Do you want to track the return on investment (ROI) of your advertising spend?
Setting up Google Ads conversion tracking on your WooCommerce store is essential to track the ROI of ad clicks.
In this article, we’ll show you how to set up Google Ads conversion tracking in WooCommerce.
Why Set Up Google Ads Conversion Tracking in WooCommerce?
Setting up conversion tracking on your WooCommerce store tells you whether your advertising dollars are paying off by tracking the ROI of the clicks on your ads.
You can track the ROI of your ads by measuring if an ad click leads to an action on your store that you feel is of value (such as purchasing a product or signing up for a newsletter). These actions are known as conversions.
With Google Ads, you can track different types of conversions, such as:
- Product purchases
- Email signups
- Form submissions
- Lead magnet downloads
Set Up Google Analytics in WooCommerce
Before you enable Google Ads conversion tracking, you’ll want to make sure that your site is connected to your Google Analytics account.
Connecting your site to Google Analytics is highly recommended because it lets you accurately track every eCommerce interaction on your WooCommerce store.
To connect Google Analytics and WordPress, follow these instructions: How to Add Google Analytics to WordPress (The RIGHT Way)
Then, enable Enhanced eCommerce tracking on your site. That way, you can track all eCommerce interactions and metrics like:
- Average order value
- Shopping cart abandonment
- Time/sessions to purchase
Setting Up AdWords Conversion Tracking in WooCommerce
Sign into your Google AdWords account. In the upper right corner, click the 3-dot icon, then click Conversions under Measurements.
Then, click the + button.
Next, click Website.
Specify an appropriate conversion name and choose the right category from the dropdown. You’ll also need to specify the conversion value and counts per your needs.
Then, click CREATE AND CONTINUE.
In the tag setup step, you’ll find two snippets: Global site tag and event snippet.
The directions tell you to copy the global site tag into your header. However, the easiest way to handle this is with the MonsterInsights plugin.
MonsterInsights is the best Google Analytics plugin for WordPress. At the Pro level, you’ll get the eCommerce Addon, which makes it incredibly easy to set up Enhanced Ecommerce and Google Ads conversions. Plus, MonsterInsights integrates directly with WooCommerce.
You can find the conversion ID in the snippet Google Ads gives you to put in your header. It’ll be a 9-digit code and will have an AW-123456789 format.
After copying the ID, go to Insights » Settings » Publishers in MonsterInsights and navigate to Ads Tracking. Enter your Google Ads ID under the Conversion ID field.
Alternately, you can use a plugin like Insert Headers and Footers to insert the full code into your header.
Next, you must add the event snippet to your landing page where the action takes place.
While Google Ads suggests putting the code in the header, it can also work to put it at the top in the HTML of the conversion page in your WordPress editor.
Congrats! You’ve successfully set up Google Ads conversion tracking on your site.
For more WooCommerce tips and guides, check out:
How to Set Up WooCommerce Google Analytics (the Right Way)
WooCommerce Category SEO: 8 Best Practices to Boost Rankings
How to Make a WooCommerce Site GDPR Compliant