Wondering how to use SEO on your WooCommerce site to drive more targeted traffic and boost your sales?
Taking a deeper look at some specific Google Analytics reports will help you decide on the right steps to boost traffic and sales.
In this article, we’ll show you some actionable WooCommerce SEO tips you can use to drive more traffic and, ultimately, increase your sales.
1. Perform Keyword Research
In order to effectively target your audience, you need to know what exactly they’re typing in when they search for products like yours. To do that, it’s time to do some keyword research.
Now, keyword research is a pretty big topic, so we’ll just go over the basics here.
We recommend using a keyword research tool to get some help with seeing which keywords in your industry might bring in the most traffic. If you have an SEO budget, we strongly recommend SEMRush. If you’re looking for a free tool, try Keyword Generator or Answer the Public.
Start by inputting your main keywords (“seed keywords”) and see what other keywords are related and relevant for your business. Keep a master list of the ones you find to use when optimizing your website.
For instance, if you type in “women’s shorts” in your keyword research tool, you might see that there are a lot of traffic right now looking for “black jean shorts womens” and “black denim shorts womens”.
For more on keyword research, read Keyword Research 101: How to Choose the Right Keywords for SEO.
In addition to keyword research, it’s important to understand the intention of organic visits. This helps you figure out the why behind each organic visit to your site, so that you can deliver exactly what visitors want instead of wasting time optimizing for the wrong keywords that will never convert.
To determine what your current organic visitors are looking for on your site and what their intention is, try looking at the Keywords data in Google Analytics by navigating to Acquisition » Search Console » Queries.
To use the Queries report, make sure to connect your Google Search Console account with your Analytics account. Here’s how to connect them:
Sign into your Google Analytics account, and select the right website in your list that you want to connect with your Search Console account.
Click Admin in the left taskbar. In the Property (middle) column, click Property Settings.
Now scroll down to find the Adjust Search Console button.
Then click Add.
Find the correct website in the dropdown list. Select it and click Continue. And then click Associate.
Now you can view the keywords people are using to find your eCommerce site by going to Acquisition » Search Console » Queries.
2. Use the All in One SEO Plugin
Using an SEO plugin on your site is essential to optimize your website for search engines and attract potential customers.
- Title and meta description editing
- Image optimization
- Social media sharing tools
- Schema support
- On-page SEO analysis
Plus, All in One SEO allows you to choose a focus keyword or phrase on every page of your site, and then gives you suggestions to use it correctly for SEO on that page. Focusing on the right keywords ensures that your site attracts the right visitors that are likely to convert into leads and customers.
With MonsterInsights, you can even track the performance of those focus keyphrases you set for your pages. You can read more about it next.
3. Concentrate on Focus Keyphrases
To make your pages and products as optimized as possible, it’s important to focus on one specific keyword phrase per page. This phrase is called your “focus keyphrase”.
Using a focus keyword or phrase for every piece of content on your site will help you optimize the post. Once you put a focus keyword into All in One SEO’s handy focus keyphrase box, the plugin scans your content to make sure it’s optimized for that specific word or phrase.
Then, if you’re using All in One SEO and MonsterInsights, you can track the performance of those keyphrases to see which ones are getting the most pageviews, which ones have high bounce rates, and more. See which pages or products are doing well in search engines.
Using this information, you can make data-driven decisions about things like which content to update often, what keywords you could come up with more content around, and what needs to be further optimized to bring in more traffic.
To be able to track the performance of focus keywords, you’ll need to enable custom dimensions on your site.
In Google Analytics, custom dimensions are just like default dimensions (gender, region, pages, traffic sources), except you create them yourself. By easily and quickly enabling custom dimensions, you can collect and analyze data that matters to your website, like focus keyphrases tracking, which Analytics doesn’t do out of the box.
For more details, read The Beginners Guide to Custom Dimensions in Google Analytics.
4. Don’t Overlook Product and Category Pages
Think about every page on your site, not just your blog content. If you’re an ecommerce store owner, you need to think about product pages and category pages, too.
Optimizing product and category pages is very similar to optimizing blog posts. Each one needs the basics:
- A descriptive product/page title
- An SEO title
- An SEO meta description
- A slug with your main keyword(s)
- An optimized product description
Your breadcrumbs, SEO title, and SEO meta description will display in search results, as well as help you rank for the right keywords.
In the above example, the breadcrumbs are in blue, the SEO title in green, and the meta description is in pink. While Google does sometimes dynamically change your description to match a searcher’s keywords, you should still create an optimized one.
5. Use Breadcrumbs
Breadcrumbs, in addition to be something tasty you eat, are also a set of links that show visitors where they are in your site’s navigation. These links are especially important for eCommerce websites, as they show what category your website visitor is in, making for easy navigation.
Beyond being helpful for visitors, these little links are awesome for SEO. Google displays breadcrumbs in their search results, and the links help Google’s crawlers navigate and categorize your website’s content.
Don’t have breadcrumbs on your site yet? Check out AIOSEO’s feature that helps you display breadcrumb links on your site.
6. Add Internal Links to High-Priority Product Pages
Internal links are useful for many reasons. Some of them are:
- They help users to easily navigate through your site.
- They help to create an SEO-friendly architecture for your site.
- They help to create link juice between content and boost search rankings.
You can determine the high-priority product and category pages on your site and add internal links to them them from your authoritative pages.
Authoritative pages are the ones that attract organic visitors already, like a popular blog post. You can leverage these authoritative pages to pass more link juice to your high priority products and categories that are currently not well-ranked on search engines.
Try working your related links into the content itself, or using a page-specific widget to feature a priority product in the sidebar.
If you’re looking for the easiest way to promote top products, use the MonsterInsights Popular Products widget.
Just choose a couple settings (like how you want the products to look) and MonsterInsights will display them for you! For instructions, read How to Display Best Selling Products in WooCommerce.
7. Find How Organic Traffic Brings in Business
Do you want to see how your organic traffic is bringing in business?
The easy way to find it out is to look at the channels report in Google Analytics. You can get the channels report by navigating to Acquisition » All Traffic » Channels. In this report, click on Organic Search to narrow down the report to just organic traffic.
Next, choose Landing Page as your primary dimension:
Now, in the Conversions dropdown, make sure Ecommerce is selected. Then, click on Transactions in the table to sort your organic landing pages by the number of transactions completed during those visits.
You’ll now see a list of the pages your visitors are landing on via organic search in the order of how many transactions are then being completed in the same visit.
Looking at this report will help you be aware of which pages are both ranking well in search and driving transactions.
8. Implement Schema Markup on Product Pages
Implementing product review schema is the best way to add rich snippets to your search results. These cool snippets can be shown by implementing schema markup on your WooCommerce product pages.
The best way to add rich snippets in WordPress is using the All In One Schema.org Rich Snippets plugin.
Keep in mind that adding rich snippets doesn’t guarantee you that they will be shown in all of your search results, but it definitely improves your odds.
For more on implementing product schema, read Setting Product Schema Markup in Your Content by All in One SEO.
9. Use Alt Tags on Images
Using alt tags on your images is a pretty easy way to not only make your website much more accessible, but also include keywords on your images so that they might come up in search.
In WordPress, there’s always a box to input your alt tag on images:
For an optimized product image, use a descriptive alt tag.
For more on writing alt tags, read How to Write Alt Text for Images for SEO (3 Easy Tips).
10. Check Site Speed
Especially with Google’s rollout of Core Web Vitals, it’s incredibly important to have a fast website. If your website is slow, not only might visitors hit the “back” button because they find your website to be too slow, but Google might choose not to rank your site as highly as others with similar content.
So, a slow website can be pretty bad for your SEO.
To check your website’s speed and get some actionable tips for fixing any slowness, we recommend the MonsterInsights Speed Test report.
11. Optimize Slugs Before Publishing
Nope, we’re not talking about those slimy things in your garden. A slug is another term for your URL, or permalink. In WordPress, you can always edit it, but you should only do so before publishing your piece of content (or product). Changing a slug after publishing will cause a 404 error on your site.
Your slug should always be keyword optimized for what’s on the page. In WooCommerce, that means changing a product slug from something like:
11. Optimize for Conversions
Now that we’ve discussed many on-page eCommerce SEO tips, it’s important to put a testing and optimization strategy in place to see if those tips actually helped to convert your organic visitors into customers.
You don’t necessarily need to sign up to a costly tool in order to conduct experiments on your site. Rather, you can use Google Optimize, the free A/B testing and personalization product by Google.
Google Optimize allows you to conduct experiments to see what products and optimization tactics work best on your site.
To be able to conduct experiments on your WooCommerce site, you need to connect Google Optimize with Google Analytics. MonsterInsights’ Optimize addon makes it easy to implement it in just a few clicks.
We hope this article helped you learn some cool WooCommerce SEO tips to boost your traffic and sales. Now, learn How to Set Up WooCommerce Conversion Tracking in Google Analytics.