Want to add more power to your business website? If you’re using WordPress as your website platform, you can find thousands of plugins and tools on the market to boost your business site.
Unfortunately, having so many options can feel overwhelming, and cause you to stop searching before you even begin. We feel your pain. That’s why we’ve handpicked 22 must-have plugins and tools for business websites in 2018.
MonsterInsights is the best and most user-friendly Google Analytics plugin for WordPress. It helps you to install Google Analytics in WordPress easily and provides you with detailed reports about your website’s traffic and visitor interactions on your site. Then, you can analyze the reports and create informed strategies to grow your business.
The plugin simplifies the whole process of using Google Analytics so anyone can integrate the powerful Google Analytics service with WordPress and track important website metrics. It helps you to find out who your website visitors are by their age, gender, interests, location, what they do on your site, and much more.
Plus, you can track advanced metrics like eCommerce conversions, forms, file downloads, etc. with just a few clicks by using its powerful addons.
Another benefit of using MonsterInsights is that it’s available in both the free and premium versions, so you have the option to try the free version first before making a purchase.
Contact forms are a must-have for any type of website. By adding a contact form on your website, you can facilitate secure and easy communication with your website visitors.
WPForms is the best WordPress contact form plugin on the market. This amazing plugin helps you to create online forms easily and quickly. It comes with an intuitive drag and drop form builder that allows you to create simple to complex WordPress forms such as email subscription forms, order forms, payment forms, etc. with just a few clicks of your mouse. You’ll find a sample template for each type of form, so it’ll be really easy to get started.
Once you’ve created the forms, you can embed them easily on your site. The plugin provides an Add Form button in your post editor area, so you can simply click on that to select and insert a form. If you want to add your forms in your site’s sidebars or any widget-ready area, you can use the WPForms widget. In the nutshell, it’s the most beginner-friendly WordPress form plugin. You can also use the free version of the plugin for general forms.
OptinMonster is the most popular conversion optimization software available. It helps you to grow your email list and boost site conversions. Using this plugin, you can create high-converting email optin forms and display them strategically on your site.
OptinMonster’s signature Exit-Intent® technology is a great feature that helps you convert your abandoning visitors into subscribers. It detects the user’s behavior and prompts them with a targeted campaign exactly when the user is about to exit your site. This is why OptinMonster is highly efficient at collecting more leads.
Furthermore, it offers over 60 beautiful pre-made templates that are proven to convert. You can pick one of them, personalize it, and use on your site. And, you can easily connect it with auto responders and start sending emails once you connect your e-mail list.
Constant Contact is one of most popular email marketing services available, and for good reason. It allows you to create beautiful custom emails easily and send them to your email subscribers. Constant Contact makes powerful email marketing effortless and quick for beginners.
With Constant Contact, you can get over 100 beautifully-designed email templates that you can customize with your logo, images, and colors. It has an intuitive drag and drop interface for adding blocks and editing the design of the email templates.
SEO is one of the most important factors affecting your business growth. Simply put: when your site gets a better ranking on search engines, you’ll get more organic traffic and more customers.
Yoast SEO is the best SEO plugin for WordPress. It helps you to optimize your WordPress website for search engines with a set of powerful features.
The Yoast SEO plugin allows you to set a focused keyword for your blog posts and then analyses your content to check whether your content is well-optimized or not. Then, it shows you the analysis and offers suggestions to make improvements, if necessary. In addition, it offers more amazing SEO features like XML sitemaps, breadcrumbs, robots control, automatic internal linking, and much more.
Sucuri is one of the most widely-used website security platforms on the market. It offers security solutions to websites run on CMS platforms like WordPress, Joomla, Drupal, Magento, etc.
Sucuri’s security service includes protection and quick recovery from website hacks, DDoS attacks, Blacklist warnings, etc. It also helps to prevent security issues by constantly monitoring your site against threats.
In addition, it features website backups, performance optimization, quick threat alerts, and a dedicated support from an expert team. Sucuri takes care of your website security entirely.
Sucuri offers a free plugin for basic website protection.
Speed optimization is necessary for all types of websites. Enhanced website speed helps you to improve your search engine rankings as it’s an important ranking factor for Google. Plus, you can ensure more happy users by offering a fast-loading website.
Caching plays a vital role in improving WordPress speed. So, W3 Total Cache is a must-have plugin for all WordPress sites. It’s the best WordPress caching plugin out there. It creates a cache for every part of your WordPress site and improves your server’s performance.
In addition, W3 Total Cache offers a CDN module to help you easily integrate your site with content delivery networks (CDNs).
Although you may use the best security measures, there can be loopholes sometimes where hackers and spambots can attack. Such an attack can sometimes result in the loss of your entire database and files. However, you can recover your site if you have a backup.
BackupBuddy helps you to create complete backups for your WordPress website. Plus, it helps you to easily schedule automatic backups, store your backups to the Cloud, restore, and migrate your site with the backup files. In addition, you can perform quick malware scans and avoid security issues on your site.
BackupBuddy will send you instant email notifications after it finishes its tasks so you can always be sure that you have the latest backup of your site.
If you have unique and useful content, you can turn your website into a membership site and earn recurring income by selling memberships. MemberPress is the best WordPress membership plugin because it enables you to turn your normal business site into a full-fledged membership site.
Using this plugin, you can easily create multiple membership plans and specify what content to provide per access level. Then, you can sell the memberships and make your premium content accessible only to those who subscribed to one of your memberships.
MemberPress has built-in integration with the most popular payment gateways including Stripe, PayPal, etc. so that accepting payments is easy. In addition, it has integration with many other third-party tools such as email marketing software, affiliate software, podcasting, etc. to help you add more power to your site.
Envira Gallery is the best responsive image gallery plugin for WordPress. It helps you to create stunning image and video galleries, as well as albums, on your WordPress site with ease.
Envira Gallery plugin comes with a simple drag and drop builder which you can use to create beautiful photo and video galleries in just a few clicks. There’re dozens of pre-built templates available that you can use to customize the appearance of your galleries.
When you have a really impressive portfolio section on your business site, there’re increased chances for receiving more paid projects.
LearnDash is the best learning management system (LMS) available on the market. It’s used by hundreds of the world’s largest companies, major universities, training organizations, and entrepreneurs for creating and selling their online courses.
Using LearnDash, you can create and sell online courses from your WordPress website easily. It comes with a full set of powerful features for creating full-fledged online courses. Some of its major features are drip feed content to automatically deliver content in a predefined date, reward options to deliver certificates, points to the learners, and engagement triggers to interact with users based on their actions on your site.
On top of everything, it offers a very simple interface which you can configure and use fully without any coding skills.
You can earn a good amount of affiliate income by adding affiliate links on your business website. ThirstyAffiliates provides you with an easy solution to add affiliate links in WordPress.
ThirstyAffiliates is the best and most user-friendly WordPress affiliate management plugin available on the market. The plugin allows you to cloak long and ugly affiliate links by turning them into short URLs, and helps you to add them into your blog posts easily.
Plus, it has automatic 404 checker so that you’ll never miss an affiliate link 404 error. It also has a lite version for basic users.
CSS Hero is an amazing WordPress plugin for improving your WordPress design. It enables you to customize your WordPress themes easily without touching any code. You can edit your entire website design live, from the front end.
Using this plugin, you can fully edit your website typography, color management, and more. Plus, you can edit and control your site responsively for different devices separately to make sure your design looks great on all devices.
CSS Hero has in-built integration with the image repository UnSplash so that you have direct access to the high-quality copyright-free images.
Beaver Builder is the best WordPress page builder plugin for creating beautiful landing pages. With this plugin, you can build high converting landing pages in a matter of minutes simply by dragging and dropping.
To help you quick-start creating a landing page, it offers dozens of gorgeous page templates. You can pick one of them, customize it with your own content, and publish it. You can edit your page entirely from the front end with its visual drag and drop interface.
This plugin is helpful if you have multiple products on your site and want to showcase them beautifully. The plugin is a free premium plugin so you can use its free version before making a purchase decision.
G Suite is a very important service every business website needs. It provides powerful and secure business emails for your website. With a professional email, you can make illicit more efficient communication within your team as well as with your business partners.
G Suite is the professional email hosting service from the Google. It comes with many benefits other than just a professional email, like integration with online calendars, online documents, video conferencing, etc.
G Suite is an easier business email solution because it looks more like your personal Gmail account. In addition, security is another major factor for choosing G Suite versus other email hosting services.
SEMRush is a powerful marketing toolkit for digital marketing professionals as well as business site owners. Using SEMRush, you can get insights into your competitors’ strategies in organic and paid search, link building, advertising, etc. with which you can improve your marketing strategies.
More specifically, you can see your competitors’ best keywords, advertising strategies, and budget, their top authority backlinks, etc. Plus, it shows keyword difficulty score for each of the keywords so that you can decide which keywords are likely to offer you a better position in search results.
SEMRush offers more features including site audit, social media tracker, content analyzer, PPC keyword tool etc. It’s a great tool for every business with a goal to scale higher.
LiveChat makes it easy to add a live chat feature on your business sites and offer customer support instantly. It’s a powerful live chat software you can use.
Using this software, you can easily set up live chat on your business website with just a few steps. Once it’s set up, you can help your users with real-time responses to their queries.
Insert Headers and Footers is a really useful plugin for business owners with few-to-no coding skills because it helps you to add code to your theme’s header or footer area easily without actually having to learn how to code.
Sometimes, you may need to add codes such as Google Analytics’ tracking code, meta verification, custom CSS, etc. to your theme’s header or footer area. But, to edit your theme’s header.php and footer.php file, you’d need to have good coding skills. Plus, it can be risky to make changes to these files.
Insert Headers and Footers plugin saves you from all that. Another benefit of using this plugin is that your Google Analytics tracking code will not be lost, even if you change your theme.
Soliloquy is the best WordPress slider plugin that lets you create stunning sliders for your business website in just a few clicks. It comes with an easy-to-use drag and drop interface for building image and video sliders. It’s fully responsive so that your sliders will look great on all types of devices irrespective of the screen size and resolution.
Soliloquy comes with a number of beautiful slider templates that you can use to build sliders instantly. For a WooCommerce store, it also has a product slider option.
Plus, it features fullscreen lightbox, dynamic sliders, SEO and performance optimized, integration with powerful third party tools, and much more.
WooCommerce is the official eCommerce plugin for WordPress. It enables you to sell digital as well as physical products from your WordPress site. It’s useful for you if you want to sell anything from your business site.
You can download the WooCommerce core plugin from WordPreess.org; however, it has limited options for a full-fledged eCommerce site. You can use its premium extensions for advanced features.
BirchPress is a premium WordPress appointment booking plugin that helps you to add online booking forms on your WordPress website. This is especially useful if you have a service-related business like a hotel, restaurant, dental office, etc.
By adding an online booking form, you can allow your website visitors to book appointments for your services in advance. This helps you to manage your team’s work schedule in a more organized manner.
BirchPress is a powerful plugin that helps you to create booking forms, schedule booking, and accept payments online.
Slack is a powerful team management and communication tool useful for business websites. If you have a team working in different geographical locations, it provides a really simple and effective way to communicate with your team. We use it ourselves!
Slack has over 1000 install-ready apps including G Suite, Dropbox, Salesforce, and many more so you can enhance your workflow significantly.
We hope this article helped you find the best WordPress plugins for your business website. You may also like to check out our guide on why website analytics are important for your business growth.