Do you want to drive more targeted traffic to your website from search engines? To drive more organic traffic, you need to analyze your SEO reports and optimize your website for search engines. In this article, we’ll show you 4 ways to boost your SEO rankings with Google Analytics.
1. Track Demographics and Interests of Your Visitors
Do you want to find out information about the age, gender, and interests of your website visitors?
Collecting the demographics and interests data allows you to know more about your visitors, so you can deliver content or create products addressing their needs.
Drilling into the demographics and interest report let you identify who your high-value customers are.
For example, if you own an eCommerce shop, you might want to identify the type of customer with the highest eCommerce conversion rate or revenue. If you’re a publisher, you might want to identify the type of visitor who has the highest engagement.
Once you identified your high-value user group, you can target that group for marketing and remarketing campaigns for more conversions and ROI (return on investment).
Before you can find the demographics and interests data, you need to make sure that tracking the data is enabled on your website.
Once it is enabled, you can find an overview of the demographics data in your Google Analytics account by navigating to Audience » Demographics » Overview.
To get a detailed demographics report, you may click the Age or Gender menu below the Demographics tab in the left taskbar.
To get an overview of the interests data, you can visit Audience » Interests » Overview.
You can also find a detailed interests report on affinity categories, in-marketing segment and other categories in Google Analytics.
2. Google AMP tracking
Google AMP offers super fast browsing experience for your mobile visitors arriving at your site from Google.
Studies show that 90% of publishers who enabled AMP are seeing higher click-through rates and 80% of publishers are getting more views.
If you’re a publisher who wants to drive more organic traffic to your site, you might want to consider adding Google AMP to your website.
To analyze the user interaction on your AMP pages, you’ll need to add Google Analytics tracking.
Setting up Google Analytics tracking on your Google AMP pages can be tricky and complicated because you’d have to modify the Google Analytics tracking code manually, and sometimes it needs some troubleshooting to get it to work right.
With the MonsterInsights AMP addon, you can easily enable Google Analytics tracking on your AMP pages in just a few clicks.
You can learn how to add Google Analytics to AMP pages.
After the setup, you can find the AMP data by going to Behavior » Site Content » All Pages in your Google Analytics account. Type /amp in the search bar above the table to find the traffic report of your AMP pages only.
3. Track Views and CTRs in Google
Google Search Console is a free service that allows you to monitor and maintain your site’s presence in Google search results. You can connect your Google Analytics account with Google Search Console, so you no longer need to export your search console data to a spreadsheet file for further analysis. You can easily analyze your SEO rankings along with other Analytics data.
Just follow the below steps to connect your Google Analytics account with your Search Console account.
Sign into your Google Analytics account, and select the right website in your list that you want to connect with your Search Console account.
Click Admin in the left taskbar.
In the Property column, click Property Settings.
Now click Adjust Search Console in the Search Console column.
Then click Edit.
You can see now the right website in your list. Select it and click Save. And then click OK.
Now you can access your search console reports under the search console tab. For example, you can review the landing page report by going to Acquisition » Search Console » Landing Page.
You can analyze the total number of impressions, clicks and CTR. If you’re using the Yoast SEO plugin on your site, you can even analyze the SEO score and impact of the focus keyword on your organic traffic. All you need to do is to add SEO score or Focus Keyword as custom dimensions to Google Analytics.
You can read more about custom dimensions here.
4. Track keywords data
You can find the keywords data by navigating to Acquisition » Search Console » Queries in your Google Analytics account.
This data gives you insights into how users search to find your pages and the relevancy of your pages to those queries. In this report, you can find useful metrics like clicks, impressions, CTR and average position.
Tracking your SEO results in Google Analytics provides you insight into how to optimize your content to boost your SEO rankings.
If you enjoyed this article, you might also want to read how to find who links to your site in Google Analytics, and check out this ultimate guide to WordPress SEO for even more tips.