How to Find Your Average eCommerce Order Value in Google Analytics

Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by looking at the Average Order Value metrics in Google Analytics. In this article, we’ll show you how to find your average eCommerce order value in Google Analytics.

What is Average Order Value?

Average Order Value (AOV) is a metric that tells you the average value of an eCommerce transaction in your online store. In other words, it tells you, on average, how much revenue each order brings in.

It’s calculated as follows:

Average Order Value = Product Revenue / Total Transactions

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Why is Calculating Average Order Value Important?

Just like conversion rate, average order value is also an important key performance indicator (KPI) that’s vital to your online business.

For instance, by improving your conversion rate, you’re encouraging more users to buy from your store. Similarly, by improving average order value, you’re enticing your customers to spend more whenever they make a purchase.

That means, aside from conversion rate, you’ll also have to focus on average order value in order to increase sales and revenue from your eCommerce store.

How to Find Average Order Value of Your Store

You can find the average order value of your WordPress store in the following places:

  1. Inside Your WordPress Dashboard (With MonsterInsights)
  2. In Your Google Analytics Account

Of the 2 methods, it’s far more convenient to view your report inside your WordPress dashboard. You don’t need to navigate away from your site or log into another website to view your reports.

If you’re wondering how that’s possible, MonsterInsights is the answer. It’s the best Google Analytics plugin for WordPress.

MonsterInsights Best Google Analytics Plugin for WordPress

MonsterInsights makes it very easy to install and use Google Analytics on your WordPress site. Even an absolute beginner can easily set up Google Analytics and track their important website metrics using this plugin.

Best of all, it allows you to see all of your website reports right inside your WordPress dashboard.

If you want to know more about how MonsterInsights makes Google Analytics simple, read our detailed post on MonsterInsights vs. Google Analytics.

Having said that, let’s get started with setting up eCommerce tracking in Google Analytics.

Enable eCommerce Tracking in Google Analytics

First of all, you’ll need to set up Google Analytics on your site.

Next, you’ll need to enable eCommerce tracking in Google Analytics.

Sign into your Google Analytics account and click the Admin menu in the right menu bar.

Click admin menu in Google Analytics

Then, navigate to eCommerce Settings under the View column.

click ecommerce settings under the right hand column

After that, the eCommerce setup window will open.

Turn on Enable eCommerce first. Then, turn on Enhanced eCommerce Settings and click the Submit button.

submit your ecommerce tracking settings

After that, open your WordPress dashboard and navigate to Insights » Addons. Then, install and activate MonsterInsights eCommerce in just 2 clicks.

install ecommerce addon

Now, MonsterInsights will automatically detect your eCommerce plugin (WooCommerce or Easy Digital Downloads) and start tracking all your eCommerce data including the order value.

You can check on that by going to Insights » Settings » Tracking and clicking on the eCommerce tab.

monsterinsights-ecommerce-settings

Make sure that there’s a check mark on Use Enhanced eCommerce and your plugin is detected. Then click the Save Changes button.

That’s it!

Now, Google Analytics will start gathering data on your eCommerce sales.

View Your Average eCommerce Order Value in Your Dashboard

Once you’ve completed setting up your eCommerce tracking, you can check your reports after a few hours have passed. Google Analytics usually takes 24-48 hours to gather the complete data you’ll need.

With MonsterInsights, it’s really easy to view your eCommerce reports because it allows you to see the most important data directly inside your WordPress dashboard.

To view your eCommerce reports, go to Insights » Reports from your dashboard and click the eCommerce tab at the top.

Average Order Value in MonsterInsights eCommerce Reports

As you can see in the screenshot above, you’ll see your eCommerce store’s average order value along with your conversion rate, total transactions, top products, etc.

Next, we’ll show you how to see that same report in Google Analytics.

Find Your Average Order Value in Google Analytics

First, visit the official Google Analytics website and log into your Analytics account.

To view the AOV of your entire site, navigate to Conversions » eCommerce » Overview. You’ll see the metric Avg. Order Value along with many other metrics.

average-order-value-of-entire-site

Finding Average eCommerce Order Value by Traffic Source

To view AOV by traffic sources, navigate to Acquisition » All Traffic » Source/Medium.

Then click on E-commerce under the Explorer tab. In the table, you can see the Avg. Order Value column.

average ecommerce order value by traffic source

When you know which traffic sources are bringing in the highest average order values, you can focus your marketing efforts on what works and figure out how to optimize your other traffic sources.

That’s it!

We hope this guide helped you to find the average eCommerce order value of your store.

If you’re looking to boost sales and revenue from your store, you’ll enjoy reading this guide on eCommerce customer retention strategies.

And don’t forget to follow us on Twitter and Facebook for more helpful Google Analytics tips.

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