What keywords does your site rank for? Where can you find your Google Analytics keywords?
These are great questions that can be answered with Google Search Console. It’s the best tool to figure out what search terms people use on Google to find your site.
In this article, we’ll show you how to see the Google search keywords you’re ranking for that people use to find your website, plus how to easily see the data in WordPress.
Why Track the Keywords Your Site Is Already Ranking For?
Keywords are vital when it comes to getting ranked on Google, and getting found by your audience.
When you can see what search terms are sending you the most organic traffic, you’ll gain insight about your site’s ranking and performance on search engines.
You can also check to see if your SEO efforts are paying off by comparing your targeted keywords with the actual keywords your site is bringing in traffic for.
If your site’s top Google search keywords match with your targeted keywords, it’s a good indication that your SEO strategies are working. If they don’t match, you can get ideas for how to improve and make your site more SEO-friendly.
Or, you can find new keywords for your website that’ll give you fresh content ideas. By creating more useful, high quality content around a keyword your site is already seeing a high rank and traffic for, you can further boost your search engine rankings and organic traffic.
Our video tutorial will show how to track the keywords people use to find your website. Or, just continue reading to see all the steps.
How to See the Google Analytics Keywords for Your Site
You can’t use Google Analytics itself for keyword rankings, as it doesn’t show any of that data for privacy reasons. If you do look up keyword reports in analytics, you’ll just see not provided.
Instead of Google Analytics, Google Search Console is the best tool to use to view the search terms/queries people are using on Google to find your website. It’s free and pretty easy to use!
Google Search Console is an online marketing tool offered by Google that allows you to monitor and view your site’s performance in Google search results. In addition, it can help you identify crawl errors, site speed issues, and other technical website problems.
Let’s look at two methods you can use to view your Search Console data:
- Install MonsterInsights to see the keywords in your WordPress dashboard and dig deeper with Google Analytics
- Use your Search Console account to log in and view the Queries reports there
1. View Your Site’s Keywords in WordPress with MonsterInsights
The first method of finding your Google keyword analytics is using the MonsterInsights Google Analytics plugin. This plugin helps you to track your website traffic and your users’ interactions on your site. Plus, it shows you easy-to-understand keyword reports.
To get a Search Console search terms report in your WordPress dashboard, you’ll have to install MonsterInsights on your site and connect it with your Google Analytics account.
To connect with and view your Search Console report, you’ll need the Plus plan.
Note: To access the Search Console report in MonsterInsights, you must authenticate with a Universal Analytics property. Google Analytics 4 does not connect with Search Console at this time.
Then, if you don’t have a Search Console account yet, you’ll have to add and verify your site there. You can easily do that with your Google Analytics account. If you want detailed instructions, here’s our complete guide on how to verify your site in Google Search Console with Google Analytics.
Once you’ve added your site on Search Console, you can view your site’s top 50 search terms in your MonsterInsights report.
To view the Search Console report, you’ll need to navigate to Insights » Reports from your WordPress dashboard.
There, you’ll see your site’s analytics overview report. Go to the Search Console tab at the top of the report. From there, you’ll see the top 50 search terms for your website.
As you can see in the screenshot above, you’ll see the number of clicks, impressions, click-through-rate, and average position for each of the keywords.
This is an awesome report, as it helps you see at-a-glance how users are finding your site in Google search. It takes your Google keyword analytics and puts them right into your easily accessible WordPress dashboard.
Want this report? Get started with MonsterInsights now.
To see even more data, click the View Full Queries Report button at the bottom of your MonsterInsights Search Console report. It’ll take you straight to the Google Analytics Acquisition » Search Console » Queries report.
To see which pages are ranking for which keywords, navigate to the Landing Pages report under Acquisition » Search Console » Landing Pages:
Then, click on any of the pages to see which keywords are bringing up that page in search results:
See how some of the table is blank? That’s because Search Console reports only provide non-identifying data. Even without that data, this report is incredibly helpful to see which keywords your users are typing into Google to find a specific landing page on your site.
With this report, you can decide which keywords you need to work on, based on any you’ve been working on that are missing from the report or have low click-through rates.
Now, let’s see how to view search engine keywords in your Google Search Console account.
2. Viewing Your Site’s Keywords in Your Search Console Account
First, you’ll need to go to Search Console and sign in with your account.
Then click on Search results in the menu on your left. Here you can see a graphical representation of your total clicks, impressions, average click-through rate (CTR), and position.
Now, scroll down and you’ll see the Queries table. It shows the top Google search keywords that people use to find your website. You can also click over to Pages, Countries, Devices, Search Appearance, or Dates to see your search data in different ways.
How Do I Find Keywords in Google Analytics?
To recap, here are the steps to find your Google Analytics keywords:
- Connect your Google Search Console account to Google Analytics
- In Google Analytics, navigate to Acquisition » Search Console » Queries.
- Sort your keywords by clicks, impressions, click-through rate, or average position by clicking on the headings.
- Navigate to the Acquisition » Search Console » Landing Pages report and click on one of your URLs to see what users were searching on Google to find that page.
- Alternately, install the MonsterInsights plugin to see your top 50 search terms any time within your WordPress dashboard, and click the button at the bottom of the report to go directly to the corresponding Google Analytics report.
Bonus Method: Using SEMRush to View Your Organic Keywords
While Google Search Console is a free service for your site’s search analytics, you can also use a paid SEO tool like SEMRush to find keywords for your website.
Using this tool, you can perform organic research, paid advertising research, keyword research, and in-depth competition analysis for improving your site’s SEO.
We hope this article helped you to learn how to see the Google Analytics keywords people use to find your website.
You might also want to check out our guide on to the Most Important Google Analytics Metrics Every Business Should Track.