how to add property in google analytics

How to Add a Website (Property) to Google Analytics in 2022

Need to add a website to Google Analytics? To do that, you’ll create a new Google Analytics property. If you have multiple websites or apps, then you can add them each as a property within the same Google Analytics account.

Google Analytics allows you to have up to 50 properties in a single account. In this article, we’ll walk you through how to add a website property in Google Analytics – both in Google Analytics 4 and Universal Analytics.

Understanding Account, Property, and View in Google Analytics

Your Google Analytics profile consists of 3 different components. They are account, property, and view (if you’re using Universal Analytics).

Here’s a closer look at each of them:

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  • Account: The account is the highest level. You need a Google Analytics account first and foremost to set up a website or app.
  • Property: A property can be a website or a mobile app (or both if you’re using GA4). Your account can consist of up to 100 properties. So if you’re a business with a website and an app, you’d have a property for each of those within your business’s account.
  • View: A view is the access point for your reports if you’re using Universal Analytics. For example, within a property you can have different views for viewing all the data for your website, viewing only a specific subdomain, like blog.example.com, or viewing only Google Ads traffic. Views do not exist in Google Analytics 4.

Now let’s take a look at how to add a website and property to Google Analytics.

Add a Website/Property to Google Analytics in 4 Steps

Just follow these steps and you can add your website to Google Analytics in no time:

  1. Sign in and Choose an Account
  2. Set New Property Settings
  3. Choose a Property Type
  4. Install Your Tracking Code

Step 1: Sign in and Choose an Account

First, log in to your Google Analytics account and select the website in which you’d like to add a new property. If you have a GA4 property, you’ll select the property. If you have Universal Analytics, you’ll select a view.

Now click on Admin in the left taskbar. It’s on the bottom left in both Universal and Google Analytics 4.

Step 2: Set New Property Settings

In the Property column, click Create Property.

Create a Property in GA4

Now, you’ll have to enter the property details of your website. Start by entering a name, selecting a reporting time zone, and choosing your currency.

GA new property setup fields

Step 3: Choose a Property Type

Next, you can choose from three property options. We recommend the third options of setting up both a Universal Analytics property and a GA4 property at the same time.

To set up a GA4 property, enter your property name, then choose your time zone and currency. Click Next.

GA4 property setup example

Fill in the rest of the business information, then scroll down and click Create.

select industry and business size

You may see a popup at this point to accept the Google Analytics Terms of Service. Go ahead and check the checkbox and click I Accept.

That’s it! Move on to Step 4.

To set up both GA4 and Universal properties at the same time, enter your property name and choose your time zone and currency. Then, click the Show advanced options link.

enter property details

Toggle on the switch to create a Universal Analytics property. Then, fill in your website’s URL and select the checkbox to create both properties. Click Next.

Create both a GA4 and Universal property

Fill in your business details and click Create. You may see a popup at this point to accept the Google Analytics Terms of Service. Go ahead and check the checkbox and click I Accept.

That’s it! Move on to step 4.

Step 4: Install Your Tracking Code

If you’re using a website platform other than WordPress, please refer to instructions for installing Google Analytics.

To install Google Analytics tracking on your WordPress website, your best option is to use MonsterInsights.

MonsterInsights the best Google Analytics plugin for WordPress, as you don’t have to do coding to enter the tracking code or have to hire a developer to do the job.

You can start by downloading and installing the plugin. Just go to your WordPress admin area and navigate to Plugins » Add New. Next, search MonsterInsights in the search bar and click Install Now.

install monsterinsights lite

Once the plugin installs, click Activate.

activate monsterinsights lite

Upon activating the plugin, you will be taken to MonsterInsights welcome screen. Click on Launch the Wizard! button.

Now select the category that describes your website and then click Save and Continue.

MonsterInsights Setup Wizard - Choose Your Website Category

Next, you’ll have to connect MonsterInsights to your website. To do that, click Connect MonsterInsights button.

connect monsterinsights

After that, choose your Google account. Make sure you select the account you used to create a new property in the first step.

sign in with google account

Next, click Allow to give MonsterInsights access to your Google Account.

give monsterinsights access to google account

Now select your newly created property and click the Complete Connection button.

select your property

MonsterInsights will show you some recommended settings. For instance, you can select the file download tracking extensions, set up affiliate link tracking, and choose which user roles can see the reports.

recommended settings

As you scroll down, you’ll see more settings.

MonsterInsights GA Plugin Recommended Settings -second part

  • Affiliate Link Tracking – It has 2 affiliate link paths added by default, and lets you add more affiliate link paths.
  • Access to MonsterInsights Reports – You can choose who can see the MonsterInsights reports.
  • Automatic Plugin Updates – You can enable or disable the option to install updates automatically.

Review and configure these recommended settings, and then click the ‘Save and Continue’ button at the end.

On the next screen, you’ll see options for even more tracking options, addons, and helpful plugins.

Enable more website features in MonsterInsights

The first four items are:

  • Standard Analytics & Reports – The standard MonsterInsights reports you’ll get in your WordPress dashboard.
  • Enhanced Link Attribution – Can help you see where users are clicking on your site.
  • All in One SEO Toolkit – The best WordPress SEO plugin that integrates with MonsterInsights
  • Smart Form Builder by WPForms – The most popular WordPress form builder plugin

When you scroll down, you’ll find even more options:

  • Privacy Compliance Addon – Helps Google Analytics become compliant for GDPR, CCPA, and more
  • Advanced Reports – Get access to advanced reports inside MonsterInsights, such as search keywords, a real-time report, publishers and eCommerce reports, and more
  • eCommerce Tracking – Instantly enable Enhanced eCommerce tracking
  • 20+ Advanced Tracking – Even more advanced tracking, such as author tracking, form conversion tracking, scroll tracking, and more
  • Advanced Growth Tools – Get access to our campaign URL builder, popular posts addon, and A/B testing integration.

After that, you’ll see a new screen with this message ‘Awesome, You’re All Set!’. It means the setup process is complete, and you’ve successfully installed Google Analytics in your WordPress site.

Finish MonsterInsights Setup in WordPress to Add Google Analytics

This screen also notifies you about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours.

Don’t forget to click on the ‘Finish Setup & Exit Wizard’ button.

Now, you’ll be able to set up dual tracking if you have both a Universal Analytics property and a GA4 property. Setting up dual tracking will bring in all your historical data from Universal Analytics, while giving you the benefits of Google Analytics 4.

On the main Settings page, scroll down to Google Authentication and find the Dual Tracking Profile box. Here, you can input either your Universal Analytics Tracking ID or your GA4 Measurement ID, whichever one you didn’t authenticate with in the setup wizard.

Dual tracking profile settings

That’s it! You’re all set.

It can take a few hours for Google Analytics to start collecting data and show it in the reports.

Besides setting up Google Analytics, MonsterInsights offers lots of other benefits. It automatically sets up advanced tracking right out of the box. For example, it will set up affiliate link tracking, outbound link tracking, file download tracking, and much more.

And with the help of its addons, you can track your eCommerce store, make your site GDPR compliant, and track form conversions. Check out our detailed article on is MonsterInsights Pro worth it.

We hope this tutorial helped you to add a website to Google Analytics. You can also check our guide on how to add Google Analytics to WordPress without a plugin.

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

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Enter the URL of Your WordPress website to install MonsterInsights Lite.

Comments

    1. wow gracias por explicarlo paso a paso me he servido de muchismo estaba realmente perdida

  1. Thank you! This was a fantastic help. I had a Google Analytics account already, but did not understand the difference between account, property, and view. This how-to was so simple and make setup really easy. Wish I had started here!!

  2. Thank you very much for this guide! This was a real headache for my website. I like the UA-reporting a lot better than the new reporting in Google Analytics. I would never have discovered the way to create the good, old UA-property without this guide. So thanks a lot!

  3. Log into google Analytics – Checked
    Select a website in which you’d like to add new property – Umm.. ok how? totally confused, article needs to be more detailed.

    1. Hi Gera, thanks for the feedback! I’m sorry for the trouble here. If you haven’t resolved this yet, could you contact our Support team at the following links? They’d be happy to help!

      If you have a MonsterInsights account please go to https://www.monsterinsights.com/my-account/support to submit a priority ticket.

      If you are using MonsterInsights Lite please go to https://monsterinsights.com/lite-support to submit a ticket (MonsterInsights account not required).

  4. OMG! I’ve been trying to link MonsterInsights with Google Analytics and thanks to this post I did it! Thank you so much for the information, it’s been really useful!

    1. Hi Tom, glad you found the article useful!

      We’ll be adding support for G4 data streams for our users once Google finishes rolling out the developer APIs needed, and also fix the bugs we’ve reported with the new v4 style accounts. When ready, we’ll be reaching out to users with a simple, seamless upgrade. 🙂

        1. Hey Nina,
          Thanks for reaching out! Yes, Google has been slowly releasing the APIs we need. We’re excited to launch an update with GA4 support and will do so as soon as we can.

  5. This worked on AWS hosting – it just plain doesn’t work on Bluehost. I have re-authenticated several times. I have followed this set of instructions – as much as I could, since the program seems to skip over some of the screens you show. I have added three different streams that seem to go nowhere. I have deleted the plugin completely, re-downloaded, and re-installed. I have tried to connect with both of my email addresses. I have spent a total of AT LEAST 12 hours trying to get this to work over the last three months, and I still get “The API returned a 403 response with this message: The key or token used is invalid. Please authenticate/re-authenticate with MonsterInsights on the MonsterInsights settings panel.” EVERY TIME!!! I am so over trying to make this work….

  6. Hi, thank you for this article. Somehow, I can see “Create account” and “Create Property” but There is no tab voor view. I can’t seem to setup or create a new view, how’s that possible?

    1. Hi Rick,

      The ‘Create View’ tab is available in the Universal Analytics Property. If you’re using Google Analytics 4, you’ll only see Create Account and Create Property tabs.

      You can follow the steps given in this guide to set up a Universal Analytics Property. Let us know if you require further assistance 🙂

  7. Increíble tu explicación, muchas gracias. Llevaba tiempo tratando de configurar Analytics y con este tutorial ha sido realmente sencillo. Ya estoy lista para empezar con mis métricas. Mil y mil gracias

    1. Hi Luan, the support team can help you! Please reach out to our support team, so we can further investigate the issue you’re facing and help resolve it. 🙂

  8. I have already created a property and there is no advanced section to turn on universal analytics. The advanced section is only there when you select the new property which I don’t want to do as I have already created one. Please help!

    1. Hey Rachel! Yes, unfortunately you can’t change a property from GA4 to Universal. To connect with MonsterInsights, you’ll have to create a new property that’s Universal. Just make sure to keep the GA4 one (with all your data) and, as soon as MonsterInsights supports GA4 (soon!) you’ll be able to connect to your GA4 property. Does that make sense? Both of them will collect data for the time being. For more help, please reach out to our support team any time.

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