Want to know how you can reduce bounce rate on your site?
High bounce rates can hurt your site’s conversions rates. If visitors leave before becoming subscribers or customers, your business won’t grow.
This article will show you 6 proven ways to lower bounce rates and increase conversions.
What is Bounce Rate?
Bounce rate is the percentage of visitors who land on your site but leave before looking at another page.
Visitors may leave your side for a lot of reasons. These include difficulty finding what they need and feeling your site isn’t user-friendly.
Having some bounces is normal. But, you should try to lower bounce rate to raise conversions and grow your business.
6 Quick and Easy Methods to Reduce Bounce Rate
Ready to put a plan to reduce your bounce rate into action? Try these 6 things.
1. Boost Site Speed
Your website’s speed and performance play large roles in if visitors stick around. The longer it takes for your site to load, the faster visitors will become annoyed and leave your site.
In fact, site visitors expect your website to load within 2 seconds. Anything slower than that leads to site abandonment and an increase in your bounce rate.
With Google’s Core Web Vitals applied to search results, your site needs to be fast. Otherwise, it may be hard to compete with your competitors in organic search.
Some of the best ways to optimize your site for faster page loading include:
- Using a CDN (content delivery network)
- Optimizing images
- Investing in a quality web host
- Monitoring plugin use
- Using a caching plugin
2. Match Search Intent
The easiest way to explain search intent is with an example.
Let’s say you’ve decided to write an article on how to write a great book review. Your keyword research shows the long-tail keyword “how to write a book review” has tons of searches. So, you use that phrase to inspire your writing.
It’s a great article and ends up ranking on the first page of results but has a pretty big bounce rate.
Before writing your article, you needed to search for your focus keyword or phrase. It turns out that when a user searched “how to write a book review,” they wanted a guide, not tips.
The article you wrote is excellent, but it’s not in list format.
If you had searched first, you would have seen a numbered guide in the top spot:
Other page one results are similar.
Meanwhile, your article offers tips instead of an easy-to-follow guide.
Always run a search and think about the users’ search intent before writing.
3. Have a Clear, Focused Call to Action
A call to action (CTA) tells visitors to do something like “buy now,” “contact us,” or “start a free trial.”
Converting visitors involves balancing asking for something and not asking for too much. You want your call to action to be:
- Impossible to miss
- Easy and fast
- Honest and clear
Here’s a great example from Harvest:
It’s clear, it’s compelling, it includes the word “free” and says “no credit card required.” Those are some pretty magical CTA words.
4. A/B Test Everything
A/B testing, also called “split testing,” lets you publish two or more versions of a page or post to see which works better.
Routine A/B testing can help identify little (or big) website tweaks to reduce your bounce rate. You may have high bounce rates because of something minor like the color of your CTA button. But, it could be a big issue like how your landing page guides visitors through your sales funnel.
For example, an A/B test of call to action button colors showed HubSpot 21% more people clicked red instead of green.
Google Optimize is a free tool from Google that helps you run easy A/B tests on your website. For instructions on using the tool, read Google Analytics A/B Testing: Quick Start Guide.
If you need some inspiration, check out these easy A/B testing ideas.
5. Target Those Leaving Your Site
Sometimes people leave your website no matter what you do. But, there’s one last-ditch effort you can put in to keep them from bouncing.
OptinMonster’s Exit-Intent® technology lets you target people who are about to bounce. When they begin to move their mouse off the page’s screen, they see a message trying to get them to subscribe.
Give your site visitor an incentive to come back. For instance, you could offer a discount or free shipping. Or, you could provide access to exclusive content or a guide about your company’s value. Check out these other lead magnet ideas you can use with your exit-intent popups.
Be sure to add a subscription form to get their email addresses for your next email campaign.
6. Use Internal Links Wisely
Internal links are another way you can get visitors to click further into your website. That said, you don’t want to overwhelm your content with them.
If your site has more information about a topic on another page or post, link to it. That way, you create a natural flow further into your website.
Just follow these couple internal linking best practices:
- Don’t overdo it. Using more than 1 link every 3 sentences makes content harder to read and overwhelms viewers.
- Be relevant. If users follow a link and the content isn’t what they expected, they’ll likely leave. Before linking, ask yourself, “Is this what the user would expect from the text?”
To make the internal linking process easier, you can also use a plugin like All in One SEO (AIOSEO).
AIOSEO’s Link Assistant addon will automatically generate an internal link report for your site complete with linking and anchor text suggestions. With the click of a button, you can instantly add the link to your page.
There you have it! 6 reliable ways to reduce bounce rates and increase conversions.
Bonus Ways to Lower Bounce Rate with MonsterInsights
If your website is on WordPress, the easiest way to keep tabs on your bounce rate is with MonsterInsights.
MonsterInsights is the best Google Analytics plugin for WordPress. It lets you connect your site to Google Analytics. Then, you can see essential data on your WordPress dashboard.
If you’re using Google Analytics 4, you won’t see the bounce rate at all. The only way to access this metric is by setting up the Universal Analytics property. This lets you connect both properties to MonsterInsights using our Dual Tracking feature.
As a MonsterInsights user, there are three more ways you can manage your bounce rate:
- Enhanced Link Attribution: If you have 2 CTA buttons to the same link on one page, you can see which works better.
- Google AMP Analytics: Google AMP gives more accurate analytics for mobile traffic. Google Analytics can skew bounce rate data, mobile devices, and desktop activity. But with Google AMP, you can get a more complete view of what’s happening on your site.
- Publishers Report: The MonsterInsights Publishers Report shows your bounce rate for each page. Focus on using the above techniques on your pages with high bounce rates.
Say “Hello” to a Reduced Bounce Rate
We hope this article helps reduce bounce rate so you can grow your business.
Your Ultimate Guide to MonsterInsights Dashboard Reports can help clarify reports in general.