Google Analytics is one of the most popular marketing tools widely-used by professionals as well as beginners. It helps you understand exactly how users find and use your website so you can make informed marketing decisions.
MonsterInsights is the best WordPress plugin for Google Analytics. It helps you use Google Analytics like a pro and grow your business with confidence. It allows you to set up Google Analytics in WordPress easily and provides you with detailed reports on your website traffic and their interactions with your site.
With MonsterInsights, you can set up advanced tracking like eCommerce, forms, ads, custom dimensions, etc., with ease. You can even make your site GDPR compliant in a few clicks using its addon. And, you can see all the analytics reports within your WordPress dashboard without having to navigate away from your site.
Pricing: Starts from $99.50 / year. (Free version is also available.)
OptinMonster is the best lead generation software available on the market. It helps you to convert your website traffic into leads and boost your conversions and sales.
With OptinMonster, you can create beautiful email opt-in forms and display them strategically on your site. You can create different types of campaigns, including lightbox popups, inline forms, sidebar forms, countdown timers, etc., and use smart triggers to display them on your site to the right people.
One of the most common strategies used by successful marketers is creating connections with customers. And, WPForms is the right WordPress tool for that.
It’s a powerful WordPress contact form plugin that allows you to create simple contact forms as well as advanced forms like order forms, payment forms, donation forms, survey forms, and polls. It’s one of the most popular WordPress plugins in the world.
WPForms is a user-friendly and straightforward plugin anyone can use without touching any code. You can find pre-built form templates to quickly start making forms. Plus, it features an intuitive drag and drop form builder.
Then, you can embed the forms easily in blog posts, pages, sidebar widgets, footer areas, etc., quickly. WPForms is a great form builder plugin and marketing tool for WordPress.
Pricing: Starts from $39.50 / year. (Free version is also available.)
If you’re planning for a big launch of your new website, then SeedProd is the plugin you need to start with. It’s the best landing page builder for WordPress. You can create amazing pages within minutes and live preview them before publishing.
SeedProd also lets you create a coming soon page and maintenance mode page, 404 error pages, and much more for WordPress. It comes with amazing landing page templates, 20 built-in color schemes, and other options for customization.
The plugin has integration with the best email newsletter tools like Drip and Constant Contact to let you collect emails. It also has a password-protect feature to allow your client’s special access.
RafflePress lets you create viral giveaways in minutes with easy pre-built templates, drag & drop giveaway builder, and built-in fraud protection. Your giveaways will be beautifully designed and mobile-responsive so people can enter on any size device.
Plus, RafflePress integrates with your social media platforms and email marketing services so you can easily grow your followers and subscribers.
Using TrustPulse, you can track purchases, downloads, or registrations on your website and display attractive social proof notifications. We use TrustPulse on our product landing pages on this website, and our other sister products OptinMonster, WPForms.
TrustPulse also works as a FOMO (fear of missing out) plugin as it creates a feeling of urgency with swift notifications.
Pricing: Starts from $5 / month. (Free plan is available for up to 500 sessions per month.)
Smash Balloon is one of the best WordPress plugins for displaying your social media content on your website. Using the plugin, you can display and customize social feeds the way you want. It offers beautiful layouts that are mobile responsive and SEO friendly.
Smash Balloon is highly popular among WordPress users and has over 1 million active users with an average rating of 4.9 out of 5.
It offers multiple WordPress plugins for different social media platforms. Here’s a closer look at each:
Custom Facebook Feed Pro – Integrate your Facebook content in your website and automatically display updates, videos, photos, albums, events, comments, reactions, and more
Instagram Feed Pro– Display Instagram feeds without any technical knowledge and show posts in a wide range of layout options
Custom Twitter Feeds Pro – You can show Tweets on your website in an instant and fully customize their display either by blending into your content or pop out to grab users attention
Feeds for YouTube Pro – Want to show YouTube content directly on your site, then Smash Balloon’s YouTube plugin can help you out
Social Wall – Combine all your social media channels into one single wall and maximize your content.
Pricing: Starts from $49 per year with a 30-Day money-back guarantee.
PushEngage is the best push notifications plugin for WordPress. It helps you boost sales and increase engagement by sending targeted messages to your audience. It offers powerful features that work for all kinds of websites.
If you have an eCommerce store, then you can send cart abandonment push notifications, inventory availability, and price drop alerts to help increase conversions.
And if you’re a blogger, then you can automatically send notifications about a new blog post.
Aside from that, PushEngage lets you create Drip campaigns, A/B test your push notifications, create automatic opt-in for push subscriptions, set up opt-in triggers, and much more.
PushEngage works perfectly with all website platforms such as WordPress, Shopify, Bigcommerce, and others alike. And unlike other push notification plugins, PushEngage never sells your data to third parties.
Uncanny Automator is the best automation plugin for WordPress. You can connect existing WordPress together without editing code. It helps you save time by automating routine tasks.
Uncanny Automator lets you connect 18 popular plugins such as Easy Digital Downloads, Contact Form 7, and MemberPress. It also offers 90 triggers and actions, so you can create the perfect automation recipe.
But what makes it popular WordPress plugins is that it comes with a free version and offers loads of features. Plus, it’s very easy to use and you won’t need a developer to make multiple plugins to talk to each other.
WooCommerce is the official WordPress eCommerce plugin. It enables you to turn your WordPress site into an online store. It’s useful for you if you want to sell anything from your business site, whether it’s physical or digital products.
You can download the WooCommerce core plugin from WordPreess.org; however, it has limited options for a full-fledged eCommerce site. You can use its premium extensions for advanced features.
Wholesale Suite is a collection of three plugins that let you add wholesale features to your online store.
With Wholesale Suite, you can easily add wholesale pricing to your product pages for bulk buyers. You’re also able to set minimum purchase amounts, tiered discounts, and control shipping and taxes separately from retail customers.
In addition, Wholesale Suite comes with the ability to create responsive wholesale order forms that are searchable and categorizable. And you can automate the recruiting and registration process for wholesale buyers with forms, login pages, and automated email sequences.
Pricing: Starts at $148.50 / year for all three plugins. (A free version of the wholesale prices plugin is also available.)
You can use a drag-and-drop builder to create forms and popups. You can also add live chat and chatbots to your site to engage with visitors in a more conversational manner. No matter how you connect with your visitors, HubSpot will save everything to the HubSpot CRM.
Once you have some contacts, you can send them one-off or automated emails using HubSpot’s visual, drag and drop email builder.
To tie everything together, you’ll get detailed engagement analytics for your website and emails, along with integrations with other popular WordPress plugins including WPForms and OptinMonster.
Pricing: Free. (Paid plans start from $45 / month.)
SEO is yet another important aspect of digital marketing. As Google gets the most internet traffic, you can get the most organic traffic if your site gets a better ranking in search results.
AIOSEO is one of the best WordPress plugins for SEO. With its setup wizard, you can automatically choose the best SEO settings for your website.
You can also easily optimize your entire site in no time, no SEO expertise required. AIOSEO will give you a TruSEO score to tell you how well your pages and posts are optimized. Then, it provides you with an actionable checklist you can use to improve and unlock maximum traffic.
It’s also easy to rank for related or additional keywords with AIOSEO’s Semrush integration. With it, you can discover additional keywords, view their search volume, and add them to your content with a single click.
AIOSEO comes with XML sitemaps, automatic internal linking, local SEO, and much more.
Pricing: Starts at $49.50 / year. (Free version also available.)
Yoast SEO is another great WordPress SEO plugin. It helps you to make your entire website’s content SEO-friendly. It analyses your blog content and provides an SEO score, and also provides you with suggestions on how to make improvements.
Furthermore, it takes care of the technical stuff like robots.txt, permalink URLs, sitemaps, include a category for WordPress site, etc. and is continuously updated with Google’s latest algorithms.
Yoast SEO is one of the most downloaded WordPress plugins on the internet.
Pricing: Starts from $99 / year. (Free version is also available.)
Speed optimization is necessary for all types of websites. Enhanced website speed helps you to improve your search engine rankings as it’s an important ranking factor for Google. Plus, you can ensure more happy users by offering a fast-loading website.
Caching plays a vital role in improving WordPress speed. So, W3 Total Cache is a must-have plugin for all WordPress sites. It’s the best WordPress caching plugin out there. It creates a cache for every part of your WordPress site and improves your server’s performance.
Also, W3 Total Cache offers a WordPress CDN module to help you easily integrate your site with content delivery networks (CDNs).
XML sitemaps help search engines better index your site as they allow the search engine crawlers to see the complete structure of your site. Thus, this helps your website get better rankings in search results.
Also, it notifies all the major search engines like Google, Bing, Yahoo, Ask.com, etc. each time you publish new content. It’s simple and easy to use.
Duplicator, as its name suggests, helps you to duplicate your website data. It’s useful when you need to move your website data from one location to another, like moving to a new host. This is also helpful for creating site backups.
Using Duplicator, you can clone the live site data and install it on the localhost for moving your site. Then, with the help of localhost data, you can move your site to a new web host without downtime.
Broken Link Checker is one of the most user-friendly and among the best free WordPress plugins ever made.
Just as its name says, Broken Link Checker is a plugin that monitors your site for broken links and missing images. If it detects any broken links or missing images, it immediately notifies you so you can instantly fix them.
Furthermore, it can make broken links display differently in posts and prevent search engines from following such links. Thus, the plugin saves you from negative SEO rankings.
Redirection is among the most popular WordPress plugins leading WordPress redirection plugins that handles all your 301 redirects. It also helps you keep track of 404 errors on your website and tie up any loose ends.
There are over 1 million installs of the Redirection plugin. It can handle as many redirections as you want, no matter the size of your website. The plugin gives you instant access to how many redirects are running on your website in the backend.
It also helps to improve the user experience by highlighting which posts and pages aren’t loading right. This way you can these pages and provide a smooth website experience to your visitors.
Sucuri is one of the most widely-used website security platforms on the market. It offers security solutions to websites run on CMS platforms like WordPress, Joomla, Drupal, Magento, etc.
Sucuri’s security service includes protection and quick recovery from website hacks, DDoS attacks, Blacklist warnings, etc. It also helps to prevent security issues by continually monitoring your site against threats.
Besides, it features website backups, performance optimization, quick threat alerts, and dedicated support from an expert team. Sucuri takes care of your website security entirely.
Sucuri offers a free plugin for basic website protection.
Pricing: Starts from $199.99 / year. (Free version is also available.)
Although you may use the best security measures, there can be loopholes sometimes where hackers and spambots can attack. Such an attack can sometimes result in the loss of your entire database and files. However, you can recover your site if you have a WordPress backup plugins.
BackupBuddy helps you to create complete backups for your WordPress website. Plus, it helps you to easily schedule automatic backups, store your backups to the Cloud, restore, and migrate your site with the backup files. Besides, you can perform quick malware scans and avoid security issues on your site.
BackupBuddy will send you instant email notifications after it finishes its tasks so you can always be sure that you have the latest backup of your site.
Pricing: Starts from $49 / year. (Free version is also available.)
Although you set a strong username and password to access your WordPress dashboard, it can sometimes fall prey to brute force password discovery. So, you’ll need to use the Login Lockdown plugin to protect your site from such attacks.
It records the IP address and timestamp for every failed login attempt. If it detects more than a set number of failed login attempts, it disables the login function for that user for a specified period.
It’s an essential WordPress plugin to keep your website secure.
This plugin is helpful if you have multiple products on your site and want to showcase them beautifully. The plugin is a free premium plugin so you can use its free version before making a purchase decision.
Envira Gallery is the best responsive image gallery plugin for WordPress. It helps you to create the stunning image and video galleries, as well as albums, on your WordPress site with ease.
Envira Gallery plugin comes with a simple drag and drop builder which you can use to create beautiful photography and video galleries in just a few clicks. There’re dozens of pre-built templates available that you can use to customize the appearance of your galleries.
When you have an awe-inspiring portfolio section on your business site, there’re increased chances for receiving more paid projects.
Pricing: Starts from $29 / year. (Free version is also available.)
Soliloquy is a cool WordPress slider plugin that lets you create stunning sliders for your business website in just a few clicks.
It comes with an easy-to-use drag and drop interface for building images and video sliders. It’s fully responsive so that your sliders will look great on all types of devices irrespective of the screen size and resolution.
Soliloquy comes with many beautiful slider templates that you can use to build sliders instantly. For a WooCommerce store, it also has a product slider option. You can even create a logo slider for different products.
Plus, it features a fullscreen lightbox, dynamic sliders, SEO and performance optimized, integration with powerful third-party tools, and much more.
Pricing: Starts from $19 / year. (Free version is also available.)
CSS Hero is an amazing WordPress plugin for improving your WordPress design. It enables you to customize your WordPress themes easily without touching any code. You can edit your entire website design live, from the front end.
Using this plugin, you can fully edit your website typography, color management, menu, and more. Plus, you can edit and control your site responsively for different devices separately to make sure your design looks great on all devices.
CSS Hero has in-built integration with the image repository UnSplash so that you have direct access to high-quality copyright-free images.
Smart Slider 3 is one of the most popular WordPress slider plugins in the market. It allows you to create fully responsive and beautiful sliders, carousels, and blocks on your WordPress site easily.
The plugin comes with over 100 professionally designed starter templates ready for use. You can pick one of them and get started quickly or create one of your own using its blank canvas.
It lets you design your sliders visually with a drag and drop editor. It supports many layers with animations and effects for each.
Using Smart Slider 3, you can build various types of sliders, including image sliders, video sliders, layer sliders, carousels, full-page sliders, showcase sliders, and more. It’s a good alternative for the Soliloquy plugin.
Pricing: Starts from $50 / year for 1 site. (Free version is also available.)
WP Smush is a powerful free WordPress image optimization plugin. It helps you to resize, compress, and optimize your images. When your images are optimized, it reduces your site’s load time, meaning your visitors will see your content faster.
WP Smush automatically optimizes your images as you upload them. And, if you want to bulk compress the images in your media library, you can easily do that.
The best part is that it doesn’t harm the quality of your images. It cuts down the unnecessary data and makes your pictures lightweight without losing quality.
Insert Headers and Footers is the next best WordPress plugin for business owners with few-to-no coding skills because it helps you to add code to your theme’s header or footer area easily without actually having to learn how to code.
Sometimes, you may need to add codes such as Google Analytics’ tracking code, meta verification, custom CSS, etc. to your theme’s header or footer area. But, to edit your theme’s header.php and footer.php file, you’d need to have excellent coding skills. Plus, it can be risky to make changes to these files.
Insert Headers and Footers plugin saves you from all that. Another benefit of using this plugin is that your Google Analytics tracking code will not be lost, even if you change your theme.
Code Snippets is the best free WordPress plugin for adding PHP code to your WordPress website with ease. You won’t have to mess with the functions.php file to insert code on your site.
It makes it super easy and clean to add codes while managing them from one place. You can add a title and description for each code to sort them. Plus, if you decide to change your WordPress theme, you won’t lose any code snippets.
Using the plugin, you can activate and deactivate any code snippet. It’s just like managing plugins and there’s no need for additional configuration.
Typography is one of the significant aspects of good design. If your theme doesn’t have cool fonts, your website design may not be eye-catching enough to maintain your visitors’ interests.
However, you can use the Easy Google Fonts plugin and solve this problem easily. It’s a free plugin that lets you use 600+ Google fonts on your WordPress site. Using this plugin is easy; no coding is required. Even a beginner can effortlessly configure the plugin and add beautiful fonts in WordPress.
The plugin uses a live customizer so that you can preview fonts in real-time as you make changes.
Frequently asked questions (FAQs) are widely used on websites to answer common questions. By adding the FAQ section on your site, you can solve several queries your site visitors want to ask without having to manually reply to each visitor.
Quick and Easy FAQs is a free WordPress plugin that makes it easy to create beautiful FAQs in WordPress. You can display the FAQs in different styles like simple list style, toggle style, filterable toggle, etc.
In short, this plugin helps you to improve communication and increase your conversions.
Inline Related Posts plugin helps you enhance user engagement on your WordPress posts by displaying related content inside your articles.
Most websites show related content after the end of articles due to which users need to scroll down the whole article to see the related content. But people can exit your post anywhere in-between if they don’t find it useful.
So, the plugin can help you to keep your visitors on-site by displaying related posts. If they see the relevant content as more useful, they can switch to that post instead of leaving your site. This technique is especially helpful for long articles.
This is a very simple-yet-interesting marketing strategy that can improve user engagement on your WordPress blogs.
Do you want to make money from your website? There are tons of ways you can start earning from your blog and convert your visitors into sales. Some of these include creating a membership site, adding affiliates, and more.
However, many website owners come across a problem when it comes to managing affiliates, ads, courses, and premium members.
This is where the best WordPress plugins for monetizing your site come in handy. With these plugins, you can keep everything organized and earn money while you sleep.
If you have unique and useful content, you can turn your website into a membership site and earn recurring income by selling memberships. MemberPress is the best WordPress membership plugin because it enables you to turn your normal business site into a fully-fledged membership site.
It’s actually one of the coolest WordPress plugins ever built.
Using this plugin, you can easily create multiple membership plans and specify what content to provide per access level. Then, you can sell the memberships and make your premium content accessible only to those who subscribed to one of your memberships.
Plus, with the built-in MemberPress Courses addon, you can easily create, manage, and sell online courses. It’s like a membership plugin and an LMS plugin, all-in-one!
MemberPress has built-in integration with the most popular payment gateways, including Stripe, PayPal, etc. so that accepting payments is easy. Also, it has integration with many other third-party tools such as email marketing software, affiliate software, podcasting, etc. to help you add more power to your site.
LearnDash is the best learning management system (LMS) available on the market. It’s used by hundreds of the world’s largest companies, major universities, training organizations, and entrepreneurs for creating and selling their online courses.
Using LearnDash, you can create and sell online courses from your WordPress website easily. It comes with a full set of powerful features for creating full-fledged online courses.
Some of its significant features are drip feed content to automatically deliver content in a predefined date, reward options to deliver certificates, points to the learners, and engagement triggers to interact with users based on their actions on your site.
Creating an affiliate program is one of the most effective ways to increase sales on your website. With an affiliate/referral program, you can get more people to promote your products to a broader audience for a certain percent of commission money, and sell more.
If you want to create an affiliate program on your WordPress website, then AffiliateWP is the best option available. It is the best affiliate program plugin that lets you create a full-fledged referral program in WordPress with ease.
With AffiliateWP, you can easily track your affiliates’ performance. You can monitor all the clicks and sales they’re driving and manage their payments. Plus, it allows you to maintain your brand with your banners and links.
It works well with MemberPress, WooCommerce, and many other eCommerce plugins and tools.
Affiliate marketing is a popular marketing technique nowadays that creates a win-win situation for companies as well as affiliate marketers. It’s the process of promoting affiliate products and services via your channels and, in turn, getting a certain percent commission for each sale through your referral.
Pretty Links is the best WordPress plugin for affiliate marketers. It allows you to shorten your long and complicated affiliate links using your own domain name, and turn them into pretty, simple links.
Once you add the affiliate links to WordPress, the plugin will auto-link keywords with affiliate links on all your blog posts. Also, it tracks the number of clicks per link and provides you with comprehensive reports.
In a nutshell, Pretty Links is a powerful affiliate link management and tracking tool for WordPress. It lets you quickly shrink, cloak, track, and share your links.
Pricing: Starts from $79 / year. (Free version is also available.)
Advertising is a direct approach to marketing. Marketers in the literal sense are the people who market products and services to convince people to buy them. And, if you want to advertise your own products or affiliate products, you’ll need a good plugin to manage them.
Using this must have WordPress plugin, you can easily create and add ads on your site. You can publish date-based or infinite advertisements with widgets, shortcodes, and template tags anywhere on your website. It allows you to add network ads like Google Adsense as well as banner ads directly onto your site.
LiveChat is another cool WordPress plugin to have on your website. It makes it easy to add a live chat feature on your business sites and offer customer support instantly. It’s a powerful live chat software you can use.
Using this software, you can easily set up live chat on your business website with just a few steps. Once it’s set up, you can help your users with real-time responses to their queries.
Sugar Calendar is useful for creating events and displaying an events calendar in WordPress. It comes with powerful options to organize your events and display them beautifully on your site. You can add information about the event organizer, location, start and end times, timezone, and more on your calendar.
Sugar Calendar works perfectly for businesses, event venues, local government/municipalities, churches, community organizers, and more.
By creating events on your website, you can pre-inform people about your event and make your event more successful with your preferred audience.
You can even sell event tickets and accept payments through Stripe and WooCommerce.
Pricing: Starts from $49 / year. (Free version is also available.)
BirchPress is a premium WordPress appointment booking plugin that helps you to add online booking forms on your WordPress website. This is especially useful if you have a service-related business like a hotel, restaurant, dental office, etc.
By adding an online booking form, you can allow your website visitors to book appointments for your services in advance. This helps you to manage your team’s work schedule in a more organized manner.
BirchPress is a powerful plugin that helps you to create booking forms, schedule booking, and accept payments online.
Displaying social share counts is one of the most popular social proof marketing techniques in use today.
Most websites display social share buttons and share counts on their blog posts. Doing so helps to prove your credibility, and also urges the new users to share your content.
You can easily add share buttons and show the shared counts for your WordPress articles using the Ultimate Social Media Icons plugin. It is a fast and easy-to-use social media plugin for WordPress.
Using this plugin, you can insert social share buttons before and/or after post content, and also show the total shares. It includes the popular social platforms Facebook, Pinterest, Yummly, WhatsApp, Twitter, and more.
Social media marketing is a comparatively new component in the digital marketing world, but it’s a very effective one. It’s a way of engaging the huge social media audience with your marketing content.
Revive Old Posts by ReviveSocial is an incredible plugin for social media marketing and content marketing. The plugin helps you engage people on social media with your old WordPress posts. You can automatically share your old WordPress articles using this plugin and drive traffic to your site.
The plugin allows you to choose the time between posts and the number of posts to share to make it organized. Plus, you can use hashtags to focus on topics.
Before wrapping it up, here’s what we have promised above!
How to Choose the Best WordPress Plugin for Your Website
WordPress plugins let you add extra functionality to improve your website design, marketing, and a variety of other aspects related to growth.
However, beginners cannot find the best plugins because they don’t know how to choose them, be it WordPress premium plugins or free plugins.
Here’re some simple tips you can use to find the best WordPress plugins.
1. User Reviews and Ratings
User reviews and ratings give you plenty of ideas on how the plugin works in reality. And, you can rely on them because they’re the actual experiences of the plugin users.
You can find WordPress plugin reviews and ratings in the sidebar area on the official WordPress.org plugin pages.
You can view full reviews by clicking on the ‘See all’ link in the Rating section.
For example, our plugin MonsterInsights has received 808 five-star ratings out of 1035 total reviews. The best part is that all the recent reviews are five-star ratings.
2. Customer Support
Customer support is another crucial thing to consider while choosing the best plugins for WordPress. You need a plugin that provides you instant support whenever you need it.
For official WordPress plugins, you can view the support forum in WordPress.org.
For example, the MonsterInsights support forum has all the questions already solved (the tick mark).
3. Plugin Screenshots
Plugin screenshots let you see how the plugin interface looks in the backend and frontend. You need a simple interface to work efficiently.
You can find the plugin screenshots in the WordPress.org Plugin pages.
Free vs. Paid WordPress Plugins – Which Should You Choose?
As you can see from our list, there are many freemium and premium WordPress plugins. But users always ask us, which should they use, free or paid?
The answer to that question depends on your needs. Free WordPress plugins are excellent for you if you’re just starting a website. In the beginning, using free plugins is an excellent way of saving costs.
In fact, some of the best WordPress plugins are free and also offer paid versions. So, you can start using free WordPress plugins and when your website grows, you can always upgrade to a paid version.
That said, free plugins for WordPress do lack support, as developers don’t have any real incentive to answer user queries quickly.
This is where the premium or paid plugins become useful. They come with a limited warranty and real-time customer support to resolve all your problems.
Frequently Asked Questions (FAQs) about WordPress Plugins
Here are some frequently asked questions about the top WordPress plugins.
1. Are plugins free on WordPress?
WordPress offers over 55,000 plugins and most of them are free to use. Even premium plugins offer few features you can use for free on your site.
2. Which Google Analytics Plugin for WordPress is the best?
MonsterInsights is the best Google Analytics plugin for WordPress. It offers reports inside your dashboard and you can set up advanced tracking with a few clicks and without any coding using the plugin.
3. Do plugins slow down WordPress?
Some plugins can slow down your WordPress site. So, it’s important to select the right plugin that is lightweight and doesn’t use a lot of resources.
4. How many plugins should I use in WordPress?
There isn’t an exact count for how many plugins you should have on your website. However, do make sure that your site doesn’t slow down by having too many plugins installed.
And that’s it!
We hope this article helped you find the best WordPress plugins and tools to grow your business website fast. You may also want to check out our list of best WordPress hosting services.