optinmonster the best lead generation plugin

OptinMonster Review: Is It Really the Best for Lead Generation?

Are you looking for the best lead generation tool to grow your email list, increase conversions, and generate more profit? In this full OptinMonster review, we’ll see how this powerful form builder compares when it comes to creating engaging opt-in campaigns and more.

OptinMonster is an incredibly effective tool for capturing leads and increasing conversions. But is a tool like this really worth it?

To answer that question, we’ve researched the market to produce our extensive OptinMonster review. After reading, you can decide for yourself if it’s the best tool to help you reach your goals.

Before we get started, though, let’s find out what OptinMonster is in the first place.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

What Is OptinMonster?

OptinMonster Review

OptinMonster is the world’s #1 lead generation tool. It empowers online business owners and marketers to grow their email list quickly, increase pageviews for SEO, drives more sales, and much more.

That’s because OptinMonster lets you create a variety of opt-in campaigns. These are small messages that you show visitors in the form of a popup, floating bar, fullscreen welcome mat, and more.

OptinMonster campaigns typically include a focused call to action (CTA) asking your audience to do something specific, such as:

  • Sign up for your email newsletter
  • Join your webinar
  • Leave a testimonial or review
  • Download an ebook or other asset
  • Read a popular (and high converting) post on your blog
  • Check out a product or sales page
  • And much more

campaign types for optinmonster review

When you combine OptinMonster’s powerful campaign builder, its advanced targeting rules (which we’ll cover below), and a strong call to action, you’re looking at a guaranteed increase in pageviews, leads, and sales.

But with so many lead generation tools out there, how can you be sure OptinMonster is the best?

Let’s turn to our OptinMonster review to see what makes OptinMonster stand apart from the competition. We’ll cover the following topics in this detailed rundown:

OptinMonster Review Table of Contents

Campaign Types

Ease of Use

Advanced Display Rules

Analytics and A/B Testing



OptinMonster Review: Final Thoughts

OptinMonster Review: Best Lead Generation Tool?

Okay, let’s kick things off with one of the most important factors in our evaluation: campaign types.

1. OptinMonster Campaign Types

When some people hear about OptinMonster, they assume it’s just another popup tool. But that would be like calling a Ferrari just another car.

With OptinMonster, there are many features and tools that go way beyond the typical popup builder.

In fact, OptinMonster offers a ton of different campaign types, including:

  • Lightbox popups
  • Floating bars
  • Fullscreen welcome mats
  • Slide-in scroll boxes
  • Sidebar widgets
  • Spin-to-win coupon wheels
  • Inline campaigns
  • And more

This is super important because you want as many campaign types as possible for your website. Otherwise, you run the risk of causing something called popup fatigue among your site’s visitors.

Popup fatigue is when your audience sees the same generic popup every time they enter your site. Over time, you train them to stop looking at your campaign’s messaging and close it immediately.

But by varying the type of campaign you show your visitors, you can prevent this from happening.

You can put different opt-in campaigns across your site that not only capture your audience’s attention but even improve user experience (UX).

You do this by presenting different lead magnets like coupons, sales announcements, and other promotional campaigns to your audience in various ways. Perhaps you offer free shipping in a floating banner bar and a 20% coupon with OptinMonster’s Exit-Intent® Technology to capture abandoning visitors.

Or maybe you display a slide-in scroll box campaign to redirect visitors to popular posts that you know they’ll love. Then, once there, you show a well-timed fullscreen popup offering your latest eBook:

demo of ebook popup for optinmonster review

The point is that OptinMonster gives you the most options for creating different types of campaigns. In the end, this lets you avoid popup fatigue on your site and improve your overall conversion rate.

But now that we know about the types of campaigns you can build with OptinMonster, let’s look at how easy it is to create them.

2. OptinMonster Ease of Use

One of the biggest advantages of working with OptinMonster is that it has a low learning curve from the time of installation all the way to publishing your first campaign.

That means you can use OptinMonster to boost leads and conversions even if you have no coding experience or tech skills to work with. Here’s what we mean:

Installing OptinMonster

When you get started, you’ll need to hook up OptinMonster with your site. In most cases, all this requires is adding a small snippet of code above the <body> tag of your HTML file.

global embed code for optinmonster

Sound complicated? If you could hook up Google Analytics for your site, you can definitely connect OptinMonster just as quickly. And if you have a WordPress site, installation is even easier.

That’s because OptinMonster comes as a WordPress plugin that can be installed and activated like any other plugin you’ve used before.

Then it syncs seamlessly with your OptinMonster account so you can create campaigns, track new leads, and much more directly from your WordPress dashboard.

However, don’t worry if your website is on another platform besides WordPress. OptinMonster works with any website.

Creating Your First Campaign

When it comes to lead generation software, the campaign creation process must be fast, easy, and frictionless. And it shouldn’t take years of coding or design experience to build professional-looking campaigns in minutes.

Everything about OptinMonster is designed to make this process simple for you. First, they have over 50 pre-built templates for all your special events and sales, such as:

  • eBook launches
  • Retail shopping discounts and coupons
  • Holiday sales
  • Flash sales
  • And much more…

optinmonster template option

Plus, these templates can be filtered by device:

filter optinmonster templates by device

Or by goal:

filter optinmonster templates by goals

These templated options will save you hours of time, energy, and headaches as you build opt-in campaigns to generate more leads quickly.

But if you want something 100% custom, that’s no problem, either. You can use OptinMonster’s Canvas template to create your campaign from scratch.

And with the OptinMonster drag and drop builder and inline text editor, doing so is easy regardless of the template you go with.

First, all of OptinMonster’s campaigns are created with element blocks or blocks for short. These blocks can be added or removed from any campaign and include features like:

  • Text
  • Images
  • Video
  • Buttons
  • Chatbots
  • And more…

To add any of these blocks to your template, you need to drag and drop them into place.

And if you want to modify any text, that can be done directly in the editor, as well. Just click on the text you want to modify, and you make any changes to your campaign’s copy.

optinmonster blocks

That means you can customize how you connect with your target audience to get the highest conversion rate possible.

But once you find the right words, you still need the right people to see the campaign. For that, you’ll need to use OptinMonster’s advanced display rules.

3. OptinMonster Advanced Display Rules

Creating a sleek and professional-looking opt-in campaign is only half the battle when it comes to getting more conversions. The other half shows it to the right people at just the right time in their customer journey.

And for that, you need powerful display rules.

Display rules are the configurations you make to each campaign that determine where, when, and to whom your campaign will appear on your site. These rules are broken down into 2 categories:

  • Targets
  • Triggers

Targets rely on a user’s demographic information to determine if your opt-in campaign will appear. These factors would be things like your user’s:

  • Physical location
  • Browser device
  • Pages of interest
  • And more

Triggers, on the other hand, will make your campaigns appear based on your user’s behavior. This would be things like when your user is actively leaving the browser page or shopping cart (Exit-Intent®), which links they click (MonsterLink™), how far down the page they’ve scrolled (Scroll Trigger), and more.

optinmonster targets and triggers

Having a wide variety of targets and triggers is essential for getting higher conversions. They allow you to build a deeper connection with your audience, personalize your messaging, and make highly targeted offers.

For example, you run an online clothing store. And you currently have a sale on women’s belts.

You’d need a lead generation software like OptinMonster that gives you the ability to show a targeted campaign specifically to women who are interested in your jeans. That way, you can cross-sell the belts that you’re promoting.

So you take a few minutes and build a campaign that looks like this:

demo for cross sell for optinmonster review

Then you set a display rule to make that campaign appear on all product pages promoting women’s jeans. Cool, right?

Ok, but let’s take it a step further.

You also create a trigger for your campaign to appear whenever a customer adds a pair of jeans to their shopping cart. And you create an exit-intent popup specifically for that shopping cart to make one last offer to users who are abandoning their cart.

Now you know that your campaign will be seen by someone who has a high interest (or at least some need) for a woman’s belt. Plus, you have a system in place to reduce cart abandonment in your store to increase your overall revenue.

This gives your user more of the products they love (improving UX) and leads to higher sales for you.

This was just one example of how the right display rules can be used to boost your bottom line. As you can imagine, there are many others.

But what’s great about OptinMonster is that they give you more advanced display rules than any other software on the market. That means you’ll have more ways to connect with your audience, improve their experience on your website, and get as many conversions as possible.

And to be extra sure that you aren’t leaving any conversions on the table, OptinMonster provides you with 2 powerful features: detailed analytics and A/B testing.

4. Detailed Analytics and Easy A/B Testing

When you’re trying to decide if a campaign is working or not, there should be zero guesswork involved.

That’s why we enjoy OptinMonster’s easily digestible analytics reports.

Right from your OptinMonster dashboard, you’ll get a quick overview of your campaigns, how many people have viewed the campaign, your conversion percentage rate, and how many new leads you’ve collected:

analytics in optinmonster

This will let you know if your opt-in campaign is performing above or below your expectations.

But what do you do when you have a campaign that you know should be converting but isn’t bringing in as many leads as you’d expected?

For that, you need the ability to run A/B tests quickly.

OptinMonster lets you easily start running A/B tests for all of your campaigns. And the best part is, you don’t need to have any tech experience or be a professional statistician to do it.

Instead, you can click the Split Test icon from your OptinMonster dashboard:

create split test from optinmonster dashboard

This will create a copy of your campaign so you can make a few minor modifications. Then, you can test the impact those changes have on conversions.

So you would start with a campaign like the one we showed earlier. Then run a test, and change one element, like the headline:

ab test version b for optinmonster review

OptinMonster will take both campaigns and show them randomly to your site’s traffic. After a few days of testing, you can see which one is performing better and get rid of the other.

This makes sure that you never have to wonder if you’re getting as many conversions as possible. You can continue to test your campaigns over time and let the data tell you if any improvements need to be made.

But what happens if you ever feel stuck or you have questions about how to get the most out of your opt-in campaigns? That’s where OptinMonster’s support team comes into play.

5. OptinMonster’s Stellar Support

When selecting any new tool for your site, it’s important to make sure there’s a robust support team to turn to when needed.

After all, what good is a new tool if you can’t figure out how to use it?

As we’ve already covered, the good news is that OptinMonster’s learning curve is ridiculously low. And in terms of reliability, there’s no other software like it.

That means you’ll likely have fewer questions and run into fewer problems. But when a situation does arise that requires help, OptinMonster’s support team is hands down the best on the market.

There are several ways you can find the information you need with OptinMonster:

  • Thorough documentation
  • Blog posts updated several times a week
  • YouTube channel with helpful tutorials
  • Social media platforms with a large and growing community
  • Email ticket submissions
  • Live chat for an instant resolution to all your problems

The bottom line is that OptinMonster never leaves users feeling stuck or like they need to go it alone.

Instead, we’ve been really impressed with how responsive their support team is and how quickly they can resolve any issues that arise.

But we certainly aren’t the only ones. Just check out what real customers said in these OptinMonster reviews on G2 (a leading software review site):

review from g2 for optinmonster support

Here’s another:

second review by g2 for optinmonster support

In fact, you’ll find plenty of examples just like these from other OptinMonster review sites.

That’s because OptinMonster’s support team has an incredible reputation and continuously sets the bar for support in the SaaS product industry.

As a result, you always have a team of conversion optimization specialists in your corner, ready to help you reach your growth goals.

So far, we’ve covered a lot of great features about OptinMonster. But now you’re probably wondering the big question: How much does OptinMonster cost, and is it worth the price tag?

Let’s review OptinMonster’s pricing model to find out.

6. Pricing Made to Scale

One of the biggest factors for investing in a new tool is the price. The best lead generation software on the planet is only worth it if the tool brings more value and revenue than it costs.

OptinMonster pricing model is as flexible as it is competitive. They have 4 plans:

  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month

optinmonster pricing

We find that this pricing model makes it the perfect solution for businesses of all sizes. That’s because, for less than the price of 2 cups of coffee, any small business can get started with the Basic plan.

Plus, they’ll only be paying for the features they’ll actually use.

As the company grows, small businesses can upgrade their plans for more advanced features.

Plus, even OptinMonster’s Growth plan is more affordable than other software’s middle-tiered packages.

And when you consider all the ways you can use OptinMonster to grow your business, the tool ends up paying for itself.

For more information on OptinMonster’s pricing and whether or not the cost is justified, check out this helpful resource: Is OptinMonster Worth It? An Extensive Review.

OptinMonster Review: Final Thoughts

To us, this is a no-brainer: OptinMonster is hands down the best way to increase pageviews, boost conversions, and make more sales.

It’s easy to use, comes with advanced features and targeting rules out-of-the-box, delivers powerful analytics and A/B testing, and is priced to work for businesses of all sizes.

In other words, OptinMonster is one of the most powerful, versatile, and effective tools you can use for growing your business.

And that’s it!

We hope you found this OptinMonster review helpful. If you did, you might want to check out our article on 32 Marketing Hacks Guaranteed to Grow Your Traffic.

Not using MonsterInsights yet? What are you waiting for?

And don’t forget to follow us on Twitter, Facebook and YouTube for more helpful Google Analytics tips.

Want to Try MonsterInsights for Free?

Enter the URL of Your WordPress website to install MonsterInsights Lite.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.