How to Set up eCommerce Google Ads Conversion Tracking

How to Set Up eCommerce Google Ads Conversion Tracking

Do you want to track the return on investment (ROI) of your advertising spend for your online store? Setting up eCommerce Google Ads conversion tracking for your eCommerce site is essential if you want to figure the ROI for your ad campaigns.

In this article, we’ll show you how to set up Google Ads conversion tracking on your WordPress eCommerce site (WooCommerce, Easy Digital Downloads, or MemberPress) using the best WordPress plugin for the job, MonsterInsights.

Why Set up Google Ads Conversion Tracking on WordPress?

Setting up Google Ads conversion tracking on your WooCommerce, Easy Digital Downloads, or MemberPress store tells you how much revenue you earn from people who click on your Google ads.

You track the ROI of your ads by measuring if an ad click leads to an action on your site that creates some value (such as purchasing a product or signing up for a newsletter). These actions are known as conversions.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

With Google Ads, you can track different types of conversions, such as:

  • Product purchases
  • Email signups
  • Form submissions
  • Lead magnet downloads

The Best eCommerce Google Ads Conversion Tracking Plugin

Before we dive into conversion tracking, let’s go over the tool we’re going to use to make it all happen.

For this tutorial, we’re going to use the MonsterInsights plugin.

MonsterInsights Logo

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard.

MonsterInsights Home Dashboard

Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, enhanced eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.

Plus, for WooCommerce, Easy Digital Downloads, and MemberPress users, MonsterInsights allows you to connect WordPress with Google Ads and track your conversions, all without messing with code at all.

If you’re not yet a MonsterInsights user, follow these instructions to get set up: How to Add Google Analytics to WordPress (The RIGHT Way).

Then, make sure to install the MonsterInsights eCommerce addon on your site. That will enable automatic tracking of all WooCommerce, Easy Digital Downloads, and MemberPress interactions and metrics like:

  • Transactions
  • Revenue
  • Average order value
  • Shopping cart abandonment
  • Time/sessions to purchase

Plus, you’ll be able to track Google Ads conversions, code-free.

Google Ads + WordPress eCommerce Tracking Tutorial

Sign into your Google Ads account. In the upper right corner, click the 3-dot icon, then click Conversions under Measurements.

Google Ads conversion tracking

Then, click the + button.

click + to add adwords conversion tracking

Next, click Website.

set up ecommerce adwords conversion tracking on your website

Specify an appropriate conversion name and choose the right category from the dropdown. You’ll also need to specify the conversion value and counts per your needs.

create an action in adwords


The directions tell you to add the tag to your website. However, the easiest way to handle this is with the MonsterInsights plugin.

Once you have MonsterInsights installed and the eCommerce addon activated, you can put the Google Ads Conversion ID in your header without touching any code.

To find your ID, click on the Use Google Tag Manager option.

Google Ads Tag Setup

You will now see the Conversion ID and Conversion Label:

After copying the Conversion ID, go to Insights » Settings » Publishers in MonsterInsights and navigate to Ads Tracking. Click to Enable Google Ads Tracking, then enter the ID under the Conversion ID field.

Google Ads Tracking in WordPress

Next, without the MonsterInsights plugin, you’d need to add the event snippet to your landing page where the action takes place. However, WooCommerce and MonsterInsights users can simply copy and paste your Conversion Label from the previous step into the box, and you’re done!

Congrats! You’ve successfully set up eCommerce Google Ads conversion tracking on your site using MonsterInsights, the best Google Analytics WordPress plugin.

For more WordPress eCommerce tips and guides, check out:

How to Set Up Google Analytics eCommerce Tracking on WordPress
How to Set Up WooCommerce Google Analytics (the Right Way)
11 WooCommerce SEO Tips to Increase Search Rankings Today
29 Best WooCommerce Plugins (UPDATED)

Are you using MonsterInsights yet? If not, get started now!

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  1. Very helpful for my site, I am stuck with setup the GA in my WooCommerce site. Just solve the problem.

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