How to Properly Setup Google Analytics in WordPress

How to Properly Setup Google Analytics in WordPress

Want to know how people are finding your site, which blog posts are most popular, or how many of your visitors are using mobile devices? All of that and more can be easily found out using Google Analytics and MonsterInsights. In this article, we’ll show you how to set up your Google Analytics account and install it on your WordPress site using MonsterInsights.

Step 1: Sign In to Google

The first thing you’ll need to do is log in or sign up for a Google account.

To get started, you’ll need to open the Google Analytics website and click the Sign In link in the top right corner of the page.

Sign in to Google Analytics

Then click Analytics at the top of the dropdown menu that appears.

Click Analytics to sign in

On the next page, you can log in to your existing Google account if you have one, or click the Create account link to create a new Google account.

Sign in to Google Analytics or create an account

Step 2: Sign Up For Google Analytics

After you’ve signed in to your Google account, you’ll need to sign up for Google Analytics. Click the Sign Up button on the right side of the page to get started.

Click to sign up for Google Analytics

Next you’ll need to enter the settings for the site you want to start tracking.

Make sure the Website option is selected at the top.

Select Website tracking

Then you can scroll down to enter your website information. You’ll need to name your Google Analytics account, and enter your website name, URL, and industry, as well as your time zone.

Fill in the info needed to create a Google Analytics account

After filling in your website details, you can scroll down a bit to customize your data sharing settings. When you’re finished selecting your options, you can click the Get Tracking ID button at the bottom of the page.

Choose your Google Analytics data sharing options

In the popup window that appears, you can review and accept the terms of service.

Agree to the Google Analytics terms of service to continue

That’s it! You’re now signed up for Google Analytics.

Step 3: Set Up MonsterInsights

Normally, you’d have to insert your Google Analytics tracking code into your WordPress website’s code.

But with MonsterInsights, you don’t need to worry about using any code.

Instead, you can get started by downloading the MonsterInsights plugin. To do that, you’ll need to login to your MonsterInsights account and download the plugin zip file.

Once you have the zip file, navigate to the site where you want to install MonsterInsights and go to the WordPress admin dashboard.

Then navigate to Plugins » Add New and click the Upload Plugin button at the top.

Add new plugin

On the next screen, you can click the Choose File button to select the zip file you just downloaded. Then click the Install Now button to upload the file and install the plugin on your site.

Choose the MonsterInsights plugin zip file to upload

Once the plugin has been uploaded and installed, you can click the Activate Plugin button to activate it on your site.

Activate MonsterInsights

After the plugin is activated, you’ll see a few messages at the top of your dashboard. To set up your Google Analytics account with MonsterInsights, click the Google Analytics settings link.

Click the link to configure your Google Analytics settings

This will bring you to the Insights » Settings menu. Now you can click the Authenticate with your Google account button to start the process.

Click to begin authenticating your Google Analytics account

In the popup that appears, click the Next button.

Start the Google Authentication process

Then click the Click To Get Google Code button.

Click to get your Google Analytics code

Next, you can click the Allow button to give MonsterInsights access to your Google Analytics data.

Allow MonsterInsights to access Google Analytics data

A long string of letters and numbers will be displayed. Copy the code, and then paste it into the field and click the Next button.

Paste your Google Analytics authentication code

Now you can click the Select a profile dropdown to select the website you set up in Google Analytics, and click the Next button.

Select your Google Analytics profile

That’s it! You’re all set.

It can take a few hours for Google Analytics to start collecting data.

Once it does, you can go to Insights » Dashboard to see how your site is doing.

MonsterInsights dashboard

We hope this tutorial helped you to set up Google Analytics with MonsterInsights.

If you liked this article, then please follow us on Twitter and Facebook for more free tutorials.


    Neal Umphred

    Excellent! Easy to follow instructions—even for technically inept people like me.


    I’m so glad I found this! I was getting very frustrated! Thanks


      KeriLynn Engel

      Thank you, Candy! Glad you found it helpful 🙂 Feel free to check out WPBeginner for more beginner-friendly WordPress tutorials!



    Excited try this, but at the last step it won’t let me select my website. It’ll only let me select the alternative which is All Web Site…..


      MonsterInsights Team

      Hi there,
      That’s the correct view. The default Google view for a website is called “All Website Data”. The heading name of the website is there for users who have more than 1 Google view per property and more than 1 property to help them separate their Google view/properties


    G. P. Gautam

    Hello MonsterInsights Team,

    I just try this plugin and setup very well in my website by reading this tutorial. It is really useful and working correctly.

    Thank you.


      KeriLynn Engel

      Thank you, G.P.! Glad you found it useful! You can follow us on Twitter and Facebook for more Google Analytics and MonsterInsights tutorials if you like 🙂


    Christian Nelson

    I really appreciate this very complete step-by-step explanation…unusual to get something this good…thank you.


      KeriLynn Engel

      Thanks so much, Christian! Glad you found it useful 🙂 If you like, you can follow us on Twitter and Facebook for more step-by-step tutorials.



    Do i need to manually add google analytics tracking code script to my wordpress site ?


      KeriLynn Engel

      Hi Dilan! Nope, if you follow this tutorial and use MonsterInsights, there’s no need to manually add the tracking code. MonsterInsights handles all that for you, so there’s no need to touch any code.


    Perfect!!! So glad to have found this and as usual, you guys rocked it! Thanks 🙂


    Thanks for the explanation, but I still have one concern, if you can help me out. After we successfully set up your plugin, can we normally add new pages on our website? I mean, is the tracking code automatically inserted in all pages that we create after we installed MI plugin?



      MonsterInsights Team

      MonsterInsights automatically outputs the tracking code on all pages/posts created before and after install of the plugin.


        And just one question. We have installed the code with MI plugin last week, and I thought that it worked normally. But now I see that we still can’t see age and gender reports. I clicked and confirmed all the needed things in property settings, but still nothing. In the code there is “displayfeatures” line, can this be the reason? I read that this line is not necessary anymore since it can just be toggled in property settings. Any help?


    Deborah Kay

    If I already have Google Analytics setup on my website and am using another plugin for e-commerce tracking, can I just uninstall those plugins and install yours?


      Shahzad Saeed

      Of course! Make sure to remove other Analytics plugin while using MonsterInsights. Otherwise, Analytics may double track your traffic.

      You should also try our eCommerce addon, which gives you all the data you need to optimize your eCommerce store for conversions.


    Yaron Ofek

    If I use your plugin to acquire the tracking code, who owns the google tracking code? Would I have access to the data accumulated to that traffic code (on the google analytics website) if for any reason I choose to delete the plugin? Or would I only have access to the data through my WP dashboard, and only as long as I have your plugin active and installed?


      Shahzad Saeed

      Hey Yaron,
      Thanks for your interest in MonsterInsights and letting us know your concerns. If you decide to uninstall the plugin in future, you can still access your previous tracking data in Google Analytics. It won’t disappear.

      If you want, you can then set up Analytics natively and continue tracking your site without any issues. But you’ll definitely miss the cool tracking features MonsterInsights provides.


    I guess it took about 15 minutes before the code started to appear in the source code. It seems to be working now. Thanks for a great plugin guys!


    I am setting Monster Insights up for a client now and would like to know what I need the client to do on his end in order for me to authenticate the account. I have full access to the WordPress dashboard but not his GA account.


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