Are you about to set up a new eCommerce store, and you’re wondering what the best eCommerce plugin for WordPress is?
Or maybe you’re moving your eCommerce site to WordPress from another platform?
Either way, we’re glad you here to learn about WordPress eCommerce plugins. There are some great options in our list below!
WordPress and eCommerce: An Awesome Match
In 2020, WordPress powered 34% of all websites on the internet. That’s a huge slice of the ‘net!
Really, we’re not surprised. The benefits of using WordPress are many! With over 55,000 free and paid plugins, over 1,400 free themes, and over 11,000 paid themes, you can take WordPress and make it so incredibly customized. It can become pretty much exactly what you need it to be.
So, it’s no wonder that large numbers of eCommerce store owners choose WordPress. Take a WordPress site, install a plugin and bam! you’ve got an online store with all the features you need for your unique business.
While we made that sound pretty easy, there’s some work to be done uploading your products and getting your store set up. So, let’s get started.
6 Top eCommerce Plugins for WordPress
Ready to choose the right eCommerce plugin for your unique store? Let’s dive in.
Here are the plugins you’ll find in our list:
WooCommerce is used by 13.2% of all websites that use WordPress. It is the most popular and most widely used WordPress eCommerce plugin of them all.
Part of the reason it’s so popular is because of the customization opportunities. WooCommerce has its own marketplace full of themes and extensions, so you can do just about anything you need with your shop.
For instance, you can take the basic WooCommerce platform and add extensions to help you create product bundles, make and manage coupons, run Google Ads, or manage gift cards.
While all of these features make WooCommerce an awesome choice, they can also make it more complicated, especially if you’re a small business not in need of so many features.
That said, you can use WooCommerce at a basic level and know that those options are all out there should you need them.
BigCommerce is a separate eCommerce platform that’s not built on WordPress, but the BigCommerce for WordPress plugin makes their platform seamlessly integrate with your WordPress site.
BigCommerce also offers integrations with different tools for email marketing, accounting, shipping, and more.
Since BigCommerce isn’t built on WordPress, you’d have a separate platform for managing your products, rather than doing it all within your WordPress admin. It also costs a monthly fee, whereas WooCommerce doesn’t have a recurring monthly fee for its basic plugin functionality.
This is a platform with lots of different features. To test them out, you can get started now with a free trial.
Easy Digital Downloads is a great plugin for stores selling digital downloads instead of physical products.
Like WooCommerce, Easy Digital Downloads is a WordPress tool, not a separate platform. Since this plugin was created for the sole purpose of selling digital downloads on WordPress, it’s really awesome at doing just that.
This plugin works with any WordPress theme, works with tons of payment gateways, has a customizable checkout, and more.
You can start for free with the free version of Easy Digital Downloads, or upgrade for more features and integrations.
Shopify is a popular eCommerce platform, especially for beginners. They take care of a lot of the technical aspects of running an online store for you, making them a great choice if you don’t want to worry about all the details.
Shopify also has a lot of available features, like selling products both online and off, social media integration, lots of product organization options, Google Analytics integration, and more.
The drawback of using Shopify with WordPress is, like BigCommerce, this is a separate platform, not built into WordPress. There is a plugin you can use, which is why Shopify made it onto our plugin list, but it inserts a “Buy Now” button on your WordPress website that leads to purchasing the item on the Shopify platform. It works well, but isn’t quite as seamless as the others.
MemberPress is an awesome option for selling subscriptions, membership plans, digital downloads, and more.
MemberPress is a WordPress-based platform with awesome features and extensions. You can build a course right inside it, choose from many options for giving access to buyers, create timed release content, and more.
If you’re selling memberships or subscriptions, this is the best WordPress membership plugin you’ll find. You’ll have to buy a plan to use this plugin, but with the long list of features, it’s well worth it.
WP EasyCart is a WordPress eCommerce plugin that promises to make selling easy. Their free version supports Stripe, Square, and PayPal payment gateways, so you can start for free if you use one of those.
If you upgrade to one of their paid plans, you can access more features such as membership content and subscriptions, more payment processors, coupons, social media integrations, and more.
This plugin generally has good ratings and might be worth a try. The drawback is it’s not quite as popular as some of the other plugins on this list, and they don’t have quite as many integrations and extensions.
What’s the Best eCommerce Plugin for WordPress?
All three of those tools were built specifically for WordPress, making them really focused for selling on WordPress. They all offer awesome features with great support.
The Best eCommerce Analytics Tool to Grow Your Business
Once you’re set up with an eCommerce platform, you’re going to want to get Enhanced Ecommerce tracking set up in Google Analytics.
To set up Enhanced Ecommerce tracking with a couple clicks and zero coding, then watch your stats right in your WordPress dashboard, use MonsterInsights.
MonsterInsights is the best Google Analytics plugin for WordPress. It’s the only plugin that makes Enhanced Ecommerce setup code-free, then allows you to monitor the ecommerce stats that matter the most to your store right in WordPress.
For more WordPress eCommerce tips, read:
- How to Set Up Google Analytics Ecommerce Tracking in WordPress (The Easy Way)
- 9 Top eCommerce KPIs to Track in Google Analytics
- How to Display Best Selling Products in WooCommerce
For more fantastic WordPress plugins we recommend, check out 45 Best WordPress Plugins.