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OptinMonster Review: Is It the Best Lead Generation Tool?

Are you looking for the best lead generation tool to grow your email list, increase conversions, and generate more profit? In this full OptinMonster review, we’ll see how this powerful marketing tool compares at creating engaging opt-in campaigns and more.

OptinMonster is an incredibly effective tool for capturing leads and increasing conversions. But is a tool like this really worth the investment?

To answer that question, we’ve researched the market to produce our extensive OptinMonster review. After reading, you can decide if it’s the best tool to help you reach your goals.

Before we get started, let’s find out what OptinMonster is and how it works.

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What Is OptinMonster?

OptinMonster Review

OptinMonster is the world’s #1 lead generation tool. It empowers online business owners and marketers to grow email lists quickly, sell more products, increase the time visitors spend on your site, and much more.

OptinMonster lets you create a variety of opt-in campaigns that are displayed in the form of popups, floating bars, fullscreen welcome mats, or other formats.

OptinMonster Review Campaign Type Examples

OptinMonster campaigns typically include a focused call to action (CTA), which asks your audience to respond to an offer, such as:

  • Sign up for your email newsletter
  • Join your webinar
  • Take advantage of a discount or sale
  • Leave a testimonial or review
  • Download an ebook or other digital content (aka lead magnet)
  • Read a popular post on your blog
  • Check out a product or sales page
  • And anything else you can imagine!

When you combine OptinMonster’s powerful campaign builder with a strong offer and call to action, you’ll find it incredibly easy to increase your page views, leads, and sales.

You have many lead generation tools to choose from. How can you be sure OptinMonster is the best?

Let’s turn to our full review and find out what sets OptinMonster apart from the competition. We’ll cover the following topics in this detailed rundown:

OptinMonster Review Table of Contents

Campaign Types

Ease of Use

Advanced Display Rules

Analytics and A/B Testing



OptinMonster Review: Final Thoughts

OptinMonster Review: Best Lead Generation Tool?

Okay, let’s kick things off with one of the most important factors in our evaluation: campaign types.

1. OptinMonster Campaign Types

Some people might think of OptinMonster as just a popup builder, but its capabilities go way beyond that.

With OptinMonster, you can display different messages and offers in many other formats, in addition to the common popup box.

In fact, OptinMonster offers multiple campaign types that you can customize to show different kinds of content. You can run any combination of different campaigns that you need, including:

  • Lightbox popups
  • Floating bars
  • Fullscreen welcome mats
  • Slide-in scroll boxes
  • Sidebar widgets
  • Spin-to-win coupon wheels
  • Inline campaigns
  • And more

And, there’s no limit on the number of campaigns you can run using OptinMonster.

This is super important because you want as many campaign types as possible for your website. Otherwise, you run the risk of causing something called popup fatigue.

What Is Popup Fatigue?

Popup fatigue is when your audience sees the same generic popup every time they enter your site. Over time, you train them to stop looking at your campaign’s messaging.

Eventually they’ll simply close the popup without paying attention, or even worse leave your website.

The solution to popup fatigue is to vary the types of campaigns you show your visitors, along with where you display them and when they’re triggered.

When you use different opt-in campaigns across your site in creative ways, you’ll get better user engagement and improve the user experience.

You do this by presenting different offers like lead magnets, coupons, sales announcements, and other promotions to your audience.

Perhaps you offer free shipping in a floating banner bar, and a popup with a 20% coupon triggered by OptinMonster’s Exit-Intent® Technology to capture abandoning visitors.

Or, maybe you display a slide-in scroll box campaign to redirect visitors to popular posts that you know they’ll love. Then, once there, you show a well-timed fullscreen popup offering your latest eBook:

demo of ebook popup for optinmonster review

The point is that OptinMonster gives you many options for creating different types of campaigns. In the end, this helps eliminate popup fatigue on your site and improve your overall conversion rate.

So, now that we know about the types of campaigns you can build with OptinMonster, let’s look at how easy it is to create them.

2. OptinMonster Ease of Use

One of the biggest advantages of working with OptinMonster is how easy it is to publish your first campaign.

That means even people with no programming skills can use OptinMonster to get new customers and boost conversions. All you need is access to your website’s HTML code.

Installing OptinMonster

When you get started, you’ll need to sign up for OptinMonster and connect it to your site. In most cases, all this requires is adding a small snippet of code above the </body> tag of an HTML file, for example the index.html file.

OptinMonster Embed Code Sample


Sound complicated? If you know how to run a website, you should have the skills necessary to install OptinMonster.

And, if you have a WordPress site, installation is even easier. That’s because OptinMonster comes with a WordPress plugin that’s super easy to install on WordPress.

Then, it syncs seamlessly with your OptinMonster account so you can create campaigns, track new leads, and much more directly from your WordPress dashboard.

The OptinMonster WordPress plugin doesn’t cost anything extra, and works with any OptinMonster plan.

However, don’t worry if your website is on another platform besides WordPress. OptinMonster works with any website.

Creating a Campaign With OptinMonster

When it comes to lead generation software, you want the campaign creation process to be fast, easy, and frictionless. And it shouldn’t take extensive coding or design experience to build professional-looking campaigns in minutes.

OptinMonster is designed to make creating different kinds of lead capture forms simple. First, it has over 100 professionally built templates for a variety of events and sales, such as:

  • eBook launches
  • Retail shopping discounts and coupons
  • Holiday sales
  • Flash sales
  • Newsletter and list signups
  • Event and webinar registration
  • And much more…

In order to narrow down the options, you can filter templates by device. All of OptinMonster’s templates are responsive, but some templates are optimized for mobile devices.

filter optinmonster templates by device

Or, you can filter by goal, depending on whether you’re trying to grow an email list, recapture lost revenue from abandoned carts, and so on.

filter optinmonster templates by goals

As you can imagine, these template options save you hours of time on design and decision-making as you build opt-in campaigns. They let you start gathering leads or creating offers right away.

But, if you want something 100% custom, that’s no problem, either. You can use OptinMonster’s Canvas template to create your campaign from scratch.

OptinMonster uses a drag-and-drop builder and inline text editor that lets you customize templates or your blank canvas.

First, all of OptinMonster’s campaigns are created with element blocks, or simply blocks. These blocks can be added or removed from any campaign and include features like:

  • Text fields for contact info and other data
  • Images
  • Video
  • Buttons
  • Chatbots
  • And more…

To add any of these blocks to your template, you need to drag and drop them into place. Then, adjust your opt-in form’s layout and style by changing block settings.

OptinMonster Block Editor Review

If you want to modify any text, that can be done directly in the editor, as well. Just click on the text you want to modify and revise your campaign’s copy.

OptinMonster Inline Text Editor


Once you find the right words, you still need the right people to see the campaign, at the right time and place. For that, we’ll turn our attention to OptinMonster’s advanced display rules.

3. OptinMonster Advanced Display Rules

Creating a sleek, professional opt-in campaign is only half the battle when it comes to getting more signups and conversions. You’ll also need to show your campaigns to site visitors at the most impactful points as they navigate your site.

In order to display popups and other campaigns at the right time and place, OptinMonster offers powerful display rules.

Display rules define where, when, and to whom your campaigns will appear on your site.

OptinMonster’s campaign display settings are broken down into several categories:

  • Targets – Who do you want to show a particular campaign to?
  • Triggers – When should the campaign be displayed?
  • Personalization – Display campaigns based on user behavior like new vs. returning visitors, whether they have viewed a specific page or campaign, etc.
  • eCommerce – Refine display rules based on factors such as the products added to cart, or subtotal of shopping cart contents.

Targets rely on a user’s demographic information and online behavior to determine if your opt-in campaign will appear. These factors include all of the following:

  • Physical location
  • Browser device
  • Page visited
  • Scrolling depth
  • Button clicks and MonsterLinks™
  • And more

Triggers will prompt your campaigns to appear based on a user’s time on page, user inactivity, time of day, and other factors.

OptinMonster Campaign Triggers


Personalization rules are similar to triggers, but let you drill down deeper into a user’s actions and history to decide when to display a campaign. This includes actions like a user actively leaving the browser page or shopping cart (Exit-Intent®), viewing a certain number of pages, and more.

eCommerce rules allow for incredibly targeted campaigns based on different conditions such as shopping cart contents, cart totals, previous purchases, and more. These rules offer special display triggers for users of popular online shopping platforms like WooCommerce, Shopify, Easy Digital Downloads, and BigCommerce.

Setting up a wide variety of targets and triggers is essential for increasing your conversion rate. Focusing your campaigns with the right display rules allows you to build deeper connections to your audience and present them with more finely targeted offers.

For example, let’s imagine you run an online clothing store, and you currently have a sale on women’s belts.

You want to show a targeted campaign specifically to women who are interested in your jeans. That way, you can cross-sell the belts that you’re promoting.

So, you take a few minutes and build a campaign that looks like this:

demo for cross sell for optinmonster review

Then, you set a display rule to make that campaign appear on all product pages promoting women’s jeans. Now, anyone shopping for jeans will get a discount coupon for belts as they’re browsing.

Now, let’s take it a step further.

You also create a trigger for your campaign to appear whenever a customer adds a pair of jeans to their shopping cart. And you create an exit-intent popup that appears with one final offer to users who are abandoning their cart without completing a purchase.

Now your campaign is more likely to be seen by shoppers with an interest or need for a woman’s belt. Plus, you have a system in place to reduce cart abandonment and recapture some of that revenue.

When you create intelligent campaigns like this, you can improve both user experience and sales revenue at the same time. You’ll also avoid showing offers to prospects who are less likely to buy or convert.

OptinMonster gives you more advanced display rules than any of its competitors. So, you’ll have more ways to fine tune your targeting and audience personalization to maximize conversions.

And, to be extra sure that you’re optimizing your conversion rates, OptinMonster provides you with two additional features: detailed opt-in analytics and A/B testing.

4. Detailed Analytics and Easy A/B Testing

When you’re trying to decide if a campaign is working or not, there should be zero guesswork involved.

That’s why we enjoy OptinMonster’s easily digestible analytics reports.

Inside the OptinMonster dashboard, you’ll see a campaign overview, which shows how many people have viewed each campaign, the conversion percentage rates, and the number of new leads you’ve collected from every campaign.

analytics in optinmonster

This measures whether your opt-in campaign is performing above or below expectations.

So, what do you do with a campaign that isn’t bringing in as many leads as you expected? One popular marketing tactic is to set up an A/B test and try out alternative designs, triggers, or targeting methods.

OptinMonster lets you easily create and manage A/B tests for any of your campaigns. And, the best part is you don’t need any advanced technology, math, or marketing skills to run A/B tests.

Instead, you simply click the Create Split Test icon from your OptinMonster Campaign Dashboard:

create split test from optinmonster dashboard

This creates a copy of your campaign so you can modify whatever settings you like. Then, OptinMonster automatically tests the impact those changes have on conversions.

So, to run a new A/B test, you start with a campaign like the example we created earlier. This is your A version. Then make a test version B by changing one element, like the headline:

ab test version b for optinmonster review

OptinMonster will display one of the two versions, chosen at random, to your site visitors. After a few days of testing, you can see which one converted at a higher rate, and stop running the less effective version.

You can keep repeating this process, and continue to improve your campaign results, until you reach your desired conversion goals.

But what happens if you feel stuck, or have questions about how to optimize and troubleshoot your campaigns? That’s where OptinMonster’s robust support comes into play.

5. OptinMonster’s Stellar Support

When selecting any new tool for your site, it’s important to make sure there’s helpful support available.

After all, what good is a new tool if you can’t figure out how to use it?

As we mentioned, OptinMonster’s learning curve is ridiculously low. That means you’ll likely be able to handle most of the opt-in building process with no problems.

But, when a situation requires help, OptinMonster’s support team is extremely responsive and thorough. Their level of written, in-person, and video support is the best on the market.

You can find answers to all your questions about OptinMonster through a variety of sources:

  • Comprehensive documentation
  • Blog posts regularly published and updated
  • YouTube channel with step-by-step tutorials
  • Social media platforms with large and growing communities
  • Email support with help ticketing
  • Live chat for instant resolutions to most problems

If these aren’t enough, every OptinMonster customer receives one Done-For-You Setup™. As a free bonus, this service matches you with a real conversion expert who sets up your first campaign.

The bottom line is that OptinMonster never leaves users feeling stuck or like they need to go it alone. And, we aren’t the only ones to praise OptinMonster’s team for superior customer support and service.

Just check out what real customers say in these OptinMonster reviews on G2 (a top software review site):

review from g2 for optinmonster support

Here’s another:

second review by g2 for optinmonster support

In fact, you’ll find plenty of examples just like these from other OptinMonster review sites.

That’s because OptinMonster’s support team has an incredible reputation and continuously sets the bar for support in the SaaS product industry.

As a result, you always have a team of conversion optimization specialists in your corner, ready to help you reach your growth goals.

So far, we’ve covered a lot of great features about OptinMonster. But now you’re probably wondering: How much does OptinMonster cost, and is it a good value?

Let’s review OptinMonster’s pricing model to find out.

6. Pricing Made to Scale

Of course, one of the biggest factors in choosing a new tool is the price. The best lead generation software on the planet is only worth it if the tool brings more value and revenue than it costs.

OptinMonster’s pricing model is flexible and competitive. They have 4 plans that should suit everyone from solo entrepreneurs to digital marketing agencies:

  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month

optinmonster pricing

For less than the price of 2 cups of coffee per month, any small business can get started with the Basic plan.

This plan includes the features most users need to get started. You can run unlimited campaigns and collect an unlimited number of leads. And it has enough triggering and targeting options to create sophisticated campaigns.

However, after you get a chance to see the return on investment from OptinMonster’s lead capture and conversion success, you may want to upgrade for more advanced features.

In terms of competing products, even OptinMonster’s Growth plan is more affordable than other software’s middle-tier plans.

And when you consider all the ways OptinMonster grows your business, the tool can easily pay for itself many times over.

For more details on OptinMonster’s pricing, features, and cost, check out this helpful resource: Is OptinMonster Worth It? An Extensive Review.

OptinMonster Review: Final Thoughts

We set out to discover whether OptinMonster is the best lead generation tool available to website owners. The answer: OptinMonster is the best way to increase user engagement, optimize conversion rates, and make more sales.

It’s easy to use, comes with advanced features and targeting rules, delivers powerful analytics and A/B testing, and is priced to offer value to businesses of all sizes.

In other words, OptinMonster is one of the most powerful, versatile, and effective tools you can use for growing an online business.

And that’s all, thanks for reading!

We hope you found this OptinMonster review helpful. If you did, you might want to check out our article on 32 Marketing Hacks Guaranteed to Grow Your Traffic.

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  1. I’m so pleasure have been here, I’m looking to figure out how Monsterinsights may help me to increase a traffic to my Blog, and other hand to enable me to get sales, it’s my goal.

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