Looking for the best WordPress plugins and tools to boost your site’s SEO? Search Engine Optimization (SEO) is the process of optimizing your site’s presence on organic search engine results to increase traffic to your site. With the right set of SEO plugins and tools, you can skyrocket your site’s overall success by making it easier to find.
In this article, we’ll share the 11 best WordPress SEO plugins and tools to improve your site’s SEO.
Website analytics are important for making better business decisions, creating marketing strategies, and improving your site’s SEO. Using Google Analytics, you can track important data on how search engines and your site’s visitors view your website.
MonsterInsights is the best way to use Google Analytics in WordPress. It’s the most user-friendly, most powerful Google Analytics plugin for WordPress.
Using MonsterInsights, you can see your site’s top keywords; the keywords people are searching when they find your site. It also allows you to connect your Analytics account with Search Console and provides you with search console reports right in your WordPress dashboards.
Plus, you can view your site’s mobile traffic, top referrals, top outbound links, most popular content, etc. You can use these reports to improve your SEO content as well as earn more backlinks.
To learn more about the SEO benefits of MonsterInsights, check out our guide on 6 important Google Analytics reports to improve your WordPress SEO.
Yoast SEO is the most popular WordPress SEO plugin available in the market, and for good reason. The plugin provides you with a massive range of SEO features and options to optimize your site for search engines as well as for your site’s visitors.
With Yoast SEO, you can find the most advanced XML sitemaps to help search engines to better index your site. It also allows you to add breadcrumbs, set canonical URLs to avoid duplicate content, and add title and Meta tags for your site and every post you publish.
Plus, it helps you to create better content overall with its Content and SEO analysis feature. It checks every piece of content you write and shows you how it looks from SEO and readability point of view. Meaning, it not only keeps the search engine bots happy, but your human readers as well!
Additionally, it has several other interesting features like cornerstone content and internal linking, Google Search Console integration, snippet previews for search results and social media, multiple focus keywords, and much more.
SEMrush is a powerful SEO and marketing tool available on the market, and a favorite among SEO professionals. It comes with a full set of features to enable you to supercharge your site’s SEO, content marketing, social media, and paid traffic.
Using this tool, you can analyze your website along with your competitor’s sites and gather important insights. You can see what organic keywords your site is ranking for, where your backlinks come from, the performance of your advertising, analytics, etc. What’s most interesting about this tool is you can also view all of this information for your competitor’s sites as well.
Since you can peep into the SEO and paid advertising strategies of your competitors, you can build better strategies for your own business to make your site stand out. Sometimes, you can even borrow the best strategies they’re using.
Ahrefs is one of the most popular SEO tools used by SEO experts and business owners. It allows you to view your site’s SEO performance as well as your competitor sites’ SEO performance and strategies. With these insights, you can learn what you need to do to outrank your competitors.
Ahrefs comes with every SEO functionality you’ll ever need. You can see detailed organic search reports, including your top organic keywords, their position in the search results, rank movement over time, competing pages, etc. Besides, you can see top pages by links, social shares, and content analysis that’ll help you learn about the types of content that gain popularity.
Similarly, it has advanced backlink research options that allow you to see the full backlink profile for any site. You can see updated backlinks every 15 minutes, anchor text for the backlinks, referring pages, etc.
There’re more options for keyword research, content research, rank tracking, web monitoring, etc. in Ahrefs. It’s a great tool to boost your site’s SEO.
Google Keyword Planner is a powerful tool designed for Adwords advertisers to find the keywords with the best value for their sites. However, it has a lot of SEO value to offer. You can use this tool to find new keywords for your business.
You can enter words, phrases, or a URL related to your business and start the search. Then, you’ll see the top keywords with average monthly searches on Google. Plus, you can see bidding amounts and competition levels. Although bidding value is designed for advertisers, you can learn a lot about keywords from it.
It’s a free tool offered by Google. Thus, you can be precise about the keywords’ search volume, advertiser interest, competition, etc.
Link Explorer is a powerful SEO tool created by Moz. It’s a great link building tool that comes with feature-rich tools for link analysis and SEO research.
With this tool, you can see discovered and lost links, domain authority over time, competitor’s analysis, spam score for penalized sites, link tracking, and more for any domain. You can compare the results and plan better SEO strategies. Besides, it has an easy-to-use Compare Link Profiles option to allow you to compare and analyze better.
You can search up to 10 queries every month with a free Moz account. To unlock full access and features, you’ll need to subscribe to Moz Pro.
Just as its name implies, KeywordTool.io is a popular keyword research tool for SEO professionals. It’s a free tool you can use without creating an account. Yet, you can subscribe to its premium version for more advanced features, if needed.
The tool uses Google’s auto-suggest feature to gather keywords. The search terms suggested by Google are selected based on how often users were searching for that particular term on Google.
With its free version, you can see up to 750 keyword suggestions for every search. You can search keywords for different search channels like Google, YouTube, Bing, Amazon, etc. separately and also narrow the search for specific locations and languages.
OutreachPlus is a great email outreach software useful for marketers and SEO experts. It helps you send personalized emails to your prospective partners and customers to earn more traffic and backlinks. You can reach out to influencers to help grow your business.
In addition to personalization, it has smart automation features which save a lot of time and also maintain follow-ups automatically. It detects user behavior like email open, reply, links clicked, and triggers personalized emails instantly based on their behavior.
To ensure that your emails are delivered safely, it has an inbuilt email client. Also, it has a simple Inbox to help you manage your emails, track interactions, process responses quickly, and get multiple members involved in it.
Broken Link Checker is a free WordPress SEO plugin that checks your site content for broken links and helps you fix them. As you create more and more content every day, you rarely have time to check your old posts. That’s where the plugin comes handy. It checks your entire archive of published content and notifies you about broken links and lost images.
Broken links create a really bad impression among your site visitors and also harms your site’s SEO. Hence, the plugin is very useful to keep your site content updated and fresh.
However, the plugin can sometimes slow down your site as it’s resource intensive.
SEOquake is a browser addon designed to help you get SEO insights with a simple mouse click. You can install the addon to Google Chrome, Mozilla Firefox, and Safari browsers to see a huge selection of SEO parameters for any webpage.
With this tool, you can quickly conduct an on-page SEO audit, which allows you to identify and fix various optimization issues. It has a link examiner tool which shows you details for both internal and external links on any webpage. Plus, it allows you to see page rank, age, last updated date, Alexa rank, and much more.
It’s a tiny-yet-handy tool for quick SEO performance overview and optimization.
Most SEO experts advise adding a nofollow attribute to external links on your site. Adding a nofollow attribute helps you to avoid passing your site’s authority to other sites.
Rel NoFollow Checkbox is a free WordPress plugin which you can use to add a nofollow checkbox in your links. It adds a nofollow checkbox to the insert link popup in WordPress post editor. The post editor, by default, only has a checkbox to open links in new tab.
This plugin helps you to add the nofollow attribute to the sites you don’t want to pass authority to. Sometimes you may want to add a dofollow link to your partners’ websites or helpful resource websites. In such cases, you can leave the nofollow checkbox unchecked.
We hope this article helped you find the best WordPress SEO plugins and tools to improve your website’s SEO. You may also like to see our post on the best WooCommerce SEO tips to boost your traffic and sales.