how to add property in google analytics

How to Add a Property in Google Analytics (Step by Step)

Are you looking to add a new property in Google Analytics? If you have multiple websites or apps, then you can add them as a property in Analytics for tracking.

Google Analytics allows you to have up to 50 properties in a single account. But often people find it difficult to set up a new property, because it requires editing code.

This is where WordPress plugins like MonsterInsights comes into play. You can set up Analytics on your new property without having to touch a single line of code using the plugin.

So in this article, we’ll walk you through how to add a property in Google Analytics. Let’s start…

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Understanding Property, Account, and View in Google Analytics

Your Analytics profile consists of 3 different components. They are account, property, and view (if you’re using Universal Analytics).

Here’s a closer look at each of them:

  • Account: You should have at least one account to access the analytics report.
  • Property: A property can be a website or a mobile app that you’d like to track in Google Analytics and has a unique tracking ID.
  • View: A view is the access point for your reports if you’re using Universal Analytics. For example, within a property you can have different views for viewing all the data for your website, viewing only a specific subdomain, like, or viewing only Google Ads traffic. Views do not exist in Google Analytics 4.

Now let’s take a look at how to add a website to Google Analytics.

How to Set Up a Property in Google Analytics

Just follow these steps and you can add your new website for tracking in no time.

Step 1: Create a New Property in Google Analytics

First, log in to your Google Analytics account and select the website in which you’d like to add a new property.

click on google analytics view

Now click on Admin in the left taskbar.

click admin

In the Property column, click on the dropdown menu, and then, click Create new property.

click create property in admin settings

On the next screen, enter a property name, select your reporting time zone, and currency.

Now, you’ll have to enter the property details of your website. Start by entering a name, selecting a reporting time zone, and choosing your currency.

Next, you can choose from three options:

To set up a GA4 property, enter your property name, then choose your time zone and currency. Click Next.

GA4 property setup example

Fill in the rest of the business information, then scroll down and click Create.

select industry and business size

You may see a popup at this point to accept the Google Analytics Terms of Service. Go ahead and check the checkbox and click I Accept.

Your next step is creating your data stream. Since you’re setting this up for a WordPress website, click the Web button.

GA4 create a data stream

Now, just fill in your website’s URL and name, then click Create stream.

GA4 web stream setup

That’s it! Move on to Step 2.

To set up a Universal Analytics property only, enter your property name and choose your time zone and currency. Then, click the Show advanced options link.

enter property details

After that, enable the Create a Universal Analytics property option.

enable create a universal analytics property

Then, enter the URL of your website and make sure you select the Create a Universal Analytics property only option. This will ensure that you’re able to use other tracking platforms and measure your ad performance accurately.

Click Next when you’re done.

enter website URL

In the next step, you’ll need to enter your business information. For instance, select an industry and size of your business.

After you’re done, click the Create button.

select industry and business size

You may see a popup at this point to accept the Google Analytics Terms of Service. Go ahead and check the checkbox and click I Accept. Once you accept the terms, you’ll be taken to a screen where you can see the Tracking ID and the tracking code for your site.

That’s it! Move on to Step 2.

To set up both GA4 and Universal properties at the same time, enter your property name and choose your time zone and currency. Then, click the Show advanced options link.

enter property details

Toggle on the switch to create a Universal Analytics property. Then, fill in your website’s URL and select the checkbox to create both properties. Click Next.

Create both a GA4 and Universal property

Fill in your business details and click Create. You may see a popup at this point to accept the Google Analytics Terms of Service. Go ahead and check the checkbox and click I Accept.

That’s it! Move on to step 2.

Step 2: Set Up Tracking on Your WordPress Website

To set up Google Analytics tracking on your property (website), you will need MonsterInsights.

It’s the best Google Analytics plugin for WordPress, as you don’t have to do coding to enter the tracking code or have to hire a developer to do the job.

You can start by downloading and installing the plugin. Just go to your WordPress admin area and navigate to Plugins » Add New. Next, search MonsterInsights in the search bar and click Install Now.

install monsterinsights lite

Once the plugin installs, click Activate.

activate monsterinsights lite

Upon activating the plugin, you will be taken to MonsterInsights welcome screen. Click on Launch the Wizard! button.

Now select the category that describes your website and then click Save and Continue.

MonsterInsights Setup Wizard - Choose Your Website Category

Next, you’ll have to connect MonsterInsights to your website. To do that, click Connect MonsterInsights button.

connect monsterinsights

After that, choose your Google account. Make sure you select the account you used to create a new property in the first step.

sign in with google account

Next, click Allow to give MonsterInsights access to your Google Account.

give monsterinsights access to google account

Now select your newly created property and click the Complete Connection button.

select your property

MonsterInsights will show you some recommended settings. For instance, you can select the file download tracking extensions, set up affiliate link tracking, and choose which user roles can see the reports.

recommended settings

Once you’re satisfied with the settings, click Save and Continue.

The wizard will then offer some recommended addons. You can upgrade to MonsterInsights Pro and use these addons for setting up advanced tracking. Click Save and continue.

recommended addons

In the last step, simply click Finish Setup & Exit Wizard.

finish setup

Now, you’ll be able to set up dual tracking if you have both a Universal Analytics property and a GA4 property. Setting up dual tracking will bring in all your historical data from Universal Analytics, while giving you the benefits of Google Analytics 4.

On the main Settings page, scroll down to Google Authentication and find the Dual Tracking Profile box. Here, you can input either your Universal Analytics Tracking ID or your GA4 Measurement ID, whichever one you didn’t authenticate with in the setup wizard.

Dual tracking profile settings

That’s it! You’re all set.

It can take a few hours for Google Analytics to start collecting data and show it in the reports.

Besides setting up Google Analytics, MonsterInsights offers lots of other benefits. It automatically sets up advanced tracking right out of the box. For example, it will set up affiliate link tracking, outbound links, file downloads, and much more.

And with the help of its addons, you can track your eCommerce store, make your site GDPR compliant, and track form conversions. Check out our detailed article on is MonsterInsights Pro worth it.

We hope this tutorial helped you to add a new property in Google Analytics. You can also check our guide on how to add Google Analytics to WordPress without a plugin.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

Want to Try MonsterInsights for Free?

Enter the URL of Your WordPress website to install MonsterInsights Lite.


    1. wow gracias por explicarlo paso a paso me he servido de muchismo estaba realmente perdida

  1. Thank you! This was a fantastic help. I had a Google Analytics account already, but did not understand the difference between account, property, and view. This how-to was so simple and make setup really easy. Wish I had started here!!

  2. Thank you very much for this guide! This was a real headache for my website. I like the UA-reporting a lot better than the new reporting in Google Analytics. I would never have discovered the way to create the good, old UA-property without this guide. So thanks a lot!

  3. Log into google Analytics – Checked
    Select a website in which you’d like to add new property – Umm.. ok how? totally confused, article needs to be more detailed.

    1. Hi Gera, thanks for the feedback! I’m sorry for the trouble here. If you haven’t resolved this yet, could you contact our Support team at the following links? They’d be happy to help!

      If you have a MonsterInsights account please go to to submit a priority ticket.

      If you are using MonsterInsights Lite please go to to submit a ticket (MonsterInsights account not required).

  4. OMG! I’ve been trying to link MonsterInsights with Google Analytics and thanks to this post I did it! Thank you so much for the information, it’s been really useful!

    1. Hi Tom, glad you found the article useful!

      We’ll be adding support for G4 data streams for our users once Google finishes rolling out the developer APIs needed, and also fix the bugs we’ve reported with the new v4 style accounts. When ready, we’ll be reaching out to users with a simple, seamless upgrade. 🙂

        1. Hey Nina,
          Thanks for reaching out! Yes, Google has been slowly releasing the APIs we need. We’re excited to launch an update with GA4 support and will do so as soon as we can.

  5. This worked on AWS hosting – it just plain doesn’t work on Bluehost. I have re-authenticated several times. I have followed this set of instructions – as much as I could, since the program seems to skip over some of the screens you show. I have added three different streams that seem to go nowhere. I have deleted the plugin completely, re-downloaded, and re-installed. I have tried to connect with both of my email addresses. I have spent a total of AT LEAST 12 hours trying to get this to work over the last three months, and I still get “The API returned a 403 response with this message: The key or token used is invalid. Please authenticate/re-authenticate with MonsterInsights on the MonsterInsights settings panel.” EVERY TIME!!! I am so over trying to make this work….

  6. Hi, thank you for this article. Somehow, I can see “Create account” and “Create Property” but There is no tab voor view. I can’t seem to setup or create a new view, how’s that possible?

    1. Hi Rick,

      The ‘Create View’ tab is available in the Universal Analytics Property. If you’re using Google Analytics 4, you’ll only see Create Account and Create Property tabs.

      You can follow the steps given in this guide to set up a Universal Analytics Property. Let us know if you require further assistance 🙂

  7. Increíble tu explicación, muchas gracias. Llevaba tiempo tratando de configurar Analytics y con este tutorial ha sido realmente sencillo. Ya estoy lista para empezar con mis métricas. Mil y mil gracias

    1. Hi Luan, the support team can help you! Please reach out to our support team, so we can further investigate the issue you’re facing and help resolve it. 🙂

  8. I have already created a property and there is no advanced section to turn on universal analytics. The advanced section is only there when you select the new property which I don’t want to do as I have already created one. Please help!

    1. Hey Rachel! Yes, unfortunately you can’t change a property from GA4 to Universal. To connect with MonsterInsights, you’ll have to create a new property that’s Universal. Just make sure to keep the GA4 one (with all your data) and, as soon as MonsterInsights supports GA4 (soon!) you’ll be able to connect to your GA4 property. Does that make sense? Both of them will collect data for the time being. For more help, please reach out to our support team any time.

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