, but most simple metrics (like sessions and pageviews) are available within an hour or two. There’s also the real-time report, where you can watch users interacting with your site in real time.

  5. Is it possible in Google Analytics to track the exact source of the traffic? For example, can we track whether the traffic is coming from Facebook, LinkedIn, Twitter, Instagram, or even Google Ads?

  6. I have noticed whatever realtime daily user showing in analytics, if we calculate user day by day time frame for 30 days, and other directly 30 days.. there we are getting difference in user number. This is why, can you please explain me..? We are getting more user number in day to day frame rather than directly 30 days frame.

    1. There is a difference in numbers when you’re viewing reports on a per day basis versus viewing reports within the last 30 days because of how Google Analytics queries data for each report.

      A site visitor can visit your site on Day 1 and then leave on Day 2. In a day to day view, Google Analytics recognizes that this visitor visited your website on both days.
      When you view this same visitor’s site activity within the last 30 days, Google Analytics looks at the data cumulatively, in which case, they consider the visitor only having visited once.

      If you have more questions, let us know! If you’re a MonsterInsights customer, you can reach out to support via our Lite Support form:
      Or within your account if you use a paid plan:

      Thank you!

  7. Hello, can we see a graph of traffic from just 1 particular page? I used to do this by clicking on a particular page in UA but the pages arent clickable in GA4

    1. That’s a very good question. GA4 does not have a graph by time for pageviews. You can isolate one page by using the Search bar on the Pages and Screens page, but it won’t show you a graph. If you want a line graph like in Universal Analytics, you’ll have to create an Explore report and make it a line graph:

  8. How in the world do you track pages only from your blog, in GA4? For Example; There is no dimension/filter/etc. If you create a report for page path, you only get that ONE page, not subsequent pages behind it.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.