How to Add a Website (Property) to Google Analytics in 2024

Are you looking to set up Google Analytics for your website or app? Learning how to add a website (also called a property) to Google Analytics is a crucial step in getting those valuable insights into your online presence.

Google Analytics is an essential tool for understanding user behavior, tracking conversions, and measuring the success of your digital marketing efforts. By creating a new property in your Google Analytics account, you’ll be able to collect and analyze data specific to your website or app.

In this article, I’ll explain how to add a new website property in Google Analytics 4 step-by-step.

Understanding Accounts and Properties in Google Analytics

Your Google Analytics profile consists of 2 different components: Account and property.

Here’s a closer look at each of them:

• Account: The account is the highest level. First and foremost, you need a Google Analytics account to set up a website or app.
• Property: A property can be a website or a mobile app. Your account can consist of up to 2,000 properties. So if you’re a business with a website and an app or multiple websites, you’d have a property for each of those within your business’s account.

Now let’s take a look at how to add a new website and property to Google Analytics.

Add a Website/Property to Google Analytics in 4 Steps

Just follow these steps to add your website to Google Analytics in no time:

1. Sign in and Choose an Account
2. Set New Property Settings
3. Enter Property Details
4. Install Your Tracking Code

Step 1: Sign in and Choose an Account

First, log in to your Google Analytics account and select the website in which you’d like to add a new property.

Then, click on Admin in the left taskbar.

Step 2: Set New Property Settings

Click the Create dropdown and select Property:

Next, you’ll need to enter your website’s property details. Start by entering a name, selecting a reporting time zone, and choosing your currency.

Step 3: Enter Property Details

Choose your industry category and your business size, then click Next.

Finally, choose your business objectives. We suggest choosing Other so that you get all of the standard Google Analytics reports in your account.

Click Create.

Step 4: Install Your Tracking Code

If you’re using a website platform other than WordPress, please refer to the instructions for installing Google Analytics.

To install Google Analytics tracking on your WordPress website, your best option is to use MonsterInsights.

MonsterInsights is the best Google Analytics plugin for WordPress. Add your Google Analytics tracking code quickly and easily, without having to touch any code. Plus, you’ll get a set of easy-to-read reports right inside your WordPress dashboard:

You can start by downloading and installing the plugin for free (or grab a license for tons of extra features like eCommerce tracking, PPC ad tracking, media tracking, and so much more).

To start for free, just go to your WordPress admin area and navigate to Plugins » Add New. Next, search MonsterInsights in the search bar and click Install Now.

Once the plugin installs, click Activate.

Upon activating the plugin, you will be taken to the MonsterInsights welcome screen. Click on Launch the Wizard! button.

Now select the category that describes your website and then click Save and Continue.

Next, you’ll have to connect MonsterInsights to your website. To do that, click the Connect MonsterInsights button.

After that, choose your Google account. Make sure you select the account you used to create your new property in the first step.

Next, click Allow to give MonsterInsights access to your Google Account.

Now select your newly created property and click the Complete Connection button.

MonsterInsights will show you some recommended settings. For instance, you can select the file download tracking extensions, set up affiliate link tracking, and choose which user roles can see the reports.

As you scroll down, you’ll see more settings.

• Affiliate Link Tracking – It has 2 affiliate link paths added by default, and lets you add more affiliate link paths.
• Access to MonsterInsights Reports – You can choose who can see the MonsterInsights reports.
• Automatic Plugin Updates – You can enable or disable the option to install updates automatically.
• Show MonsterInsights Badge – Choose whether or not you want to show a MonsterInsights badge in your website’s footer. You’ll be able to access a few options for how this looks later.

Review and configure these recommended settings, and then click the ‘Save and Continue’ button at the end.

On the next screen, you’ll see options for even more tracking options, addons, and helpful plugins.

The first ones are:

• Standard Analytics & Reports – The standard MonsterInsights reports you’ll get in your WordPress dashboard.
• Enhanced Link Attribution – This can help you see where users are clicking on your site.
• Collect User Feedback – Ask visitors questions about how they use your website or what features can make you more money with the UserFeedback plugin.
• All in One SEO Toolkit – The best WordPress SEO plugin that integrates with MonsterInsights

When you scroll down, you’ll find even more options:

• Conversion Tools – Get the #1 conversion optimization plugin to convert your growing website traffic into subscribers, leads and sales: OptinMonster.
• Smart Form Builder by WPForms – The most popular WordPress form builder plugin
• Privacy Compliance Addon – Helps Google Analytics become compliant for GDPR, CCPA, and more
• Advanced Reports – Get access to advanced reports inside MonsterInsights, such as search keywords, a real-time report, publishers and eCommerce reports, and more
• eCommerce Tracking – Instantly enable eCommerce tracking
• 20+ Advanced Tracking – Even more advanced tracking, such as author tracking, form conversion tracking, scroll tracking, and more
• Advanced Growth Tools – Get access to our campaign URL builder, popular posts addon, and A/B testing integration.
• Media Tracking – Track how your users interact with videos on your website with the MonsterInsights Media addon.

After that, you’ll see a new screen with this message ‘Awesome, You’re All Set!’. It means the setup process is complete, and you’ve successfully installed Google Analytics in your WordPress site.

This screen also notifies you about when you can start seeing your website reports. Depending on the size of your website, it can take between a few hours to 24 hours.

Don’t forget to click on the Finish Setup & Exit Wizard button.

That’s it! You’re all set.

It can take a few hours for Google Analytics to start collecting data and show it in the reports.

Besides setting up Google Analytics, MonsterInsights Pro offers lots of other benefits. It automatically sets up advanced tracking right out of the box. For example, it will set up affiliate link tracking, outbound link tracking, file download tracking, and much more.

And with the help of its addons, you can track your eCommerce store, make your site GDPR compliant, and track form conversions.

Take a full tour of the MonsterInsights reports dashboard to learn more.

Recap: How to Create a New Property in Google Analytics

To recap, here’s a quick rundown of the steps you’ll take to create a new property:

1. Sign into Google Analytics and choose the account you want to create the new property under.
2. Click on the Admin cog, then the Create button. Select Property from the dropdown.
3. Enter your business details and choose your business objectives. We recommend selecting Get baseline reports in the business objectives step.
4. Click Create.
5. Install your tracking code. If you have a WordPress website, try out MonsterInsights for this step.

FAQ

How do I add new properties in Google Analytics?

On the Admin page, click the Create button in the upper left of your screen. Then, select Property.

Can you have more than one property in Google Analytics?

Yes. Google Analytics 4 allows up to 2,000 properties per account.

How do you add a website to Google Analytics?

To add a website to Google Analytics, follow our tutorial on adding a new property.

Can I add another website to my Google Analytics account?

Yes! Every Google Analytics account allows up to 2,000 websites (also called properties) per account.

We hope this tutorial helped you to add a website to Google Analytics. You might also want to check out:

How to Log in to Google Analytics (Step by Step)
Add Google Analytics to WordPress Without a Plugin
How to Set Up Google Analytics: Step-by-Step Tutorial

Finally, don’t forget to follow us on YouTube for more helpful Google Analytics tips and tutorials.