How to Collect WordPress Visitor Demographics With Google Analytics

Need a way to better target your ideal audience? Want to know more information about the age, gender, and interests of your website visitors?

To know more about your visitors and to better target your audience, you need to collect the demographics and interests data of your website visitors.

In this article, let’s see how to collect WordPress visitor demographics with Google Analytics.

Why Collect Demographics and Interests Data?

Collecting the demographics and interests data let you understand more details about your visitors, so you can deliver content or create products addressing their needs.

Drilling into the demographics and interest report let you identify who your high-value customers are. Once you identified your high-value user group, you can target that group for marketing and remarketing campaigns for more conversions and ROI (return on investment).

Let’s take a look at two different examples and how collecting demographics and interests report can help you.

Example #1: Ecommerce Shop
wordpress visitor stats and demographics for ecommerce

If you own an eCommerce shop, collecting demographics and interests report helps you to identify user groups with the highest eCommerce conversion rate or revenue. For example, you can identify the age group, gender, and interests of your high-value users. Then you can run Facebook ad campaign and target that specific group to boost conversions and ROI.

It also helps you to identify your buyer personas, so you can mold your product to those groups and adjust the copy of your site to address their needs and concerns.

Example #2: Publisher

If you’re a publisher, you can determine the user groups with the highest engagement. This way you get to know what content interests the most to that group. It also gives you hints on future content ideas, so you can deliver more content for that specific group, which likely drive more revenue and engagement.

How to Collect Demographics and Interests Report

how to get wordpress visitor stats and demographics
To get started with collecting the demographics and interests data, you need to make sure that tracking the data is enabled on your website.

We’ll walk you through how to enable the WordPress visitor demographic report, step by step.

Step 1: Install MonsterInsights and Connect It With Google Analytics

The very first step is to Install MonsterInsights on your site. MonsterInsights is the best Google Analytics plugin for WordPress. It helps you quickly and easily set up Google Analytics on your site, so you don’t have to touch a single line of code for the basic setup and to collect any additional tracking data, like demographics data.

For a step by step guide, learn how to properly connect Google Analytics with MonsterInsights.

Step 2: Collect WordPress Visitor Demographics and Interests Data

Navigate to Insights » Settings in your WordPress dashboard. Then click on the Tracking tab at the top of the page, and click Demographics in the menu on the left.

Now you can check the Enable Demographics and Interests Reports for Remarketing and Advertising option.

check Enable Demographics and Interests Reports for Remarketing and Advertising

Don’t forget to click the Save Changes button at the bottom.

Step 3: Enable Demographics and Interest Reporting

Now log in to your Google Analytics account. Then, click on the site you would like to enable Demographics and Interests for.

click on google analytics view

This will direct you to the Reporting tab of your account.

Next, click on Audience » Demographics » Overview from the menu on the left side of the page. From here, you can click the blue Enable button.

enable demographics and interests reporting

You should see a success message.

demographics and interest reporting success

That’s it! It may take a day or so before Google Analytics can give you all your demographics and interests data.

How to Find the Demographics and Interests Reports

Once you set up the tracking, you can find an overview of the demographics data in your Google Analytics account by navigating to Audience » Demographics » Overview.

demographics overview report

To get a detailed demographics report, you may click the Age or Gender menu below the Demographics tab in the left taskbar.

To get an overview of the interests data, you can visit Audience » Interests » Overview.

interests overview report

You can also find a detailed interests report on affinity categories, in-marketing segment and other categories in Google Analytics.

We hope this article helped you to set up the demographics and interests report in Google Analytics.

Collecting the demographics data will help you to run profitable remarketing campaigns. If you’re also running offline marketing campaigns to promote your business, you can track them in Google Analytics for better ROI.

You can also follow us on Twitter and Facebook for more free tutorials.


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