How to Add a Property in Google Analytics (Step by Step)

Are you looking to add a new property in Google Analytics? If you have multiple websites or apps, then you can add them as a property in Analytics for tracking.

Google Analytics allows you to have up to 50 properties in a single account. But often people find it difficult to set up a new property, because it requires editing code.

This is where WordPress plugins like MonsterInsights comes into play. You can set up Analytics on your new property without having to touch a single line of code using the plugin.

So in this article, we’ll walk you through how to add a property in Google Analytics. Let’s start…

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Understanding Property, Account, and View in Google Analytics

Your Analytics profile consists of 3 different components. They are account, property, and view.

Here’s a closer look at each of them:

  • Account: You should have at least one account to access the analytics report.
  • Property: A property can be a website or a mobile app that you’d like to track in Google Analytics and has a unique tracking ID.
  • View: A view is the access point for your reports. For example, within a property you can have different views for viewing all the data for your website, viewing only a specific subdomain, like blog.example.com, or viewing only Google Ads traffic.

Now let’s take a look at how to add a new property in Google Analytics.

How to Set Up a Property in Google Analytics

Just follow these steps and you can add your new website for tracking in no time.

Step 1: Create a New Property in Google Analytics

First, login to your Google Analytics account and select the website in which you’d like to add a new property.

click on google analytics view

Now click on Admin in the left taskbar.

click admin

In the Property column, click on the dropdown menu, and then, click Create new property.

click create property in admin settings

On the next screen, enter a property name, select your reporting time zone, and currency.

After that click Show advanced options.

click show advanced options

Now under the advanced options, click toggle to enable Create a Universal Analytics Property.

enable create universal analytics property

And then enter the URL of your website, select Create a Universal Analytics property only and then click Next.

select create a universal analytics property only

Google Analytics will now ask for your business information. Select an industry from the dropdown menu, choose a business size, and check options for how do you intend to use Google Analytics with your business.

business information

Click Create when you’ve entered these details.

Google Analytics will then ask you to enter a tracking code on your website. Now this requires coding and can be tricky for beginners.

Dont worry, just move on to our next step to set up Analytics without having to edit code.

Step 2: Set Up Tracking on Your WordPress Website

To set up Google Analytics tracking on your property (website), you will need MonsterInsights.

It’s the best Google Analytics plugin for WordPress, as you don’t have to do coding to enter the tracking code or have to hire a developer to do the job.

You can start by downloading and installing the plugin. Just go to your WordPress admin area and navigate to Plugins » Add New. Next, search MonsterInsights in the search bar and click Install Now.

install monsterinsights lite

Once the plugin installs, click Activate.

activate monsterinsights lite

Upon activating the plugin, you will be taken to MonsterInsights welcome screen. Click on Launch the Wizard! button.

Now select the category that describes your website and then click Save and Continue.

MonsterInsights Setup Wizard - Choose Your Website Category

Next, you’ll have to connect MonsterInsights to your website. To do that, click Connect MonsterInsights button.

connect monsterinsights

After that, choose your Google account. Make sure you select the account you used to create a new property in the first step.

sign in with google account

Next, click Allow to give MonsterInsights access to your Google Account.

give monsterinsights access to google account

Now select your newly created property and click the Complete Connection button.

select your property

MonsterInsights will show you some recommended settings. For instance, you can select the file download tracking extensions, set up affiliate link tracking, and choose which user roles can see the reports.

recommended settings

Once you’re satisfied with settings, click Save and Continue.

The wizard will then offer some recommended addons. You can upgrade to MonsterInsights Pro and use these addons for setting up advanced tracking. Click Save and continue.

recommended addons

In the last step, simply click Finish Setup & Exit Wizard.

finish setup

That’s it! You’re all set.

It can take a few hours for Google Analytics to start collecting data and show it in the reports.

Besides setting up Google Analytics, MonsterInsights offers lots of other benefits. It automatically sets up advanced tracking right out of the box. For example, it will set up affiliate link tracking, outbound links, file downloads, and much more.

And with the help of its addons, you can track your eCommerce store, make your site GDPR compliant, and track form conversions. Check out our detailed article on is MonsterInsights Pro worth it.

We hope this tutorial helped you to add a new property in Google Analytics. You can also check our guide on how to add Google Analytics to WordPress without a plugin.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

Want to Try MonsterInsights for Free?

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