Are you looking to increase visitor engagement on your website? Then you’ll need to focus on an important metric called bounce rate. In this article, we’ll take a look at what “bounce rate” means and how to find your bounce rate in Google Analytics.
What is Bounce Rate?
Bounce rate is the percentage of visitors who leave your site after just viewing one page.
Bounce rate is calculated as follows:
Bounce rate of a page = Total number of bounces on a page / Total number of entrances on the page.
Now you might be wondering, what is an ideal bounce rate?
The short answer is: It depends. A high bounce rate may make sense depending on your goals for that page. But in general, the lower your bounce rate, the better.
You can take a look at the chart below to see the average bounce rate by industry.
The general rule of thumb is that:
- 80%+ is very bad
- 70 – 80% is poor
- 50 – 70% is average
- 30 – 50% is excellent
- 20% or below is likely a tracking error
How to Find Your Bounce Rate in Google Analytics
Sign into your Google Analytics account and select the website for which you’d like to see the bounce rate.
Now you’ll see the Audience Overview page. To view the bounce rate of the entire site, click on the metric Bounce Rate, which you can see along with many other metrics.
To view the bounce rate of individual pages, navigate to Behavior » All Pages. In the table, you can see the Bounce Rate column.
If you want to see the bounce rate in a different time period, feel free to change the date range from the top right hand corner.
We hope this article helps you to find bounce rate in Google Analytics.
If you’re looking to increase user engagement on your site and reduce the bounce rate, you’ll need to read this guide on how to reduce bounce rate and boost conversions.