How to Add Google Analytics Enhanced eCommerce for WooCommerce

Looking to enable Enhanced eCommerce tracking on your WooCommerce store? Enhanced eCommerce tracking gives you detailed insights into your customers’ shopping behavior, so you can optimize your store and drive more revenue.

In this article, we’ll talk about the benefits of Enhanced eCommerce, and show you how to set up Enhanced eCommerce tracking on your WooCommerce store.

Traditional eCommerce vs. Enhanced eCommerce Tracking

Enhanced eCommerce tracking is an optional feature in Google Analytics that gives you more detailed data about the shopping behavior of your customers than traditional eCommerce tracking.

Enhanced eCommerce shopping behavior analysis

Here are a few powerful reports you get by enabling Enhanced eCommerce tracking on your store:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

enhanced ecommerce product performance

Now let’s take a quick head-to-head comparison between the benefits of Enhanced eCommerce tracking over traditional eCommerce tracking.

1. Overview and Product Performance Reports:

With traditional eCommerce tracking, you can access your sales data and valuable store metrics for individual products such as revenue, conversion rates, the average order value, the number of refunds, etc.

Whereas Enhanced eCommerce allows you to track categories and brand taxonomies that are relevant to your business. This way, in addition to individual products, you’ll be able to evaluate data on the basis of product categories and brand properties.

2. Shopping and Checkout Behavior Reports:

You get more detailed insights into product page views, shopping cart initiations and abandonments, completed transactions and more.

3. Product List Performance Reports:

Product lists are a logical grouping of products on your site. This logical grouping is greatly helpful to categorize your products for upselling and cross selling for maximizing revenue from your store. In this report, you can track the product lists that are shown to your customers and analyze their performances.

4. More Useful Marketing Reports

You can track the performance of your own coupon codes and sales to see what works. You can also determine who your top affiliates are and see their revenue, transactions, and average order amount.

In a nutshell, Enhanced eCommerce tracking gives you all the essential data you need to optimize your store to boost your revenue.

How to Set Up Enhanced eCommerce Tracking for WooCommerce

Step 1: Install MonsterInsights and the eCommerce Addon

To get started, you’ll have to install the MonsterInsights plugin and authenticate it with Google Analytics.

Then, you’ll also have to install the eCommerce addon.

Step 2: Enable Enhanced eCommerce Tracking in Google Analytics

Now log in to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

click on google analytics view

Next, click Admin in the left taskbar.

click admin

Then click Ecommerce Settings under the column on the right.

click ecommerce settings under the right hand column

Next, click sliders under Status and Enable Related Products, to turn it from off to on. Then click the Next Step button.

enable ecommerce tracking and related products

Now click the slider under Enhanced Ecommerce Settings, to turn it from off to on and then, click the Submit button.

enable enhanced ecommerce

Step 3: Enable Enhanced eCommerce in MonsterInsights

Now log into your WordPress dashboard, and navigate to Insights » Settings. Click on the Tracking tab at the top. Then in the left taskbar, navigate to the eCommerce tab and select the checkbox near Use Enhanced eCommerce.

use enhanced ecommerce

That’s it!

You’ve successfully added Enhanced eCommerce tracking to your WooCommerce store.

If you’re looking to boost sales and make more money online from your store, you may read how to fix mistakes that hurt your eCommerce conversion rate.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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