Guide to Google Analytics Enhanced Ecommerce on WordPress

Do you want to enable enhanced eCommerce in Google Analytics and WordPress to track your store’s performance?

With the help of Google Analytics Enhanced eCommerce tracking, you can get detailed insights into your customers’ shopping behavior, optimize your store, and drive more revenue.

In this article, we’ll show you how to set up enhanced eCommerce in Google Analytics and WordPress. We’ll also talk about the benefits of Enhanced eCommerce and why it’s important for your online store.

Enable Enhanced eCommerce with MonsterInsights

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Table of Contents

What is Enhanced eCommerce?

Enhanced eCommerce tracking is an optional feature in Google Analytics that gives you more detailed data about the shopping behavior of your customers than traditional eCommerce tracking.

Enhanced eCommerce shopping behavior analysis

Here are a few powerful reports you get by enabling Enhanced eCommerce conversion tracking on your store:

  • Shopping Behavior
  • Checkout Behavior
  • Product Lists Performance
  • Sales Performance

Product Performance

Now let’s take a quick head-to-head comparison between the benefits of Enhanced eCommerce tracking over traditional eCommerce tracking.

1. Overview and Product Performance Reports:

With traditional eCommerce tracking, you can access your sales data and valuable store metrics for individual products such as revenue, conversion rates, the average order value, the number of refunds, etc.

Enhanced eCommerce allows you to track categories and brand taxonomies that are relevant to your business. This way, in addition to individual products, you’ll be able to evaluate data on the basis of product categories and brand properties.

2. Shopping and Checkout Behavior Reports:

You get more detailed insights into product page views, shopping cart initiations and abandonments, completed transactions, and more.

3. Product List Performance Reports:

Product lists are a logical grouping of products on your site. This logical grouping is greatly helpful to categorize your products for upselling and cross-selling for maximizing revenue from your store.

In this report, you can track the product impressions and show the lists that are displayed to your customers and analyze their performances.

4. More Useful Marketing Reports

You can track the performance of your own coupon codes and sales to see what works. You can also determine who your top affiliates are and see their revenue, transactions, and average order amount.

In a nutshell, Enhanced eCommerce tracking gives you all the essential data you need to optimize your store to boost your revenue.

How to Set Up Enhanced eCommerce in Google Analytics + WordPress

Just follow these steps and your Google Analytics Enhanced eCommerce tracking will be up and running on your WordPress site in no time.

Step 1: Install MonsterInsights on WordPress

To get started, you’ll have to install MonsterInsights on your WordPress website.

It’s the best Google Analytics WordPress plugin and provides detailed reports on your dashboard.


First, you can download the setup files from your account area and then upload the file on your website. To do that, go to Plugins » Add New » Upload Plugin.

upload plugin in wordpress

Step 2: Connect Google Analytics with MonsterInsights

Next, using MonsterInsights, you can easily set up Google Analytics on your site without any coding.

Just follow its setup wizard to add the tracking code to your website.

Allow MonsterInsights to Access Your Google Analytics Data

Step 3: Install MonsterInsights eCommerce Addon

With the help of the plugin, you get actionable insights to improve your store’s performance and configure Google Analytics eCommerce with ease.

Using MonsterInsights eCommerce addon, you can set up Enhanced eCommerce for your eCommerce Google Analytics tracking.

To activate the addon, go to Insights » Addons and then navigate to eCommerce.

Install MonsterInsights eCommerce Addon

Once the addon is installed, head over to your Google Analytics account.

Step 4: Enable Enhanced eCommerce Tracking in Google Analytics

NOTE: If you’re using Google Analytics 4, skip this step.

Now login to Google Analytics, and select the right website you’d like to enable Enhanced eCommerce tracking for.

Next, click Admin in the left taskbar.

Then click Ecommerce Settings under the column on the right.

ecommerce settings GA

Next, click sliders for Enable Ecommerce and Enable Enhanced Ecommerce Reporting to switch them on.

enable enhanced ecommerce

After that, click the Save button.

Step 5: Enable Enhanced eCommerce in MonsterInsights

Next, go back to your WordPress dashboard and access MonsterInsights. Go to Insights » Settings and then select eCommerce from the top menu. Now enable the option: Use Enhanced eCommerce.


The addon will then automatically start tracking your eCommerce store. You can now make decisions based on data and grow your business.

How can you do that? Let’s find out…

How to Find Enhanced eCommerce Reports in WordPress

After setting up Enhanced eCommerce in Google Analytics, you can use MonsterInsights to boost your online store’s performance, as it’s one of the best WordPress plugins.

First, view the eCommerce report by going to Insights, then Reports, and selecting eCommerce from the menu.

You’ll be presented with an overview of your store with stats about conversion rate, transactions, revenue, and average order value. If you want, you can change the date range according to your preference.

Ecommerce Overview Report

Next, scroll down and see the Top Products report. It will display the best-performing items on your store along with their quantity ordered, percentage of sales, and total revenue they generate.

The report gives you insights about which type of products you should be promoting more to increase your sales. It also helps to find products that don’t do so well in terms of conversions, so you can work on optimizing them.


That’s not all. When it comes to eCommerce tracking in Google Analytics, you can view the Top Conversion Sources for your store.

The report shows the websites that send in the most converting traffic to your store. It shows the number of visits, their overall percentage, and the revenue they contribute.

Using the data from this report, you can identify sources you should focus on more for promotions of your products.


Other reports offered by MonsterInsights eCommerce addon include Total Add to Carts and Total Removed from Cart. It shows the number of products your customers added and those that they removed at checkout.

This data helps you optimize your checkout funnel and make your checkout process more simple for your customers.

That said, you can also view the Time to Purchase and Sessions to Purchase reports to see how long it takes for a customer to convert to your store.


How to Find Enhanced eCommerce Reports in Google Analytics

To find your reports in Universal Google Analytics, log into your Google Analytics account and head to Conversions » Ecommerce. There, you’ll find all of your Ecommerce reports:

  • Overview
  • Shopping Behavior
  • Checkout Behavior
  • Product Performance
  • Sales Performance
  • Product List Performance

Enhanced Ecommerce Reports Google Analytics

In Google Analytics 4, go to Reports » Monetization » Overview. This is where you’ll find report cards for revenue, purchasers, average revenue, purchases by item list, and more. For a report of revenue by product, go to Reports » Monetization » Ecommerce purchases:

Ecommerce Purchases Report in Google Analytics 4

That’s it!

You’ve successfully set up Enhanced eCommerce tracking to your eCommerce store using MonsterInsights.

Enable Enhanced eCommerce with MonsterInsights

 We hope you liked our article on how to set up enhanced eCommerce in Google Analytics. If you’re looking to boost sales, then you can check out our guide on WooCommerce conversion tracking and Google Analytics eCommerce tracking.

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

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